Consumer Behavior - Science topic

This chapter examines how quantum computing has impacted predictive analytics in neuromarketing in a significant way. It talks about how marketers understanding, and prediction of consumer behaviour is changing as a result of quantum algorithms' capacity to process large and complex datasets. The chapter explores how quantum AI is being applied in...

This study explores the impact of perceived brand betrayal on two types of brand hate and their subsequent effects on consumer behavioral responses. It also investigates how these relationships vary between customers with/without past negative experiences. Data about luxury hotels were obtained using an online survey in Iran. Partial least squares...

Purpose The increasing demand for fashion-augmented reality (FAR) in online fast fashion shopping has the potential to reduce soil and water pollution. Hence, it is vital to understand the success factors that influence consumers’ intention to use FAR (IAR) and actual usage of FAR (UAR) to enhance its adoption. Design/methodology/approach By incorp...

This research aims to address the fragmented perspectives in the literature on anti‐consumption by conducting a systematic literature review. The major goal is to offer an integrated and holistic understanding of the essential factors impacting consumer behavior within the anti‐consumption domain. By utilizing the SPAR‐4‐SLR protocol, we examined 8...

Kitchen gardening is the act of consuming vegetables that have been produced at home. Currently, there has been a gradual change in consumer behavior towards the adoption of a balanced and nutritious diet as a result of the growing health awareness, the increased purchasing power, and the rising literacy rate. Additionally, vegetables are an abunda...

The expansion of brands adopting artificial intelligence services with human characteristics, such as chatbots, has revolutionized digital marketing strategies, transforming how companies reach and engage customers. This technological innovation is reshaping digital interactions between companies and consumers, offering a more personalized and effi...

This study investigates how social exclusion influences sustainable consumption patterns, specifically examining its impact on upcycled product adoption as a key metric of circular economy implementation, while also examining the moderating effects of self-efficacy and consumer innovativeness. As social isolation becomes increasingly prevalent in m...

Over the past few years, and in particular due to the COVID-19 pandemic, digital marketing has become a critical issue for brands, forcing many to adapt to a rapidly evolving online landscape driven by changes in consumer behaviour. The pandemic accelerated the growth of digital platforms as consumers increasingly turned to online shopping. Social...

This study investigates the perceived value of social media advertisements among Generation Y consumers in South Africa, focusing on the antecedents of informativeness, entertainment, irritation, and credibility. The significance of the study lies in its exploration of how these factors influence the effectiveness of social media advertising, provi...

Consumption phenomenon is shaped according to the changing expectations of consumers, the structure of the market and changing world order. The basic characteristics of consumer culture in developed countries are explained by materialist concepts (Annamma & Wallendorf, 1996). In consumer culture, consumers are becoming satisfied by taking their sel...

The online environment has its own specifics, which shape the specific behavior of all market subjects, both customers and companies that trade electronically. The aim of the paper is to create, quantify and verify a conceptual comprehensive model of relationships between determinants that influence consumers when shopping online. The impetus for t...

This paper studied customer relationship management system with decision support. At present, the fitness studio management system has accumulated a large amount of customer data, but the studio still has problems in customer management such as inaccurate customer target positioning and imperfect customer relationship management functions. It is st...

This research is motivated by the importance of digital value-based pricing strategies in optimizing the competitiveness of tourism destinations in the digital era. This background highlights the need for an approach that integrates technology and a deep understanding of consumer behavior to create perceived value for tourists. The study aims to id...

The decline in sales is one of the impacts of the Covid 19 pandemic on SME, and another impact is a decrease in production and a decrease in the total income of SME. Opinion leadership can solve consumer behavior in Indonesian society, especially after the Covid 19 pandemic. This research aim to determine the SME-based opinion leadership model in I...

In the present social context where health awareness is on the rise Chinese consumers appetite for healthy beverages is experiencing a rapid upward trend. Wellness tea beverages, which integrate traditional wellness concepts with modern beverage culture, are increasingly popular among consumers due to their potential health advantages.. This report...

