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Health Communication - Science topic

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We are updating our book "Social Marketing and Behaviour Change" by Edward Elgar publishers and we want to know what theories are currently in use in the field.
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Thank you - we have included those ones. If you want to see what we already had please check the Table of Contents in this link https://www.amazon.com/Social-Marketing-Behaviour-Change-Applications/dp/1784711527 (or download from my profile page)
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what are the potential advers effects of climate change on health (country health/community health)?
how can the countries be ready to face these problems?
how can we correlate these effects with our health?
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Each country has its peculiarities. For example, extreme heat waves that may cause draught and eventual wild fire, as seen in Morocco and Algeria. In the other hand, torrential rainfall may cause flooding and it's devastating effects; as seen in North Sudan and Chad. The two examples have different health isdues. Therefore, these common effects of Climate Change seen recently in these countries, present different kind of circumstances, in need of different approaches. This implies a lack of one-size-fit-all approach to the challenges, as such, understanding the issues confronting each country, might help the country in curtailing her peculiarities of Climate change effects on health.
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I'd like to studying knowledge production patterns in the field of Health Communication by using bibliometric approach. My first step is to collect information of literatures. Here I want to collect all the literatures of the two most important jouranls (Health Communication, Journal of Health Communication) in this field. Then I search the rest literatures of other jouranls from Web of SCI core collection by subject"health communication". Is my way of collecting data feasible? or any other suggestion?
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Good morning
I recommended looking at articles and bibliometric analyses
Best regards
Ph.D. Ingrid del Valle García Carreno
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I have a strong interest in the field of Digital Media and Communications, especially in Creative and Health Communications but not sure of opportunities available to me in that line and would be grateful for any help rendered.
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What is your role as a researcher in this crisis Corona Corvide 19? Your role could be, educating the community around you, the family and surrounding areas, scientific research, scientific studies, vaccine tests, treatment testing, preparing therapeutic chemicals, psychological studies, and social behavior studies.
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In this valuable discussion initiated by Prof. Mutasem Z. Bani-Fwaz, we hear very interesting things, such as:
  • @Bamidele Johnson Alegbeleye: Unveiling the secrets of COVID-19 through research study dissemination...
  • Ayman S. Al-Hussaini: We have to learn to live with Covid-19 ...
  • Francisco Javier Gala: You have to learn to live with Covid and treat your patients better and better ..
  • Hermann Gruenwald: The governments looked for researchers for answers...and the researchers answer.....it depends.
  • Liviu Popa-Simil
    : A scientist in US can DO NOTHING to stop or prevent incidents of Covid-19, because of more than 40 years of failed but highly praised education,
Especially that I personally lost many of my friends and relatives, I am afraid that it will be a very long story.
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Is e-learning a basic requirement currently under the current circumstances, or should we search for other supportive methods?
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Yes
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Is chemotherapy the current solution to the pandemic, or is the vaccine safe and sound?
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Follow
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Is it logical, all the scientists of the civilized world are unable to produce a vaccine or a suitable treatment that relieves us of COVID-19?
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Following
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How can we fight against all forms of stigma against COVID-19 victims?
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Dear Dr Adom
Thanks for your interesting question, They both also correlated with each other now in many contents!
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I am currently doing a systematic review of health education programmes among music students in higher education (i.e. conservatoire students), but the way in which I define such a programme is essential to what papers I include.
Health education initiatives were eligible if they represented stand-alone interventions or were part of wider health promotion programmes. Health education programmes were defined according to WHO (1998) and had to be any planned activity or set of activities aimed at increasing health literacy and developing life skills conducing to health (e.g. decision making, problem solving, critical thinking, interpersonal skills, stress management, coping with emotions). The content of such programmes could comprise counseling, teaching, training or other educational processes such as guided group discussions or behavioural modification strategies (Zhu, Ho, & Wong, 2013). Such programmes could be part of or separate from the formal curriculum, yet taking place in a formal education music institution (college, high-school, conservatoire or university, not clinics) incorporating any relevant health-related content (focusing on psychological and/or physical issues), multi-component or formed of a single session, of any frequency and/or length and provided via any delivery method (i.e. face-to-face, via telephone or internet). Only studies focusing on universal preventative interventions were included (i.e. ‘a measure that is desirable for everybody in the eligible population’ [Mrazek & Haggerty, 1994]).
