Green Marketing - Science topic

Name of Student: Bernard T Sithole Registration Number R14845E Name of Supervisor: D Nkala Research Topic: An evaluation of the effect of green marketing strategies on corporate image in the cement manufacturing industry of Zimbabwe ii DECLARATION Student number R14845E I, declare that Evaluation of the effect of green marketing strategies on corpo...

The green transition is receiving increasing attention both in research and professional practice. The relationship between the green supply chain and green marketing is critically important for organizations aiming to enhance green practices. The objective of this paper is to explore the relationship between the green supply chain and green market...

Markets and its built environment, market infrastructure and market actors are essential components of the local food market system. City of Galle is renowned for its cultural heritage and architectural master pieces built in colonial periods. Systematic literature review highlighted that limited research attention on heritage buildings, especially...

As Sustainability becomes a central aspect of consumer values and corporate responsibility, marketing has evolved to incorporate concepts such as “green,” “sustainable,” and “smart” marketing, which are now being increasingly facilitated and amplified by digital technologies. This research investigates the intersection of digital transformation and...

This study aims to explore current trends and emerging patterns in the design and furniture industry, focusing on business strategy. Specifically, it seeks to analyze aspects such as sustainability, innovation, and consumer-centric strategies, highlighting how these factors influence industry resilience and adaptability. A comprehensive bibliometri...

The concept of marketing started to dominate all business houses during 1950s and this domination continues till date. In initial phase of marketing the focus area was to produce the efficient goods for customers without analyzing their current need. The aim to do so was to attract more and more customers toward the product, but with passage of tim...

This study aims to explore the impact of the green marketing mix (at the macro and micro level) implemented by outdoor brands on the attitudes and brand loyalty of Millennial and Generation Z (MZ generation) consumers toward these outdoor brands. Additionally, it seeks to examine the moderating effect of MZ generation consumers’ involvement in outd...

Green marketing is something that cannot be avoided. People all over the world are becoming more interested in protecting the environment. All over the world, people are worried about the environment and are starting to behave differently. Because of this, there has been an increase in green marketing, which focuses on the growing market for produc...

The rise of startups in Indonesia and Malaysia highlights their crucial role in fostering sustainability, innovation, and economic resilience. However, these startups face significant challenges, including resource constraints, complex regulatory environments, and limited access to green financing. Addressing these challenges is essential for achie...

The objective of this research is to examine the effect of green marketing strategies and the presence of halal certification on consumers’ intention to repurchase Fore Coffee products in Surakarta. The target population comprises individuals who consume coffee in the Surakarta region. A purposive sampling method was employed to select participants...

With firms' increasing adoption of green marketing strategies, greenwashing is also becoming more prevalent. Despite the negative consequences of greenwashing, limited studies have investigated its impact on attitude and consumption. Earlier studies have used greenwashing as a one‐dimensional construct and do not distinguish between different green...

The socio-environmental consequences created by the socio-environmentally distorted traditional market thinking since 1776 when the world endorsed and promoted Adam Smith’s ideas and dealing with them has led according to this author to three clear major development thinking blunders while the distortion problem remains active, one after the other:...

This research aims to determine the factors that can influence consumers' intention to purchase sustainable beauty and body care products. This study is centered on investigating the influence of various brand elements, including green brand positioning (GBP), brand perception (BP), green brand knowledge (GBK), and attitude toward green brand (AGB)...

A lo largo del tiempo, el marketing como disciplina mantiene un enfoque centrado en el cuidado y conservación del medio ambiente impulsando acciones que ayuden a mitigar los efectos del cambio climático. El objetivo de este artículo es conocer las tendencias del marketing con relación al cambio climático mediante la revisión literaria. Para el logr...

Kerusakan lingkungan akibat aktivitas bisnis menciptakan peluang bagi pelaku usaha untuk menerapkan strategi pemasaran ramah lingkungan. Elemen seperti citra merek hijau (green brand image) dan kepercayaan terhadap merek hijau (green trust) berperan penting dalam pemasaran berkelanjutan serta dapat meningkatkan loyalitas pelanggan, terutama seiring...

The Industrial Revolution has transformed various domains, including marketing. Marketing 5.0, derived from Industrial Revolution 5.0, is a relatively new concept, while Marketing 4.0 remains widely used. This study focuses on helping small and medium-scale female entrepreneurs adopt Marketing 5.0 strategies for green beauty products using AI analy...