Objective: The aim of this study is to investigate the predictors that influence consumer intention to adopt upcycling practices in Brazil. Theoretical Framework: Upcycling emerges as an innovative consumption approach, standing out as a more sustainable alternative compared to traditional methods of goods production. Method: The research adopted a...

The sharing economy has emerged as a transformative model in the digital age. However, existing reviews often focus on isolated aspects and provide limited insights into its complexity. This paper comprehensively reviews 92 studies through a dual‐framework approach, employing both the Antecedents–Decisions–Outcomes (ADO) and the Theories–Contexts–M...

The use of promotional gimmicks, such as price discounts, is one of the effective marketing strategies in encouraging consumer purchasing decisions. This study aims to analyze the role of promotional gimmicks in the form of a 10% price discount on the decision to provide Wardah White Secret products at the Miss Glam Store in Bengkulu City. The meth...

This study explores the effect of product quality on the buying interest of tourists in souvenir shops in Lombok through a quantitative research approach. Structured questionnaires were administered to a stratified random sample of 100 tourists, evaluating product quality, buying interest, service quality, store ambiance, pricing, and promotional e...

The primary objective of this research is to utilize the Analytic Hierarchy Process (AHP) to strategically evaluate and select optimal social media marketing tools tailored for businesses. Given the shift in consumer behavior driven by digital platforms, small enterprises must navigate this complex landscape effectively to enhance brand visibility...

This study examines the relationship between personal values embedded in brand-owned social media (OSM) messages and customer brand advocacy (CBA) using text mining data of tweets from Fortune 500 companies. We employ an economics approach to examine how personal values influence CBA across service and manufacturing brands. Our findings reveal that...

Objetivo: O objetivo geral deste estudo é analisar a influência da rotulagem ecológica na intenção de compra dos consumidores de suco de laranja. Método: Abordagem quantitativa realizada em duas etapas: primeira exploratória, com monitoramento ocular presencial (eye tracker), e segunda explicativa, com aplicação de questionários online. As análises...

The introduction of mobile interaction technology has fundamentally transformed the delivery of tourism services, enabling travelers to access real-time information, engage in online interactions, and enjoy personalized services through smart devices. This innovative consumption model not only enhances tourist engagement and satisfaction but also d...

Purpose: Our paper explores how “not communicating” or “under communicating” is addressed in academic literature and the resulting impact on sustainability marketing and communication. Design/methodology/approach: This study conducted a systematic literature review with 21 documents, exploring the effects of under-communication on sustainability ma...

RESUMO - Buscou-se analisar o comportamento do consumidor em reação à prática de pinkwashing, compreendendo-o tanto em termos implícitos (monitoramento ocular, associação e condutância da pele) quanto explícitos (dados autodeclarados). Adotou uma abordagem hipotético-dedutiva, realizada por meio de três experimentos subsequentes, todos comparando d...

This paper uses quantitative research methods to explore the differences in the impact of virtual influencers on different consumer groups in the context of technological integration and innovation. The study uses DBSCAN clustering technology to segment consumers and combines social media behavior analysis with purchase records to collect data to i...

Purpose: Our paper explores how “not communicating” or “under communicating” is addressed in academic literature and the resulting impact on sustainability marketing and communication. Design/methodology/approach: This study conducted a systematic literature review with 21 documents, exploring the effects of under-communication on sustainability ma...

This study investigates the relationship between price perception and purchase intent, with a focus on local product preferences. As consumers become more conscious of the economic and environmental impact of their purchasing decisions, understanding how price influences their choice of local products is critical for businesses aiming to capitalize...

Background: Over the past several years, researchers and industry experts have observed significant shifts in consumer behaviour within digital environments. However, a gap remains in the systematic and critical understanding of these digital consumer needs, particularly in developing customer-oriented, sustainable digital products and services. Ob...

Este estudo investiga os fatores determinantes para a escolha de Supermercados pelos consumidores de Jaru, Rondônia, com foco nas classes C, D e E. O problema central reside na compreensão das prioridades e critérios que guiam as decisões de compra em um mercado regional, caracterizado por especificidades socioeconômicas e culturais. Justifica-se p...

