Consumer Behavior - Science topic

Impact of Sports SPonsorships on Consumer Behavior towards the Sponsosrs~?

I’m particularly interested in AI-driven simulation tools that can predict or model consumer behavior, focusing on areas such as purchasing decisions, market segmentation, or consumer preferences. If anyone has recommendations or has worked with such tools (besides the Consumer Behavior Spectrum Model), I would love to hear your insights!

AI-powered IoT systems are revolutionizing how businesses approach international marketing and analyze consumer behavior. These systems collect real-time data from IoT devices like smart sensors and connected products, enabling companies to gain valuable insights into consumer preferences and market trends. AI then processes this data to identify patterns, predict future behavior, and optimize marketing strategies across different regions.

By integrating AI and IoT, companies can personalize their campaigns, target the right audience, and adjust their product offerings based on local consumer demands. This level of precision helps businesses make informed decisions and stay competitive in the global market.

As consumer behavior shifts, AI models continuously adapt, ensuring that marketing efforts remain effective and relevant. This approach not only improves customer engagement but also drives better ROI for international marketing efforts.

Follow me for the next update on cutting-edge AI-powered solutions shaping the future of global business! We, the Team Tech Wing, are actively working on IoT-driven blockchain solutions and are open to collaborations with like-minded innovators.

Regards

Kazi Redwan

Lead, Team Tech Wing

1. Scrutinise the applicability of established consumer behaviour and psychological theories pertaining to human subjects in the context of avatars within the Metaverse.

2. It will explore the hypothesis that the psychology driving human consumers may diverge when mediated through avatars, potentially altering decision-making processes.

3. As Metaverse retail environments increasingly deploy avatars as shopping assistants, this research will critically assess the implications for human resource management (HRM), positing a shift towards ‘avatar resource management’.

4. This investigation will rigorously evaluate the degree to which current models of consumer behaviour and HRM retain validity when transferred to the realm of avatars.

5. It will also consider the role that AR/VR technologies play in facilitating consumer decisions, drawing on recent studies (e.g., Qin et al., 2021).

6. The research will explore how much avatars and the Metaverse affect consumer choices, helping to develop a detailed understanding of the Metaverse.

Hi,

I am a PhD student in Marketing Management, looking for a remote research assistant position or collaboration opportunities. I want to deepen my applied knowledge in Analysis of consumer behavior and explore its applications in various fields.

I am familiar with Digital marketing and KPIs Analysis but am also eager to learn how data mining is applied in areas such as consumer behavior, Customer clustering, and Retention Marketing.

If there are any available opportunities, I would love to contribute and expand my expertise.

If someone is willing to work on the topic, I will collect Data from Iran and he/she will collect his own country. Write an article, send a message and announce Email: Zarandi@ut.ac.ir

I am undergoing a project work that is in marketing domain , understanding consumer behaviour . I have to do sentimental analysis for that I need tool so that i can use it on secondary data . I am using atlas.ti by now . I am in search of tool highly used by researchers for consumer behaviour basically for sentiment analysis , in order to extract meaningful information like factors that are influencing customers for adoption

I am conducting a thesis on the impact of the 7th October attack and the BDS (Boycott, Divestment, Sanctions) Movement on consumer preferences, specifically examining the boycott of brands affiliated with Israel, such as Domino's, Pizza Hut, and McDonald's. My research aims to understand how these geopolitical events influence consumer behavior towards these brands. The variables I am considering include brand loyalty, to measure consumer allegiance before and after the events; purchase frequency, to track changes in buying habits; consumer awareness, to assess knowledge of the brands' affiliations; political affiliation, to understand the influence of political views on purchasing decisions; and media influence, to evaluate how media coverage affects consumer perceptions and behaviors. I would appreciate insights on any additional variables that could be relevant or suggestions to refine the variables mentioned to better capture changes in consumer behavior. Thank you for your assistance.

Hi,

I am a student in business school at the EU in Barcelona and as part of our marketing research class we are doing a report on social media online consumer behaviour. In order to conduct our research, we design a survey destined to professionals to understand and gather data on the impact of social media on online consumer behaviour.

If you want to help us, here is a survey:

Thank you for your consideration.

