Food Marketing - Science topic

How can we address the challenges faced by small-scale farmers in developing countries and ensure that they can participate in global food markets?

I am currently doing some research exploring the impact of Junk Food marketing on the consumer behaviour of children and parents using both surveys and observation - thus qualitative and quantitative- what would my philosophy be

Dear colleagues,

I need to develop a marketing model for the brand positioning strategy. The field of application is represented by green products, more precisely by organic food. Therefore, the basic theoretical concept is: green brand positioning.

The sample will be represented by companies that hold in their portfolio brands of organic food products (marketing and brand communication specialists), therefore the model created should represent the desired positioning (positioning strategy): formulation/elaboration of strategy, decision making and, possibly, the communication of the positioning strategy (through marketing mix). I would also like to use structural equation modeling for hypothesis analysis.

1. What research variables should be included in the model? (maybe a series of factors that influence the choice of the most appropriate variant of positioning strategy depending on the particularities of the internal and external environment of the company ...)

2. Do you know similar models in the field of brand positioning, which address especially the field of food or the field of green products (or more explicitly, organic food)? What works, articles could I consult in order to make the model proposal? What do you recommend?

Thank you for your help!

Dear Friends

Marketing is a research area that is both interesting and something I as a businessman learned to love. The research dimension of it however is not really my main focus as a businessman but as someone who has been teaching marketing and won an award in international marketing research..strange..hmm but ok :-) I have an interest even if my main focus is the strategical and hands on aspects of it since I first of all regard my self as a businessman. When it comes to research into marketing how do you see the future? Trends ? new theories on the horizon etc? What is your opinion? The word is free!

Best wishes Henrik

Recently, the halal food market has expanded worldwide. There are many estimates of the volume of halal food trade on websites, but I am looking for an authoritative and reliable source of academic research containing these statistics.

Thanks in advance,

Hello! You that are related to agroecology:

That is, if you know of a case in any part of the world where the benefits in economic, social, cultural, political, environmental, etc. terms have been documented / evaluated.

Or someone who can know?

in developed countries organic farming become common and there are both organic and conventional foods in the market. i want o know the advantages of organic or conventional farming inter mes of productivity, pest and disease resistance, finally on health effect.

Anyone out there have an idea what a ton(ne) of cocoa butter costs these days?  I suspect that the answer might be 'it depends' (maybe on the type/grade/solids concentration), but I'm just trying to get a ballpark figure maybe with a range.  Obviously it's a different matter to by buying a ton on the open market as opposed to an internal valuation where a manufacturer is processing cocoa to make into chocolate, for example.

Aucubin and the iridoid glycoside group show pharmacological and fodder poisonous efficiencies.

Own meadow observations showed me often diminishing grassland yields where Plantago lanceolata has lager amounts in agronomical used meadows.

Four linked informations brought me to the idea that Plantago lancetoides (ribwort plantain) and some herbs reduces growth of good fodder grasses intensive in low fertilized and managed meadows in Austria.

1

Botanist BOHNER explained; Plantago lancetoides is an indicator plant for low N turnover.

2.

Plantago planted as intergrowing crop showed one the lowest Nmin values with in comparison to fallow and other crops in field trials in Germany. (2015, MENKE u RÄUBER, Evaluierung von Winterzwischenfrüchten vor Mais zur Biogasnutzung).

SPITZWEGERICH niedrigsten spezifischen Methanerträge

This facts let me assume that the deep rooting Plantago (and may be also other VAM herbs) can immobilize or/and denitrificate soil N.

3.

Assays with mycorrhizal Plantago lanceolata and grasses shows that VAM mycorrhiza can suckle N and P nutrients vom better nourished grasses and vice versa resulting in significant own yield increases and elevated contents of these nutrients shown by Francis et al. (1986: Vesicular-arbuscular mycorrhiza ... IV. Transfer of nutrients in inter- and intra-specific combinations of host plants)

Plantago (and perhaps also other VAM holding herbs) use N+P of neighbour growing vegetation. This may explain that poor mountainous meadow soils with Plantago and herbs show often low and downgraded agronomical grassland yield tendency.

4.

Plantago lanceolata seems even to inibit the soil soil N mineralization and  may therefore control the plant growth of its vegetation environment

(2012, DIETZ et al).  

Assays seems to indicate that Aucubin and perhaps also the weaker Catalpol of the iridoid glycoside group of Plantago may inhibit N mineralisation and robes N from grass roots by VAM. All that may lock good meadows growth and fodder yields.

Would you agreè with my thesis that meadows with a tendency of spreading Plantago this species would be a indicator plant for a down swinging meadow grassland to lower yields and fodder value?

Species rich meadows are claimed from biologists for richer biodiversity.

Isn't this very contradictory to the demands of practical farmers income for a own survive and public taxes that generated from always growing modernized food markets which want sell mostly low prized products but with highest quality of milk or meat products?

Look at linked references to my Plantago findings.

I guess your interesting knowledge based opinions, ideas and estimations from the impact of plantago for agriclutural meadows grassland.

J HUMER. AUSTRIA.

In order to better understand the respective geographic distributions of the 3 species of rice-field turtles (Geoemydidae: Malayemys), I would be very grateful to receive photos from all parts of the genus' range (individuals sold on food markets or kept in temple and park pools, individuals in the field, dead on road individuals, etc.).  Please state clearly where and when the photos were taken, and by who, and I will contact you to ask more details about your photographs. Many thanks in advance! Best regards; Olivier

I am looking for a way to measure perceived risk on halal food purchasing. I am not sure how to go about doing this, though I have been searching for a suitable construct measurement.

Any idea how to do this or any possible reference that I could use? Appreciate anybody's opinion and help on this matter.

I want to explore why some regional cuisines are more internationally known and have international presence than others (think for instance Cajun, Tex Mex, etc.)

Thanks!

Blanca

i would like to work on organic food market, so collecting information

In order to organize a wholesale food market I need your opinion about the supply chains that work after and before the market..

in food beverage industry

I intend to make a research for identifying the profile/ profiles of traditional food consumers. Thank you.

I need to make survey in which I will have 3 groups measured:

This survey should provide me info how much people can differentiate if brands in those sectors are local or foreign.

Example: Procter & Gamble vs. some local hygiene products

So which type of survey would be best in this situation.

I wish to do affinity analysis for my article based on food retailing. So please suggest a method to perform affinity analysis.

And which variables of consumption pattern are necessary in FMCG sector? I am doing Corporate Project on Brand Image & preferences of Pepsi VS Coca Cola. Kindly give me your expert opinion in this regard.

I am looking in particular for espresso consumption outside the Italian market 

What are the main things other than quality and price to be kept in mind while marketing frozen fish and canned fish in domestic market? Please share your views.