Consumer Satisfaction - Science topic

What is difference between Consumer behavior and consumer satisfaction ?

I'm investigating how menu design influences consumer preferences at cookouts. What are the key factors that make a cookout menu appealing? Share your insights and relevant research.

Impact of Sports SPonsorships on Consumer Behavior towards the Sponsosrs~?

I’m particularly interested in AI-driven simulation tools that can predict or model consumer behavior, focusing on areas such as purchasing decisions, market segmentation, or consumer preferences. If anyone has recommendations or has worked with such tools (besides the Consumer Behavior Spectrum Model), I would love to hear your insights!

AI-powered IoT systems are revolutionizing how businesses approach international marketing and analyze consumer behavior. These systems collect real-time data from IoT devices like smart sensors and connected products, enabling companies to gain valuable insights into consumer preferences and market trends. AI then processes this data to identify patterns, predict future behavior, and optimize marketing strategies across different regions.

By integrating AI and IoT, companies can personalize their campaigns, target the right audience, and adjust their product offerings based on local consumer demands. This level of precision helps businesses make informed decisions and stay competitive in the global market.

As consumer behavior shifts, AI models continuously adapt, ensuring that marketing efforts remain effective and relevant. This approach not only improves customer engagement but also drives better ROI for international marketing efforts.

Follow me for the next update on cutting-edge AI-powered solutions shaping the future of global business! We, the Team Tech Wing, are actively working on IoT-driven blockchain solutions and are open to collaborations with like-minded innovators.

Regards

Kazi Redwan

Lead, Team Tech Wing

Hi,

I am a PhD student in Marketing Management, looking for a remote research assistant position or collaboration opportunities. I want to deepen my applied knowledge in Analysis of consumer behavior and explore its applications in various fields.

I am familiar with Digital marketing and KPIs Analysis but am also eager to learn how data mining is applied in areas such as consumer behavior, Customer clustering, and Retention Marketing.

If there are any available opportunities, I would love to contribute and expand my expertise.

If someone is willing to work on the topic, I will collect Data from Iran and he/she will collect his own country. Write an article, send a message and announce Email: Zarandi@ut.ac.ir

I am conducting a thesis on the impact of the 7th October attack and the BDS (Boycott, Divestment, Sanctions) Movement on consumer preferences, specifically examining the boycott of brands affiliated with Israel, such as Domino's, Pizza Hut, and McDonald's. My research aims to understand how these geopolitical events influence consumer behavior towards these brands. The variables I am considering include brand loyalty, to measure consumer allegiance before and after the events; purchase frequency, to track changes in buying habits; consumer awareness, to assess knowledge of the brands' affiliations; political affiliation, to understand the influence of political views on purchasing decisions; and media influence, to evaluate how media coverage affects consumer perceptions and behaviors. I would appreciate insights on any additional variables that could be relevant or suggestions to refine the variables mentioned to better capture changes in consumer behavior. Thank you for your assistance.

This Special Issue on combatting food waste through responsible consumption aims to gather the latest results of the innovative research in this field. In particular, it seeks to investigate the complex relationship between consumer behavior and the reduction of food waste, highlighting the role of consumers in promoting more responsible consumption patterns.

Studies on innovative and effective educational and communication initiatives, technological innovations, policy interventions and collaborative efforts of members of the food supply chain are very welcome. Research that analyzes the reduction of food waste at the consumption stage, through the application of artificial intelligence methodologies, challenges and games, is also encouraged.

With its multidisciplinary perspective, this Special Issue aims to offer practical knowledge to the policymakers and researchers interested in creating solutions to the problem of food waste in the form of strategies that make consumers change their perception of the value of food, so that more responsible behavior is stimulated.

I encourage you to participate in this Sustainability - Special Issue before December 31, 2024.

https://www.mdpi.com/journal/sustainability/special_issues/PX25214PWL

As Business administration marketing is a dynamic field constantly adapting to new technologies and consumer behaviors...