This Special Issue on combatting food waste through responsible consumption aims to gather the latest results of the innovative research in this field. In particular, it seeks to investigate the complex relationship between consumer behavior and the reduction of food waste, highlighting the role of consumers in promoting more responsible consumption patterns.

Studies on innovative and effective educational and communication initiatives, technological innovations, policy interventions and collaborative efforts of members of the food supply chain are very welcome. Research that analyzes the reduction of food waste at the consumption stage, through the application of artificial intelligence methodologies, challenges and games, is also encouraged.

With its multidisciplinary perspective, this Special Issue aims to offer practical knowledge to the policymakers and researchers interested in creating solutions to the problem of food waste in the form of strategies that make consumers change their perception of the value of food, so that more responsible behavior is stimulated.

I encourage you to participate in this Sustainability - Special Issue before December 31, 2024.

https://www.mdpi.com/journal/sustainability/special_issues/PX25214PWL

literature review on consumer Behaviour, focusing specifically on Generation Z and their shopping habits in india

As Business administration marketing is a dynamic field constantly adapting to new technologies and consumer behaviors...

I am happy to share that I completed my review paper on the increasing use of marketing personalization and the benefits of it both for consumers and businesses. I looked it at from 5 different angles:

I would really appreciate your feedback and learn about your stand on personalization.

Link to the review:

Thanks, Delyan

Dear all,

We are organizing a conference on technology and consumer behavior in Turku, Finland. The conference is free of charge for everyone: https://www.abo.fi/en/event/mos-2024-technology-consumer-behavior-conference/

Could you please suggest any ideas on how we could better promote it?

Regards,

Ilia

specific titles as follows：

Retargeted advertisements’ influential factors and fear of missing out on young peoples’ attitude

"Ads are chasing me!" : Applying the advertising value model and the theory of planned behaviour to retargeted advertisements

I have done my best to search for the original text /(ㄒoㄒ)/~~

Dear users, Our team is conducting a study on consumer baskets in different countries. We would appreciate your help in providing information about typical products, other expenses, and other aspects of consumer behavior in your country. Thank you for your participation in this study!

social media influence and social media marketing both are the almost same concepts.

Greetings everyone,

I am a first year PhD researcher in marketing, my theme revolves around digital marketing and consumer behavior and I am struggling to find, despite my readings, an interesting gap in the subject in order to work on it.

I would like to have your suggestions and tips in order to find an appropriate and interesting research gap !

Thanks in advance !

What do you think about this topic? Especially since the pandemic. 2020 and beyond. Of course, influencers are not some kind of new phenomenon. They have been around for years.

However, scrolling through tiktok at the beginning of the pandemic (2020+), you could only see tiktok trends, dances... and now more and more influencers are promoting various products, strengthening the brand and business processes of various companies.

What do you think the future holds for it? What impact do they have and what impact will they have in the future regarding consumer behaviour? What is your opinion on this matter?

explain more on how culture will affect the consumer behavior, Brand perception, market expansion, messaging and communication, ethical considerations, and competitive advantage?. share references or citations if possible.

Hello,

I would like to pursue my PhD in marketing about the relation of AI and how it affects the consumer behavior & decision making. I would appreciate if you could suggest any topics.

Thanks,

Farnaz

I am currently a senior high school student, and I consider myself a beginner in this field. We are tasked to conduct a qualitative study about the effects of influencer marketing on purchase behavior. I am interested to know about purchase behavior for our research project in marketing. Is there any literature that may help? May I ask what is purchase behavior and how does it differ from consumer behavior?

Thank you in advance!

To understand and discus new variable depends up on consumer behaviour in-deep

In consumer behavior field, is self-extension measurable and stable? I am curious about whether there is a scale to measure self-extension, and whether it could be manipulated. Thank you!

I have made a study in the area of mobile advertising and my manuscript has around 15,000 words. I am trying hard to concise the word length but it is affecting the quality of my paper. Please recommend any good journal which has an impact factor above 2.0 and accepts articles up to 15,000 words.