Now, according to this definition, health education (unlike health promotion) should be aimed primarily at outcomes such as increasing knowledge and/or awareness, changing attitudes, beliefs, perceived responsibility, self-efficacy, as well as training relevant skills/abilities such as critical thinking, decision-making or problem-solving. It should not necessarily or on its own be aimed, at changing actual health-related outcomes such as reducing risk of injury or lowering depression/anxiety - for such outcomes, we are talking about health promotion (which incorporates health education but goes beyond it, also encompassing changing the broader environment and ensuring relevant services are in place). However, many authors use health promotion when they only mean health education.
I have two questions:
1. Where should I draw the line given that using such a broad definition for health education programmes (aimed at developing health literacy and life skills) means I need to include both evaluations of formal health courses (that come in the traditional format of a series of lectures and seminars) and evaluations of interventions involving group discussions, more applied sessions and more focused training of specific skills, albeit with music students in a higher education institution? They both fit into the WHO definition!
2. Given that so many authors use health promotion and health education interchangeably and that only one evaluation of a health education programme looked at knowledge, attitudes and beliefs while all the others looked at health-related outcomes (although all were described as health courses), can I include all these outcomes as part of my systematic review? After all, I am looking at the effectiveness of health education programmes with regards to any outcomes! (health literacy and attitude change on one hand, and changes in actual health outcomes on the other hand)
Many thanks! I am really curious to read your views on the above!
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Health education is any combination of learning experiences designed to help individuals and communities improve their health, by increasing their knowledge or influencing their attitudes. WHO
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Does anyone know of an approach to qualitative data analysis that would enable researchers to generate themes, but which does not necessitate line-by-line coding? I am familiar with some of the commonly used approaches, such as Braun and Clarke's (2006) thematic analysis, Charmaz's (2014) constructivist grounded theory and more classic grounded theory methods. However, I'm not convinced that line-by-line coding will actually allow me to generate richer insights and it is also very labor intensive. I have found Thorne's interpretive description useful, but this seems very targeted to applied/clinical research.
For context: I am a graduate student in the area of health communication. I am theoretically oriented towards social constructionism and critical cultural approaches.
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Line-by-line coding certainly does not mean that you code every line of text, but regardless of the method you use, but there is currently no substitute for reading the data in qualitative analysis.
If you do feel like experimenting with alternatives, NVivo now offers some tools for a more automated approach to coding. However, my sense is that these are most useful for short answers to open-ended questions, rather than for in-depth interviews.
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To implement the Novel Strategy to #Control #Population in India, an old Institute is morphed for the new role. https://www.researchgate.net/publication/332103614_Indian_Disease_Disseminating_Research_Institute_IDDRI
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Dear Bhoj P. Singh,
No government in India has successfully formulated policies to manage the country's human population growth, which stands at 1.6% a year, down from a high of about 2.3% in the early 1970s. India is forecast to become the world's most populous country in 2030, up from 1.35 billion today to nearly 1.55 billion. The two main common causes leading to over population in India are: The birth rate is still higher than the death rate. The fertility rate due to the population policies and other measures has been falling but even then it is much higher compared to other countries. The formation of a national Indian planning commission for population control is viewed as necessary for motivating all people to reduce population size. More statistics are needed in India on environmental measures and population. Environmental degradation lowers economic status, which in turn contributes to poverty. According to a report in the Times of India (6 May 2010) the government of India will not introduce legislation to reduce population growth. Report said, “Population is a major concern. India is the world's second most populous country. Urgent steps need to be taken to stabilise the population for sustainable development.”