Dear all,

We are organizing a conference on technology and consumer behavior in Turku, Finland. The conference is free of charge for everyone: https://www.abo.fi/en/event/mos-2024-technology-consumer-behavior-conference/

Could you please suggest any ideas on how we could better promote it?

Regards,

Ilia

Dear users, Our team is conducting a study on consumer baskets in different countries. We would appreciate your help in providing information about typical products, other expenses, and other aspects of consumer behavior in your country. Thank you for your participation in this study!

Greetings everyone,

I am a first year PhD researcher in marketing, my theme revolves around digital marketing and consumer behavior and I am struggling to find, despite my readings, an interesting gap in the subject in order to work on it.

I would like to have your suggestions and tips in order to find an appropriate and interesting research gap !

Thanks in advance !

Introduce

The discussion around Environmental, Social and Governance (ESG) criteria and corporate sustainability has gained significant momentum in recent years, largely driven by societal expectations. is evolving in relation to new production and consumption models (Nishitani et al., 2021). Until the mid-1990s, according to Clarkson (1995), the focus of corporate success was primarily on meeting the needs of a single stakeholder, namely shareholders. However, as time has passed and the overall picture has changed, especially influenced by public policy changes, this perspective has undergone transformations. Gradually, other stakeholders have put pressure on companies, leading to the integration of corporate sustainability into the strategic management of organizations, leading them to practice ESG criteria (Wang et al. ., 2018).

Corporate sustainability performance refers to a company's ability to operate in a way that maintains ecological integrity, social welfare, and sound governance principles, while also creating value for shareholders. (Ahmad et al., 2023; Luque-Khilchez et al., 2023). It includes the effective management of environmental resources, the promotion of positive social relationships, and the maintenance of high standards of ethical behavior (Bellandi, 2023). Assessing corporate sustainability performance requires evaluating both qualitative and quantitative indicators, examining various aspects such as environmental management, social responsibility and corporate governance (Sandberg et al. al., 2022).

ESG criteria are used to evaluate corporate sustainability and the ethical performance of companies and investments (Arora and Sharma, 2022). They are applied by corporations to monitor and control the impact of business activities on the internal and external environment (Viranda et al., 2020). They mainly include: (i) information collection; (ii) develop solutions; (iii) handle ESG issues in compliance with standards; (iv) conduct training; and (v) provide good communication (Boiral, 2002; Montabon et al., 2007; Merli and Preziosi, 2018). ESG criteria include prevention and conservation performance indicators (Gond et al., 2012). Besides, it requires coordination between the environmental department and other departments within companies, and a balance between sustainable development goals and other corporate goals.

ESG criteria incorporate environmental, social and governance factors into investment and business decision-making, and involve conditions related to traditional financial metrics in their analysis investments or company valuation (Madden, 2022). These conditions may include metrics such as carbon emissions, water use, employee diversity, labor practices, board diversity, executive compensation, etc. Therefore, ESG criteria provide quantitative and qualitative information about a company's sustainability activities and their potential impact on different stakeholders (Khalil et al., 2022; Uyar and al., 2023).

ESG integration involves incorporating environmental, social and governance metrics into investment and business decision-making processes. Rather than treating ESG criteria separately from financial analysis, integration recognizes their materiality and combines them alongside traditional financial analysis. This integration can occur at different stages of the investment process, including portfolio construction, risk assessment, due diligence and ongoing monitoring. Integration aims to identify and manage risks and opportunities related to ESG criteria, ultimately seeking to enhance long-term investment performance and sustainability (Gebhardt et al., 2022; Harasheh and Provasi, 2023).

ESG criteria provide data and metrics to evaluate a company's sustainability and ethical performance, while integration involves incorporating these criteria into investment and decision-making processes. business to better understand and manage the potential impacts on corporate financial performance and sustainability (Alda, 2021; Sahoo and Kumar, 2022).