The lockdowns and national quarantines introduced during the coronavirus pandemic (Covid-19) caused a strong decline in sales and turnover generated in traditionally, physically functioning shops and service establishments. The lockdowns imposed on selected service industries and on traditionally operated trade also resulted in an acceleration of e-commerce, the sale of products and services conducted via the Internet. When the coronavirus pandemic was no longer interpreted in terms of high health and economic risk, a significant proportion of traditionally operated trade and physical service establishments also returned to traditionally operated business, customer service, product or service sales. On the other hand, emerging new ICT and Industry 4.0 solutions are being implemented and support the economic activities of companies, enterprises, service establishments and shops producing and/or offering their products or services in both traditional and Internet-based formats. when the pandemic was considered to be over and did not generate major risks for the economic activities of service establishments and shops, new ICT and Industry 4. 0, including artificial intelligence technologies, are being implemented in information systems to support the sales processes of product or service offerings, including improving tools for activating potential consumers, getting customers interested in new product or service offerings, and encouraging customers to visit stationary shops and service establishments. In this regard, startups have been rapidly developing over the past few years, which, using anonymous mobile user identifiers and accurate location and internet user data available in various applications installed on smartphones, are able to precisely locate where a smartphone user is at any given time and diagnose whether he or she is by chance making a purchase in a specific stationary shop, walking down the street passing by an establishment providing specific services and perhaps considering using those services. In a situation where a technology start-up has data on a specific Internet user downloaded from a number of different Internet applications and, on the basis of this data collected on Big Data Analytics information processing and analysis platforms, has drawn up information-rich characteristics of the interests and purchasing preferences of a kind of digital avatar equivalent to a specific Internet user, then, in combination with analysis of current customer behaviour and GPS-based geolocalisation, it is able to make real-time predictions about the subsequent behaviour and/or purchasing decisions of individual potential customers of specific product or service offerings. Some technology start-ups conducting this kind of analytics based on large sets of customer data and on geolocalisation, use of specific apps and social media available on the smartphone and knowledge of the psychology of consumer behaviour are first able to precisely locate consumers in real time with reference to specific shops, service establishments, etc. They are able to firstly locate consumers in real time and precisely identify specific shops, service providers, etc., and then display information on advertising banners appearing in specific applications on the smartphone about the current offer, including a price or other promotion for a specific product available for sale in the shop where the Internet user and potential customer is currently located. Thanks to this type of technological solutions, more and more often an Internet user available on a smartphone in a situation when he/she is in the vicinity, next to specific stands, shop shelves, specific shops in shopping centres, and is thinking about buying a specific product, then at that moment he/she receives information on the smartphone, an advertisement appears with information on a price or other promotion concerning that particular product or a similar, highly substitutable product. At the aforementioned point in time when the customer is in a specific shop or part of a shop, online advertisements are displayed on his or her smartphone, e.g. on social media, the Google ecosystem, third-party web browsers or other applications that the potential customer has installed on his or her smartphone.

When such technological solutions are complemented by artificial intelligence analysing the consumer behaviour of individual customers of different product and service offers, it is possible to create intelligent analytical systems capable of predicting who will visit a specific shop, when they will do so and what they plan to buy in that shop. Statistically, a citizen has several applications installed in his or her smartphone, which provide the technology-based analytical companies with data about their current location. Therefore, thanks to the use of artificial intelligence, it may not be long before Internet users receive messages, see online advertisements displayed on their smartphones showing the products and services they are about to buy or think about tomorrow. Perhaps the artificial intelligence involved in this kind of analytics is already capable of predicting our consumer behaviour in real time and will soon be able to predict which shop we will go to and what we will buy tomorrow.

In view of the above, I would like to address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this subject?

Please answer,

I invite you all to discuss,

The above text is entirely my own work written by me on the basis of my research.

I have not used other sources or automatic text generation systems such as ChatGPT in writing this text.

Copyright by Dariusz Prokopowicz

Thank you very much,

Best regards,

Dariusz Prokopowicz

Hi there,

I wanted to know what went wrong with this research paper. I worked with my professor on a paper for our course: Consumer Behaviour. But it faced a rejection. I wanted to know why it was rejected, so that I can improve my chances of publishing a paper in the future, since this would help me in securing a PhD admission as well. I would really appreciate it if someone can help me review this. I have attached the paper and the questionnaire.

Any help would be appreciated. I would help out as well in any way possible to the person helping me.

Questionnaire:

Regards,

Ehtesham

What are few emerging research areas?

What need to be explored in this area?

Hello

I am a new researcher in the fourth year of my PhD. I would like to know what career prospects we have after phD.

