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Destination Marketing - Science topic
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I am writing an article for my final thesis, the title of which is "Virtual Reality and Augmented Reality in Destination Marketing - Insights from Singapore Tourism Board and Strategies for Promoting Tourism in Vietnam". Could you suggest the Theoretical Framework and Methodology I should use for this article? Thank you so much!
How can tourism companies collaborate with destination marketing organizations, local businesses, and travel influencers to collectively promote destinations and experiences through digital marketing initiatives?
Hello,
I am currently writing my BA thesis and looking for some scientific sources about target group segmentation. Especially, Sinus Milieus, lifestlye orientated segmentation as well as so-called trend groups such as "LOHAS", "DINKs" and "Best Agers".
I am very thankful for any literature recommendations.
Thank you in advance.
Noemi
What kind of scientific research dominate in the field of The development of internet marketing?
Please, provide your suggestions for a question, problem or research thesis in the issues: The development of internet marketing.
Please reply.
I invite you to the discussion
Thank you very much
Best wishes

I have started collaborating with a small city that is planning to attract international talents from the capital city. The city municipality still doesn't know what audiences can fit better with the current situation of the city. By considering some facts such as job opportunities, it seems the best audiences might be international ICT experts.
So what master's thesis topic can cover the research about understanding ICT experts as our targeted audience and analysing the best way of marketing communication to build the city brand's image in their mind.
Is internet marketing more effective than traditional based on classic media such as TV, radio, magazines, etc.?
Please, answer, comments.
I invite you to the discussion.
Best wishes

What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
In my opinion, the development of Internet information services will be determined by technological progress in the field of new ICT technologies and advanced data processing techniques typical of the current technological revolution, known as Industry 4.0.
The development of information processing technology in the era of the current technological revolution determined by Industry 4.0 is determined by the application of new information technologies, for example in the field of e-commerce and e-marketing. These solutions are the basis for business success of the largest Internet technology companies that offer on the Internet information retrieval services, data collection and processing in the cloud (eg Google) and providing information services on developed social media platforms (eg Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and others).
The current technological revolution known as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced data mining technologies. The mentioned information technologies in connection with the improvement of ICT and communication technologies, with the progressive process of increasing computing power of computers will become an important determinant of technological progress in various branches of industry in the coming years.
On the basis of the development of the new technological solutions in recent years, dynamically developing processes of innovatively organized analyzes of large information sets stored in Big Data database systems and computing cloud computing for applications in such areas as: machine learning, Internet of Things, artificial intelligence are dynamically developing, Business Intelligence. Added to this are additional areas of application of advanced technologies for the analysis of large data sets such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is made according to the V4 concept, ie Volume (meaning number of data), Value (large values of specific parameters of the analyzed information), Velocity (high speed of new information appearing) and Variety (high variety of information).
The advanced information processing and analysis technologies mentioned above are used more and more often for marketing purposes of various business entities that advertise their offer on the Internet or analyze the needs in this area reported by other entities, including companies, corporations, financial and public institutions. More and more commercial business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.
The abovementioned information and communication technologies combined with the improvement of ICT techniques and the implementation of Business Intelligence analytics to the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental to efficient and effective management of economic, investment and enterprises processes, including analyzes carried out for the purpose of improving marketing activities in enterprises.
More and more companies, banks and other entities need to conduct multi-criteria analyzes on large data sets downloaded from the Internet describing the markets on which they operate, as well as contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, develop customized reports that are the result of multicriteria analyzes of large data sets obtained from various websites and from entries and comments on social media portals.
Do you agree with me on the above matter?
In the context of the above issues, I am asking you the following question:
What are the determinants of improving the marketing activities of enterprises through the use of advanced information, teleinformation, communication, Internet and advanced information processing technologies?
Please reply
I invite you to the discussion
Thank you very much
Best wishes

