Green Marketing - Science topic

Sustainable fashion marketing processes and techniques involve using strategies that align with environmentally conscious practices that promotes environmental and socially responsible products, practices, and brand values more transparently. Successful marketers in the fashion industry adapt to these trends and leverage emerging technologies or so...

The market for green products in Sri Lanka is small but rising. However, many green product producers adhere to the ideas of their Sustainable Living Plan (SLP) in order to manufacture green products that reduce emissions and stabilize natural ecosystems. Therefore, in order to provide their products a competitive edge in the eyes of consumers, gre...

As customer consciousness of environmental topics increases, green marketing is quickly emerging as a crucial strategy for companies to achieve a competitive advantage. In addition, the rapid expansion of green practices has created concerns among consumers about companies that covertly capitalize on green trends and initiate a discussion about the...

ملخص: هدفت هذه الدراسة الى توضيح دور إدارة سلسلة التوريد الخضراء في تحقيق الميزة التنافسية بمؤسسة كوندور برج بوعريريج، وذلك من خلال مختلف أبعاد سلسلة التوريد الخضراء (الشراء الأخضر، التصنيع الأخضر، التوزيع الأخضر، التسويق الأخضر والامداد العكسي)، حيث كانت عينة الدراسة 39 موظف بمختلف المستويات الإدارية، واستخدمنا في تحليلنا برنامج الحزمة الإحصائية S...

While the adoption of green tourism and its associated eco-conscious marketing strategies represents a commendable stride toward fostering ecological equilibrium in the enchanting tourist havens nestled at the core of Galle City, a perplexing veil of obscurity envelops the realm of green marketing, notably within the distinctive context of burgeoni...

Introduction It is known that there is population explosion in the world as a results of more births and migration of people ,hence ,people are not conscious and aware of environment leading to unsustainable consumption in their decision making and behavior and this subsequently resulted to earthquake ,pollution ,landslides ,wildfire ,tsunami,green...

This Research overarching goal is to assess how much sustainability education influences shoppers' decisions to buy green goods. The purpose of this research is to learn how customers' concerns about the environment and the need to make sustainable purchases influence their preferences. A survey distributed nationally will be used to collect data f...

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market tra...

Sustainable development goals agenda has been spread among macro and microeconomy in a country. At the micro level, entrepreneurship has become one of the rarest areas to be in touch with "greenness." Especially in Indonesia, there are many reasons why sustainable variables could only be implemented sparingly. This research aims to give insight int...

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market tra...

We know that dwarf green markets and green markets work in opposite ways; and we know that we have been avoiding to shift from the perfect traditional market way of thinking to the perfect green market way of thinking since 2012 Rio + 20 Conference when we had a chance to orderly transition from the environmentally dirty economy to the environmenta...

The three R's of the environment: Reduce, Reuse, and Recycle. Three words are crucial for promoting green marketing. For environmentally friendly products that are deemed to be green, such as low-power electrical appliances, organic foods, lead-free paints, recyclable paper, and phosphate-free detergents, green marketing is utilised. Businesses are...

Environmental awareness among consumers is on the rise as they are starting to prefer sustainable products and services. The aim of this research was to examine the relationships between consumer behavior when shopping online for green products and the factors that influence it from the point of view of sustainability. Primary data were obtained us...

The negative impacts of human activities on the environment have been generating considerable amounts of concern for several decades. Today, governments all over the world are making efforts to minimize human impacts on the environment. Understanding society's new concerns, businesses have begun to modify their behaviours while integrating environm...

With increasing environmental protection awareness among the Chinese public, new energy vehicles are gradually replacing traditional gasoline vehicles and have become the mainstream choice for consumers. This prompts new energy vehicle brands to improve their marketing strategies to attract consumers. Among those marketing strategies, expert endors...

Hepi Circle products use reusable plastic packaging. Hepi Circle needs to know consumer behavior to develop an appropriate green marketing strategy. This study aims to map Hepi Circle consumer behavior and design a green marketing mix strategy to address this issue. This study used interviews and 102 purposive sampled data for cluster and crosstab...