Below are the most effective measures which can be employed to control population growth:
1. Development.
2. Easy and Cheap availability of Contraceptives. ...
3. Education. ...
4. Eradicate Poverty. ...
5. Women Empowerment. ...
6. Spread Awareness. ...
7. Providing Incentives. ...
8. Legislative Actions. ...
Hope it work out for you.
Ashish
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Hello. Do yu know anyone working on health communication field? I have been using Facebook page to share health information. I already have 300,000 Facebook page followers.
I recently started working on health communication researchers. It will be great to be connected and collaborate with health communication researchers.
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Please take a look at this useful RG link.
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Dear RG Colleagues:
I invite your interest on this new text from a senior colleague at my University that fills a gap in the literature on "Health Communication: Principles and Practices."
Here's an excerpt of the book overview:
"This health communication textbook provides a comprehensive, well-researched and upto-date discussion of the local, regional and international health communication literature and provides a theoretical and practical framework for teaching health and medical communication skills. It describes, explains and applies health communication theoretical concepts and principles, and provides practical contexts for their application in the classroom and in the health professions drawing on the research literature."
See these links for further details:
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Hi Debra,
Health communication is an interest area of mine. Six years ago, I asked the question of health communication an its relationship within a health promotion paradigm - as the link below. It was very much a theoretical, rather than a practical construct back at the time. Six-years on - it's good to see that full texts are being devoted to the subject - and it is becoming increasingly more visible within the social (marketing) media and health literacy literature.
Around the same time, I asked a related question about the relationship between health promotion and health education - which continues to be well read and answered. The context of health communication has also come up quite regularly within this thread as below.
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Dear colleagues,
I need to scrape as much as I can for my PhD research, my research area in health communication, it investigates the role of mediated communication in public health, specifically focusing on anti-vaccine issue as a comparative study on vaccination messages in KSA & AUS, I will focus on one media platform: Twitter or Facebook.
I have used a scraper tool to collect data from twitter, I started with some hashtags for KSA, and added a few more hashtags I found. I noticed that some hashtags are used for spams, I tried to clean the data from spam as much as we can, but I may still find some spam tweets.
At the same time, I have found bad news, as Facebook and Instagram are banning anti-vaccination content, and seems like twitter is starting to do the same, a lot of the hashtags I'm trying in English but have very few and bad results, even if I'm not focusing on KSA or Australia as you see in this link:
As a result of that, I am facing two problems: How can I determine country in scraping data? and How can I translate data from Arabic to English for analysis as I will use lexomancer, and it does not work with Arabia content?
I need to be collecting as much data NOW as I can, so could you have any helpful advise in that please?
Many Thanks
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Health communication is a very broad area with many peer-reviewed papers.
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Dear friends and researchers,
I just started my PhD journey as a new phd student, so I am preparing my proposal doc, My phd thesis in communication studies, specifically in health communication. I will investigate the role of mediated communication such as Twitter or Facebook in public health issues. I will focus on immunizations. Anti-vaccination groups make some campaigns and post many messages and posts about the risk of vaccines through social media, while the health authorities attempt to fight these movements and educate people about the importance of vaccination. I will examine the impact of public health messages of childhood vaccination on parental attitudes toward vaccinating their child. The mediated communications which address a common health concern among parents will be the focus, and I will apply my study to two different countries: Saudi Arabia and Australia.
My Question that I need your help with is: Do you think its better to do that through using Quantitative or Qualitative method by choosing a case study such as "Measles Vaccine issue" as a case study in both KSA & AUS, and use two 2 tools to collect our data (questionnaire+interview) Or (content analysis+text analysis) or (questionnaire+content analysis) that' may help to manage the research later, rather than using mixed method that needs to build questionnaires and survey for both country, which needs harder effort?
