Digital Marketing - Science topic

In Iran, the role of small businesses on the economy and GDP is very significant. Therefore, the use of digital marketing in these businesses, given its many advantages, can be a powerful element that largely compensates for the shortcomings and limitations of these companies.

I am interested in topics related to the above sentences

I am willing to cooperate in researching the above topics.

Contact me

what

"How can digital marketing strategies be leveraged to promote and preserve cultural heritage sites, artifacts, and traditions while ensuring authenticity, respect for local communities, and sustainable tourism practices?"

This question encompasses several critical considerations in the digital marketing of cultural heritage, including:

1. Authentic Storytelling and Content Creation: How can digital marketing efforts authentically convey the unique history, significance, and cultural value of heritage sites and artifacts through compelling storytelling, multimedia content, and immersive experiences?

2. Community Engagement and Empowerment: How can digital marketing initiatives involve and empower local communities, indigenous groups, and cultural stakeholders in the storytelling and promotion of their heritage, ensuring that their voices and perspectives are respectfully represented?

3. Sustainable Tourism Promotion: What digital marketing strategies can be employed to promote responsible and sustainable tourism practices, encouraging visitors to engage with cultural heritage in a respectful and environmentally conscious manner?

4. Accessibility and Inclusivity: How can digital marketing initiatives ensure that cultural heritage content and experiences are accessible to diverse audiences, including people with disabilities, international visitors, and individuals from different cultural backgrounds?

5. Preservation and Conservation Advocacy: In what ways can digital marketing be used to raise awareness about the importance of preserving and conserving cultural heritage sites, artifacts, and traditions, and mobilize support for conservation efforts?

6. Ethical Considerations in Digital Representation: How can digital marketing of cultural heritage navigate ethical considerations related to the representation, interpretation, and commercialization of heritage, ensuring that it is presented in a respectful and culturally sensitive manner?

7. Digital Technologies for Heritage Interpretation: What role can emerging digital technologies, such as virtual reality, augmented reality, and interactive multimedia, play in enhancing the interpretation and presentation of cultural heritage, making it more engaging and accessible to a global audience?

8. Measuring Impact and Effectiveness: How can the impact of digital marketing efforts in promoting cultural heritage be measured, and what key performance indicators can be used to assess the success of these initiatives in terms of visitor engagement, conservation outcomes, and community benefit?

Addressing these questions is essential for stakeholders involved in the digital marketing of cultural heritage, including heritage organizations, museums, cultural institutions, tourism authorities, and digital marketing professionals, to ensure that the promotion and preservation of cultural heritage are approached with sensitivity, integrity, and a focus on long-term sustainability.

Dear Authors,

Currently, we are in the process of editing a forthcoming book entitled Artificial Intelligence of Things (AIoT) for Productivity & Organizational Transition, to be published by IGI Global, an international publisher of progressive academic research. We would like to take this opportunity to cordially invite you to submit your work for consideration in this publication.

In addition to your contribution as an author, if you like to serve as a reviewer, please let us know.

All submitted chapters will be reviewed on a double-blind review basis and there are no submission or acceptance fees for manuscripts submitted to this book publication.

Please visit  https://www.igi-global.com/publish/call-for-papers/call-details/6645 for more details regarding this publication and to submit your work. You can also find detailed manuscript formatting and submission guidelines at http://www.igi-global.com/publish/contributor-resources/before-you-write/. If you have any questions or concerns, please do not hesitate to contact us.

Thank you very much for your consideration of this invitation, and we hope to hear from you soon!

Best wishes,

Dr Sajad Rezaei

University of Worcester

Dr Amin Ansary

University of the Witwatersrand

ImportantDates

August 6, 2023: Proposal Submission Deadline August 20, 2023: Notification of Acceptance October 29, 2023: Full Chapter Submission December 10, 2023: Review Results Returned January 7, 2024: Final Acceptance Notification January 14, 2024: Final Chapter Submission

By asking about challenges, this question delves into the practical difficulties faced during the adoption of digital automation. This can range from technical issues, such as integration with existing systems, to human factors, like resistance to change among employees. Understanding how these challenges were addressed provides insights into problem-solving skills and adaptability in real-world scenarios.

Hi,

I am a PhD student in Marketing Management, looking for a remote research assistant position or collaboration opportunities. I want to deepen my applied knowledge in Analysis of consumer behavior and explore its applications in various fields.

I am familiar with Digital marketing and KPIs Analysis but am also eager to learn how data mining is applied in areas such as consumer behavior, Customer clustering, and Retention Marketing.