In the 1970’s, government and social organizations began to focus on environmental issues such as Air Pollution, Soil Erosion, and the Extinction of Fauna and Flora. The terms “Social Marketing,” “Social Responsibility and Marketing,” and “Eco-consumers” began to be used. It wasn’t until 1975 that Green Marketing was first discussed in the A...

Dalam buku ini akan dijabarkan sebuah panduan yang komprehensif mengenai konsep green management strategy dan bagaimana penerapannya dapat membantu organisasi mencapai kesuksesan jangka panjang sambil memperhatikan keberlanjutan lingkungan. Buku ini disusun dari 13 bab yang dibahas secara rinci, diantaranya: Prinsip Dasar Manajemen Berkelanjut...

It is believed that environmental causes will grow in fervor with members of Gen Z. This study explores the main factors of green marketing affecting young Portu-guese green purchasing decisions and the relationship between them. An online questionnaire was used to collect data from 708 young Portuguese consumers of eco-friendly products. The quant...

ABSTRAK Trend model komunikasi pemasaran yang diterapkan dalam perusahaan atau lembaga. Hal ini karena perubahan haluan konsep pengembangan ekonomi yang pada awalnya berfokus pada kesejahteraan masyarakat saja menjadi ekonomi hijau atau suatu gagasan ekonomi yang bertujuan untuk meningkatkan kesejahteraan dan kesetaraan sosial masyarakat, sekaligus...

The greenwashing phenomenon, which implies the misalignment between environmental disclosure and performance, has received significant scholarly attention. We review the diverse literature on corporate greenwashing to develop an integrative framework that examines its antecedents and consequences from the perspective of corporate governance. Specif...

Objective: The purpose of this study is to investigate how eco-labels, green advertising, and knowledge about green products impact trust in environmentally friendly products and how trust ultimately influences the intention to purchase green products. Theoretical Framework: This study delves into the theoretical framework of green marketing in the...

Green brand advocacy, a unique phenomenon wherein regular customers champion environmentally conscious businesses, constitutes a vital extension of pro-environmental goals. This research extends prior research in green marketing by investigating the interplay between environmental activists and brands. Specifically, this research delves into the in...

The concept of green marketing is not just a passing trend but a crucial aspect in the development of new products, contributing to the foundation of a sustainable environment. By utilizing green marketing, companies endeavor to protect the environment in the best possible way, to have as few harmful effects as possible, and to promote consumer awa...

Sustainability has become the top priority for many businesses in the current era, and green marketing strategies are used to encourage the purchase of environmentally friendly goods. The research aims to analyze green marketing strategies and their impact on consumer behavior toward the environment in China. The study uses a logistic regression ap...

Purpose This study aims to examine the negative effects of excessive product packaging (EPP), greenwashing and green confusion on green brand equity (GBE). Furthermore, the moderating role of brand credibility in mitigating the negative effects of green marketing was investigated. Design/methodology/approach A within-subject experiment was conduct...

Natural resources are the World's assets that are useful for ensuring the future of mankind so that the topic of environmental protection has become a global concern. Using environmentally friendly products will certainly minimize the negative impact on the environment. There has been a rapid growth in green marketing research and its impact on cus...

This paper addresses the emergence of greenwashing and examines its implications for the development of green marketing strategies. It starts from the premise that companies face vigilant environmental activism when developing B2B marketing strategies, focusing on identifying discrepancies between intended marketing messages and actual practices, a...

Pengabdian ini dilakukan pada Bank Sampah Mutiara Timor, yang berlokasi di Kota Kupang Provinsi Nusa Tenggara Timur. Dalam pengelolaannya Bank Sampah memiliki tiga masalah utama yang perlu diselesaikan yakni 1) rendahnya partisipasi konsumen yang menabung pada bank sampah. Mayoritas penabung sampah plastik merupakan pemulung padahal penghasil sampa...

Although certification is perceived to be beneficial for enhancing forest sustainability and open access to green markets, certification practices in Indonesia face controversy, particularly in its wood-based industry. We aim to approach this issue from the end-user perspective. Drawing on the theories of value-belief-norm and planned behavior, we...

Call for Papers for a New Book: Ethnoeconomics and Sustainable Economics: Bridging the Gap and Adding Value to Economics Leading to Improved Ecological Footprints In 2015 the United Nations established the 17 Sustainable Development Goals (SDGs) to tackle the greatest challenges of our time. These relate to the various pillars of sustainability (en...

