Consumer Culture - Science topic

No. I see no reason why they should ban them. For some people also, this is the only feasible place to work. But I can see the argument to restrict the time a table is occupied, or to dedicate some tables for laptop use.

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Ph.D. Research Survey

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Consumer Animosity is defined by Klein et al. (1998) as remnants of antipathy (anger) related to previous or ongoing political, military, economic, or diplomatic events that will affect consumers' purchase behaviour.

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Hello Wissal Walkas,

Thanks for your interesting question. You may add below articles to your literature review so that you have a broad range of references for a well informed synthesis of the variables you are investigating for your thesis.

Article by Vainikka (2015)

Article by Szymkowiak et al. (2020)

Article by Bentall et al. (2021)

This might help you

During the SARS-CoV-2 (Covid-19) coronavirus pandemic, the development of e-commerce markets accelerated.

Regards,

Dariusz Prokopowicz

The SARS-CoV-2 (Covid-19) coronavirus pandemic has changed the behavior of consumers who shop online more and more frequently.

Regards,

Dariusz Prokopowicz

I actually don't think one's intention to publish is relevant. At the very least, nothing from the Common Rule about publication comes to mind.

Done and shared to my tea colleagues, good luck !

I would focus on the asymmetrical flow of globalization (Western, American hegemony) influencing consumerist behaviors (through google, FB, hollywood etc). Hence, consumerism (mass consumer behavior cross culturally) perpetuates Western cultural hegemony in a globalized environment. It's in my opinion an effective form of global mental colonization.

I am glad you find the chapters interesting!

George

I think the question is too broad and so it needs to be narrowed down or reworded! Both migration and consumption are big concepts and identity of an individual or a group of people can be changed and/or reconstructed when people migrate to another country! Dietary practice is just one aspect of identity, which can immensely be influenced by the movement of people from one place to another. Think about the diverse identities of diasporas in transnational world!

There is a detailed discussion about this topic in the following paper

Best Regards Jason Deegan

Consumers are not from technical field.so they want that the product should satisfy their needs , rest is not their business

Maybe neuromarketing or social media impact on consumer culture/ behaviour?

Dear Ryszard,

if you research a customer journey, there can only be one perspective - the customer perspective. Otherwise you would research the provider journey or in other words, values which are perceived by the customer are existing values, values which are intended by the provider, but not perceived by the customer, do not exist. I hope this helps you. Regards, Jens

Well I don t if Bourdieus work The distintion can inspire some relation between consumption and archetypes

Morning, Jens!

Could you be a bit more specific? It depends on many factors: sample size, theory, and the story you tell.

Rule of thumb: If the sample size is 400+ AND you expand/challenge/change/reject extant theories AND you tell an interesting story with your paper - you can go for most A journals from the VHB rank (which in the case of HNU is the most appropriate). Go to the VHB Journal list. Look on Marketing page ( http://vhbonline.org/vhb4you/jourqual/vhb-jourqual-3/teilrating-mark/).

Remember that sample size is less important than the theory and story.

Otherwise: pick a journal from the list. Search on the journal's website for 'archetype' ('branding' doesn't make much sense, since most marketing journals write on this topic). Try to join the discussion in this journal.

Remember that some journal acknowledge research reports - interesting findings in a short form with hints on change if the existing theory.

Let me know if I can help you any further. All the best to our HNU colleagues!

Best,

Eugene

Hi Abigail!

The situation you mentioned is similar to private schools too where teachers have to be more customer-oriented than being real educators. I was a private school teacher and I taught Maths subject. I got an unreasonable feedback from parents saying that why should I insist their kids in wearing analog watches instead of digital ones to teach them time. As much as we, the educators know the logic of having analog watches to tell time, customers (parents) do not feel the need to do so as this is a digital world. Same goes to my lecturer who taught Master programme who gave detailed guidance to students but received unreasonable feedback from students (customers) saying that why they did not earn As in their assignments though they sent their drafts few times to my lecturer for a check. Again, we know sending drafts is not the policy as it is considered a multiple submission already and for a lecturer to give comment on drafted work, the idea is general and at least meeting the rubrics, not grading the whole draft. Yes, today's educators whether in HE or schools need to see the point of view of customers to adjust our teaching.