In today’s world, due to the increase in environmental awareness, businesses aiming to meet consumers’ expectations have made green marketing an indispensable strategy to ensure sustainable compliance. This study specifically addresses sustainable supply chain and digital marketing studies implemented in the development of environmentally friendly...

This research explores the growing prominence of green advertising in the beauty and cosmetic industry, focusing on its impact on consumer perception and brand image. Eco-conscious brands like Mamaearth, WOW Skin Science, and Khadi Naturals are leveraging sustainable marketing strategies, including ethical sourcing, cruelty-free practices, eco-frie...

These days, entrepreneurship is seen as a catalyst for social, economic, and environmental advancement. Consequently, nations and educational establishments are seeking to introduce entrepreneurial education for academics and other young people. However, it is still poor because there aren't many students who want to start their own business. The p...

As the global energy transition progresses, green electricity, which is crucial for low-carbon systems, has gained attention. However, the lack of effective market linkages hinders a full understanding of the price transmission effects across green markets. This study uses the Vector Autoregression (VAR) model and Granger causality tests to analyze...

Green growth, which balances a firm's growth aspirations with environmental stewardship, is gaining traction in the literature. However, the notion of green growth capability (GGC) as a foundation for firm‐level green growth strategy remains underexplored. Multifaceted and multi‐skills nature of organisational capabilities is brought into focus to...

Achieving a sustainable future is a global necessity. Therefore, identifying and implementing environmentally sustainable practices is essential for leaders at the organizational level. This research uses stakeholder theory to examine the relationships between green practices (henceforth referred to as GPs), green marketing (henceforth referred to...

The purpose of this paper is to discuss the theory about the role and impact of green marketing for organic product adoption among consumers in India, as well as to identify the factors that may affect consumers' purchasing decisions and the application of the implementation of this approach. The study aims to analyse different aspects of consumers...

In this era of sophisticated and knowledge-based technology, public awareness of environmental issues has increased significantly throughout the world. Problems related to the environment and its negative impacts are currently a global issue. This research utilizes four dimensions of the green marketing mix, as well as environmental knowledge and p...

This study aims to investigate the interrelationship between sustainable supply chain ambidexterity and green competitive advantages in SMEs. A combination of Fuzzy PROMETHEE, Interpretive Structural Modeling (ISM), and MICMAC analysis was employed to identify, rank, and assess the influence of key indicators. The methodology involved expert evalua...

Article History Keywords Consumer behavior Green marketing Precious metals Purchasing decisions Quality brand Modern consumers Consumer loyalty Sustainable business. This study aims to analyze the effect of green marketing implementation, brand quality, and consumer behavior on purchasing decisions for precious metal products. The main focus is on...

Nowadays, one of the Important Factors in the Activities of Companies is Environmental Considerations. In this Direction, To Achieve the Goal of Sustainable Development, Green Innovation can Increase the Efficiency and Productivity of Resources and Effectively Reduce Pollution. The Present Study aims to investigate the Moderating Role of Green Tech...

The recent global environmental crisis and climate change have prompted greater interest among global citizens in sustainability issues. Consumers are demanding more to be done by product and service suppliers to ensure sustainability. This has sparked research and academic interest in understanding how various organisations position themselves fro...

This study investigates the role of green marketing in addressing Jordan’s environmental and economic challenges, focusing on barriers and drivers of adoption. Using a quantitative research approach, data were collected from 504 respondents (67.5% were customers and 32.5% were SME owners) and analyzed through partial least squares structural equati...

Clean market transition ideas were introduced in general as pollution management markets and as pollution reduction markets transition, in particular dwarf green markets ideas and green markets ideas. There is an environmental pollution production problem separating environmentally dirty traditional markets from environmentally clean markets and th...

This study examines the issue of green information distortion and its impact on tourists’ purchasing decisions, as well as the associated high transaction costs within the green tourism supply chain. By selecting a green tourism supply chain with varying government subsidy schemes as the focus of the research, the objective is to explore optimal su...

This study assesses the effectiveness of green marketing strategies on the performance of fast-moving consumer goods (FMCG) firms in SouthWest Nigeria, focusing on green product design and green promotion. The objectives include examining the impact of green product design on product quality and analyzing how green promotion influences market penet...

This chapter explores the transformative role of artificial intelligence (AI) in revolutionizing green marketing strategies to support the circular economy. It highlights how AI enhances resource efficiency and promotes sustainable consumer behaviors through predictive modeling that anticipates preferences, enabling targeted eco-friendly campaigns....