In this sense, the integration of ESG criteria has become a tool responsible for defining, planning, operating and implementing the actions of corporations aimed at prevention and protection of the environment, outside aspects of social responsibility and the quality of their operations (Barbosa et al., 2021).

Both from the perspective of the Sustainable Development Goals and corporate responses to changing consumer preferences, attention to corporate sustainability is becoming increasingly important (Boulhaga et al. ., 2022). When looking for a relationship between the implementation of ESG criteria and corporate sustainability, the literature presents a heterogeneous scenario. Some researchers support a positive relationship (Harymawan et al., 2022; Kim et al., 2022), and others have confirmed a negative relationship (Rajesh and Rajendran, 2020).

As in the case study of Lee and Isa (2022),

explain more on how culture will affect the consumer behavior, Brand perception, market expansion, messaging and communication, ethical considerations, and competitive advantage?. share references or citations if possible.

Hello,

I would like to pursue my PhD in marketing about the relation of AI and how it affects the consumer behavior & decision making. I would appreciate if you could suggest any topics.

Thanks,

Farnaz

my essay is about the mass amount of changes into the packaging design industry since the 1900s to now, and what factors are taken into consideration for changes to be made and what's included in those factors, such as technological changes and developments or consumer preferences and design trends. struggling wiht finding good research sources to help me formulate ideas and discussion points

In consumer behavior field, is self-extension measurable and stable? I am curious about whether there is a scale to measure self-extension, and whether it could be manipulated. Thank you!

I have made a study in the area of mobile advertising and my manuscript has around 15,000 words. I am trying hard to concise the word length but it is affecting the quality of my paper. Please recommend any good journal which has an impact factor above 2.0 and accepts articles up to 15,000 words.

Hello everyone,

I am currently doing research on the impact of online reviews on consumer behavior. Unfortunately, statistics are not my strong point, and I have to test three hypotheses.

The hypotheses are as follows: H1: There is a connection between the level of reading online reviews and the formation of impulsive buying behavior in women.

H2: There is a relationship between the age of the respondents and susceptibility to the influence of online reviews when making a purchase decision.

H3: There is a relationship between respondents' income level and attitudes that online reviews strengthen the desire to buy.

Questions related to age, level of income and level of reading online reviews were set as ranks (e.g. 18-25 years; 26-35 years...; 1000-2000 Eur; 2001-3000 Eur; every day; once a week; once a month etc.), and the questions measuring attitudes and impulsive behavior were formed in the form of a Likert scale.

What statistical method should be used to test these hypotheses?

I want to assess the impact of treatment (advertisement) on consumer behavior. What could be the most suitable experimental design here? Shall a single group pretest - posttest suffice?

Dear Researchers.

I hope 2021 has been a good research year for you.

2022 is almost here.

Is anyone interested in collaborating on any of the broad topics below in 2022?

1. Consumer Behavior

2. Information and Communication technologies

3. Business Management

4. Marketing

5. Psychology

6. Health and Environment

Dear experts in consumer behavior field,

I would like to request an hour of your time to interview you about the research I’m conducting into model presentation for luxury consumption of organic food. I’m completing my PHD's dissertation in marketing, and for qualitative part of it I would like to reference you as the experts in this field. I would be glad that you accept this interview and assist me in this research. It will be my pleasure to be informed of your views in this regard.

Sincerely yours, Sajedeh

Dears, my study focuses on consumers behavior effect on financial wellness of the consumers. Towards that end I will use a financial well index data, the dependent variable, and a questionnaire, Likert Scale, for measuring the independent variable. What kind of statistics technique is appropriate? Thanks

I wrote a book review for a journal that no longer publishes book reviews. Any insights for helping me find another publication would be greatly appreciated! It is in the area of consumer behavior or consumer insights, if that helps to know. Thank you!

I need to answer this question to evaluate and submit our work for research

I want to publish a paper on consumer behavior based on this survey. So I want to be sure that there won't be any problems because of my translation. My English level is okay, but I thought maybe some specific steps would be required regarding the translation.