Indonesia is one of the countries that still has problems with waste management. Utilization of used goods or non-consumable materials to create environmentally friendly products is the best way to achieve environmental sustainability, including as a solution for waste management in Indonesia. The NTB Waste Bank Shop is one of the a handicraft busi...

This investigation was done by a group of educated consumers residing in Malaysia. The Theory of Planned Behaviour (TPB) was used to study their behavior in purchasing green products. The study used PLS-SEM to conduct an online survey with 330 educated customers in Malaysia. The results showed that the link between green purchasing attitudes, subje...

The article is about perceptions and preferences towards green marketing and its influence on consumers.

The COVID-19 pandemic reinforced concern over sustainability and necessitated increased corporate social responsibility (CSR) presence. Besides, merely multiplying generic CSR messages would be perceived as greenwashing and thus counter-productive. In this study, we combine social media analytics capabilities and the analytical hierarchy process (A...

This research was conducted at the Dusun Bambu Bandung tourist spot, the aim was to examine the effect of green marketing and product innovation on purchasing decisions. This study uses validity, reliability and normality test instruments with descriptive and verification analysis to prove the hypotheses that have been made.The results of this stud...

Under the leadership of China’s “dual-carbon” policy, how to reduce energy consumption, reduce carbon emissions, and realize intelligent, low-carbon development has become a key issue faced by the home appliance industry. Studies have shown that green intelligent home appliances can save electricity and reduce carbon emissions. In the context of Ch...

This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect pot...

Bangladesh, known for its cultural diversity and economic potential, is dealing with a significant shift in consumer behaviour brought on by a global eco-conscious movement. As the world faces the increasing threat of climate change, Bangladeshi consumers are becoming more aware of their involvement in reducing environmental damage.

Purpose: With the rise of the Millennial-Z (MZ) Generation, who place a high value on sustainable consumption, the green marketing efforts of professional sports teams and leagues have become a burgeoning subject of interest. However, there is still remains a gap in empirical research that analyzes how the pro-environmental values of the MZ Generat...

India will achieve net-zero emissions by 2070," Prime Minister Modi said at the COP26 global climate summit in Glasgow 1. As a result, the Indian government is developing guidelines for providing subsidies for the purchase of electric vehicles to promote and motivate people. This article aims at post purchase consumer's behaviour opt for electric b...

Marketing has evolved over the years towards sustainability demanding a paradigm shift towards environmentally friendly marketing methods. The paradigm shifted in three phases from ecological, to environmental, and finally sustainable marketing. While green marketing is a component of the environmental phase, the literature study revealed that it i...

The application of the green marketing concept is needed for green product manufacturers to compete and emphasize their competitive advantages effectively. Green marketing offers many benefits to producers, including improved profitability, productivity, and company image. As producers of green products, rattan craft Small and Medium Enterprises sh...

Green innovation and intelligent production of manufacturing enterprises have become the general trend of sustainable development. However, because businesses do not communicate in ways that are consistent with the consumer's conceptual model of environmental problems, consumers frequently are ignorant of the environmental advantages. A survey was...

The objective of this present work is to provide a more comprehensive picture of the wind conditions corresponding to some important European marine energy sites by considering both historical (1979–2020) and climatological data (2021–2100). As a first step, the wind energy profile of each site is assessed using some statistical methods (e.g., Weib...

The volatility of crude oil markets and the pressing need for sustainable energy solutions have sparked significant interest in forecasting methodologies that can better capture market dynamics and incorporate environmentally responsible indicators. In this study, we address the gaps in the literature by proposing novel hybrid approaches based on c...

Purpose: This article explores research on eco-conscious marketing (2010-2022) via sources like Scopus, ScienceDirect, Emerald, and Taylor & Francis. Altruism, acting selflessly for others, significantly impacts eco-friendly choices. Theoretical framework: This research examines altruism's role in eco-friendly marketing through behavioral theories....

The present study analyzes the effectiveness of consumer price sensitivity in expanding the use of green products. It investigates how the purchase behavior of Iranian consumers is affected by different aspects of perceived risk, such as financial, performance, psychological, and social risks. This study uses the four main concepts of 'Perceived Ri...