If there are any available opportunities, I would love to contribute and expand my expertise.

If someone is willing to work on the topic, I will collect Data from Iran and he/she will collect his own country. Write an article, send a message and announce Email: Zarandi@ut.ac.ir

I need to write a literature review on the topic of text analytics in digital marketing

This question is designed to understand the interviewee's perspective on the overall impact of digital automation on marketing. It encourages them to share specific instances where automation tools, like email marketing platforms, chatbots, or CRM systems, have led to measurable improvements in marketing efficiency or effectiveness. This might include faster lead response times, increased personalization, or higher conversion rates.

I am looking for scale to use to measure strategic e-marketing orientation of company (primary interested in real estate agencies).

I have been working in digital marketing for the past several years, but now, the world has changed. There have been many changes in digital marketing i.e. Chatbots, Chat GPT. Some of the most popular AI tools for digital marketers include Jasper, Surfer SEO, Zapier, Grammarly, and Hemingway Editor.

AI uses complex algorithms to analyze large amounts of data, identify patterns and make predictions based on what it has learned from the past.

📢 Last Call for Chapters: "Digital Disruption in Hospitality" 📚

Contribute to our upcoming book exploring digital transformation in hospitality. Published by Emerald Publishing, edited by Park Thaichon, A. K. HAGHI, PhD, Dr Pushan Kumar Dutta, and Dr. Soumi Dutta.

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Blockchain integration

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Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

I m currently doing a research on Data mining in Digital marketing and will like to get your opinion

1. The effects of mining and its impact in digital marketing

2. Does mining artificially alter organizations marketing campaign and if yes what are the pros and cons. if no, please state your reason or observations

3. is data mining the future of digital marketing, will mining determine the profitability of organizations in the nearest future.

4. Any other advise on this topic to aid my research.

I am happy to share that I completed my review paper on the increasing use of marketing personalization and the benefits of it both for consumers and businesses. I looked it at from 5 different angles:

I would really appreciate your feedback and learn about your stand on personalization.

Link to the review:

Thanks, Delyan

Greetings! We invite you to participate in an academic research endeavor focused on Digital Marketing Automation (DMA). In today's rapidly evolving digital landscape, the integration of automation tools within marketing strategies has become increasingly prevalent. To gain comprehensive insights into this phenomenon, we are conducting a survey to explore various facets of Digital Marketing Automation.

Your valuable input is crucial to our research efforts. The questionnaire has been meticulously crafted to delve into several key aspects of DMA, ranging from its implementation challenges to its impact on business performance. We are particularly interested in gathering diverse perspectives from professionals, academics, and enthusiasts who are actively engaged with digital marketing practices.

Rest assured, the anonymity of respondents is paramount, and all data collected will be utilized exclusively for research purposes. Your candid responses will contribute significantly to advancing our understanding of Digital Marketing Automation and its implications for contemporary marketing strategies.

To participate in the survey, please click https://forms.office.com/r/2k3v715uX5 or copy and paste the following URL into your browser:

We encourage you to share your experiences, insights, and opinions to enrich the scope of our study. By participating in this survey, you will not only contribute to academic discourse but also gain deeper insights into the evolving landscape of digital marketing.

Thank you for your invaluable participation in this research endeavor.

Sincerely,

Respected Research Gate Community,

Greetings! We invite you to participate in an academic research endeavor focused on Digital Marketing Automation (DMA). In today's rapidly evolving digital landscape, the integration of automation tools within marketing strategies has become increasingly prevalent. To gain comprehensive insights into this phenomenon, we are conducting a survey to explore various facets of Digital Marketing Automation.

Your valuable input is crucial to our research efforts. The questionnaire has been meticulously crafted to delve into several key aspects of DMA, ranging from its implementation challenges to its impact on business performance. We are particularly interested in gathering diverse perspectives from professionals, academics, and enthusiasts who are actively engaged with digital marketing practices.

Rest assured, the anonymity of respondents is paramount, and all data collected will be utilized exclusively for research purposes. Your candid responses will contribute significantly to advancing our understanding of Digital Marketing Automation and its implications for contemporary marketing strategies.

To participate in the survey, please click https://forms.office.com/r/2k3v715uX5 or copy and paste the following URL into your browser:

https://forms.office.com/r/2k3v715uX5.

We encourage you to share your experiences, insights, and opinions to enrich the scope of our study. By participating in this survey, you will not only contribute to academic discourse but also gain deeper insights into the evolving landscape of digital marketing.

Thank you for your invaluable participation in this research endeavor.