7:1 I know this is evil. But once fun must also be allowed on RG. On the other hand, it may address a special Brazilian characteristic. Very pronounced national pride. Maybe I'm wrong, excuse me. But perhaps this is a relevant factor influencing purchasing decisions.

The Chaudhuri et al. paper reference is as follows:

Conspicuous consumption orientation: Conceptualisation, scale development and validation

H Roy Chaudhuri, S Mazumdar, A Ghoshal

Journal of Consumer Behaviour 10 (4), 216-224

The scale seems somewhat culturally specific, would be interesting to explore / adapt to different societal settings..

Hello Paul. I just joined research topic. Just conducted a research on netnography on tourism industry in my country. I designed with a colleage a model and wrote 3 articles.

One of them already publish and 2 in revison. I am interested hope we can get something now in 2016. 

Best

W. Camilo Sanchez Torres

Consumption studies are growing certainly but there counter-claims like 'super diversity' which tries to bring back attention to gender and class. However, consumption studies are largely concentrated in American-European societies.

Culture elements could be an endless list! So, personally, I advise any research wants to go through culture sea; just focus on the elements that serve your aims and research context. For example, Dawar and Perker (1994-1999) focus on thier studies on the national context within the culture, so they use the term of 'national context' which denotes to number of culture values that, along with customs and basic attitudes, become the rules that govern the whole society. This idea can justify the usage of nationality as a surrogate for culture, because all members of a given national group typically share a similar history, language, and political and educational environment.

I also recommend the following:

Slowikowski, S, Sturt, C and Jarratt, D 1997, “The impact of culture on the adoption of high technology products”, Marketing Intelligence and Planning, vol.15, no.2, pp.97–105

Birgelen, M, Ruyter, K, Jeong, A and Wetzels, M 2002, “Customer evaluations of after-sales service contact modes: An empirical analysis of national culture's consequences” International Journal of Research in Marketing, vol.19, no.1, pp.43-64

In chapter 5 of „Culture and Consumption“ McCracken explains the movement of meaning from the culturally constituted world to consumer goods to individual consumers. „The meaning that advertising transfers to goods is the meaning of the collectivity“ (McCracken 1990:86) The anthropological theory to back-up these explanations may be found in the work of Mary Douglas. The particular experience of the individual consumer builds on the meaning of the relevant collectivities, which are part of the social world. An entire consumer system offers meaning on which individuals may draw upon in the course of identity construction.

Chloe,

Its interesting that when I first started off in archaeology we wanted to send some carbon samples from northern Florida for C14 dating. We were told that the analytical company did not have a baseline for that area. I don't know how familiar you are with the process, but above-ground atomic testing in the 1950s spread radioactive isotopes across the globe in varying amounts, depending on wind, distance, etc. Each area had to be tested to determine the natural background radiation in that area in order to calibrate the results.

Thus you are correct, we do not yet know what come chemical or metallic compounds are doing to archaeological samples or how modern materials degrade into other things. Do certain chemicals bind with magnetic ferric ions, thus nullifying or changing magnetic resonance dating? Are chemical compounds destroying blood collagen that we could extract from projectile points? What about the effects on enzymes we extract from pottery to tell us what was cooked in them? I don't think we can even begin to answer these questions yet. Often, archaeology is about catching up with technology, that is why we reserve samples for future, as yet undiscovered, methods.

Hello Tathagato

There is a new book by Joel Stillerman about global approach to consumption. 

We have been working on consumer culture from a Latin american perspective, you could take a look or ask me for further references. What are you studying specifically?

You could start by looking at the original development of the scale and the evidence that those authors gave for the validity of the scale, and then replicate that. Since the scale has already be used in other countries, you could also look at the processes that those additional authors used for cross-validation.

In other words, if others have already sent a standard, you won't need to reinvent it.

Not sure, but isn't the Elaboration Likelihood Model often applied within this area (Petty & Cacioppo): see attach. 

