Entrepreneurial Marketing - Science topic

Irrespective of the industry (or sector or theme), investors favor star-ups that :

Use SPSS and Hays process macro for data analysis and moderation

Kindly visit..

SMEs are the engine of the economy. These companies need more attention.

Dear,Nida ji

Knowledge management and entrepreneurship

David B. Audretsch, Maksim Belitski, […]Erik E. Lehmann

International Entrepreneurship and Management Journal volume 16, pages373–385(2020)Cite this article

Caro que aspectos relacionados ao contexto da pandemia e suas derivações deva ter um papel importante nessa discussão

Good topic .. These references might help you in research:

Digital marketing will be prominent as everything is dependent on IT these days.

Both causation (Kotler) and effectuation (Sarasvathy) are very relevant, when it comes to understand marketing management. Advancing research into cognitive biases of managerial marketing process requires a better behavioral understanding of bounded rationality and intuitive reasoning.

https://faculty.wharton.upenn.edu/wp-content/uploads/2015/07/2001---effects-of-emotional-and-social-processes-on-bounded-rationality.pdf

In this sense, marketing is much more a (open loop) process than a (closed loop) system, in terms of behavioral interplay between prospective client and offered product in all the bazaars of life.

As to my knowledge, scientists explain what is valuable by using newer ideas than the "blue ocean" now. In these newer concepts and empirical studies, the authors assume that the market is a network of interdependent activities of value formation, not just a space of activities.

There is a call for abstracts about it: 15th Organization Studies Workshop. Organizing Sustainably: Actors, Institutions, and Practices, 20-23 May 2020, Chania, Greece. https://osofficer.wixsite.com/osworkshop

I have just sent my abstract there:

What do you consider to be " real time marketing"?

Kristian Thode, see my paper on VC

thank you so much

Innovation is a new technology or idea that is developed to a stage where it is fully ready to be put into practice.

New technology can exist not only in production, but also in all other spheres of human activity culture, religion, music, etc.

Hello, many thanks for answering! This is an empathy survey for a tool that one of our spin-offs (Senception, see http://www.senception.com) is developing. We will publish the report results once it is completed (once it has reached a statistically sound number of answers).

Hi:

Your question seems inclined to "marketing".  I teach my students a combination of SWOT, 5C's, and Porter's Five forces.

Hi, Liselotte:

Perhaps the following recent research papers may help you!

Kind Regards, Nadeem

Since you are interested in developing abilities, I think it is important first to define these abilities and then to see how you can help in developing them. In my view, the most important abilities for young entrepreneurs are the following:

(1) To analyze and to identify the needs of people in that region in order to decide what kind of products and services they need. Business means to create value for people not profit for enrichment. That means to focus on people's needs and not on making money. Money will come if the business satisfies those needs.

(2) To have a vision for the business. That means to see a future for your business and to believe in that future. Many young people focus only for the present time and thus they are not able to see a future. Understanding that future is not an extension of present but a project one should design for himself is a very important ability to be developed. 

(3) The ability of seeing opportunities. An opportunity for business is not something everybody see by definition. An opportunity means also to have a realistic evaluation of chances to be successful and to have the courage to transform that opportunity in your business.

(4) May be, the most important is to believe in yourself. That is a must. Believing in yourself means to know your strengths and your weaknesses, your imagination and your power of fighting against odds.

(5) To understand that future is full of unknown events, more or less favorable, which are uncertain. Because of that uncertainty there is a risk associated to each decision one makes concerning future business. Here, the ability of understanding uncertainty and dealing with risks is extremely important. Here, it is important to develop a strategic thinking (see the attached paper)

(6) Although might not be obvious, it is important to develop a mindset based on ethical values.

(7) Also, I would consider the ability of managing people and motivating them for a good work. 

(8) Business is business and we should not forget about money. The ability of dealing with with money and creating a good business plan is an essential condition for any enterprise.

(9) It is important to develop the ability of a good communication and of good negotiations.

(10) Finally, I would add the ability of learning both from success and failure.

Good luck to your research program!

Dear colleagues,

Thank you all for your useful information. These links will help me a lot to have better understanding about entrepreneurship activity. 

Hi Sunil,

This paper may help.

The Global Entrepreneurship Monitor (GEM) is considered one of the world's largest and most advanced repositories of data about startups and founders with information on more than 100 markets worldwide. Through a centrally coordinated, internationally executed data collection effort, GEM provides high quality information, comprehensive reports and interesting stories, which greatly enhance the understanding of the entrepreneurial phenomenon - but it is more than that. It is also an ever-growing community of believers in the transformative benefits of entrepreneurship. 

Dear Ali, I did a brief Google Scholar search. You may obtain further relevant sources by consulting some more of the freely available search engines (please see the embedded link).

Good luck with your research. 

There should be none, and luckily there is none, for there is on "indisputable" currency for valuation.

Hello,

I have used it to compare configuration of 30 provinces. But I was not satisfied with it. I prefer fsQCA. 

there are some evidences from Indonesia:

1. State owned enterprises (SOE) become effective and efficient because of the policies of the new enterprises' leader. They are chosen by government from private sector and given strict reward and punishment to pursue the target especially customer satisfaction index.