Dear Friends
Marketing is a research area that is both interesting and something I as a businessman learned to love. The research dimension of it however is not really my main focus as a businessman but as someone who has been teaching marketing and won an award in international marketing research..strange..hmm but ok :-) I have an interest even if my main focus is the strategical and hands on aspects of it since I first of all regard my self as a businessman. When it comes to research into marketing how do you see the future? Trends ? new theories on the horizon etc? What is your opinion? The word is free!
Best wishes Henrik
What if I say Neighborhoods can be seen as micro-destinations. Thus, they are sub-brands (under the main brand, the city itself), with its own image, attributes and resources which creates an aura of uniqueness ?
Branding has been a means by which destinations have sought to distinguish themselves from others and increase their competitiveness by creating a unique identity. However, most continue to promote and present themselves in a very similar way; highlighting generic characteristics and aspects related to competitive advantage, which are transient, and which became ineffective, since these characteristics do not constitute differentiators. This indicates a trend to homogenize the place branding narrative. Cities that aspire to position themselves in a national and international arena need to tap into unique, rare and inimitable attributes and characteristics.
The value of neighborhoods in tourism is often neglected as marketing and branding efforts are concentrated in the country, region, or city. However, neighborhoods can help a city or region to have even more tourist attraction. Neighborhoods create opportunities for creating an authentic and differentiated voice for a destination. It's a distinct way of leveraging a destination brand from a country, region, or city.
Competitiveness through Branding can be achieved through a continuous process to create authentic experiences and build a sustained and solid image that attaches emotionally to the host community and resonates in its target markets. For this, a destination must work the visible / exterior part of its identity, which is in the neighborhoods. This means identifying and articulating the core of what the place is and who are the people. Thus, the neighborhoods can increase the destination experience of the visitors by creating emotional bonds to the site.
Thanks for your time. Even if you cannot answer or even reply me. It has been a great pleasure sharing my angust with you.
Which are in your opinion the most interesting frameworks dealing with the rekationship among destination brandinng and stakeholders? Any papers? We've gone through several but we are trying to complete the list. Thx.
Is it now a more effective marketing tool used to promote a company's brand or a specific product compared to traditional marketing conducted in new media, on social media portals Real-Time marketing?
Please reply

Marketing on the Internet is growing dynamically. More and more companies are expanding their business using new online media, mainly to the promotional activities of their offer and to improve the image of their brand. More and more online stores are emerging from year to year, the e-commerce market is growing, mobile internet banking is growing, companies are spending more and more money on financing advertising campaigns conducted on the Internet.
Do you agree with my opinion on this matter?
In view of the above, I am asking you the following question:
What internet marketing instruments do you think are the most effective?
Please reply
I invite you to the discussion
Thank you very much
Best wishes

Can't put it into words yet, need help to formulate a good Master -level research question. Need to choose one destination for my Master thesis and conduct research involving local residents and tourists. Their perceptions?
What do you think about the relevance of the Travel & Tourism Competitiveness Report? Do you have any suggestions, objections...
I'm looking for information on best practices in tourism used in megacities that are broadly recognized tourist destinations. Any recent data (both qualitative& quntitative) on tourist services and products offered by the city; tourist ifrastructure; tourist attractions and routes; information support for tourism; city brand promotion; networking and stakeholder relationships (investors, public and non-profit organizations, volunteers, sponsors, commercial partners, experts); interaction between tourists and local communities; ensuring the safety of tourists; KPI used by city administrations, etc.
Is there any system of criteria for best practices in this field?
Specifically, I'm looking at DMOs and marketing convention sales rather than general tourism.
What is your opinion and how this method should be used?
can you suggest any appropriate method for cultural elements investigation?
Hello,
for my Doctor Thesis on Benchmarking and Mountainbike Tourism I am looking for international mountainbike tourism literature and articles.
Secondly, is there any (destination) benchmarking literature anyone can recommend?
Warmest greetings and thanks in advance!
I need your help to collect academic contributions about this subject. And I would like to know your opinions about if it is usefull to adopt the 7P approach at the destination marketing practice?
Actually, im writing my PhD thesis on that subject , but studing the algerian tourist behavior
The research is looking at modelling a destination branding framework.
Will the increasing use of the Internet and the emergence of online travel agencies positively or negatively affect classical travel agencies? Will classical travel agencies therefore disappear from the market?