No. The CRM is most of all an organized software centred strategy and therefore it is highly impossible to reach the traditional marketers. However, there can be customization in the form of mobile applications to exercise the CRM at the traditional markets.

This has nothing to do with capatalism but with greed, which appears, alaas, to be nature for some of our species. Part of our kind just wants to own more then the people arround them. You can only own more if you have somekind of ownership (be it perminent or temperary) over goods your neigbour does not have.

But this is, again, not capatalism, it has also occured in socialism, pre-capatialist societies and then like. Societies were this greed has not occured are few if any.

"Unlimited greed for gain" writes Max Weber, "is not in the least identical with capitalism, and is still less its spirit. Capitalism may even be identical with the restraint, or at least a rational tempering, of this irrational impulse."

Finally, it appears that before Carlzon (1987) Normann (1984) told first about Moment of Truth.

Normann, R. (1984). Service management: strategy and leadership in service businesses. Chichester [West Sussex] ; New York: Wiley.

Smart Cards definitely increases spending. one of the reason for that is while purchasing the goods and In case of paying with money people have to pay multiple times in a month and that will give the feel of spending but in case of smart cards people pay only once in a month and that too mostly during the start of month when the people usually receive payments. This doesn't bother people much and will not cause as much pain as spending daily. in case of Money payments the savings will be more as after few initial payments people will be conscious while purchasing or shopping but with the case of credit card their savings will be less. Also we have to consider the features of EMI's which increases the spending (Indirectly saving) further. Earlier People used to save and purchase an big good like car or house but now the EMI's are giving option that people get the commodity earlier and pays later on a monthly basis. Though the EMI's are paid for the investment people made, they are not considered as savings. So Smart Cards do impact spending directly and savings indirectly in both negative and positive manner.

You can look at studies like 

1. Multi-culture consumer behaviour in the Abu Dhabi markets

2.Effect of Cultural Distance on Customer Service Satisfaction: A Theoretical Framework and Research Agenda

Hi Shahid

If I can understand your question correctly you are looking for methods to analyse OCR. I have a project that analyses OCR on seeking Halal Food in the US. We analyse all related OCR via Netnography approach. We found it was useful & interesting.

Pls feel free to read our proceeding in my publication list. Details about Netnography are as follows:

All the best.

From my point of view the absolutely best paper for this discussion is Arndt  (1985) published in Journal of Marketing. He took the original Burrell and Morgan’s (1979) article on this topic and discussed it for marketing.

After so many years Arndt article is the fundamental article on the dominance of positivism/functionalism and the struggle with interpretativist positions in marketing (particularly from consumer research).

Arndt, J. (1985)  On making marketing science more scientific: Role of orientations, paradigms, metaphors, and puzzle solving. Journal of Marketing, 49(3), 11–23

"If the businesses were split up, I would take the brands, trademarks, and goodwill, and you could have all the bricks and mortar and I would fare better than you".

–John Stuart

This quantitative research targets consumer behaviors in purchasing fast moving consumers goods (FMCG) in term of Brand of products. For this purpose four elements as brand equity's components were identified that has potential affect purchasing FMCG, and they are follows:

1) Brand Awraeness,

2) Brand Association,

3) Perceived Quality, and

4) Brand Loyalty.

Please find the some useful related articles. 

Dear Brian,

If you are looking for experimental design book, I think book of Douglas C. Montgomery is the best. The title is Design and Analysis of the Experiment. The latest edition perhaps 2008.

Good luck for your research

I was doing research on approximately the same topic. Consumer behavior is it self very vast have a lots of mini discipline within its self . I would advice you to work of consumer socialization. It lacks interaction between other parts of consumer behavior. Like it covers learning aspect from surrounding about consumption pattern. But it lacks motivational theories side of explanation. It also have gaps like what initiates need to know etc. Just go through conceptual readings you will have a " where am i " situation.

Action orientation (high self regulated) denotes to the capacity to regulate emotions and thoughts to fulfill the intentions of customers. State orientation (low self regulated) indicates the inability to regulate these emotions and thoughts.