Fear of missing out (FOMO), conceptualized from self-determination theory (SDT), is a sense of disconnect from others that produces negative emotions (e.g., anxiety). Social Cognitive Theory of Internet Uses and Gratifications (U&G) explains the development of social media (SM) socio-structural value systems have created a feedback loop to share co...

Emerging as a pivotal trend on social media, food review vlogs not only narrate culinary experiences but also boost local cuisine and economic growth. This study delves into how such vlogs and vlogger traits affect viewer attitudes and restaurant visit intentions, guided by the stimulus–organism–response paradigm. Hypotheses were quantitatively ass...

In the rapidly evolving domain of large-scale retail data systems, envisioning and simulating future consumer transactions has become a crucial area of interest. It offers significant potential to fortify demand forecasting and fine-tune inventory management. This paper presents an innovative application of Generative Adversarial Networks (GANs) to...

Consumers are increasingly aware of the environmental and health impacts of their food choices, leading to changes in consumption behavior. This study examines the consumption patterns and behaviors of European consumers regarding meat substitutes and identifies factors influencing their acceptance as alternative protein sources. The study involved...

The rise of Influencer Commerce (I-Commerce)—an emerging business model where influencers curate personal e-commerce pages—has reshaped consumer shopping patterns. By integrating influencer endorsements into traditional e-commerce platforms, I-Commerce creates a seamless shopping experience that guides consumers smoothly through the purchase funnel...

The retail industry has been transformed by technological advancements and evolving consumer behavior. This paper examines the benefits, challenges, and strategic implications of Big Data Analytics (BDA) in the retail sector through a comprehensive review of recent literature. The findings highlight three key opportunities for leveraging BDA in ret...

Sustainable packaging trends have, therefore, shaped consumers' behavior in the fast-moving consumer goods (FMCG) sector in Saudi Arabia. A quantitative approach has been taken in this present study to test the hypothesis that environmental concern, cost consciousness, and cultural values, along with positive portrayals of sustainable packaging, wo...

The lunar calendar is often overlooked in time-series data modeling despite its importance in understanding seasonal patterns, as well as economics, natural phenomena, and consumer behavior. This study aimed to investigate the effectiveness of the lunar calendar in modeling and forecasting rainfall levels using various machine learning methods. The...

The growing concern for sustainability among individuals and businesses can be attributed to the exploitation of resources and the emergence of global warming as significant challenges. In this context, clothing industries pollute the environment in the name of fast fashion brands, and there is growing concern among people for future generations. T...

Using store-level data from a major brick-and-mortar drugstore retail chain in Czechia, we outline and demonstrate a novel methodology that links the relative composition of sales in terms of basket types to location effects. Our research provides a major advantage over prior literature, where location effects on sales were considered separately fr...

The issue of consumption is an important topic aimed at economic and social development and is one of the hard-to-ignore aspects of culture. Consumption patterns and people's attitudes shed light on society's awareness, values and behavioral and intellectual practices formed according to the foster environment of individuals. Consumer culture is in...

Social networks considerably impact brand reputation, influencing consumer behaviour, perceptions, and purchase intentions. The content of brands on social media is central to consumer attitudes and behaviour and the formulation of opinions about the brand and its reputation. Therefore, this research aims to identify the factors that influence the...

Animal welfare, often regarded as a singular and generic factor, necessitates explanatory models that reflect its multidimensional nature. This study addresses this complexity by investigating the purchasing behavior of consumers in developing countries, focusing on animal welfare-certified foods. To achieve this goal, a conceptual analytical model...

The rise in smartphone usage, coupled with the widespread availability of high-speed internet through 3G and 4G networks, significantly boosted the adoption of mobile wallets in India. A few years ago, many people were unfamiliar with mobile wallets, but today, they are a common tool for digital transactions. These mobile wallet applications are us...

Background Reducing the environmental impact of foods consumed is important for meeting climate goals. We aimed to conduct a randomised controlled trial to test whether ecolabels reduce the environmental impact of food selected in worksite cafeterias, alone or in combination with increased availability of more sustainable meal options. Methods Wor...

Introduction In this study, we investigate the cognitive aspects of conscious consumer behaviour among Generation Z members. We argue that conscious consumption can greatly help to foster social responsibility, environmental and health-conscious behaviour and ethical consumerism. We believe that it is an important educational task to promote and re...