I am writing my master thesis on consumer, preferences and brand loyalty and its marketing strategies in Germany and India. It is a comparative study so i wanted some articles regarding the same.

I want to pursue research in the field of consumer behavior with digital marketing involved in it.

In the second half of the twentieth century, new neoclassical trends dominated in the history of economic thought, partly referring to the foundations of classical economics.

However, at the end of the twentieth century and in recent years, various concepts that complement or partly undermine certain assumptions of neoclassical economics are developing dynamically.

These are primarily theories based on conducted studies on behavioral consumer behavior in consumer goods markets, investors and shareholders in the capital markets, entrepreneurs in the markets of capital goods, etc.

These various theories supported by the results of research are in the mainstream of behavioral economics.

However, despite the ongoing development of behavioral economics, neoclassical economics still dominates in academic textbooks dedicated to students of economics.

Neoclassical economics is based on the fundamental assumption that people make rational economic decisions.

Advocates of the neoclassical economics suggest that the theory of neoclassical economics correlates with the key assumptions of psychology regarding rational human behavior.

I agree with this correlation that irrational decisions only apply to situations in which people feel very strong emotions of both negative nature, such as anger, hostility, hatred or positive emotions associated with feeling of love, friendship or belonging to a given social group.

On the other hand, economic decisions are always made rationally according to classical and neoclassical economics.

However, in recent years, on the basis of the development of behavioral economics, there are more and more data and results of research carried out, that unfortunately there are many examples suggesting the irrationality of some economic decisions.

Often, consumers make unnecessary purchases based on an efficiently carried out advertising campaign for products or services.

Perhaps consumers are more and more often susceptible to the impact of effective advertising campaigns, in addition to traditional media, also in new online media, including on social media portals, where viral marketing is widely used.

Often in advertising campaigns, specific products and services are presented as unique, innovative or having such features as opposed to the substitutional offer of competition.

The message that is not always formulated in the advertising campaign is truthful, but some consumers may receive such a message as objective and this translates into an increase in the sale of a specific, effectively advertised assortment.

In addition, there are price promotional campaigns in large-format stores, which also stimulate consumer interest, increase sales.

Pricing promotional campaigns often also increase the purchase of unnecessary goods for consumers or proverbial buying.

A negative aspect of such buying is the subsequent discomfort of spending too much money on this type of shopping, despite the fact that the main activation factor was an effective price promotional campaign.

Often it happens that in the situation of this type of occasional purchases for stock some of the purchased products are thrown away, that is, they end up in the trash.

Especially often such situations happen, if consumers under the influence of emotional susceptibility to marketing content used in an advertising campaign make purchases of food products with a short shelf-life date.

These are typical situations indicating the unnecessary purchases of unnecessary products by consumers.

In such situations, the effectiveness of advertising campaigns can be analyzed in terms of the psychological impact on consumer emotions, so this is the subject matter of the issue described as behavioral economics.

According to classical and neoclassical economics, consumers rarely change their preferences, and if they change it is a very slow process, difficult to diagnose in a short time.

In addition, according to the trend of neoclassical economics, citizens, households and business entities maximize their own profits in the conditions of competitive market structures.

However, the results of experiments and conducted research in the field of behavioral economics have already questioned the fundamental assumptions on which the theory of choice in the neo-classical economy is based.

Why is it so that people do not always make rational economic decisions?

The answer to this is given by behavioral economics, which deals with cognitive errors affecting people's decisions.

These decisions are not always rational and because they concern many shopping situations not always needed products, so they are also of significance for the domestic or even global economy.

The global significance of these not always rational economic decisions arises when the effects of these decisions are analyzed in the context of economic globalization processes.

In addition, the results of research in the field of behavioral economics indicate that consumer preferences may change depending on the context, ie the specificity of a particular situation in which decisions are made.