Best Regards,
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Trying to do a questionnaire would require recruiting over 100 responses in each of the two countries, so that is a major consideration. As an alternative, I would suggest using a coding system to make systematic comparisons between the two countries, and then following that up with either qualitative interviews, or in-depth examination of the original texts.
In mixed methods research, using follow-up qualitative interviews to understand the results of a quantitative content analysis is known a "sequential explanatory" design. Alternatively, you could follow-up the quantitative content analysis by returning to the original texts to generate a qualitative account of how any who the results came out the way they did. Here is a link to an article of mine that describes the second option:
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Health care services are becoming costly and for many difficult to access. In effect the number of people suffering from preventable illnesses and accidents is alarming. There are studies that indicate that ignorance about health is a crosscutting issue that exacerbates ill health irrespective of socio economic differences. Existing theories and models of health communication/education mostly assume that scocio economic status determine health outcomes. The type of illness may vary, but one way or the other the number of people suffering from preventable illness whether chronic and/or communicable diseases, including accidents is increasing irrespective of socio economic status.
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Patient-perceived “capacity to change"
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Hello,
Somebody can explain to me the different indicators to do monitoring project of resilience in health, in community to the disaster areas? Eg. Among the populations surrounding a hydroelectric dam
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Here is a review lisiting many indicators that may also help you:
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As a non-profit CHDA with health outcome funds, we encounter cases of children with EBLLs during our home rehabilitation and lead remediation. We are wanting to build a coalition to support the children and their families during the home rehabilitation process and provide needed medical services. What communities are successful and how did they achieve successes? Resources welcome!
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There is a community based group called United Parents Against Lead but not sure how active they still are. http://www.upal.org/ In NC, we have a Lead and Healthy Homes Taskforce which is a group of state, local, and non-profit professionals working on the problems of lead poisoning prevention and providing healthy housing. It has been very effective at providing a platform for sharing best practices.
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Obviously, I know that the terms 'psychopath' and 'sociopath' haven't been used by reputable doctors or researchers in years. Yet in spite of this, people still drop these words in "scholarly" articles, in media, and in law. Is, in your opinion, this an issue of doctors and others within the mental health communities not speaking out on this issue, or is this more of a problem of people willfully miseducating themselves?
I'm looking for options, as well as recommended reading, from people who have researched, treated or are living with antisocial personality disorder/ antisocial traits.
Thanks much!
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I do not think that as well-informed clinicians and researchers we should stop using the term psychopathy or sociopathy. As someone who has done research on psychopathy and worked with people who had many psychopathic traits, I think it's a very useful construct that adds to our understanding of personality. There has been plenty of discussion on whether or not antisocial behavior is part of the construct, but that is not really relevant for this discussion.
I do agree that the term has often been misused in media, and that many lay people might have the wrong image of what psychopathy entails. This is the case however with most mental disorders, and we don't stop using those simply because others might understand it wrong. There is always more nuance in an individual's psychopathology than meets the eye, but we need to be able to communicate about it in some way, which is why we use labels. The term psychopathy is still very much alive in both serious scientific research and clinical practice (especially within forensic psychology). It does not aim to dehumanize anyone, merely to get a clear picture of personality pathology. More research is always necessary but I would certainly not condemn the term simply because of the way it is used outside of science/clinical practice.
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Many of us as scholars and academicians spend countless hours, sometimes consciously or unconsciously without food, exercise and so forth. Continual sitting, glued to our technological research devices leaves many of us with stress from work. Thus, there must be some efficient means of managing these stress for scholars to function properly in their research endeavors while avoiding needless ailments that can retard research progression.