The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy a...

Virtual Influencer /also called Cgi influencer are fictional characters that are created through computer technology. They are the life-like looking and personable ones who help get to audiences on social media for marketing. They can work as a virtual human that serve as a brand ambassador of the tunes & logs- the products and engage with their fo...

With the rapid development of live streaming e-commerce, green agricultural products have become an important consumer category. However, sales still face challenges such as weak brand effects, content homogeneity, and the lack of professional hosts. Research shows that various factors influence consumers’ purchase intentions, with design-driven at...

This special issue on “Social Psychology and Marketing” investigates how social psychology can augment marketing research. Social psychology explores how individuals’ behaviors and decisions are shaped by societal influences, employing rigorous empirical methods. This field can significantly contribute to marketing research, as consumer behavior is...

This article aims to analyze the stage of progress and flow of studies on responsible disposal of electronic waste and consumer behavior. Therefore, a systematic literature review was conducted. After searching in scientific databases and applying article selection strategies, the sample consisted of 50 articles that underwent bibliometric analysis...

This research investigates the transformative impact of mobile trading apps on the Indian financial landscape, particularly in the context of the unprecedented surge in DMAT (dematerialisation) accounts following the COVID-19 pandemic. Due to the advancement of online platforms and fast internet connectivity, stock exchanges across the globe have s...

Consumption is influenced by various behaviors that explain consumer choices. The search for products linked to social or. environmental causes has grown among conscientious consumers. Fair Trade certification exemplifies this trend, especially prevalent in wealthier countries, like the USA. In this context, this study aims to understand and analyz...

Prosumer households can play a pivotal role in advancing energy sufficiency by integrating decentralized energy sources, reducing overall demand, and adopting flexible consumption practices. This flexibility can be offered by electric vehicles (EVs), heat pumps, and storage batteries, but fully exploiting the technologies environmental benefits req...

This review paper aims to provide a comprehensive analysis of the impact of e-commerce ontraditional retail businesses. It synthesizes existing literature, analyzes key trends, and discusses theimplications for both online and offline retailers. Our aim is to provide a holistic understanding of thistransformative phenomenon, backed by a meticulous...

The financial technology (fintech) sector has experienced unprecedented growth in recent years, transforming the global financial landscape. This paper examines the factors contributing to the rise of fintech, focusing on the rapid adoption of digital payment systems and their impact on traditional banking models. Fintech innovations, including mob...

In the marketing domain, brand image and price are pivotal factors influencing consumer purchasing decisions. This study aims to analyze the perceptions of university students regarding the balance between brand image and price in purchasing Vaseline hand and body lotion. Using a qualitative approach, data were gathered through a systematic literat...

Objectives: Covid-19's introduction had a tremendous impact on the global market, consisting of ecommerce. Covid-19 and its effect on ecommerce systems is explored in this paper, with literature analysis. Method: a literature review for articles posted from 2020 to 2023. Articles are selected primarily based on their relevance to the research topic...

The development of information technology and e-commerce has changed consumer behavior, especially in the cosmetics industry. Platforms like Sociolla are the main choice for consumers to buy cosmetic products online. This research explores the influence of online customer reviews and brand image on cosmetic purchasing decisions on the e-commerce pl...

El marketing verde se centra en promocionar productos amigables con el medio ambiente y sensibilizar a los consumidores sobre la importancia de la sostenibilidad. El objetivo de esta investigación es analizar el impacto del marketing verde en estudiantes universitarios, para determinar la viabilidad de implementar una tienda multimarca en la ciudad...

We propose that food choice may serve as a categorical basis for an individual’s self-identity, meaning “what you eat reveals who you are.” This type of social identity, namely, food identity (FI), can be a significant determinant of consumers’ attitudes and behavior. Whereas previous studies on FI have focused mainly on the choice of eating meat,...

Florida’s craft beer industry has undergone explosive growth in the past decade, expanding sixfold from just 66 to 396 breweries, with an estimated economic impact of over $4 billion dollars in 2022. The craft beer sector is primarily small businesses that may lack large domestic breweries' resources and expertise to conduct in-house market researc...