In addition to the study of consumer behavior on the basis of behavioral economics, there are behaviors of, for example, investors on capital markets who also often do not have full information about the issuer of securities buy or sell shares, bonds and other instruments listed on securities markets under the influence of partly emotions and not just rationally made decisions.

Emotion, which often accompanies decision making about purchasing or selling securities, may have positive acceptance of high risk levels in good times in different markets and as a result of the so-called "sheep's rush", which boils down to buying, because it was previously bought by a friend and neighbor, and earned it.

There may also be irrational decisions on the sale of securities in a situation where it later turns out to be a short-term panic on the capital market.

In the light of the above examples, irrational economic decisions made by citizens and economic entities often conditioned by the psychological factor of positive or negative emotions are more and more numerous.

This raises the question why more and more in recent years we will be able to provide these examples confirming the validity of the development of research in the field of behavioral economics.

Is it because in recent years more and more economists are growing up and seeing research in the field of behavioral economics?

Or rather because in the deregulated financial markets market instability situations are more frequent, markets tend to lose their market equilibrium, financial crises occur more frequently, and the scale of undervaluation and the more revalue of market valuations of certain assets can be more and more pronounced on stock exchanges.

Analogously, the impact of more and more effective advertising campaigns on consumers, advertising campaigns also conducted on social media websites can increase the importance of occasional emotions in the context of decisions to buy specific products or services.

In view of the above, the current question is: Do consumers always make rational consumer decisions when purchasing economic goods?

Please reply, I invite everyone to the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

I am stuck at a point where I have the theme of an essay but do not know how can I prove that there exists a change in consumer behaviour after the adoption of IP assets.

Are the big brands making a comeback or is the importance of private labels being reinforced? The pandemic has strengthened large brands that have adopted ad hoc communication and advertising strategies. According to the concultora McKinsey, large companies have increased their market share by 1% during the past 2020 and a greater increase is expected throughout this 2021. However, during the confinement a willingness of people to subordinate has also been detected the choice based on the brand to the availability of the product, which has been a new opportunity for private labels.

The current study Digital Marketing in Indian and its Impact on Consumer behavior in post and Pre-covid-19 in Agra a district of the state utttar pradesh India has to be taken up . How should I go about determining the sample size for the study please suggest the way forward.

Your help will be greatly appreciated.

Dear Collegues,

I am looking for consumer behavior models that explain how food choices are made, what factors influence the decision making process. However I know the "classics" (Pilgrim, Stepherd, Grunert, Ajzen, DONE framework), but haven't met any that also includes consciousness from some viewpoint. Can you propose any food purchase decision making models, frameworks that also includes any forms of consciousness?

I was part of the DRC meeting for research scholars pursuing their Ph.D. program where the agenda was to finalize the topics. It was surprising to note that the topics selected by most of the scholars were not making any sense. For example, a few of the approved topics by the respective guides were as under:

1. Study of consumer behavior during a pandemic.

2. Study of buying behavior of Gen Z

3. Study of Micro-Finance in Uttar Pradesh and many more

So I decided to conduct a small survey for these aspirants and was surprised to find that more than 50% of the aspirant selected a particular topic for the ease of availability of earlier dissertations on the same topic. This made me think that if the Ph.D. guides are not going to be vigilant then the quality of research is going to be adversely affected.

Looking for your thoughts on this concerning issue

Can you suggest any topic related to Big Data + Data Mining + Association Rule Mining + Predicting Consumer Behaviors

Hello RG people , i'm actually working on my thesis and the question that i'm tackeling is :

How marketers use psychological practices to influence consumer behaviors ?

i already made an analysis of 16 research papers on the subject , some practices such as scarcity , loss aversion , the use of color and scent and the endowment effect , but right now i need to write an introduction and synthesis to all of that and i don't know where to start so if anyone can suggest some researchs done in this area or books , i would highly appreciate it !

#marketing

#consumerbehavior

#psycologyandmarketing

#influenceconsumers

I'm searching for a research partner for a study - joint research work in the area of "consumer behavior/ changes/ insights during this Pandemic" , How pandemic affects the Consumer behavior / or Brands...

