Consumer Satisfaction - Science topic

Climate change is recognized as one of the greatest global challenges of the 21st century. This phenomenon not only has profound effects on the environment and natural ecosystems, but also on energy production and consumption patterns. Increasing awareness of the consequences of climate change and the intensification of environmental policies and t...

Cinema-going in Malaysia has long been shaped by a diverse mix of cultural, social, and economic factors. However, the COVID-19 pandemic significantly altered consumer behavior, introducing new trends and challenges in the industry. This study explores the sociocultural aspects of cinema-going in Malaysia, focusing on cultural influences, demograph...

This study investigates the factors influencing consumers' green purchase decisions regarding plant-based meat alternatives, utilizing the Theory of Green Purchase Behavior (TGPB) and the Theory of Reasoned Action (TRA) as theoretical frameworks. The research explores critical determinants such as perceived health benefits, perceived quality, socia...

Vespula shidai, a yellowjacket species, has long been reared for edible larvae and pupae in Central Japan; however, limited scientific knowledge exists regarding dietary differences between wild and reared nests. In this study, DNA metabarcoding was applied to larval gut contents from 12 nests (five wild, seven reared) in Central Japan to examine t...

Businesses seeking to enhance online retail operations and gain a deeper understanding of consumer behavior must effectively segment their clientele. This study introduces a comprehensive approach that integrates K-Means clustering for customer segmentation with Principal Component Analysis (PCA) for dimensionality reduction. Using this approach on...

This study explores the impact of perceived brand betrayal on two types of brand hate and their subsequent effects on consumer behavioral responses. It also investigates how these relationships vary between customers with/without past negative experiences. Data about luxury hotels were obtained using an online survey in Iran. Partial least squares...

It seems inevitable that digitalization will have a profound and irreversible impact on our lives, and it seems reasonable to suppose that our world will never be the same again. Objectives of this study is to gain insight into consumers’ understanding of cyber security threats and their willingness to enhance their cyber resilience. To achieve thi...

Ensuring meat quality is critical for consumer satisfaction and food safety, but monitoring subtle quality changes remains a challenge. This study presents a smartphone-based imaging approach combined with advanced data analysis techniques to evaluate color changes in red meat under different storage conditions. Meat samples stored in a refrigerato...

Dear Colleagues, In light of the growing global challenges, the agrifood system requires significant changes aimed at achieving sustainability, minimizing waste, and encouraging a transition towards healthier and environmentally friendly diets. The global community has recognized the need for urgent action to address the escalating demands on foo...

The food delivery industry has witnessed exponential growth in recent years, driven by changing consumer preferences and advancements in technology. This paper explores the architecture, technologies, and methodologies involved in developing a full stack food delivery platform. It discusses the key components, technological innovations, user experi...

For Generation Z, social media has become an inseparable aspect of daily life, influencing various aspects of consumer behavior, including purchasing decisions. Among the numerous social media platforms, TikTok has emerged as a powerful tool in shaping consumer perceptions, particularly in the beauty and cosmetics industry. In the context of halal...

Background and Aim: As the public's demand for sports and fitness continues to grow, the importance of sports parks is becoming more apparent. However, there are currently many problems in the management of sports parks in Fuzhou, which urgently need to be improved and upgraded. To improve the management of sports parks in Fuzhou, the objectives of...

The subscription bundling has emerged as a strategic approach to businesses to attract and maintain customers in a fast competitive digital marketplace. The study examines the impact of membership bundling on customer development in various industries, including streaming services, software platforms and digital publications. By analyzing the case...

Fashion has long been a powerful medium for political expression, serving as a visual and symbolic means of communicating ideologies, affiliations, and resistance. This paper examines the intersection of fashion and politics, highlighting how clothing has been used as a tool for activism, solidarity, and dissent. Through historical analysis and con...

This case study explores a single Marriott hotel's decision to align with a growing number of other premium hotels in Sousse, Tunisia with the implementation and enforcement of a controversial burkini ban. The implications of this decision from a contextualized business ethics perspective and within a broader discourse on modesty and free choice ar...

Reviews generated during the consumption of sports products are data support to assist in the development and implementation of sports marketing strategies. In order to analyze the consumption behaviors and identify patterns, this study adopts a fuzzy inference approach to calculate the affective intensity of sports consumption reviews published by...

This study investigates the willingness of Indonesian consumers, particularly in West Java, to pay for green products by applying and expanding the Theory of Planned Behavior (TPB). It examines how perceived green product value and willingness to pay premiums influence consumer intentions and behavior toward green purchases. The research highlights...

