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Co-creation - Science topic

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I have "value co-creation behavior" variable (Yi and Gong, 2013) in my research model. It is the product of a scale development paper (Yi and Gong, 2013) and a third-order construct. When I test it as a second-order construct, there is no any problem. But in its original paper, it is specified as a third-order construct. So, I would like to test it as it is but do not know how to make it on AMOS. If you have experience in testing third-order constructs on AMOS, Could you please help me with it together with the images from the program?
Thanks in advance.
Yi, Y. and Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66, 1279-1284.
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Thanks for your sharing. I'll watch it.
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In order to tackle complex challenges we need collaboration across sectors (between state and society) as well as between ministries and administrative levels (e.g. often innovative initiatives are local, but the federal level has littles possibilities to empower their creativity and learn from them). Often gov.labs impact just one ministry or administrative level, and has no mandate to transform the political system as such. Do you know of any successful gov.lab in this regard?
Thanks and best wishes, Patrizia Nanz
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Governments don't act in the interests of people, nor of innovation labs, collaboratively nor in any other human sense. They follow their manifestos which are composed and influenced by foreigners and foreign business aims, and almost never with home business aims nor anything which could remotely be associated with humanity.
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Relating to Community based Partcicpatory co-creation research (CBPR), What is the best method or usual techniques adopted in the process of data analysis, especially, If the researcher adopted a co-created workshop and interview to gather data...? the community in this regard are residents within a specific area...any tips?
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Just one idea: do a poll before and after the workshop and compare them. Let them brainstorm to generate ideas...
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I am looking for people representing international research institutes, to co-create articles that I have the opportunity to publish in a highly ranked journal - International Journal of Pedagogy, Innovation and New Technologies. Preferred publications in the field of education and new technologies. For additional information, please contact the portal.
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International Journal of Pedagogy, Innovation and New Technologies
📷
English title: WYDAWNICTWO AKADEMII PEDAGOGIKI SPECJALNE,J im. Marii Grzegorzewskiejn , Salawu Ahmed , Sarah Goshi , Susan Bennett , Daisy Mae Bongtiwon , Mukaila El-Hussain Abdulrahman , Assan Umedani , Panagiotis G. Krimpas , Ingrid Del Valle García Carreño
DOI:10.5604/
Publisher: WYDAWNICTWO AKADEMII PEDAGOGIKI SPECJALNEJ im. Marii Grzegorzewskiej
Country:PL
Language of publication: ENGLISH
Anna Tomańska , Sipho Nimrod Nuntsu , Henry David Katniyon , Harrison Njaru Mbogo , Allan Agaba , Susan Bennett
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The co-creation of customer experience and consumer experience. Is it possible to create a theory development on this concept?
Please shower your suggestions on
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It depends on how you develop the study. The idea is a challenge. I think if you support your study in a wide and strong way, the proposal could be an interesting approach to the customer experience, more now when we are talking about the metaverse.
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I ask students in my methods classes to complete CITI training, this is an ethics training program supported by our university and approval is critical for anyone that will conduct human subject research. Would be interested to learn how people incorporate CITI training and ethics into their class.
For me, what started as an ethics week (many years ago) has developed into a part of the discussion throughout the semester. We focus on identifying not only ethics as defined by the university and CITI but also in terms of our roles, our connections to our respondents and so forth.
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Yes, I include CITI training in an ethnographic methods course and have found it works well. I have done it with and without inviting a representative from Research Compliance (IRB office) to speak to the class. In both cases all students successfully completed the online training and received the certificate for the course titled Group 2: social and behavioral investigators and key personnel.
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The co-creation concept was formulated in the field of marketing and customer research. It emphasizes customer interaction and brand name. I am thinking to apply it to visual art fields to examine the quality of wellbeing.
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very interesting question. The question that arises for me is this referring to visual design or fine art?
Basically collective intelligence, also called group or swarm intelligence, is an emergent phenomenon in which groups of individuals can make intelligent decisions through collaboration.
Swarm intelligence encourages divergent thinking and thus offers the possibility of multiple solutions.
Robin Williams says that in heterogeneous, competent teams synergy effects with a lot of creative potential arise.
The approach of Design Thinking mentioned by Christian Bayron assumes that collective creativity harbors an enormous potential for the development of innovative, promising ideas. The joint addition and sharing of ideas, the free exchange of ideas are thus prerequisites for collective creativity.