Is there any interested partner?

Seeking to do as a cross-country study

Please which scales are suitable for measuring the relationship between COVID-19 and consumer behavior? I will also like to know it should be better to compare participants in two diffferent countries or use a sample from just one country

It happens that consumers accept a limited range of information regarding, for example, production technologies for purchased products and purchase products and consumer services in incomplete information on the production technology of a specific product range.

Why do consumers, when shopping for specific products and services often accept a limited range of information regarding, for example, production technology and composition in terms of the raw materials used?

Have consumers become used to the fact that in many markets there is no full, perfect competition?

Perhaps the information resources of the Internet, the processing of data downloaded from the Internet in the Big Data database systems technology will increase the level of consumer knowledge about particular products and services. As a result, consumer product and service markets would become more transparent and consumer-friendly.

In view of the above, the current question is: Will developing markets in the e-commerce formula increase the level of competitiveness due to the greater popularity of consumer information?

Please, answer, comments. I invite you to the discussion.

I propose an analysis of changes in behavioral behavior of consumers, business entities and other participants of individual markets, which can be observed on the basis of the analysis of entries, comments, posts, etc. typed by users of social media portals.

These studies are carried out as part of the sentiment analysis on data downloaded from the Internet and collected in Big Data database systems.

What is more interesting is the Business Intelligence type of analysis carried out in business entities using specialized software. The development of analytical platforms operating in the Business Intelligence formula automates and objectivises economic, financial and technical-economic analyzes regarding the functioning of business entities.

Please, answer, comments. I invite you to the discussion.

Hello dears

I need a questionnaire for these variables pls

social media, consumer satisfaction, brand awareness, AIDA Model

I am studying whether the sharing economy can affect consumers' purchasing intentions, and the social impact of the unclear property rights of the sharing economy. I hope to find some relevant literature.

I am interested in studies that combine the business concepts of circular economy and consumer behavior in biofuel markets. I also look forward to meeting relevant researchers.

Hi folks. I am going to write a master thesis this term. My master's program is on Business & Marketing. I would like to have your ideas on this issue. I was thinking of game publisher branding. I did my research, but there was not much to dig in. What would be interesting to dig into in this topic? I would appreciate it if you could come up with ideas related to customer satisfaction, consumer behavior, or branding :)

As background, in my model, my independent variable is visual clutter which has two conditions (higher visual clutter/ low visual clutter) and the conditions measure the amount of visual clutter in an Augmented reality sports setting depicted through illustrations. Within these two conditions, the sport type, basketball and soccer (2 created AR sports illustrations per conditions) are statistically different through analysis of a paired- samples t-test. They differ with regards to the dependent variable: consumer satisfaction.

I am running process by Hayes in SPSS, how can I include sport type as a covariate for the analysis? I am supposed to create a dummy variable but I don,t know how to do that as both are continuous variables and constituents of the dependent variable (Consumer satisfaction for both sports grouped together).

How have the researchers measured changes in consumer behavior due to social/technological/economic changes?

I am currently working on an article on the influence of religious beliefs on consumer behavior. Can you tell me some reliable studies on this topic? Maybe you know some general study on factors influencing consumer decisions?

I will be very grateful for your help

Richard

I am looking for research on how consumers perceive the shift from traditional automotive fuels to biofuels, analyzing consumer behavior and the role of marketing in promoting alternative fuels. Perhaps someone is marketing in a cyclical economy. I would be grateful for any information.

The most common consumer behavior theories include personality and motivation theories.

The COVID-19 pandemic has disrupted consumers' buying habits. With lockdown and social distancing, consumers’ alternatives are restricted and shopping experience is shifting.

In addition to: Hoarding, Improvisation and Embracing Digital Technology, what are the other changes in consumers' bahavior that could be observed during this pandemic context?