This study investigates the transformative role of augmented reality (AR) and virtual reality (VR) technologies in e-commerce and digital marketing. A systematic literature review synthesizes findings from empirical and theoretical studies published between 2011 and 2024. The findings indicate that AR enhances online shopping through features such...

Short food supply chains play an important role in connecting local producers with consumers, promoting sustainability, supporting local economies and providing access to fresh, high-quality produce. However, their market is still underdeveloped due to the mismatch between consumer demand and producer supply. The aim of this research is to explore...

In today's fast-paced, highly competitive global market, supply chain efficiency relies heavily on accurate demand forecasting. Predicting demand fluctuations with precision is crucial for businesses to maintain optimal inventory levels, minimize costs, prevent stockouts, and enhance customer satisfaction. Traditional demand forecasting methods, wh...

The transformative advancements witnessed within e-commerce have irrevocably redefined the manner in which individuals engage in purchasing, vending, and interacting with products and services. This paradigm shift has exerted a far-reaching impact, not only altering established business frameworks but also influencing consumer behavior. The primary...

In an age where consumer preferences are as diverse as they are dynamic, the ability to offer personalized fashion recommendations at scale remains a significant challenge for retailers. Consumers seek a shopping experience that not only understands their unique style preferences but also dynamically adapts to their evolving tastes. The fashion ind...

This study presents a strategic business plan for Lantai Bumi Coffee’s expansion into Jakarta, aiming to achieve sustainable growth and competitive advantage in the coffee industry. The research investigates the current coffee market dynamics in Indonesia, highlighting the increasing demand for specialty coffee and the proliferation of coffee shops...

Introduction Understanding the demand for imported green coffee in Saudi Arabia is crucial for stakeholders in the coffee trade. This study examines how demand varies by country of origin, focusing on Ethiopia, Brazil, India, and other exporting nations such as Colombia, Vietnam, and Kenya. Given the growing coffee consumption in Saudi Arabia, anal...

Brand hate has been a popular topic in consumer behavior research especially among Generation Z (Gen Z), who are known to possess unique psychological and behavioral patterns of consumption. However, despite the growing body of literature, brand hate remains a need for greater understanding. Hence, this concept paper investigates the impact of bran...

Knowledge of the halal characteristics of products is essential in evaluating product quality, especially within societies where this consideration holds substantial significance. In this context, the presence of alcohol in medicinal substances can significantly impact consumer preferences due to potential halal implications and safety concerns. Th...

Gianyar Regency has long been known for its traditional cuisine in the form of Ayam Betutu and Babi Guling, but at this time the noodle dish has now developed into one of the people's favorite foods in Gianyar Regency. The characteristic of noodle dishes is their affordable selling price both in stand-alone noodle restaurant chains and in large res...

Understanding consumer behavior has always been at the heart of effective marketing, yet with the rise of digital technologies, shifting demographics, and evolving purchasing patterns, the landscape has become more complex than ever. This dissertation explores the profound impact of marketing strategies on consumer behavior and purchase decisions,...

The role of internet usage in e-commerce in Nigeria has witnessed remarkable growth over the past decade. With increased internet penetration, the advent of mobile technology, and the emergence of secure online payment systems, Nigeria's e-commerce landscape has transformed from a nascent industry to a thriving sector. This paper explores the signi...

This study aims to determine whether there is an influence of product quality, price, and menu diversity on consumer satisfaction at Cafe REP Sidoarjo. In this study using independent variables, namely product quality (X1), price (X2), and menu diversity (X3) and dependent variables, namely menu diversity (Y). The population in this study is consum...

Advances in technology have changed people's shopping patterns, including the use of instant messaging applications such as WhatsApp as a means of transaction. AB-Mart Buyut minimarket has adopted a shopping system via WhatsApp to facilitate consumers in shopping without having to come directly to the store. This study aims to analyze the level of...

Panic purchase occurs when buyers quickly acquire products due to perceived dangers or crises, such as natural catastrophes, economic instability, pandemics, or reports of impending shortages. Psychological variables, such as fear, anxiety, and the desire for control, compel individuals to hoard both essential and non-essential goods as coping stra...

Objective: The objective of this study was to investigate variables that influence the return of pesticide packaging through reverse logistics, listing important factors in four research axes: Product shelf life; Effective compliance with environmental standards; Consumer behavioral issues and Management of the reverse logistics system. Theoretical...