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'Manage' is a key word here. Stress is inevitable. It is integral to existence itself. I guess you are talking about keeping stress under reasonable levels.  To achieve anything you need to stretch and stress up yourself a bit but then find a way of unwinding periodically which is what you are asking us to discuss. Take regular physical exercise. Drink plenty of fluids, especially water in the mornings. Listen to soulful music. Meditate if you can, imageless, wordless, and thought-less. Savour the healing beauties of nature. Bring nature into your living room. E.g install a home made aquarium. Feeding the fish and watching them play can do an academic a world of good. Above all honour your relationships.Catch up with your family and friends.Be present to them and listen to their more to them. These small steps can help a lot to give us balance.
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I have a strong interest in the field and include it in our curriculum. I have an interest in doing research in the field as well.
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I have interest in this the topic from a multicultural perspective with emphasis on Latino population and Legibility formulas.
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kindly suggest the theoratical framework to study relationship between online health communication and gender.
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mHealth, access to health information and the uptake of such information among your target group/s.
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My work seeks to identify and understand issues common to culture (believed to be the cause and responsible for the spread of diseases) and scientific knowledge (the solution) that can be explored and used as the basis for communicating behavior change in collective cultures. Seems easy but complex in the working because of its multidisciplinary nature. Any guidance as to how to approach it to reduce the complexity in it?
Which models (both communication and behavioral) within the above disciples may be most appropriate. Have read extensively on TPB/TRA, SCTs, HAPA, PMT etc. But they seem convincing but not practical for collective cultures.
Does anyone have C. Steele' s (1988) original work on self-affirmation theory to share?
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Hi Maria, thanks very interesting.Similar to what I am looking at. Kindly send me the publications. Thanks
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Clinical supervision in Nursing has been at rising for last decade. Clinical supervision is well established concept for mental health and community nurses, however dearth of evidence is available for clinical supervision for Nurses working in acute settings.
Anyone has an established clinical supervision for nurses working in Acute setting? or any useful information will be much appreciated.
Regards
Immanuel Victor George
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Hi Cheung
Many Thanks, especially later resources are very useful.
Regards
Immanuel Victor George
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I´m searching for research on attitudes towards e-mental health resp. online self-help services (including acceptance, preferences, adherence, engagement, expectancies, concerns, etc.) in the general population. I´m looking forward to your feedback - thank you!
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At present conducting Phase II clinical trial for a vaccine for Chikungunya. People have concerns of safety.
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Querida Sandra. En todo Instituto de Investigación debe existir un grupo control de personas sanas. El sponsor debe dar  todo los datos sobre el proyecto referentes a las vacuna mencionada y las referencias bibliográficas sobe el mismo proyecto en otros sitios de investigación. No aconsejo ser el primer grupo que aborde este tema, porque pueden surgir problemas en la constitución del grupo y su seguimiento. Nadie mejor que tu para evaluar los problemas éticos involucrados.
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HURRICANE KATRINA
In reference to the Hurricane Katrina incident in North America. What are the best messages and channels in given crisis situations?
What is the theory of PRECEDE - PROCEED? How is said theory applied to determine specific program goals in health communication planning? Should  theory, PRECEDE - PROCEED make a difference for a population (marginalized)? Especially if PRECEDE - PROCEED was used to assess compliance for emergency preparedness with a goal of population health?
What objectives should a public health communication specialist, keep in mind when forming behavioral, social and organizational objectives towards a prospective goal? 
What skills does a population health communication specialist need to be effective in crisis contexts?
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Hi Althea
Sounds like some complicated stuff you are working through but no doubt this will become more important in lieu of the greater likelihood or more extreme weather events in the future.  I suspect you will need to triangulate sources to address this. However, one such source which maybe useful  (and no doubt there are related documents in other jurisdictions) but the Public Health Association of Australia has a statement of core and emerging public health functions which may provide some guidance and also some resources relating to disaster management.  Wishing you every success with this project.
best wishes
Paul
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This study aims to examine pharmacist-patient communication using conversation/discourse analysis.
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Nurse practicioners also do medication management in home visit care, especially medication reviews
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I am preparing a proposal for post graduate study on 'Types, scope and prospects of health communication in Bangladesh'. But I am lacking of related literature severely.