Skills: Qualitative research, Quantitative research.

Understanding and predicting the complex or chaotic behaviors of complex and nonlinear systems is very interesting and challenging, especially when we deal with it in practical systems, like smart city or energy systems It turns out that complexity and chaos theories may provide us with a framework to explore these. Complexity in energy systems involve multiple factors, such as weather changes, unseen failures, demand, energy prices, and consumer behavior, which can exhibit unforeseen behaviors like emergence that are difficult to predict.

What is your opinion on the link between Complexity and Chaos Theories, and energy systems, which concerns the following questions:

Recent studies have explored the use of computational techniques, such as machine learning and entropy-based information theoretical methods, to analyze complex systems and identify chaotic behavior. For example, one study proposed using complex system characteristics as features for time series data to identify chaotic behavior, achieving high precision on test data [1]. Another study explored the use of deep learning methods for classifying chaotic time series, achieving an impressive accuracy of 99.45 percent on unseen samples [2]. A third study utilized entropy-based methods to develop an effective approach for classifying time-series data [3].

Join us in this discussion and share your thoughts on how we can use complexity and chaos theories, as well as and other computational techniques to better understand and predict the behavior of complex systems in energy systems, and the like. Let's explore the potential of these methods and discuss the challenges and limitations we face in applying them to real-world energy systems.

[1]

[2]

[3]

Hello everyone,

I am currently doing research on the impact of online reviews on consumer behavior. Unfortunately, statistics are not my strong point, and I have to test three hypotheses.

The hypotheses are as follows: H1: There is a connection between the level of reading online reviews and the formation of impulsive buying behavior in women.

H2: There is a relationship between the age of the respondents and susceptibility to the influence of online reviews when making a purchase decision.

H3: There is a relationship between respondents' income level and attitudes that online reviews strengthen the desire to buy.

Questions related to age, level of income and level of reading online reviews were set as ranks (e.g. 18-25 years; 26-35 years...; 1000-2000 Eur; 2001-3000 Eur; every day; once a week; once a month etc.), and the questions measuring attitudes and impulsive behavior were formed in the form of a Likert scale.

What statistical method should be used to test these hypotheses?

Hello everyone.

I'm conducting a research in which I have pre-test and post-test data. First, I measured the number of subscribers of a service in the first period (pre-test). Second, I measured the number of subscribers of the same service in a second period (post-test). Between the pre-test and the post-test, consumers were shown a stimulus that could have changed their intention of being subscribers of the service. I used 2 types of stimulus, one about time (week and month) and the other about the method (method 1 and method 2). I have also the pre-test and post-test of the number of users who use the service but are not the owners of the subscription.

I have performed a McNemar test to compare if there are differences between the number of subscribers before and after each type of stimulus. That is, one McNemar test to measure differences in weekly time pressure, one for monthly pressure, and two more: one for method 1 and one for method 2. For all of them, I have significant results.

I have also calculated the percentages of decrease in the number of subscribers for each stimulus. For example, by pressing weekly the number of subscribers drops by 7%. In the case of users who use the service but are not the owners of the subscription the decrese is 54%. I intend to define which stimulus produces a greater decrease and in which type of users.

I think that maybe this analysis is poor for academic research, and I want also to compare the percentages of decrease in subscriptions with the percentage of decrease of users that use the service but aren't the owner of the suscription for each type of stimulus.

Can you please recommend me another type of analysis?

Maybe some analysis to measure if there are differences when doing a weekly and monthly pressure (or method 1 and method 2) between subscribers and users who use the service but are not the owners of the subscription. I mean using the two groups of users, the two times pressures or the two methods pressures, and the pretest and posttest.

Thank you very much.

Diana

I was suggested to think of consumer behavior/psychology and tasting/consumption experience of some food in diferent national cuisine.

May I get some detailed directions or case studies on this subject?

Thanks

what is really the influence of big data on corporate decision-making to understand consumer behaviour??

I want to assess the impact of treatment (advertisement) on consumer behavior. What could be the most suitable experimental design here? Shall a single group pretest - posttest suffice?