Purpose: This study investigates how customers perceive corporate social responsibility (CSR) efforts by banks during times of crisis, particularly following the COVID-19 pandemic. It focuses on the authenticity and alignment of CSR actions with customer values and examines how these perceptions influence trust, commitment, and attitudes toward ban...

Celebrity endorsements are a widely utilized marketing strategy to enhance brand visibility and influence consumer behavior. However, the effectiveness of these endorsements in improving brand performance remains inconsistent. This study explores the relationship between celebrity endorsements and brand effectiveness, examining whether success is i...

The primary purpose of this research was to leverage the potential of machine learning to extract meaningful information out of synthetic e-commerce data to overcome the limitations of traditional analysis. This research focused on the consumption patterns and trends of the US e-commerce market with specific knowledge of its idiosyncrasies and chal...

This article develops the extended Theory of Planned Behavior (TPB) to investigate the factors influencing purchase intention and the willingness to pay a premium for green-shipped consumer products (GSCPs) among end consumers. Empirical research conducted with 459 consumers in Hanoi, Vietnam, demonstrates that attitudes, perceived behavioral contr...

Tempe chips are a product generally liked by various segments of society in Indonesia. Competition within the tempe chip industry is inevitable and poses a challenge for companies to maintain their business. Therefore, companies are required to produce products that align with consumer preferences. This study aims to determine the priorities of tem...

With the rapid development of social media and e-commerce, it has become a common phenomenon for users to share product information on social platforms, which has a profound impact on consumers' decision-making process. This study aims to explore the mechanism of the impact of users' product information sharing on consumer decision-making behavior...

Grain protein is a critical quality attribute of rice that influences consumer preferences. However, the spatial variation in protein accumulation within a rice panicle remains poorly understood. This study investigated the dynamics of protein accumulation, including protein components and protein synthesis-related enzymes and genes, among grains l...

Fractal geometry is based on mathematical geometry, and the full application of computer technology makes it a strong competitive advantage in advertising design. In this paper, based on the development and application of fractal geometry and fractal graphics in the field of art, it is proposed to incorporate fractal geometry in advertising art des...

This study focuses on the field of slow tourism, aiming to deeply excavate the intrinsic characteristics of slow tourism consumers through intelligent data analysis technology and give corresponding decision support. First, based on the results of data cleaning, data sampling, and feature preprocessing, the key data set for consumer subjects is est...

In Sub-Saharan Africa, small farmers rely heavily on synthetic pesticides, the overuse of which poses significant risks to human health, the environment, and food safety. Yet detailed empirical evidence on the knowledge and drivers of pesticide management practices remains scarce, limiting insights for policymakers and development practitioners. To...

Over the past fifty years, numerous yeast strains have been selected for the wine industry in a quest to address increasingly specific organoleptic requirements. Indeed, challenges such as the ever-evolving consumer preferences and climate change require the industry to continuously innovate. Interestingly, despite fermentation capabilities and met...

In fashion design, there is a profound synergy between traditional patterns and non-heritage crafts, which intertwine with each other to produce unique and compelling fashion effects. This synergy not only reflects the innovation of design, but also highlights the cultural heritage and interpretation. In this paper, the texture synthesis algorithm...

This research investigates the effects of recommender type (AI versus crowdsourcing versus travel expert) and consumption goal (utilitarian versus hedonic) on consumer responses to travel destination recommendation email advertisements. Across two experiments, findings reveal that consumers held the most favorable attitude toward email advertisemen...

The article examines the marketing aspects of public procurement management in Ukraine. The role of marketing strategies in enhancing procurement efficiency, ensuring transparency in tender procedures, and fostering a competitive environment is determined. The main marketing tools contributing to improved communication between contracting authoriti...

With the development of the tourism industry, the state has put forward new requirements for the supply of tourism talents. The article explores the optimization design of talent cultivation paths in the tourism industry under the vocational education system. In this paper, the association rule algorithm is used to carry out basic analysis and furt...

The global rise in obesity linked to poor nutrition behavior underscores the importance of promoting a healthy diet. This study investigates the impact of packaging color on consumer choice and health perception of chickpeas (a healthy product) versus ravioli (an unhealthy product) in Germany. Two choice experiments (CEs) were conducted with 222 pa...

This study aims to determine the factors affecting consumers’ knowledge of food safety and food safety practices at home. A survey was conducted among 600 consumers in Türkiye. The Binary Logit model was applied to the data collected online. The study indicated that 73.5% of consumers knew the concept of food safety. Consumers perceived chicken and...