This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decision...

Strategi Pemasaran Berkelanjutan (Green Marketing) merujuk pada praktik dan teknik pemasaran yang mempromosikan produk atau layanan sebagai ramah lingkungan atau berkelanjutan, serta penggunaan praktik ini untuk menciptakan keuntungan bersaing bagi bisnis (Tariq, Hussain, Khattak, and Abbas, 2021). Strategi pemasaran berkelanjutan (green marketing)...

Customers want to obtain high-quality, environmentally friendly products, which has led to the organizations' fulfillment of that desire of customers through green quality that actively contributes to providing the production of a product of appropriate quality and suitable for environmental use, as well as contributing to the promotion of green ma...

Entrepreneurs have an essential role to play in bringing positive change and growth to the world's economy. Entrepreneurship is a necessary aspect of economic growth because of its contribution to people's welfare through employment opportunities. Likewise, institutions of higher learning offer compulsory entrepreneurship courses for students with...

This study investigates the relationship between green marketing practices and customer purchasing behavior in Kerala, specifically Kannur and Ernakulam Districts. Statistical techniques like the Chi-Square test, ANOVA, and Cluster analysis were applied in the research. Key factors such as green consumerism, determinants influencing buying decision...

This research aims to examine the emergence of the back to nature movement which influences the lifestyle of millennial people who prefer environmentally friendly products in skincare products that are based on green products even though they are more expensive. Products that still use containers or raw materials that are not environmentally friend...

O contemporâneo e interdisciplinar debate sobre a sustentabilidade tem refletido na atuação de muitas organizações, as quais passam a buscar posicionamento e atuação mais alinhada à questão socioambiental, trazendo à tona o fenômeno do greenwashing como prática polêmica e contestável de “lavagem verde” para suas marcas e ofertas. Este estudo objeti...

According to the results of the above framework, it can be concluded that customer behavior has the highest influence on green marketing compare to customer awareness. Customer behavior also has the highest influence directly to purchase decision compare to consumer awareness. The objectives of this research is to find out how is the concern of fas...

In an era defined by shifting paradigms and global challenges, the concept of sustainable marketing has emerged as a pivotal force within the modern business landscape. With a heightened awareness of environmental and social issues, consumers and stakeholders are demanding that companies not only deliver products and services but also uphold a comm...

Researchers' interest in green marketing is growing due to the movement in enterprise and consumer behaviour toward environmental sustainability.By analysing the various national and international scientific papers in the relevant field, an attempt has been made to detect current patterns in its progress and to assess future research potential in t...

This research aims to find out the effect of country of origin, health consciousness, and green marketing toward the purchase intention of ENTCLEAR Nasal Wash Bottle. The research design used by the author in this study using quantitative research. The instrument used for data collection was a questionnaire. Questionnaires distributed or made direc...

Green transportation is a concept developed by utilizing vehicles that are environmentally friendly, low in emissions and do not produce pollution that has a negative impact on the environment. This study aims to analyze scientific publications by utilizing green transportation as the main construct that has relevance to sustainable transportation...

The purpose of this chapter is to investigate and synthesize the results of earlier research on sustainable development, the role of green marketing, corporate social responsibility (CSR) and greenwashing. The authors emphasize that environmental sustainability issues and the CSR have to be more deeply integrated into green marketing strategies. In...

Paper Review 3 Conclusion The Journal : The Implication of Green Marketing that Influence the Customer Awareness Towards their Purchase Decision Mata Kuliah : Perilaku Organisasi

Environmental protection is closely related to corporate social responsibility, and thus to an organization's green orientation, and vice versa, which is especially important for organizations operating in environmentally sensitive sectors. The aim of this paper has been to present two internal concepts: internal green marketing and green human res...

The purpose of this study is to assess the impact of Green Marketing and Brand Image on Avoskin Beauty product purchasing decision in Malang City. In this study, a quantitative technique with descriptive analysis was applied. This sample of this research consisted of 140 respondents who were Avoskin Beauty customers in Malang City. The data was col...

This research aimed to determine the relationship between green marketing and consumer behavior among selected fast-food chain in Davao City. The study's variable is green marketing that is known as independent variable in this paper and consumer behavior that is identified as dependent variable. Researchers of this study is the students of Univers...