According to the saying "the glass is half full or half empty", the description of certain economic processes in the government-controlled media as part of the pro-government information policy is presented in a certain way according to the needs arising from the goals of political marketing. Besides, according to the proverb and the question at the same time: "what comes first the egg or the chicken?" then the following research question can be formulated: Is it first the sluggish economic growth, the downturn in the economy within the framework of business cycles that generates the demand for the development of new strategies for the country's socio-economic development, within which certain interventionist anti-crisis instruments for stimulating economic growth are applied, including, first and foremost, the instruments of soft fiscal policy and dovish monetary policy? Or is it rather the reverse order, i.e., first a specific anti-crisis and/or pro-development, expansionary, pro-investment economic policy is applied and then a recovery in the economy occurs and sometimes an economic crisis also occurs, triggered by a misapplied, specific socio-economic development strategy of the country? Or do one and the other formula of the aforementioned causal sequences also work only alternately, i.e. usually in other periods, other consecutive years, phases of business cycles? In conducting discussions and debates on this issue, there may be different opinions, different theses and claims formulated by economists representing different camps of views on specific areas of economic policy and the legitimacy of the application and effectiveness of specific, individual instruments of fiscal, sectoral, social, etc. policies conducted by the government, as well as monetary policy conducted by the central bank. An election cycle of several years may be correlated with the country's socio-economic development strategy, anti-crisis and pro-development policies planned for several years, and perhaps also with the business cycle of several years of changes in the rate of economic growth, etc. The issue of the interventionist application of anti-crisis and pro-development economic policy instruments based on the Keynsian model of stimulating the economy through new state-funded investment and/or Milton Friedman's monetarist model proved particularly relevant during the various economic crises that occurred in the past. However, when, instead of new investments, most of the funds within the state's public finances are used for current purposes, social programs with increasing levels of debt in the system of state finances then this kind of economic policy in a few years' perspective can, after a short period of recovery of economic processes, lead to an even deeper crisis. In addition, when many new government programs of subsidies, benefits, subsidies, pensions, etc. are financed with printed money without coverage the result can be an increase in inflation and then a recession in the economy. Such a situation is currently occurring in some countries resulting in a significant decline in economic growth and an increase in unemployment in 2023. The change in public sentiment, levels of spending, consumption and labor force participation may also be influenced by citizens' awareness of the situation in the economy shaped by economic news reported in the meanstream media, which may be controlled by the government pursuing a specific economic policy and a specific information policy through political marketing and pro-government propaganda in the media. The psychology of citizens' consumer behavior influencing the decisions of entrepreneurs to change the scale of their business activities may change under the influence of government information policy shaped in the media. Analysis of current public sentiment is carried out on behalf of government agencies and the Prime Minister's Office usually through surveys and analysis of the sentiment of citizens' opinions expressed on various topics on social media websites and various discussion forums, and analyzed using analytics based on ICT information technology and Big Data Analytcs.

In view of the above, I address the following question to the esteemed community of researchers and scientists:

And what is your opinion on this subject?

What do you think about this topic?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Warm regards,

Dariusz Prokopowicz

Hello people

I am studying business psychology and will be investigating the difference in advertising effectives between social media ads and analog billboard advertising as part of an a project in my university.

Unfortunately, I am having a hard time finding current research and literature on this topic and would be extremely grateful if someone could recommend some good literature.

Thank you very much.

Hi,

I am a Hospitality PHD student, and recently I am conducting some research using the concept of "objective knowledge". After searching the literature, I found some researchers use self-developed quiz questions to measure "objective knowledge". Personally, I feel not good. I just wonder, if we have to use self-developed quiz questions to measure, is there any way that we can justify it or evaluate the validation, as most studies fail to do that, even those published on top tier journals

Thanks

I am currently doing some research exploring the impact of Junk Food marketing on the consumer behaviour of children and parents using both surveys and observation - thus qualitative and quantitative- what would my philosophy be

Inflation has been rising in many countries since 2021. In recent months, inflation has already been running at double-digit levels in many countries.

The prices of fuel, energy, food, building materials, tourism services, ... are rising.

Have you changed your purchasing practices as a result of rising inflation?

Has rising inflation reduced your level of consumption or is it irrelevant in this regard?

What is your opinion on this topic?