Alcohol deregulation has recently been a topic of debate in Thailand, with policymakers weighing the potential economic benefits against public health harms and social concerns. This study estimates the impact on alcohol consumption levels in Thailand if barriers to producing alcoholic beverages are removed. Since the deregulation has not yet been...

Environmental degradation is worsening due to climate changes, unsustainable industrialization, and excessive exploitation of natural resources. As a result, consumers are increasingly prioritizing sustainability by adopting environmentally friendly and recyclable products. Recognizing this shift, many companies capitalize on the trend by emphasizi...

Background Socioeconomic disparities in dietary behaviors are well-known, but underlying mechanisms are not fully understood. We investigated whether consumer attitudes toward dietary behaviors mediate the relationship between socioeconomic factors and diet quality. Methods This analysis included 4051 adult participants from eight European countri...

The coffee shops in Sleman Regency, Yogyakarta, have not widely applied the green marketing mix in their business. Besides, no existing study exists on green marketing mix toward repurchase intention with customer satisfaction as a mediation variable. This study aimed to examine the impact of a green marketing mix on repurchase intention through cu...

This research paper investigates the influence of neuromarketing strategies on brand equity by analyzing how these pioneering techniques shape consumer perceptions, decision-making processes, emotional engagement, and brand loyalty. By combining neuroscience with marketing methodologies, neuromarketing reveals subconscious preferences and emotional...

This study explores the most influential factors of consumer satisfaction in the thriving cloud kitchen business in Bangladesh, considering changing perceptions and advancements in technology. We've looked at how these factors such as price, quality, delivery speed, customer service, and social comparison affect satisfaction in the Bangladeshi mark...

Taking an animal's live weight helps determine treatment dosage and slaughter weight, but the accepted mechanical scales for measuring live weight are impractical in rural areas. Thus, this study evaluated the Camel meat consumer preferences in Dire Dawa City and estimated the Camel's body weight using morphometric linear body measurements. A total...

By decoding the behavioral mechanisms underlying material perception, this study pioneers a sensory nudging strategy to accelerate the adoption of sustainable materials. This study, grounded in the Stimulus-Organism-Response (S-O-R) model, investigates the factors influencing the purchase intention and loyalty of wood-plastic composites (WPCs), spe...

Purpose: The world is getting older but healthier, making the over-65s healthy aging the only age-based growth segment in developed countries. This article offers a new perspective on healthy aging consumers and examines how service firms can use smart technologies, such as intelligent automation (IA), artificial intelligence (AI), and service robo...

The study investigates Generation Z’s purchase intentions in the beauty industry that are impacted by YouTube advertising appeals. A structured questionnaire and a quantitative approach were used to collect data from a total of 205 respondents who belonged to Generation Z. The study examined the impact of five types of advertising appeals, namely e...

This study harnesses the power of machine learning to unravel the intricate dynamics of influencer credibility in shaping brand admiration and consumer purchase intent within the realm of social media marketing. A survey of 423 consumers, analyzed using JASP software and advanced structural equation modeling (SEM), provides a data-driven lens into...

Celebrity endorsement is the biggest industry in the globe. In the current era celebrity endorsement is one of the largely used techniques by the marketer. The basic purpose of advertising is, to inform, pursue and remind consumers about the product. The objective of advertising changes with the stage of the life cycle of the product. Advertisinghe...

The rise in popularity of packed food products has revolutionized the food market, fueled by consumers' desire for convenience, time saving, and variety. This article examines customers' attitudes towards packed food, with special emphasis on main drivers like taste, convenience, health issues, price, and packaging. From a critical analysis of avai...

In the rapidly evolving business landscape, organizations must continuously adapt to shifting consumer preferences, competitive pressures, and market trends. Traditional strategic planning methods often lack the agility and depth needed to navigate this dynamic environment. By integrating consumer behavior tracking, competitive analysis, and smart...

In the hospitality industry, accurate demand forecasting plays a critical role in optimizing room pricing, resource allocation, and improving overall revenue management. Traditional methods often rely on historical data and basic statistical models, which can be limited in their ability to predict demand fluctuations caused by changing consumer beh...

The constant change in consumer preferences requires adjusting sales strategies according to the consumer’s current needs. The study aims to cluster the consumers of tourism products based on the factors influencing their decision-making process when choosing tourism products and to classify them according to the marketing mix. The study is based o...