Other approaches such as Service Learning also offer such opportunities for group intelligence and co-creation.
Co-creative activities have now become an integral part of artistic experiences, as audience engage and are engaged in cognitive, emotional, and imaginal practices to appropriate and make sense of cultural products and experiences. (Walmsley B. (2019) Co-creating Art, Meaning, and Value. In: Audience Engagement in the Performing Arts. New Directions in Cultural Policy Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-26653-0_7)
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In order to make sustainable strategic decisions and build quality customer relationship, businesses need to have substantial knowledge of behavior and attitude of different generations’ cohorts.
New generation of consumers (generation Z) wants healthier and more sustainable environment that will allow them to be active contributor in their community.
The green strategies, either in production processes or in marketing using sustainable principles, are essential for selling products to generation Z. Green product features are no longer just an added feature to improve sales but an expected pre-requisite among environmentally concerned generation Z.
When communicating sustainable activities, businesses often take the central role in the process while consumers are “passive users” of their eco products. Is it recommendable to “switch the roles”? Do consumers need to have the central role while companies should stand aside and create opportunities for them to make personal impact on environmental protection?
Or co-creation is the win win solution?
What do you think?
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Ensure the corporate culture in balanced approach
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Hello,
I am about to start work on a volunteer level with a local community, around issues of sustainability. The plan is the map sustainable business and initiatives in the region, and then work with the community to co-create an action plan. Does anyone have any experience here and advice? Things to be weary of? I would like to obtain a paper from the work so want to do a good job academically as well as driving some great outputs for them. Initial thoughts:
- Citizen Science Focus
- Co-creation is key
- Pathways from Current practice to next practice is essential.
- Obtaining buy-in from local key individuals will help.
- Collaboration from local authorities beneficial.
- Predominant focus on workshops, focus groups, interviews.
- Potential frameworks: Framework for Strategic Sustainable Development, Comprehensive Strategic Analysis for Sustainability, Business Model Canvas, Value Mapping Tool.
Thanks,
Graeme
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Hi Graeme, one approach that I know of actually responds to some of your conditions. It comes from and is often implemented in a different context but it does tick most of your boxes with regard to the design: https://ccafs.cgiar.org/climate-smart-villages There are actually many more academic and white papers where this approach is explained and appraised.
Perhaps you could also reach out to Ashoka fellow Mike Morrice: https://www.ashoka.org/en-nl/fellow/mike-morrice He's a social entrepreneur who seems to have done similar work that you plan to do in Canada's Waterloo area.
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I was browsing the Berlin Biennale Archive materials and saw that artists use sociological concepts for both explanation and creation of value there. This is very close to the concepts of social co-creation of value and the change of perspective from competency to activism in action research and design thinking.
Look at this for example:
THE 7TH BERLIN BIENNALE ARCHIVE: DRAFTSMEN'S CONGRESS, PAWEŁ ALTHAMER https://artmuseum.pl/en/archiwum/archiwum-7-berlin-biennale/2054?read=all
Can you see any similarities and potential for cooperation? Is a joint conference of these artists and action/design researchers a good idea?
Richard Kleczek
Look also into my discussion: Does the new (attention: shocking) interpretation of Manet's Olympia develop knowledge about social processes of value creation?
ttps://www.researchgate.net/post/Does_the_new_attention_shocking_interpretation_of_Manets_Olympia_develop_knowledge_about_social_processes_of_value_creation
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Dear Dr. Horvath
I think that the main limitation of the current research on art is the usage of individualistic interpretations of art value or excluding the value form the unit of analysis. I'll try to show in conceptual/qualitative study that using the Theory of Social Practices interpretations and concepts can give a new way to study the art and art-related practices' transformations, which are the relevant research problems in studies on art. The research made this way is scarce along to my knowledge. One of the best research of this type I know is:
Ernst, D., Esche, Ch., Erbslöh, U. (2016). “The art museum as lab to re-calibrate values towards sustainable development.” Journal of Cleaner Production 135: 1446-1460.
RK
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I have just started to read about phenomenology and hence quite a beginner. I have observed hospital interactions between doctors and patients, noted down the conversations, added the non-verbal cues & my reflexivity to them, & then analyzed the data later.