Sincerely,

Md Mehedi Hasan Emon

I m currently doing a research on Data mining in Digital marketing and will like to get your opinion

1. The effects of mining and its impact in digital marketing

2. Does mining artificially alter organizations marketing campaign and if yes what are the pros and cons. if no, please state your reason or observations

3. is data mining the future of digital marketing, will mining determine the profitability of organizations in the nearest future.

4. Any other advise on this topic to aid my research.

Because of people's engagement in digital platforms and watching customized advertisement it may be possible to impact the rationality of customers.

Customer Rationality

I want to do start working on final PhD thesis, for this proposal defence i need a strong model and emergin area of my field, i am little bit confused what area should i select accordin to my domain ( Digital Marketing).

Need Guidance on it.

Regards

Muhammad Basit

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of this kind of problem of generating disinformation is that many legal issues related to the technology have not yet been regulated. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. Besides, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

The above text is entirely my own work written by me on the basis of my research.

In writing this text I did not use other sources or automatic text generation systems.

Copyright by Dariusz Prokopowicz

How can tourism companies collaborate with destination marketing organizations, local businesses, and travel influencers to collectively promote destinations and experiences through digital marketing initiatives?

Case company Piaggio Group

In group please share your answers and prepare asummary

1. What are the Digital Marketing challenges in Piaggio?

2. How would you tackle these challenges?

3. What are the key lessons from the Piaggio case that can be applied to

other industries?

Dear Researchers,

I am working on several research articles related to the topics below. As a part of my research endeavor, I am seeking co-authors who are interested in collaborating on the following topics:

1- Marketing, including digital marketing (live streaming, short video marketing)

2- Entrepreneurship, including female entrepreneurship, couple entrepreneurship

3- E-commerce, including cross-border e-commerce

4- Sustainability, including sustainability of SMEs

Please feel free to contact me at willyfodouop@163.com and specify your research interest among the above topics so we can discuss the possibility of collaboration further. Your expertise and contribution would be highly appreciated and instrumental in completing these research articles.

Thank you very much for considering this invitation.

Best regards,

Arthur William (Ph.D)

Greetings everyone,

I am a first year PhD researcher in marketing, my theme revolves around digital marketing and consumer behavior and I am struggling to find, despite my readings, an interesting gap in the subject in order to work on it.

I would like to have your suggestions and tips in order to find an appropriate and interesting research gap !

Thanks in advance !

Could you please assist me in finding survey questions related to influencer marketing in Uzbekistan? I'm particularly interested in understanding consumer perceptions and behaviors influenced by influencer characteristics, cultural factors, and the competitive landscape. It would be helpful to have questions that explore the impact of influencers' attractiveness, credibility, trustworthiness, and exposure on consumer brand perception and purchase intentions. Additionally, questions that address the challenges faced by marketers in this context, such as cultural nuances and navigating the competitive digital marketing industry, would be valuable. Thank you for your assistance in providing relevant survey questions for this topic.

I have been working in digital marketing for the past 6 years, but now, the world has changed. There have been many changes in digital marketing i.e. Chatbots, Chat GPT. Some of the most popular AI tools for digital marketers include Jasper, Surfer SEO, Zapier, Grammarly, and Hemingway Editor.

AI uses complex algorithms to analyze large amounts of data, identify patterns and make predictions based on what it has learned from the past.

I have been working in digital marketing for the past several years, but now, the world has changed. There have been many changes in digital marketing i.e. Chatbots, Chat GPT. Some of the most popular AI tools for digital marketers include Jasper, Surfer SEO, Zapier, Grammarly, and Hemingway Editor.

AI uses complex algorithms to analyze large amounts of data, identify patterns and make predictions based on what it has learned from the past.

if you teach digital marketing for bachelor student what software, tool , and techniques that you use in teaching courses?

Digital marketing has now become a ubiquitous tool for marketing effectiveness. How then can it be applied to help SMEs to internationalize into foreign country-markets?

Dear members,

I am conducting a short survey regarding the influence of AI to Digital Marketing.

Appreciate if you could share your opinions. The survey takes only 5 minutes to complete.

Thank you very much.

Kind regards,

Anthony

I have been working in digital marketing for the past 6 years, but now, the world has changed. There have been many changes in digital marketing i.e. Chatbots, Chat GPT. Some of the most popular AI tools for digital marketers include Jasper, Surfer SEO, Zapier, Grammarly, and Hemingway Editor.

AI uses complex algorithms to analyze large amounts of data, identify patterns and make predictions based on what it has learned from the past.

What's the future of Digital Marketing?

.