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Without further refinement of the question, the only thing I can suggest is what I would do performing a literature review of such a broad topic. All of the post have give specifics to the individual items/characteristics that all make-up a patient encounter or the result of it, whether it is face-to-face or virtual (phone, video, chat, etc.). Since encounters are about the patient, I would start the the ideal characteristics that make up the purest form of the patient encounter...the face-to-face patient-physician time using a patient -centered approach primary care (highest variation of encounter types). In principle, all other communications that happen in their various forms (nurse, another doctor, pharmacist, nutritionist, family member, etc.) are a result of this event. This will allow you to work your way out from the source and know how many degrees of separation a specific communication is from the origin (grapevine effect). Within the literature, how doctors approach individual patients has been examined long before everyone started calling it "patient-centered" care. The following are some cites to get you started...good luck!
Roter DL, Stewart M, Putnam SM, Lipkin M, Stiles W, Inui TS. Communication patterns of primary care physicians. JAMA. 1997; 227(4): 350-356.
Shaughnessy AF, Slawson DC, Becker L. Clinical Jazz: harmonizing clinicial experience and evidence-based medicine. J Fam Pract. 1998; 47(6): 425-428.
Bensing JM, Roter DL, Hulsman RL. Communication patterns of primary care physicians in the United States and the Netherlands. J Gen Intern Med. 2003; 18(5): 335-342.
Crabtree BF, Miller ML, Tallia AF, Coben DJ, DiCicco-Bloom B, McIlvain HE, Aita VA, Scott JG, Gregory PB, Strange KC, McDaniel RR. Delivery of clinical preventive services in family medicine offices. Ann Fam Med. 2005; 3 (5): 430-435.
Haidet P. Jazz and the 'art' of Medicine: improvisatioin in the medical encounter. Ann Fam Med. 2007; 5(2): 164-169.
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How could we develop such a tool? Please give suggestions and elaborate on how to get a health literacy measurement tool approved.
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Here are some examples of papers about adapting health literacy measures for different countries and cultures:
• Ndahura, N. B. (2012). Nutrition literacy status of adolescent students in Kampala district, Uganda.
• Patel, P., Panaich, S., Steinberg, J., Zalawadiya, S., Kumar, A., Aranha, A., & Cardozo, L. (2013). Use of nutrition literacy scale in elderly minority population. The journal of nutrition, health & aging, 17(10), 894-897.
• Sampaio, H. A. D. C., Silva, D. M. D. A., Sabry, M. O. D., Carioca, A. A. F., & Chayb, A. P. V. (2013). Letramento nutricional: desempenho de dois grupos populacionais brasileiros; Nutrition literacy: performance of two Brazilian population groups. Nutrire Rev. Soc. Bras. Aliment. Nutr, 38(2).
Or look at the ways Newest Vital Sign (NVS) has been modified for use in different countries or language groups. The NVS is available in both English and Spanish versions as well as a validated UK-specific version, NVS-UK. Available from: http://www.pfizer.com/health/literacy/public_policy_researchers/nvs_toolkit
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Many information leaflets / pamphlets are given to patients' but despite explaining there is some degree of non compliance to pre operative preparations and post operative discharge care for my Gynaecological patients' for surgery.  Language in English is not a barrier for many patients'.
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Catherine, have you assessed the materials for readability / understandability? In other words have you considered health literacy in preparing the materials? Often times materials that make sense to us as health professionals make less sense to patients. And patients may indicate they understand even when they don't because they're embarrassed to say they don't understand. Make sure the materials are written in plain language; use a list of bulleted points rather than long blocks of text; chunk the information into sections with headings that can help the patient understand, etc.