JTTM Special Issue on Green Marketing: Consumption and Development of Sustainable Tourism and Hospitality https://bit.ly/GreenMarketingConsumptionDevelopmentSustainableTourismHospitality AIM Given that carbon neutrality is the world’s most urgent mission, green marketing plays a significant role in promoting sustainable tourism and hospitality...

. Purchasing green products and services is a significant concern in green consumer behaviors that are expected to reduce environmental impacts while satisfying needs. This paper extends the discourse to changing meanings, influential factors, and interventions on green purchasing. We integratively reviewed literature between 2012 and 2022, present...

The growing global demand for environmentally friendly products necessitates an in-depth examination of the factors influencing consumers’ willingness to pay a premium. This study focuses on the furniture industry and aims to identify the key determinants that shape consumers’ willingness to pay more for environmentally friendly furniture. Data wer...

This paper discusses the impact of network externalities on the green strategies of enterprises at each node of the supply chain. The existing related research mainly addresses the influence of factors such as government regulation, consumer behavior characteristics, and node enterprise behavior on green supply chain decision making. While these st...

This research paper explores the role of environmental labelling in shaping the purchasing and consumption behaviours of Generation Z. The study aims to provide insights into the comprehension, perception, and attitude of this generation towards environmental labelling and to investigate how these factors impact their purchasing decisions. The resu...

The study aimed to identify and explain perceived barriers to green consumption at different stages of behaviour change by integrating the Innovation Resistance Theory (IRT) and Stages of Behavioural Change (SOC) model. Through 20 in-depth interviews with consumers transitioning to green consumption at various stages, several barriers were identifi...

Against the backdrop of increasing concern for the environment, tourism activities have had a mixed impact. For example, in the field of marketing communications, the last few years have seen many companies promoting “green” tourism. In this context, this article aims to identify the group(s) focused on green tourism or sustainable development in o...

The purpose of the current study is to examine how consumers' preference-buying behaviours are influenced by their level of expertise and, ultimately, if preference-buying results in post-purchase pleasure. We conduct an empirical analysis based on the views of green product users. For our case study, we take organic foods into account. Environment...

The study aimed to measure the awareness of the graduate students on the green marketing practices of the food service industry in Iba, Zambales, and its relationship to consumer behavior. Descriptive and inferential methods were used as the questionnaire checklist was the main tool in data gathering using the 5-point Likert scale. Green marketing...

In the era of artificial intelligence, the King Abdulaziz University (KAU) in Jeddah, Saudi Arabia, stands as a shining example of a cutting-edge, AI-driven Green Quality Campus. Leveraging the power of AI technologies, KAU has successfully implemented sustainable policies and processes across all aspects of its operations, fostering an environment...

Public education campaigns and strategically used public relations tactics could enhance broad goals of environmental protection and restoration through building awareness and enticing to action. In case study of Boranka, one of the most successful non-profit ecological campaigns it is presented how by using element of green marketing, smart PR str...

Nowadays, consumption patterns concern consumers since they have negative impacts on environmental sustainability. Marketers have conducted some efforts to create eco-friendly products. This condition has caused research into green marketing to grow significantly. Various studies have been conducted to examine consumers' behavior intentions toward...

In practice, many brand-owners (e.g., Nike, Adidas, and Louis Vuitton) have developed green design products using the same materials as regular products. This helps reduce greenhouse gas emissions meanwhile do not waste materials to achieve social responsibility. However, the development of green design products will lead to competition with the re...

Green marketing relevance is recognised worldwide and is confirmed not only by the media, but also by international organisations such as the United Nations, WHO, etc. One way of applying the ecological approach is to develop an ecological consumption standard and to promote an ecological behaviour model. The purpose of this article was to describe...

The protection of our natural environment and the rational use of our natural resources are topics that have gained enormous attention the last years, with thousands of people changing their buying behaviors and making more environmentally conscious purchase decisions. Green consumer behavior is concerned with environmental issues or societal consi...

This study aims to determine the impact of green marketing (green perceived value), green products (green buildings), and environmental concerns on Jordanian consum-ers' attitudes toward buying green buildings in Jordan. The research population includes all consumers in Amman, the capital of Jordan, who might be interested in buying such buildings....