Digital Marketing became an opportunity for all business (small or big organisation) , it can promote their product , activities , brands and get a income easly , through the social media , web sites , Marketing mobile , emailing , but the most question that can be ask is : the future of the digital marketing with the emergence of artificial intelligence ?

Dear Colleagues,Professors and Experts,

I would like to write an article on digital marketing of fisheries Produce in India.

I request you to send me the fewer areas that need to be covered in the paper

Dr V Nagajothi

Hi everyone one

I want to write article in digital marketing field but I have some problems.

We are in Iran and we have alot of barriers to do this for international journals.

I need someone to help me and together do this article and send it for international journals.

Help us if you can.

Best regards.

Greetings to everybody.

For a research paper, I've recently started learning more about the psychological matrix of digital marketing. Could someone perhaps provide me with any relevant papers that will enable me to identify the gap?

I am looking forward to doing a research paper relevant to Cybersecurity for Digital Marketing for a coming up Research symposium in my Institution, please suggest me some topics relevant to it, Anyone interested can also join me as a Co-Author

Hi, Guys,

I need your opinion on the above question on how you would market Digital Health Services? I am currently pursuing MS in Health Informatics and just need some add on response to the question above to supplement what I have already done.

Thank you all.

Hello people

I am studying business psychology and will be investigating the difference in advertising effectives between social media ads and analog billboard advertising as part of an a project in my university.

Unfortunately, I am having a hard time finding current research and literature on this topic and would be extremely grateful if someone could recommend some good literature.

Thank you very much.

Hello,

We are all witnessing the developments of Metaverse as an embedded environment.

What are your thoughts on Metaverse and marketing? Or marketing in Metaverse?

When is to expect to harvest the benefits of the technology?

Any real use case? What problems do you see there? Do you have some experience?

Given that the topic is in its infancy, do you believe it is worth pursuing it?

Thanks a lot for your thoughts, and stay well.

May I get a sample qualitative ques on tourism marketing? related to internet or impact of social media?

I feel that most of the research on the digital marketing skills gap is qualitative (interview) research. I am looking for papers on quantitative research. Best,

Hello,

I am writing my BA thesis about the impact of CRM on the financial performance of tourism industry companies. Therefore I am looking for literature in this field, specifically about the use of CRM within the marketing mix, different financial KPIs and also about measurements which can be taken to increase the financial performance.

I am very thankful for any literature recommendations.

Thank you in advance.

What is role of Big Data in digital marketing?

Hi, I am looking for research topic (ideas) and current research trends on international management. It will be good to have what will be future research scope on International Management. I am much interested in the following Areas ( Risk analysis, operation, project management, strategy, digital marketing, leading people ) research. But these are not limiting factor, please leave your comment, I will surely look into it. Looking forward to your answers. Regards

Hi, Could you please suggest a book or genuine paper for understanding marketing /sales funnel in Digital Marketing?

Can you suggest few good quality books on digital marketing??

Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable.

I'm interested in digital marketing. Can you pls suggest suitable topics?

i think that there many things drive us to differentiate between a social media performance and site performance especially when we discuss determination of clients needs or behaviour understanding

Are there any recommendations for publications on freemium and customers retention/termination?

What are the main papers related to the freemium business model (in the perspective of gaming industry, especially MMORPG)?

My discussion question is about an intertwined process of communication concepts development across digital marketing agencies or brands’ in-house communication departments. Do they think about the emotional well-being of their clients, audience, or consumers when they make decisions in digital communication strategies and in their choice of marketing performance tools?

I am doing some research and writing papers regarding Digital Business from the side of Information systems, customer behaviors, digital marketing, legal, etc. I am interested in having co-authors from outside Indonesia to give some unique, innovative, and different perspectives. A back-to-back co-author is also available.

Please feel free to reply or give any opinion regarding Digital Business research topics.

Regards,

Dr. Erwin Halim, MBA.

Bina Nusantara (Binus) University - Indonesia

What would be the research objective for the following research question? And what techniques should I use? Besides, can you suggest me some related articles?

What are the psychographic attributes/constituents of the digital consumer segments that would help improve the precision of targeting in the digital advertising space?

They are both within the sphere of contemporary digital marketing, each a different technique I guess, I'm just wondering what the direct links between them are? Do any programmatic advertising techniques use geodemographics? I imagine it uses geodemographic data to target and sell ad space to certain audiences but I'm not really sure

Thank you?

Any research ideas on applying linguistics-related areas (Multilingualism/ content creation etc.) into digital marketing for a Ph.D. thesis?