Please reply,

I invite you all to discuss,

Thank you very much,

Regards,

Dariusz Prokopowicz

Population dynamics is usually linked to system stability. For example, over population is linked to system unsustainability, and possible system collapse through overshooting behavior like ecological overshoot. Population dynamics is rarely linked to market pricing structures as markets are usually presented as supply and demand interactions consistent with their price structures. But market price structures can be seen as linked to the nature of the population they serve. Hence, population dynamics appears to be the connection between market price structure and system stability.

And this raises the question, Is population dynamics the link between market pricing and system stability? I think yes, what do you think?

Hi there,

I'm currently working on a research paper which I intend to get published in Elsevier or any other high impact research journal. I will be using PLS, CFA and reliability tests. For visualization I will be using visualization libraries in R and Python. I know how to use PowerBI as well. I'm looking for an experienced co-author to work with and learn from. I'm currently pursuing a MS Marketing program in the University of Management and Technology. I can share my model and questionnaire as well. It's a work in progress at the moment. Looking forward to collaboration!

Regards,

Syed Muhammad Ehtesham Ali

Many articles discuss environmental uncertainty from the companies perspective and not consumers. Please share any article that discusses consumers perspective. Thank you.

Dear Researchers.

I hope 2021 has been a good research year for you.

2022 is almost here.

Is anyone interested in collaborating on any of the broad topics below in 2022?

1. Consumer Behavior

2. Information and Communication technologies

3. Business Management

4. Marketing

5. Psychology

6. Health and Environment

Dear experts in consumer behavior field,

I would like to request an hour of your time to interview you about the research I’m conducting into model presentation for luxury consumption of organic food. I’m completing my PHD's dissertation in marketing, and for qualitative part of it I would like to reference you as the experts in this field. I would be glad that you accept this interview and assist me in this research. It will be my pleasure to be informed of your views in this regard.

Sincerely yours, Sajedeh

Hello everyone,

I am conducting a research in which I have data on the purchase of 4 brands of some consumers in a first period of time (pretest). But I also have the data for the purchase of those 4 brands and the option to stop buying the product, in a second period of time (post-test). Between the pretest and the posttest, consumers were shown a stimulus that could have changed their purchase intention.

So, I have a nominal variable with 4 categories (one per brand), a nominal variable with 5 categories (the brands and the option to stop using the product), a nominal variable with the 4 stimuli, and other continuous variables (like age).

I make a drawing to represent the relationships between the pretest and post-test. Therefore, I have 5 flows for each brand in the pretest (20 in total) that relate to the brands in the posttest.

I would like to know what test I can use to determine if the flow of customers from brand 1 who go on to buy brand 2 is significant. That is, it is higher or lower than theoretically expected. I want to be able to apply this test to all relationships.

I also want to know what model I could use that includes all the relationships and the other explanatory variables (the stimuli, age, etc.). Then I can determine what variables influence these changes.

Thank you very much.

Dears, my study focuses on consumers behavior effect on financial wellness of the consumers. Towards that end I will use a financial well index data, the dependent variable, and a questionnaire, Likert Scale, for measuring the independent variable. What kind of statistics technique is appropriate? Thanks

I wrote a book review for a journal that no longer publishes book reviews. Any insights for helping me find another publication would be greatly appreciated! It is in the area of consumer behavior or consumer insights, if that helps to know. Thank you!

I need to answer this question to evaluate and submit our work for research

I want to publish a paper on consumer behavior based on this survey. So I want to be sure that there won't be any problems because of my translation. My English level is okay, but I thought maybe some specific steps would be required regarding the translation.

The popularity and applications of the metaverse are expected to skyrocket in the near future, thanks to the entry of major players (Facebook, Microsoft, EA, and even McDonalds) in the industry. As ab opinion piece in The Drum puts it "many experts predict that the metaverse will change the way we live and work in the future, and it would be extremely negligent not to recognize the trend and continue to engage with it". Could someone suggest some preliminary studies that could be carried out using consumer data collected through online surveys? Thanks in advance.

So for the project, we conducted a survey through google forms in which we asked them their spending in online shopping pre covid and post covid. The income was asked in intervals that are up to 1000, 1000-3000, 3000-7000, etc.

Can you suggest to me a method to analyze the same?

Dear Respondent,

I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.

Link for the Survey: https://forms.gle/Ym5uq3RxeGb9iNR98

Sincerely.