This chapter examines the application of green supply chain management (GSCM) as a strategic tool for advancing sustainable green marketing agenda in Africa. A systematic literature guided by the PRISMA approach was employed as the research methodology. Data extraction and thematic analysis were used to group the roles of GSCM into coherent themes....

Changes in consumer behavior are influenced by green marketing and brand equity dimensions. Green marketing places high concerns on consumers’ environmental attitudes as a determinant of purchases and word of mouth. Green marketing increases brand awareness, fosters consumer loyalty and enhances reputation. The study aims to assess the influence of...

In recent years, concern about the environment has been highlighted in many areas of life. Our limited resources are damaged, the future of human life disturbs this planet, thus leaders and thinkers have to create a solution. Green marketing can be considered to be contributing towards enhancing the environmental performance of industry. Due to the...

This research examines sustainable tourism in Indonesia, focusing on Ergo Green Tourism, a model that integrates ergonomic principles with green tourism. With the tourism sector significant economic contribution, there is a growing need for a model that balances environmental sustainability with tourist comfort. The research aims to evaluate the Er...

El propósito del artículo fue analizar la situación del marketing verde y el cuidado en el sector pesquero del Perú. Se llevó a cabo una revisión de fuentes, siendo la población de sesenta artículos publicados en revistas científicas indexadas en Scopus, Web of Science y Scielo, de los cuales fueron finalmente considerados veintitrés de ellos, util...

The object of research is the marketing strategy of energy independence of enterprises. One of the most problematic areas is determining the effectiveness of energy independence marketing strategies and their profitability due to limited access to official data, investment statistics, and reports on state programs for calculations. The research use...

Despite extensive global research on the relationship between green marketing practices and consumer loyalty, limited attention has been given to how these dynamics unfold in developing countries such as Egypt. This study addresses this gap by expanding the brand loyalty model to include Environmental Concern (EC), Green Marketing Communications (G...

The revolutionary emergence of decentralised finance (DeFi) and sustainable investments have significantly reshaped the global financial landscape. This has created unprecedented interconnections between conventional and emerging asset classes. This study analyses the return and volatility connectedness among blockchain-based DeFi assets, tradition...

This study aims to investigate how green marketing practices influence product success through the mediating effects of green corporate image and green innovation. This study utilizes survey data collected from employees in large and medium-sized manufacturing companies in Saudi Arabia, focusing on industries such as petrochemicals, construction ma...

The research conducted has the intention and purpose of providing references regarding the impact of green marketing and green brand image on purchasing decisions of male consumers of environmentally friendly fashion products brand X in Kediri. This study uses a quantitative approach with multiple linear regression analysis data analysis techniques...

The textile industry in India is undergoing significant change due to the substantial economic impact it makes for the country. Green marketing is a critical tool used to address social, environmental problems and position companies as supporters of sustainable business activities. This conceptual paper aims to explore the most recent innovations a...

Behavioral nudges in green marketing use psychological knowledge to nudge consumers through subtle means in ways of choice, hence allowing them the freedom of decision. Those nudges, because they are based on such concepts as loss aversion, social proof, and default bias, have been able to help bridge the gap between attitude and behavior in enviro...

Environmental sustainability awareness at a global level has made eco-labels and green marketing become essential tools for modifying consumer choices. The review investigates how eco-labels along with consumer trust and green marketing methods influence consumer buying choices. The research process adheres to the Preferred Reporting Items for Syst...

This paper seeks to discuss green marketing strategies that are becoming particularly popular as organizations strive to boost sustainability and accounting performance. As well as, exploring the moderating role of AI in green marketing strategy's impact on firms’ accounting performance (return on assets, return on equity, and profit margins). A pa...

Background In the context of increasingly prominent global environmental issues, green consumption has gradually become an important component of sustainable development strategies. However, the mechanism through which green advertising, as a key medium for conveying environmental protection concepts, influences organic food purchase intention has...

This research investigates the impact of eco-friendly marketing strategies on environmentally aware actions displayed by tourists in the Chinese hospitality sector. This research evaluates the relationships between green consumption value and pro-environmental self-identity and felt obligation to explain consumer behavior by applying the Stimulus-O...

Rising popularity of green marketing has resulted in an enhanced incidence of greenwashing practices, leading to consumer skepticism. We examine how greenwashing behavior impacts consumers’ purchase intentions, by studying the relationship between greenwashing behavior of firms and consumers’ purchase intentions, mediated by green skepticism, brand...