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Mental illness is common in the United States and internationally. An estimated 26.2 percent of adults suffer from a diagnosable mental disorder in a given year, and one in seventeen live with a serious mental illness in the United States (National Institute of Mental Health [NIMH], n.d.). However, mental illness stigma is a serious problem currently. And it is also true that mental illness has accompanied human kind through out history, which can be seen from some historical anecdotes. And I'm wondering are there also any historical evidence describing the mentally ill were discriminated or stigmatized long long ago? For example, other people may want to avoid interactions with them.
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Type "stigma and mental illness in your PC search engine, i.e. Google, and much information will come up. It's a little surprising to me that this question would be asked in the U.S. as I thought that stigma regarding persons with a mental illness was universally recognized. Stigma may be the biggest reason people with serious emotional problems don't get the help they need.
The literature is very clear about the fact that those persons who have a serious mental illness have a better chance of recovery if they have a family with whom they are in regular contact who accept them with their illness and provide friendhip and support.
I was with a mental health agency serving clients who had a serious mental illness for over 30 years. We developed a program entitled Community Treatment and Rehabilitation and published an article about in Care Management Journal 4(3), 2003. Part of CT&R was Social Role Theory. Persons with a serious mental illness are perceived to hold a social position by that title and to display the social role behaviors that accompany that position. The principal objective for treatment was helping the client to move to a positive social position, either acquired or achieved,  through behavior change. We defined recovery as a behavior state in which a client's mental illness was not a significant factor in living a life. It was very successful. You may want to consider Social Role Theory as one approach to eliminating stigma. You also may be interested in reading about social role valorization as this concept relates directly to your interest as well. Type that term in Google and you'll get the information.
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I recently returned from the International Communication Association annual conference (www.icahdq.org) where, this year, many sessions were devoted to research on aspects of interactive, digital and social media communication and technologies. The Health Communication Division of ICA is one of its biggest interest groups and many papers delivered in that division focused on how ICTs affect health. As someone who self identifies as a health communicator, I was struck by how much of the current research emphasized not the technologies per se, but rather how they facilitated (or in some cases constrained or distorted) fundamental processes of human communication (e.g, seeking and accessing information, social connection, social influence, cultural transmission & maintenance), just as other more traditional mass media were discovered in the early to mid 20th century to extend and in some ways alter aspects of human communication. I found it refreshing to hear people thinking beyond the gee whiz technologies themselves toward what they do and why, and their implications for health. What do my health education/promotion colleagues think about the role of newer technologies in their work?
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I agree that ICTs are not a magic wand but they can be used cleverly to reach diverse cultures and those with varying needs thereby offering the potential for behaviour change through information and education. The cost-effectiveness of ICTs needs to be measured also- through health outcomes, impact of health budgets etc.
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Is there any standard tool for that or we can develop our own?
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Sahifa: Here is one from U.S. Department of Health & Human Services
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Health is a major concern in developing countries and there are numerous diseases becoming a burden on the health sector. Effective communication is required to overcome many health related problems.
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In my opinion for the effective health communication it is needed that a communicator should have the knowledge about the culture where he/she want to arise aware. in the other way it is also needed to take help from the opinion leaders of the area, because mostly people believe on them.
other thing is that to develop the content of the message according to mental level, culture, religious and social values to convince the target population.
the communicator also need to know the medium which the population is using in the area.
In the case of Pakistan mostly the health campaigns are flop because the campaigners and policy makers don't care about the culture values, religious mentality, message contents and the use of proper medium in the targeted area where they want to bring awareness about a disease.
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I'm curious about thoughts on whether using smart phones in monitoring and managing chronic diseases remotely takes the pressure off the clinician and reduces their chances of being effective communicators of health messages? or is a greater positive step in the process of communicating health messages?
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This is an important question in mHealth and telemedicine. The physicians I speak with say that they cannot monitor or respond to a lot of additional emails/faxes, so the way that communication happens must be carefully thought out. Wellframe (Wellfra.me) has a good model, where a case manager monitors a dashboard and can send individual or group texts and receive information (monitoring of health behaviors by the smartphone app) and texts/emails from patients. It takes about 20 min/day to care for a caseload of cardiac rehabilitation patients (small sample--probably 20 or so at a time).