2. the discourse about opening opportunity for private enterprises to enter the same market with the SOE. This makes SOE to think about the real competition ahead.

Maybe we have to "define" the definition before. An Innovative start-up is probably what you need ?

1 - A start-up is a young firm under 7 years (in France, by now). We have to work on this base. Easy to use because it is registered.

2 - Among these start-ups, you need to select some indicators that means "innovation".  For example :

- independent + patent holder + under seven 7 years = innovative company.

- independent + significant research budget + under seven 7 years = innovative company.

- independent + a local label "innovative company + under seven 7 years = innovative company.

Dear Shams, establishment of relationship depend on mature literature

Based on my review I suggest the attached model...

Don't consider it as your final model, find some relevant literature too...

Thanks

This might answer your base question.  The true indicators of a startup's success are not found in the literature, unfortunately -- though they are the same as for a new product development in a company:  1) positive market  acceptance study numbers 2) adequate funding 3) competent execution.  Today startups are almost always done without any of these.  Hence, the high failure rates you will find in the literature should be of no surprise. 

I would recommend you to study the following articles:

1) Kaimakoudi E, Polymeros K, Schinaraki M. and Batzios Ch. (2013). Consumers’ attitudes towards fisheries products. Procedia Technology. Volume 8, pp. 90 – 96. Especially page 91.

2) Kaimakoudi E, Polymeros K, Papamichalopoulos A. and Batzios Ch. (2014). Investigation of the factors affecting farmed fish consumption. HydroMedit 2014.

Both articles you can download them from my ResearchGate profile.

see this article it may be relevant

Managing risk and protecting intellectual property

Corbin, Ruth M. Ivey Business Journal 66.3 (Jan/Feb 2002): 11-13

Hi

Please see these links:

Thank you Lars

this is so helpful

For researching entrepreneurial success among ethnic minority entrepreneurs, the following ways can be taken up:

1. Devise survey of ethnic minority entrepreneurs,

2. Use personality measures for survey,

3. Also use attitude measure around personality traits measure,

4. Devise and include measure representing success,

5. In survey, also include contextual/environmental variables,

6. After collecting data, analyze by using regression or logistic regression analysis,

7. Write the results.

Like every other seller, they indulge in sales talk--some do in a more sophisticated way, but others do it in a typical salesperson way, and have in mind mainly the protection of their interests. Those who want to safeguard and build their brand for the future keep in mind their long-term interest, of course. 

You might want to checkout 'Effectuation' (Sarasvathy, 2001) as a perspective on entrepreneurial decision-making and action that includes explicit links to stakeholder co-creation. See also Read and Sarasvathy (2012) for more specific discussion of co-creation and some interesting suggestions for future research.

Sarasvathy, S. D. 2001. Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of management Review, 26(2): 243-263.

Read, S., & Sarasvathy, S. D. 2012. Co-creating a course ahead from the intersection of service-dominant logic and effectuation. Marketing Theory, 12(2): 225-229.

You can be inetrest to this recent article of mine

IP protection is a balancing act. On the one hand, awarding IP protection may reward the inventor's ground-breaking endeavor and incentivize future discoveries in the research/creative field. On the other hand, IP protection may create a road block for others to use and/or improve the current discoveries due to the monopoly right associated with IP protection. Consequently, it is reasonable to assume that the goal of awarding IP right should be to maximize the overall benefits to the society as a whole and accelerate the development of technology/humanity instead of hamper the progress thereof.

Accordingly, it is logical to state that the criteria to award IP protection is: Only award those discoveries that would not have been made without the assurance of IP protection. In other words, affording IP protection to those technologies or writings which would naturally/spontaneously be discovered or disclosed in due course would be a misuse, if not an abuse, of this incentive mechanism to shorten the discovery path/time. The subject matter of IP protection should reflect the above criteria as well.

The good scientific reference is Ron Adner, The wide lens a new strategy for innovation". The author spent a decade studying the root causes of innovation success and failure. His perpective inludes the Ecosystem.

First of all it has to be clarified that cognitive dissonance is a post-purchase behavior. However dissonance may occur during the purchase itself, during which the retailer /seller may have a significant role to play to reduce any such dissonance. Considering post- purchse dissonance, the marketer has a significant role to play because this is very crucial. At this stage, various reference groups actually start exerting their influence through shared experiences. Any dissonance at this stage may actually result in a feeling of insecurity which may have a negative impact on the choice of brands by the same manufacturer. This will dampen the brand resonance resulting in lost sales of the brand in other product category. Bombarding with positivities of the brand/ product will actually ensure the customers about the choice that they have made regarding the product/brand thereby minimising post purchase cognitive dissonance. However care should be take to ensure that comparative ads are not used to reduce dissonance , as it will spark of a negative word-of-mouth/web , which again will adversely affect brand image.

Well, you first have to appreciate that Self efficacy in Ajzen's TPB is a construct of perceived behavior control. And that PBC came from Bandura's self efficacy concept. I would advise you to read and understand these two theories, look at how self efficacy is measured in the two scenarios, and then fall back to your research objective - what is it that you wish to investigate? It is then, that you will be able to identify what is applicable in your case scenario.