The growing carbon footprint of various types of industries or organisations of the modern era has specifically held some sectors responsible for the adverse climate changes and this specific challenge of climate changes can only be tackled by encouraging our industries, businesses and various other types of organisations to follow those types of p...

This study investigates the relationships between strategic green marketing orientation (SGMO), green innovation, and marketing performance within the manufacturing sector in Saudi Arabia. Employing a cross-sectional research design, data was collected from mid-level employees in the marketing departments of manufacturing firms. A total of 357 resp...

Abstract Businesses are aware of the necessity of incorporating sustainability practices into their business models. This can include things like eco-friendly organizational practices, eco-friendly choice of suppliers, eco-friendly manufacturing processes, eco-friendly production methods, eco-friendly approaches to leadership, and more. These pract...

The research is interested in understanding Generation Z’s awareness of environmentally friendly products in fashion brands. The research objectives are as follows: Firstly, it aims to analyze the influence of green marketing on brand image and purchase intention of fashion brands among Gen Z. Secondly, the research is also interested in examining...

Consumer awareness of environmental issues is increasing, which impacts marketing efforts to encourage consumer buying interest. This study aims to determine the role of the image of green brands in intervening with the influence of green marketing and corporate social responsibility in increasing the purchase intention of green brands of personal...

Sustainability has emerged as a significant facet of the new consumerism despite the fact that green branding effectiveness is significantly influenced by the consumer's perception and credibility. This research aims at exploring the effects of green branding on the consumer in the context of trust, skepticism, and engagement as captured in the Sus...

Purpose: Small and Medium-sized Enterprises (SMEs) are vital for economic growth, contributing significantly to employment and GDP. However, their rapid growth raises environmental concerns due to substantial resource consumption and inadequate adherence to sustainable practices. This study explores the role of Green Customer Participation (GCP)...

In today's world, people view companies as more than profit-driven organizations; there is an expectation from businesses to promote sustainable practices and improve the well-being of society. As a result, FMCG companies are rapidly embracing green branding initiatives to market environmentally sustainable products and encourage environmentally fr...

Small and medium-sized enterprises (SMEs) play a prominent role in the ecological transition process needed to curb climate change. The European commitment to eliminate emissions by 2050 requires significant changes in business structures. This research seeks to provide quantitative information on the level of efficiency of the activities carried o...

This study examines the influence of green marketing, environmental awareness, and consumer values on sustainable purchasing intentions in Indonesia. Using a quantitative approach with a sample size of 150 respondents, data were collected via a Likert scale (1-5) and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) softwa...

The purpose of this paper was to examine the effects of internal green marketing (IGM) on managers’ job satisfaction (JS) and organizational financial outcomes (FOs). An online survey was used to collect data. On the sample of 78 managers of medium-sized and large organizations in the Serbian agribusiness sector, using partial least squares s...

This study examines the role of government support (GS) in facilitating green supply chain management (GSCM) practices in Libya. It focuses on the moderating effect of green market orientation (GMO) and the mediating role of employee environmental commitment (EEC). The study explores how government policies drive sustainable supply chain practices,...

The main goal of this study was to test the factors that affect business sustainability in SMEs’ context. A survey tool was employed for gathering the necessary data from SMEs’ managers in the UAE. In this research, the PLS-SEM was used for analysis of all surveys which were filled by the participants. The results verified that business sustainabil...

Greenwashing, the phenomenon of companies misleading consumers about their sustainability practices, is prevalent in the fashion industry. This study explores consumer opinions on greenwashing through analysis of social media discourse. Cognitive dissonance theory served as the theoretical framework, explaining how consumers reconcile conflicting i...

The wholesale market is a key supply channel for green markets, linking producers and consumers locally and globally. This study explores challenges and opportunities for vendors, emphasizing wholesale markets' role in improving supply chain efficiency. Through in-depth interviews with vendors at Kvantaška Pijaca in Novi Sad and local green market...

This study focuses on the influence of environmental and brand factors on customers’ purchase intentions. The study was conducted among health-conscious individuals in Ho Chi Minh City interested in buying green products. In total, 403 valid survey responses were collected and analysed. The respondents were selected based on a convenient sampling p...

With rapid economic growth, Vietnamese people are increasingly interested in consuming organic food to protect the health of themselves, their families, and the living environment. This study investigates the direct and mediating effects of determinants studying Vietnamese consumers’ intention toward purchasing organic beverages. We apply the theor...