In fact, the phenomenology of the brand crisis phenomenon and The antecedents of the brand crisis and study investigates changes in consumer behavior directly after a

food scandal and study takes a follow‐up investigation on consumer reactions

Need suggestions for topic selection in the context of Green Marketing and consumer behaviour.

Hi fellow researchers,

As part of my master's degree I'm performing a stated choice experiment about the most effective communication of sustainability initiatives for steering consumers preference for a product. Since the full set consists of 480 choice sets, I am using a fractional factorial design. Since my university doesn't provide us with any budget, I was wondering if there is any free or affordable software to help me create the factorial design or any software which helps with the process of performing this experiment.

All tools and tips are welcome.

Thanks in advance.

Kind regards,

Michael

Hi, I am going to start my PhD Dissertation and I am interested to explore Brand Authenticity in Consumer Behavior perspective. It would be great if someone suggest me any good idea. Thanks a lot

In these exceptional circumstances where people are forced to stay at home, certain consumption habits have probably been changed, perhaps others have appeared. There are propably some new research avenues...Any ideas?

Currently researching the literature for drafting the topic.

Respected all,

I am a student currently working on a side research paper in the area of consumer behavior. I would appreciate it if someone recommends me the list of average ranked journals having minimal or no fee with a high acceptability rate.

Thank you.

The Higher Education Commission of Pakistan has taken a much commendable step towards clearing the confusions in terms of research papers accepted for induction, promotion and other academic-related purposes in Pakistan. According to this system, reputed Scopus Indexed Journals are Indexed in Y category (except some low-quality Journal), whereas Journal with both SCOPUS and ESCI indexing are kept under the X category, along with some journals with decent impact factor (e.g Journal of Consumer Behavior). However other high impact factor journals are categorized in W category. Moreover only ESCI (WOS) indexed Journals are excluded from this system yet.

Hello. I'm investigating how personal values are correlated with consumer behavior and need help yet again.

Thank you so much

I conduct a research study related to the students loyalty and students satisfaction within the higher education sector in Sri Lanka. So in this discussion I expect your comments and ideas about factors affecting on students loyalty towards their higher educational institutions.

I base myself on the proposal of a development of tourism on a human scale (Max-Neef, 2010), in which the dimensions of being, being, doing and having, bring together human needs. Thus, hypothetically, it can be seen that the relationship between happiness and the production processes in tourism, especially those that tend to generate greater value - for satisfaction - to the consumer, must contemplate the effective participation of both the producer and the consumer. Happiness is fixed in the production processes that provide the proximity between the desire to be, to be, to do - of the producer and the consumer - and to have - in this case, would fit only the consumer.

I will study consumer behavior and spending patterns of Millenials. My study aims to answer research questions like:

What product categories are purchased online?

What product categories are purchased offline?

What product attributes are crucial while making a decision about a purchase?

etc

The data will be gathered through surveys with close-ended questions.

So, what statistical techniques should I use to answer the research questions?

I've planned to use google form service to conduct a survey on consumers preferance, behaviour or attitudes. Is it feasible to collect primary data through google form. What will be the acceptance level in methodology of scientific research? If i will use google form then can i mention the google form in methodology? What will be the acceptance level. Need experts suggestions.

Hello!

Please, can you give me any suggestion regarding this topic for PhD thesis: Investigating the effect of Social Media Marketing of e-retailing companies on consumer behavior with reference to Millennials and Generation Z.

Do you think it is very specific or I can pursue further with this?

Thanks in advance!

Social media research is gaining ground , so is the search for theories other than spawned by old media research in terms of media control, technology, audiences and effects on audiences. The same for data-sets to measure effects, emotions, consumer behavior and hybrid warfare.

Hi'

Any theoretical frameworks on social media and consumer behavior? I'm writing a paper on how millennials consumerism get affected by social media influencers on Instagram, youtube etc.

Usually quantitative research involves a lot more use of statistical tests but for analyzing consumer behavior and relevance of pivotal factors based on purchase decision, what are the ways a researcher can adopt to strengthen his research findings in qualitative research?