Muhammad Taqi - PhD candidate

Department of Business Administration

Izmir University of Economics

Hello everyone,

I am conducting research around supply chain delays and consumer behaviour I was wondering if anyone could give any academic theory that should be included in a literature review or any related theory or previous research that under pin these area ideas.

any ideas or tips on completing a literature review and this type of dissertation research would be beneficial and much appreciated thank you

Hi everyone,

I am experiencing trouble on measuring correlation on my dissertation study.

In two questions, I have asked my respondents "How many times have you been to ..." and "How familiar are you with the music at ...".

I am trying to establish the relationship between those who have frequented a store most often and if they are the same people who expressed their high familiarity with the music. They are the same group of respondents. Will a one-sample T test on SPSS be sufficient to test this relationship?

Hope to get all of your expertise on this!!

Except for some early protectionist behaviour by some countries and the consumer panic buying in the early days of the pandemic, global food supply chains have demonstrated remarkable resilience during this whole time. Currently, there are no global food shortages. In fact, the prices did fall slightly at one point. During the 2007-08 economic crisis, however, food prices were severely disrupted. Please share your thoughts on how this occurred and whether global food supply chains have become more sophisticated. Also, what are the implications for "local foods" in the pandemic?

E-commerce has transformed the way we buy things and created jobs for millions of people, among other benefits. However, I have personally observed a significant amount of waste associated with online shopping in the form of unnecessary plastic packaging, a large amount of wrapping to deliver hot meals, and a variety of other things. Delivery is handled by integrated logistic companies in some countries, such as CaiNiao in China. One of the main aims of the logistics industry is to reduce logistic costs in order to keep prices competitive. In that case, how can they be persuaded to adopt sustainable (reusable) packaging and other similar solutions? Please share your ideas for resolving this issue.

AI and Big Data have recently seen widespread application in virtually every field. With the economy's increasing digitization, it is expected that massive amounts of data will be generated at every node. I wonder if primary data based research in consumer behavior, economics, agricultural economics, and related fields will become obsolete in the future as more sophisticated models aided by AI and Big Data provide a more accurate picture of various phenomena. Please share your thoughts on what will be the role of researchers in applied economics, business, and marketing etc (not including those in the fields of computer science).

Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a Ph.D. dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 15-20 minutes to complete. Participation is entirely voluntary. Thank you very much in advance. Survey Link: https://forms.gle/pMTeM7WRm12YT7Bz8

Sincerely. Muhammad Taqi Ph.D. Candidate Department of Business Administration Izmir University of Economics

Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a Ph.D. dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 15-20 minutes to complete. Participation is entirely voluntary. Thank you very much in advance. Survey Link: https://forms.gle/kytRVFgfF21Huja4A

Sincerely. Muhammad Taqi Ph.D. Candidate Department of Business Administration Izmir University of Economics

Which method can be used to analyze daily panel data in combination with annual survey data (on income, attitudes towards organic products and so on)? The method should also be able to measure changes over time (e.g., in attitudes toward organic products and actual purchases of organic products).

Possible research question: How do consumer attitudes (annual measrured by asking the consumers once a year) and actual purchasing behavior (daily measured) change over a long period of time?

I want to pursue research in the field of consumer behavior with digital marketing involved in it.

Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.

Link for the Survey: https://forms.gle/Ym5uq3RxeGb9iNR98

Sincerely. Muhammad Taqi PhD candidate Department of Business Administration Izmir University of Economics

In the second half of the twentieth century, new neoclassical trends dominated in the history of economic thought, partly referring to the foundations of classical economics.

However, at the end of the twentieth century and in recent years, various concepts that complement or partly undermine certain assumptions of neoclassical economics are developing dynamically.

These are primarily theories based on conducted studies on behavioral consumer behavior in consumer goods markets, investors and shareholders in the capital markets, entrepreneurs in the markets of capital goods, etc.

These various theories supported by the results of research are in the mainstream of behavioral economics.

However, despite the ongoing development of behavioral economics, neoclassical economics still dominates in academic textbooks dedicated to students of economics.

Neoclassical economics is based on the fundamental assumption that people make rational economic decisions.

Advocates of the neoclassical economics suggest that the theory of neoclassical economics correlates with the key assumptions of psychology regarding rational human behavior.