My question is- Can data collected through participant observation alone, be analyzed through the Interpretative phenomenology approach (IPA)? As IPA interprets the 'lived' experiences of participants, here will my observation and participants' interaction with each other qualify as co-creation of knowledge? While I am observing real-time consultations, aren't we both immersed in the stories and narratives around the lived experience of the participants? Is there any article or book on this topic? I have not found any as yet on the internet. Any lead will be highly appreciated.
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Yes, it is possible. Smith, Flowers and Larkin (2009) mention a combination of observational methods and IPA work. An example is the study by Larkin, Griffiths (2002). https://www.tandfonline.com/doi/abs/10.1080/16066350211866
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While I am not taking the health implications of the Coronavirus for granted and recognises that the pandemic has affected everyone around the world, I ask if coronavirus is a recognised brand?
  • On 11 February, 2020, the ICTV announced that ‘severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)’ was the name of the new virus. The WHO renamed the disease, coronavirus disease. That's an IDENTITY for the brand.
  • The logo of COVID 19 is often illustrated with the coronavirus spike protein, which is a structural and functional characterisation of the virus.
  • Many governments have created communications campaigns. UK had 'Stay home. Protect the NHS. Save lives.'
  • President Donald Trump insisting on using terms like the ‘Chinese Virus’ to describe COVID-19.
  • Many have used the businesses and individuals has worked on co-creating this brand, making PPE and hand gels.
So should a pandemic be branded? For whose benefit? Better still, should it be left alone?
Theoretical explorations of these questions are relevant to practitioners, policymakers and academics in order to understand how governments are dealing with their campaign strategies, how business is joining the bandwagon by using the COVID-19 brand to build their reputation and to figure out how consumers are engaging with it.
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Why would anyone brand it???? Brand theory has nothing in common with this.
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We are interested in finding researchers who have experience in analyzing dialogues between science, policymakers, civil society, and the private sector. The aim of our project is to learn more about the “co-creative modus operandi” and to discuss whether (and how) such an approach could be integrated in the field of policy advice, by bringing different stakeholders together in reciprocal learning and decision-making processes in order to generate solutions that are valued by all of the parties involved.
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I agree with Patrizia Nanz
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Is it all about tourist-service provider co-creation/ pro-sumption? Probably not. Probably Gnoth's ideas of the customer-activated services network and virtual service firm (e.g. Bieger) are important issues, but more than this, an interaction and co-creation of experiences integrating also non-priced, but priceless destination resources (e.g. landscapes, culture, local people and their hospitality). So, we should look for a more complex framework of co-creation here and not just apply services marketing frameworks. Things get more complicated when we consider distinct time-space configurations and their impacts on this co-created experience. We should ask ourselves if all tourists are so interested in and expecting to co-create, when some apparently just want to passively consume and relax. It is true that there seems to be evidence for more impactful, memorable, significant experiences that are more actively, intensely co-created, but managing this co-creation context is not easy. We should distinguish people with different interests/ preferences for co-creation (both from the guest and the host side), consider distinct time-space conditions, cross-cultural contexts (cultural distances/ proximities between hosts and guests), the specificity of the destination and the type of tourism. Or perhaps not? After studying rural tourism for quite a while and living in Portugal, a country dominated by beach and city break tourism, I think there are differences. What other conditioning factors would be crucial for studying this co-creation at the destination?
I would appreciate ideas and research insight on co-creation in tourism in different contexts and possibly distinguishing different profiles of co-creating tourists.
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Thank you, Pablo, for an interesting suggestion, with a differnt lense of analysis! Will have a look! The topic is still most relevant and usually looked at from a micro-perspective, at the service-encounter level, but at the destination and tourism-system level I see much to be done, but also for the global tourist experience at the destination (consumer behavior perspective).
Thanks for sharing the reference!
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Hi, I’m wondering what kind of educational structure and “lectures“ is best if you want students to co-creativity knowledge?
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Untuk memastikan bahwa mahasiswa memahami dan menguasai ilmu pengetahuan ilmiah, metodologi riset, statistika untuk riset dan operasional research perlu dilakukan evaluasi atau test bagi mahasiswa dan perlu diinformasi kepada mahasiswa pentingnya manfaat dalam berkolaborasi bersama para ahli dan dosen dalam melaksanakan proyek riset sehingga ada sinergi guna mencapai nilai tambah /added value /nilai manfaat bersama dalam menyelesaikan proyek riset secara efisien, efektif, memuaskan dan layak untuk dipublikasikan di Jurnal Internasional bereputasi.