In recent years, consumers have increasingly sought natural products to live more sustainably and healthily. Businesses have started to align their strategies with sustainability by emphasising that they produce natural products that are both beneficial for health and environmentally sustainable. The purpose of this study is to examine the effect o...

Sustainable development purposes require strong emphasis on green food promotion as an essential component. The decision-making process of Generation X members toward green food consumption creates important effects on both personal health and environmental sustainability and social programs and economic stability. This research examines environmen...

The expansion of wind energy increases its global environmental impact. While academic research has assessed the potential effects of wind turbines, it has not sufficiently addressed strategies to mitigate their impact. This study examines a leading turbine manufacturer with a strong environmental management record to explore solutions. Life cycle...

Este estudo analisa os benefícios da certificação de Selo Verde da Prefeitura Municipal de Sertãozinho-SP para empresas certificadas, com base em um estudo de caso no setor de equipamentos de geradores elétricos. A pesquisa qualitativa evidencia que a certificação promove melhorias na gestão ambiental, e incentiva práticas sustentáveis e fortalece...

p> Green products are an important solution in reducing waste and sustaining the environment. In this context, green marketing has appeared as one of the marketing strategies that provide a positive response for various industries in an effort to achieve sustainability. Avoskin, as one of the brands in the beauty industry, has committed to implemen...

The study aims to assess the impact of consumers’ perceptions of greenwashing and their cynicism on purchase intentions in the Vietnamese cosmetics industry. Using a quantitative research method through a survey questionnaire and analysis with SPSS 26.0, this study shows that perceptions of greenwashing negatively affect purchase intentions, and co...

This study seeks to analyze the dimensions of green marketing philosophy and its impact on improving marketing performance. The researcher chose Al-Furat State Company for Chemical Industries located in Babil Governorate as one of the successful and leading companies in the chemical industry in the country. And because it seeks continuously to prov...

This study aims to test the effect of green marketing functions on corporate image. The research method used is purposive sampling to take samples by considering a criterion to be used as a sample. The test results found that there was a negative influence between green activities and corporate image. While the variables of green image and communic...

p>Penelitian ini bertujuan untuk peran mediasi trust pada pengaruh digital green marketing terhadap loyalitas pelanggan Lusi Pakan by the River dan Berbagi Kopi Hub. Pendekatan yang digunakan adalah kuantitatif dengan metode analisis jalur (path analysis) yang dianalisis menggunakan SPSS 26.0. Jumlah responden dalam penelitian ini sebanyak 160 oran...

The past decade has been marked by increased discussions on sustainability; some of the prominent accelerators being, mounting natural disasters, vocal climate activism, and the UN Agenda 2030 for Sustainable Development. The interest has crossed over from deliberations in global summits to grassroots-level communication. Additionally, the literatu...

The coffee shops in Sleman Regency, Yogyakarta, have not widely applied the green marketing mix in their business. Besides, no existing study exists on green marketing mix toward repurchase intention with customer satisfaction as a mediation variable. This study aimed to examine the impact of a green marketing mix on repurchase intention through cu...

Environmental degradation is worsening due to climate changes, unsustainable industrialization, and excessive exploitation of natural resources. As a result, consumers are increasingly prioritizing sustainability by adopting environmentally friendly and recyclable products. Recognizing this shift, many companies capitalize on the trend by emphasizi...

Green marketing is a philosophy better understood and practised in developed economies. In developing countries, the concept is not fully understood and faces significant challenges that hinder its strategic implementation and the adoption of innovations by organisations and consumers. The study was motivated by the urge to examine the impact of th...

The contradiction between economic growth and environmental protection makes enterprises urgently need to embark on the road of transformation through green marketing, so it is very necessary to study green marketing strategy. Based on this, this paper takes sustainable development as the theoretical basis, and focuses on the theoretical basis of g...

With the increasing global emphasis on sustainability, understanding the factors influencing tourists’ green travel intentions (GTI) has become a crucial area of research. This study examines the determinants of GTI, with a particular focus on environmental attitudes (ATE), subjective norms (SN), environmental concerns (EC), environmental knowledge...

This study systematically reviews 97 publications from 1997 to 2024 to analyse the intellectual structure of research connecting green production processes and consumer behaviour. We identify five distinct knowledge clusters through bibliometric analysis and the theory-context-characteristics-methodology framework: strategic consumer sustainability...