This study examines the social media marketing on consumer buying behavior, with a focus on the associations between age, gender, employment, and purchasing decisions. Social media platforms have emerged as powerful tools influencing consumer choices, shaping preferences, and driving brand engagement. The research employs a descriptive, correlation...

The purpose of this study was to find the online shopping experience and factors driving the young consumers towards online shopping in Kathmandu, Nepal, through which, exclusive scenario of the online shopping status among the young consumer was derived, which helped the existing online companies to know their strengths and weaknesses. The empiric...

スポーツ観戦行動を説明する概念モデル 要約：本研究の目的は，スポーツ観戦者の消費行動，特に観戦行動を総合的と立体的に説明できる概念的理 論モデルを提案することであった。関連する文献 のレビューの結果，本研究では，5つのカテゴリー（人口 統計学的変数と感情的変数，スポーツゲームの魅力変数，物理的環境とコスト変数，プロモーションと同伴 者変数，地域・文化的環境変数）から構成される概念モデルを提示した。また，提示した概念モデルと関連 文献のレビュー結果を照らし合わせ，その内的・外的妥当性を確かめた。さらに，提案した概念モデルを用 いて，マーケティング・プロモーション戦略を検討することで，モデルの外的妥当性を再確認した。研究の 結果，本研究で提示した概念モデルは，スポーツ観戦者の観戦行動を立体的に...

This article examines winedocking, an innovative blend of wine tourism and boondocking, where travelers camp overnight at vineyard properties. Using ethnographic methods, it explores the behaviors and motivations of winedockers and producers, revealing how this practice enhances visitor experiences and economic opportunities for wineries. Winedocki...

Purpose: This study aims to analyse the effect of E-Service Quality and Price Perception on consumer loyalty, with consumer satisfaction as a mediating variable. Methodology/Approach: In January 2024, a survey was conducted on 105 respondents based on TopBrand survey data. The sampling process used the Roscoe technique and the probability sampling...

Objective: This study investigates the role of CSR-stimulated moral elevation (CSRME) in promoting sustainable consumer behaviors (SCBs) aligned with SDG 12: Responsible Consumption and Production and strengthening Customer-Company Identification (CCI). It also examines whether CCI mediates the relationship between CSRME and SCBs. Theoretical Frame...

This report provides a detailed analysis of the Ready Meals and Ready-to-Cook Food Sector in the UK (United Kingdom). It examines the current state and future prospects of the industry by studying key market trends. The report offers valuable insights that can guide strategic decision-making and market positioning for businesses operating in this s...

This study explores the impact of emotions on consumer decision-making in Lagos State, Nigeria, during an uncertain economic period. It uses primary and secondary data to examine how emotions like fear, anxiety, optimism, and trust shape consumer choices. This research also highlights how demographic factors and marketing strategies mediate the eff...

This paper aims to investigate the underlying causes and mechanisms that drive consumer behaviours in the field of fashion management. Firstly, it examines the impact of fashion trends, popular components, social influences, reference groups, personal values, lifestyle, psychological motivation, perception, eco-nomic variables, purchasing power, cu...

Driven by digitalization and accelerated by the COVID-19 pandemic, e-commerce has experienced strong growth, especially in the last 4 years. This transformation has reshaped consumer behavior, business models, and workplace dynamics, where digitalization, such as artificial intelligence and automation, has improved operational efficiency, personali...

This study explores the factors influencing consumers' willingness and satisfaction with online shopping. Many consumers prefer online shopping due to its convenience, which mitigates common challenges associated with traditional shopping, such as stress, crowded environments, traffic congestion, time constraints, and limited parking availability....

The title of the Special Issue captures the complex nature of consumer behavior, engagement, and marketing strategies in the evolving metaverse. The focus of the Special Issue is on consumer behavior, engagement, and marketing strategies, particularly regarding its impact on different consumer segments, notably Generation Z. The fifteen (15) articl...

Determining consumer preferences and utility is a foundational challenge in economics. They are central in determining consumer behaviour through the utility-maximising consumer decision-making process. However, preferences and utilities are not observable and may not even be known to the individual making the choice; only the outcome is observed i...

This study analyzed consumer preferences, purchasing behaviour for fruits and vegetables and their socioeconomic determinants among households in Ibadan metropolis, Oyo State, Nigeria. A multistage sampling technique was employed to obtain data from 120 respondents from three LGAs in Ibadan metropolis. The data were collected via well-structured qu...