Suppossing:

Landing Page A with 1300 leads is achieving a 3% conversion rate Landing Page B with 1500 leads is achieving a 10% conversion rate

First, I want to see if I have achieved enough samples (Leads or conversions) to have a statistically valid test.

Second, I want to confirm that conversion rate for Landing Page B is statistically significant, so better than the obtained for Landing Page A.

How do I determine that the sample of leads and conversions obtained are statistically representative? What would be the minimum sample to get the same success in the conversion ratio?

I want to pursue research in the field of consumer behavior with digital marketing involved in it.

This research addresses the economic impact of the coronavirus disease of 2019 (COVID 19) pandemic on consumers and the global economy. It provides an overview of member State responses during the pandemic and suggests actions that consumer protection authorities might take to address future challenges. Consumer protection laws and policies have proven effective in dealing with the issues faced by consumers at the national, regional and multilateral levels. Consumer protection agencies have taken actions in response to the challenges arising from the unprecedented crisis in a timely, appropriate and effective manner, drawing on the United Nations guidelines for consumer protection. However, agencies continue to face challenges exacerbated by the pandemic in two key areas, namely, consumer protection in digital markets, in particular with regard to vulnerable and disadvantaged consumers, and international cooperation in law enforcement.

Planning for a research in the increase of digital marketing during pandemic

The current study Digital Marketing in Indian and its Impact on Consumer behavior in post and Pre-covid-19 in Agra a district of the state utttar pradesh India has to be taken up . How should I go about determining the sample size for the study please suggest the way forward.

Your help will be greatly appreciated.

I need suggestions on AR in Digital marketing for a research topic? also what can be the research questions related to this topic?

How does one make their marketing mix be more agile to new channels, ever changing environment. what are the models used for this analysis and their interpretation.

our paper on MMM- complex models and interpretations to discuss the advertising effects, models- simple and complex to collate it all together.

Please read, review and suggest how we can add on to enhance our research going forward

Dear Researchers on RG,

I would like to write three articles for the coming year on the basis your suggestions and inputs. My ultimate aim is to get those articles published in reputed (Q1 or Q2) journals indexed in Scopus database.

Looking for real, worthy suggestions. Please avoid non-serious comments.

Non-experts on this domain may kindly recommend this question for a wider reach on RG.

Grateful to you all.

Note: Marketing sub-themes include Entrepreneurship, Green Marketing, Digital Marketing, Word-of-Mouth, e WoM, International Marketing, Small Business Marketing, Consumer behaviour etc.

Warm regards

Yoganandan

Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.

The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.

I Need research articles in digital marketing of agricultural industries.

How the social media, video marketing, Whats app, Instagram,Twitter & Face book are helping the Agricultural companies in selling their products.

Suppose, I have the Facebook Page Insights data for a particular Facebook page. Now, what are the efficient ways to analyze those data so that I can make a better prediction on how to increase the visibility of that particular Facebook page in the News feed so that engagement of the audience gets increased.

#Facebook_Marketing

#Digital_Marketing

#Data_Analysis

Its going to be a huge shift for marketers, tracking identity is tricky at the best of times with online/offline and multiple channels of engagement - but when the current methods of targeting, measurement and attribution get disrupted, its going to be extremely difficult to get identity right to deliver exceptional customer experiences whilst getting compliance right.

We have put our framework and initial results show promising measurement techniques including Advanced Neo-classical fusion models (borrowed from Financial industry, Biochemical Stochastic & Deterministic frameworks) and applied Bayesian and Space models to run the optimisations. Initial results are looking very good and happy to share our wider thinking thru this work with everyone.

Please suggest how would you be handling this environmental change and suggest methods to measure digital landscape going forward.

#datascience #analytics #machinelearning #artificialintelligence #reinforcementlearning #cookieless #measurementsolutions #digital #digitaltransfromation #algorithms #econometrics #MMM #AI #mediastrategy #marketinganalytics #retargeting #audiencetargeting #cmo

dear scholars, I am doing my PhD research work

my intention is to find how a company can create a competitive advantage through digital marketing adoption

i would like to know from your experience what is the measurements for measuring digital marketing? and what would you recommend in this regard

thanks for your contributions

Dear researchers / lecturers,

Let me give brief intro about myself, My name is Selvi, i am a lecturer, teaching marketing subjects like product innovation, digital marketing, web analytics, marketing small medium enterprise.

I would to request if anyone interested to collaborate for inbound and outbound lectures via online (lecturing) in marketing areas?.. need for information, please feel free to drop me an email: tamilselvi.reng@newinti.edu.my.

Have a great day