In recent years, there has been a growing interest in green marketing research that can be traced through the abundance of published literature on the topic. However, there is still a lack of comprehensive and systematic research focusing on the evolution of this field. The main objective of this paper was to consolidate the state-of-the-art resear...

It is the need of the hour that we have to opt the greenish environment as this world is being in the state of Global Warming. We are being forced to move to the situation of Cooling the environment, Ecological environment, Environmental marketing or Green Marketing. The world itself asks us to follow the Green Marketing in whatever we are producin...

This paper explores the concept of green entrepreneurial marketing within Oman's logistics sector, focusing on the interplay between policy frameworks and business practices. As sustainability becomes increasingly significant in global supply chains, leveraging green marketing strategies is essential for logistics companies in Oman to enhance their...

As climate change has become of eminent importance in the last two decades, so has interest in industry-wide carbon emissions and policies promoting a low-carbon economy. Investors and policymakers could improve their decision-making by producing accurate forecasts of relevant green finance market indices: carbon efficiency, clean energy, and susta...

This study explores the impact mechanism of government environmental regulation on consumers’ green purchase intention through green consumer orientation (GCO) using Zespri as a case study. By integrating the Theory of Planned Behavior (TPB) and the Value–Belief–Norm (VBN) theory, a comprehensive framework was developed. A total of 857 valid questi...

Green marketing promotes eco-friendly products to meet consumer demand for sustainability. This study analyzes consumer perception, including awareness, buying behavior, willingness to pay, and trust in green claims. It examines marketing strategies, corporate social responsibility, regulatory policies, business challenges, and evolving market tren...

The cosmetics industry requires a long-term, sustainable vision to reduce its impact on the environment. Within this process, packaging is of critical relevance, as it impacts the ecological footprint of products and determines consumers’ perception of the product as sustainable and green while shaping their willingness to purchase the product. Thi...

This paper explores the concept of green port marketing and its impact on the global reputation of Oman's logistics hubs. As sustainability becomes a critical concern in global trade and logistics, effective marketing strategies that highlight environmentally friendly practices are essential for enhancing the competitive positioning of Oman's ports...

La investigación aborda la creciente preocupación por el impacto ambiental y la necesidad de modelos económicos sostenibles. El problema radica en la dificultad de las empresas para implementar estrategias de marketing verde y economía circular de manera efectiva, debido a barreras como el greenwashing, la falta de certificaciones y la percepción d...

This article investigates the influence of green advertising on consumer purchase intention based on the theory of planned behavior. In recent years, the importance of sustainability has grown exponentially due to escalating environmental pollution and its detrimental impact on ecosystems and human health. Green marketing, particularly green advert...

Green marketing is a strategic marketing approach that focuses on creating and delivering products that are environmentally friendly. This study assessed the impact of green marketing practices on the environmental behavior of consumers in Tiruchirappalli district, India. The study used a mixed-methods approach, including a survey and consumer inte...

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan implementasi green marketing bagi UMKM di Kota Cirebon dalam mendukung pembangunan berkelanjutan. Pelatihan dan pendampingan dilakukan untuk memberikan pemahaman mengenai konsep pemasaran hijau serta strategi penerapannya dalam bisnis. Hasil kegiatan menunjukkan bah...

The development of community capacity in information provides consumers with environmental concerns with preferences for certain products, consumers prefer products that contribute to environmental protection, this causes companies to create products that have claims such as environmentally friendly (Go Green), sustainable finance (Sustainable Econ...

Sustainability is not simple to be defined but its main concept that environmental quality, economic health, social equity & political justice must be balanced in order to maintain long term community, economic vitality and resident quality of life. Many communities, regions and neighborhoods around the world are looking for ways to grow smarter...

This study explores how the green marketing mix affects customer green brand trust, customer green buying behavior, and electronic word-of-mouth (eWOM). A total of 990 fast-food customers participated in this study. Structural equation modelling (SEM) and mediation analysis were applied to validate the research hypotheses. As customer demand for en...

Purpose Recent global catastrophic events, such as the Russia–Ukraine War and the COVID-19 pandemic, have led to several policy uncertainties in the global economy. Due to increasing financialization, these policy uncertainties have had a ripple effect on the global financial system, urging investors to search for alternative safe-haven financial i...

This study explores the spillover dynamics and interconnectedness among traditional energy markets, eco-friendly indices, and strategic minerals under varying economic conditions. Quantile connectedness measures are employed to capture asymmetric spillover effects across adverse (5th percentile), normal (median), and boom (95th percentile) conditio...