Some apps (e.g., medication reminding) are largely automated and not monitored very much, if at all. Yet, having a record of medication adherence ought to make a more productive discussion with the provider possible.
I do not know if there are high quality research studies on the impact of mHealth on patient/provider communication. I would be interested in finding out about them if anyone finds some.
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In countries like Pakistan where conservatism is evident regarding issues like Breast Cancer and HIV/AIDS, how to deal within the field of health communication and what difference cultural conservatism can make?
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Open and progressive societies will always be welcoming towards healthcare initiatives. The only way to deal with situation in Pakistan is group communication with the hostile sectors of the society through personalities they highly regard and follow.
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I am writing a thesis on diffusion of health communication.
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Thanks Sahifa.
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I am working on breast cancer awareness in Pakistan and interested to develop a health communication culturally integrated model. Any theories or models please.
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thank you Deepak, ayesha and Rashad
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Health problems have always been an issue in countries like Pakistan and there are barriers which are still invisible and impeding the effectiveness of Health communication messages. If anybody comes across any effective health communication model please share.
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A useful summary about risk communication on public health issues can be found in " COMMUNICATING ABOUT RISKS TO PUBLIC HEALTH: Pointers to Good Practice" by Bennett which can be found at www.bvsde.paho.org/tutorial6/fulltext/pointers.pdf - I have referred to this for a number of years in communicating with a wide variety of communities about a wide variety of issues and would turn to it in your situation.
The work is expanded in an excellent book by Bennett et al
Risk Communication and Public Health, Second Edition, 2009
Peter Bennett, Kenneth Calman, Sarah Curtis, and Denis Fischbacher-Smith
366 pages, 11 black and white line drawings and 4 black and white halftones.
The 2nd edition contains new and very topical case-studies in the practice of risk communication, in several cases written by authors who played a leading role in the events described. The more theoretical chapters are substantially updated, taking account of research findings of the last ten years.
There is good coverage of the theoretical and research background to communicating health risks, with a wide range of contemporary case studies and the learning experiences from these, including the political, institutional and organisational issues they raise. It concludes with an analysis of the lessons learned and gives pointers for the future. The book offers international perspectives, and contributors include representatives from consumer organisations as well as public health practitioners and academics.
There is also a useful web page on communicating with the public about health risks. It is a useful resource for communicating with the public during uncertain events and situations; it describes the process used to develop the guidance as well as a breakdown of the guidance into sections such as defining the problem, identifying the target audience, setting aims and objectives, selecting key messages, choosing suitable communication channels and the all important review and evaluation of the impact.
All the very best in your work!
Alex
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How did you measure this?
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I applied for funding for a project to increase backyard vegetable growing. The main aim was around sustainability rather than nutrition per se. Missed out on the funding but will submit it elsewhere. Anyway, this might be another angle you might pursue Mary - ie don't limit your search to nutrition as the focus. (And I'd be interested in what you uncover.)
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Recently, I have been approached by a colleague who wishes to develop a 'health communication' programme. It's not a term that I have come across many times before. Given it's very broad remit - is it not health promotion/public health/community health (with health education added) by another name? Wikepedia gives a decent enough account of it - and I can see that there are some specifics - such as health literacy and use of media - but they are covered under the umbrella of health promotion/education too. Does anyone have a different spin on this?
Dean
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I have a different spin. I think there are two different and competing conceptions of health communication. One, and this appears to be the kind of programme your colleague is referring to, is very similar to health promotion. The other could perhaps also be considered as communication in health(care), which is focussed on communication, and to enhance quality of care, which might eventually promote better health, but is first and foremost about communication as a process, and usually interpersonal communication.
This confusion is most manifest in two journals from the same publisher: Health Communication and Journal of Health Communication, each of which takes one of those perspectives.