The strategy of product packaging used several times has extra fixed cost and it is more price sensitive. The consumers have extra expense but it's refundable as a deposit , so that the fraction of extra cost can be return back to the consumers. Returnable packaging can achieve the best financial and environmental performance only with consumers behavior or price sensitivity. Thus, the game depends mostly on the consumer's willingness to send back and pay more for expensive packaging with the refundable deposit.

The aim of this game theory is to offer a suitable framework for the low carbon strategy in the processes of packaging planning via a product returnable package.

Dear all,

i am on the hunt for consumer behavior constructs such as loyalty, satisfaction, involvement, engagement, impulsive buying or experience

I appreciate any further suggestion for a construct in the field of consumer behavior!

Which behavioral theory i should consider while studying purchase behavior of consumers?please guide in this regard

I need you help Can I get Contemporary Marketing Book?

the book details is :

Contemporary Marketing And Consumer Behavior An

Anthropological Sourcebook

by John F. Sherry 1996

The biggest impact on consumer spending, consumer purchases, market behavioral behavior of consumers purchasing technological products generate, inspire through advertising campaigns, public relations, sponsored articles, etc. technology companies that these technological products produce and create new standards, develop new technologies, shape new tastes, preferences, interests, fashion of consumers.

Large corporations that dominate on specific technological markets, corporations allocate a significant part of their financial surpluses for development purposes, including the creation of new technologies, new types of technology products, new technology standards and allocate large financial resources to advertising campaigns to inform consumers about new types of products, gadgets technological and thus influencing, shaping consumer preferences.

Do you agree with my opinion on this matter?

In view of the above, I am asking you the following question:

Please reply

I invite you to the discussion

Best wishes

I am currently working on a project regarding to the differences in consumer behavior of the Y and Z generation, and I would like to hear the opinion of other researchers. Thanks!

Need more details.

Multidisciplinary study are the need of the hour. Can we do a multidisciplinary study on consumer behavior (Management) and Artificial Intelligence (Computer Science)?? If yes than what may be the title?

I am developing a research to understand consumer behavior in electronic gaming market (mobile games, pc, console, online games, etc.).

I am looking for theoretical background and similar researches developed in another countries.

Dear colleagues,

I am desperately looking for a concept that would describe a "global consumption satiation". I could find the concept of satiation, related to one product attribute (see Mc Alister, JCR, 1982 for ex.). But I am looking for something more global that would describe - at the individual level - the feeling/perception of having consumed enough... or not... Like having reached - according to the old Maslow's approach - a certain level of satisfaction/accomplishment?... because of having experienced cars, houses, holidays, clothes... of one's dream...

Could you help me?

Thanks a lot.

SG

Why do consumers, when shopping for specific products and services often accept a limited range of information regarding, for example, production technology and composition in terms of the raw materials used?

Have consumers become used to the fact that in many markets there is no full, perfect competition? Perhaps the information resources of the Internet, the processing of data downloaded from the Internet in the Big Data database systems technology will increase the level of consumer knowledge about particular products and services.

As a result, consumer product and service markets would become more transparent and consumer-friendly.

In view of the above, the current questions is: Why do consumers, when shopping for specific products and services often accept a limited scope of information regarding, for example, production technology and composition in terms of the raw materials used?

Will the development of marketing in new online media or digital media change? Will emerging markets in the e-commerce formula increase the level of competitiveness due to the increased availability of consumer information?

Please, answer, comments. I invite you to the discussion.

Hi,

I am trying to find if any consumer behavior study/work has attempted to segment consumers based on EMCB scale - ref: Ethically minded consumer behavior: Scale review, development, and validation. ( Lynn Sudbury-Rileya, Florian Kohlbacher)

Please let me know if you have come across any such work.

Regards,

Preparing a research paper in consumer satisfaction of selected service providers in Coimbatore, kindly suggest which statistical tools to be applied?