This article examines the intricate relationship between agricultural pricing strategies and their impact on farmer sustainability and consumer affordability. The article explores multiple dimensions of agricultural pricing, including market dynamics, core pricing models, supply chain economics, risk management strategies, government interventions,...

The transformation of working and housing lifestyles, consumer behavior, technological progress, and last but not least, the coronavirus pandemic, have accelerated the rise of so-called on-demand online grocery delivery services. They advertise groceries delivery at short notice (< 60 min), with a limited range of products and smaller quantities. T...

New technologies are significantly reshaping the business model of last-mile logistics, impacting how companies manage delivery and fulfillment processes. As e-commerce continues to grow, the demand for efficient and innovative solutions in last-mile delivery has become critical for enterprises facing changing consumer preferences, market competiti...

The research investigates the influence of Omni channel integration on Positive Word of Mouth (PWOM) among supermarket customers in Colombo, Sri Lanka with a particular focus on focus on flow experience, which is the mediator. Omnichannel integration has cropped up as one of the essential strategies in providing seamless and engaging customer exper...

With the rapid development of AI technology, AI live streaming commerce has gradually become an important way for enterprises to interact with consumers. However, how to enhance consumers' purchase willingness through effective design is still a key problem in theory and practice. This study focuses on the influence of gamification drivers on consu...

Can firms in developing economies innovate by licensing foreign technology, or does licensing merely substitute for domestic R&D? Using establishment-level data from Vietnam, this study examines the relationship between technology licensing and domestic R&D activity. Employing propensity score matching with machine learning estimators, the analysis...

Culture plays a significant role in shaping consumer attitudes and purchasing behavior by influencing how individuals perceive products, brands, and marketing messages. This study examines how cultural values and traditions impact consumer attitudes, highlighting the importance of cultural identity in shaping preferences. It also explores how langu...

In developing countries, minimal progress has been made towards the attainment of Sustainable Development Goals (SDGs). This is because of low investment in innovations towards this endeavor. In this paper, 143 peer-reviewed journal articles and non-journal sources were reviewed to explore the potential of Black Soldier Fly (BSF) rearing as a cost-...

This article comprehensively examines how implementing advanced customer tracking systems and targeted marketing strategies can transform retail business performance. The article investigates the integration of cutting-edge counting systems, purchase tracking mechanisms, and personalized marketing approaches to enhance retail operations and custome...

Organic food and beverages have gained significant global traction, influencing consumer behavior, agricultural policies, and economic models. This study examines whether organic products genuinely offer superior health and environmental benefits or whether they primarily serve as a branding strategy to justify premium pricing. Using a qualitative...

Brand positioning is crucial for differentiating a brand and shaping consumer perceptions in a competitive market. Disruptive market positioning, through strategies like Stealth, Reverse, and Breakaway Positioning, enables brands to stand out by redefining consumer expectations. These strategies can be effective at different stages of the Product L...

Resumo O hábito do consumo de sumo de frutas tem aumentado no país e no mundo, motivado não só pelo seu sabor e aparência, mas também pela razão dos benefícios à saúde por ser fonte de algumas vitaminas, minerais e outros componentes nutricionais importantes e consequentemente na prevenção de algumas desordens metabólicas e doenças degenerativas. O...

Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time ad...

Analyzing online purchase intention in Thanksinsomnia Indonesia is crucial as it provides critical insights into consumer behavior in an increasingly digital environment. Online purchase intention reflects a consumer’s likelihood to make a purchase, which ultimately has a direct impact on revenue and business growth. By understanding the factors th...

This study investigates the impact of advertising effectiveness on online purchase decisions on e-commerce platforms, focusing on Shopee, using the EPIC Model (Empathy, Persuasion, Impact, and Communication). It also examines the moderating role of brand image in this relationship. Employing a quantitative approach with descriptive and causal metho...

Food waste is a major global challenge with profound environmental implications. As urban populations continue to grow, effective waste management strategies will become increasingly important. This study aims to quantify food waste generated within mixed municipal waste from residential buildings and to analyze its seasonal variations. It examines...

Artificial Intelligence (AI) integration with social media marketing has revolutionized marketing approaches and altered consumer patterns especially within Pakistani developing markets. This research evaluates AI application dimensions which include content creation enabled by AI alongside chatbots and personalization tools and predictive analytic...

This paper explores the predictive power of data mining for ice cream sales, emphasizing the critical role that temperature plays in determining market patterns. The study investigates the intricate relationship between weather and consumer behavior, which is essential for adjusting to temperature variations brought on by climate change, using line...