The rapid growth of the fashion industry has significantly influenced consumer behavior, especially among university students. This study examines the role of fashion trends and Fear of Missing Out (FoMO) in purchasing decisions for Von Dutch products among students. Using a qualitative approach through literature review, the research integrates in...

Purpose Oral corticosteroids (OCS) are an effective treatment for severe uncontrolled asthma or asthma exacerbations, but frequent bursts or long-term use carry serious and sometimes irreversible adverse effects, or complications such as adrenal insufficiency upon discontinuation. Our aim was to survey people with asthma on their experiences of, an...

The textile industry has long been a cornerstone of the global economy, but its environmental impact has come under scrutiny, particularly with the rise of fast fashion driven by rapid population growth and short‐term trends. The industry's current linear economy model, which prioritizes constant production and disposal, exacerbates its environment...

Based on the previous studies on the impact of traditional culture on tourists’ purchasing intentions, this study aims to further explore the mechanism and boundary conditions regarding the traditional cultural load in tourist souvenir packaging. Through seven simulated experiments (N = 3203), the impact of different degrees of traditional cultural...

The COVID-19 epidemic has had a dramatic impact on consumer behavior in both China and the United States. At the same time, physical health has become an increasingly important factor affecting consumers. Through the epidemic, the way of consumption has also realized digital transformation and upgrading. Based on the qualitative analysis of the eco...

This paper examines the legal and ethical issues surrounding stealth marketing, especially in the current popular trend of influencer marketing on social media, and its effects on the trust and perception of consumers. The paper explores regulatory frameworks, focusing on the American FTC and the European UCPD, which govern self-regulation and disc...

This study aims to analyse the main factors influencing consumers' purchasing decisions under traditional consumption and e-commerce platforms, and to explore the differences in behaviour between these two environments. By comparing factors such as price competitiveness, user evaluation, personalised recommendation, logistics speed and in-store exp...

The fast fashion industry faces increasing scrutiny for its unsustainable practices, particularly in footwear production, which generates significant environmental waste. Transitioning to a circular economy (CE) offers a viable pathway to address these challenges by promoting resource efficiency, waste minimization, and product lifecycle extension....

With the evolution of new-age technology, consumers make up the significant influence for consumer behavior and purchasing decisions. This study explores complex interplay between consumer decision-making in brand choice and end-user verdicts. The power of collective consumer opinions, with the help of social media and online pledge, has never been...

This study explores consumer behavior patterns at the Saras Mela, a popular community fair organized every year by Bihar Rural Livelihood Promotion Society (JEEVIKA) at Gandhi Maidan, Patna. A total of 140 respondents participated in the study, providing valuable insights through questionnaire. The research aimed to study the factors that drive con...

Emotional Marketing

The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, and it offers unique opportunities and challenges for businesses and marketers. The purpose of this study is to provide a comprehensive review of metaverse marketing research. The present study reviews the literature on metaver...

nuevas tendencias, la evolución del mercado y los cambios en los gustos y preferencias de los consumidores. Las estrategias de marketing tradicionales están perdiendo efectividad y volviéndose obsoletas. Según Kotler, Kartajaya y Setiawan (2017), la innovación en marketing es crucial para adaptarse a las necesidades cambiantes de los clientes. Adem...

THE PURPOSE OF THE ARTICLE is concerned with studying the influence of key factors on the formation of innovative strategies of insurance companies in the Ukrainian market and determining their significance in the macro- and micro-environment. RESEARCH METHODS. The article uses the following methods: case analysis, surveys, as well as analysis of i...

The "MaiMen" phenomenon, a playful internet trend surrounding McDonald's and its products, has captured the imagination of Chinese Generation Z consumers, who have grown up alongside the fast-food brand. This paper explores the co-creative relationship between McDonald's and its devoted customers, often referred to as "Mai Men devotees," who expres...

This article aims to investigate the trend of consumer behaviour for online shopping considering all most all factors helping or limiting consumers. The purpose of the research was to find out the difficulties faced by buyers during online shopping. Data have been collected randomly from various age groups and financial statuses by using online sur...