I agree with this correlation that irrational decisions only apply to situations in which people feel very strong emotions of both negative nature, such as anger, hostility, hatred or positive emotions associated with feeling of love, friendship or belonging to a given social group.

On the other hand, economic decisions are always made rationally according to classical and neoclassical economics.

However, in recent years, on the basis of the development of behavioral economics, there are more and more data and results of research carried out, that unfortunately there are many examples suggesting the irrationality of some economic decisions.

Often, consumers make unnecessary purchases based on an efficiently carried out advertising campaign for products or services.

Perhaps consumers are more and more often susceptible to the impact of effective advertising campaigns, in addition to traditional media, also in new online media, including on social media portals, where viral marketing is widely used.

Often in advertising campaigns, specific products and services are presented as unique, innovative or having such features as opposed to the substitutional offer of competition.

The message that is not always formulated in the advertising campaign is truthful, but some consumers may receive such a message as objective and this translates into an increase in the sale of a specific, effectively advertised assortment.

In addition, there are price promotional campaigns in large-format stores, which also stimulate consumer interest, increase sales.

Pricing promotional campaigns often also increase the purchase of unnecessary goods for consumers or proverbial buying.

A negative aspect of such buying is the subsequent discomfort of spending too much money on this type of shopping, despite the fact that the main activation factor was an effective price promotional campaign.

Often it happens that in the situation of this type of occasional purchases for stock some of the purchased products are thrown away, that is, they end up in the trash.

Especially often such situations happen, if consumers under the influence of emotional susceptibility to marketing content used in an advertising campaign make purchases of food products with a short shelf-life date.

These are typical situations indicating the unnecessary purchases of unnecessary products by consumers.

In such situations, the effectiveness of advertising campaigns can be analyzed in terms of the psychological impact on consumer emotions, so this is the subject matter of the issue described as behavioral economics.

According to classical and neoclassical economics, consumers rarely change their preferences, and if they change it is a very slow process, difficult to diagnose in a short time.

In addition, according to the trend of neoclassical economics, citizens, households and business entities maximize their own profits in the conditions of competitive market structures.

However, the results of experiments and conducted research in the field of behavioral economics have already questioned the fundamental assumptions on which the theory of choice in the neo-classical economy is based.

Why is it so that people do not always make rational economic decisions?

The answer to this is given by behavioral economics, which deals with cognitive errors affecting people's decisions.

These decisions are not always rational and because they concern many shopping situations not always needed products, so they are also of significance for the domestic or even global economy.

The global significance of these not always rational economic decisions arises when the effects of these decisions are analyzed in the context of economic globalization processes.

In addition, the results of research in the field of behavioral economics indicate that consumer preferences may change depending on the context, ie the specificity of a particular situation in which decisions are made.

In addition to the study of consumer behavior on the basis of behavioral economics, there are behaviors of, for example, investors on capital markets who also often do not have full information about the issuer of securities buy or sell shares, bonds and other instruments listed on securities markets under the influence of partly emotions and not just rationally made decisions.

Emotion, which often accompanies decision making about purchasing or selling securities, may have positive acceptance of high risk levels in good times in different markets and as a result of the so-called "sheep's rush", which boils down to buying, because it was previously bought by a friend and neighbor, and earned it.

There may also be irrational decisions on the sale of securities in a situation where it later turns out to be a short-term panic on the capital market.

In the light of the above examples, irrational economic decisions made by citizens and economic entities often conditioned by the psychological factor of positive or negative emotions are more and more numerous.

This raises the question why more and more in recent years we will be able to provide these examples confirming the validity of the development of research in the field of behavioral economics.

Is it because in recent years more and more economists are growing up and seeing research in the field of behavioral economics?

Or rather because in the deregulated financial markets market instability situations are more frequent, markets tend to lose their market equilibrium, financial crises occur more frequently, and the scale of undervaluation and the more revalue of market valuations of certain assets can be more and more pronounced on stock exchanges.

Analogously, the impact of more and more effective advertising campaigns on consumers, advertising campaigns also conducted on social media websites can increase the importance of occasional emotions in the context of decisions to buy specific products or services.

In view of the above, the current question is: Do consumers always make rational consumer decisions when purchasing economic goods?

Please reply, I invite everyone to the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

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