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Dear professor Vargo,
I'm a humble follower of your work and I would really appreciate it if you could clarify whether the Service-Dominant Logic would also somehow incorporate the C2C value co-creation or the co-creation process that happens between customers and outside the firm's influence.
Additionally, I would like to ask you if the co-destruction or the failure of the resource integration process expecting value co-create (Smith, 2013) is not already implicit at the S-D Logic.
Thank you very much for your attention.
Roberta Freire
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Roberta,
There is nothing in S-D logic that implies that value cocreation only involves the firm and customer. In fact, there is nothing to imply that the firm has to be involved at all. Most often there are many other actors (Cs, if you prefer) involved in the resource-integration, value cocreation process.
As for value co-destruction, I find it an poor choice of words and a somewhat redundant concept, as you seem to imply. In S-D logic, value -- a change in the viability (wellbeing) of a system -- can be positive or negative (we sometimes use positively and negatively valenced), thus the term is not needed. In fact, "co-destruction " implies that value is there to be destroyed but in S-D logic, value creation is an ongoing process, not a thing to be destroyed.
Hope this helps.
Steve vargo
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Teacher motivation is a topic that has not taken so much priority because today teachers are though as ethically required to be so without explicit reference. However, teachers are not motivated. Classic promts by school supervisors such as building better lesson plans help but because they are short-timeframe have limited impact One idea is to have teachers co-create curricula, these being less rigid, so that they are motivated to achieve aspects of school vision, having more accountability but also more room for autonomy towards this.
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Is a very interesting question. In fact, the question, as was asked contains the answer. The area of teacher motivation has been linked only to short-range (lesson planning) but this is a mistake, it should indeed include not only medium-term (curiculum design for school vision) but also long term: the effect of teachings in the lives of students. You are right ans we really hope somebody takes that into consideration soon and do the proper thing.
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I am interested in research about the operational system of political decision-making and the barriers to good, longterm decisions. As to challenges like climate change, for example, it seems obvious that we would need cross-sectoral, systemic and solution-oriented collaborative processes instead of interested-based, short-term thinking (often along party lines and blocked between different ministries). Before we come up with proposals of institutional design we need to have a good empirical basis for where the barriers of good decision-making really are. Do you know of any? Perhaps research in ethnography or political anthropology?
Many thanks in advance!
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Thank you very much, Thierry.
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Hello Everyone,
My name is Michael Colp. I am a doctoral student and am in need of your advice. My dissertation is about managerial perception of customer input to co-creation. Co-creation is an organizations ability to co-create its products and services with its customers (Nike+, LEGO, Harley Davidson, etc.). I am in need of a questionnaire that can “measure” perception. The research is a qualitative case study. However, if the questionnaire is a qualitative one, I can still use it.
Thank you for your time and consideration,
Michael Colp
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Question about perception
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I am writing my Masters Thesis and I am not clear how my used method would be called (in order to explain it in the Methodology section of my work).
The first part of my thesis consists of an in-depth literature review of current research on the topic. From this i will generate a framework (4 areas - e.g. used strategy, degree of co-creation, etc.) based on the literature to evaluate 3 business cases (which are comparisons of different companies/brands in a certain industry) in regard to my research question. How would that approach be called, I know that it is possible to conduct case study research only from secondary data, but I think in my case it would be more of a conceptual method with a multiple-case study implemented to substantiate the insights i've gathered from looking at different perspectives of research on the topic? Thank you for your help!
Best Wishes
Philipp
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Dear Phillip,
If you intend to conduct a statistical analysis for your case study, then it seems that your research method is the case study based on a case study analysis quantitative in nature. If you intend not to proceed on quantitative analysis, then the case study analysis is qualitative in nature.
In any case, your supervisor must consult you regarding the methodological issues of your thesis.
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I want to know the dimensions on Co-création on value in communities virtuel
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That depends on what you mean by value co-creation. Do you mean value-in-exchange, value-in-use or anything else? At least in the second case I doubt that co-creation can actually take place: https://www.researchgate.net/publication/312914755_Value_co-creation_disclosing_Service-Dominant_Logic's_constructional_flaw
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the participation of virtual communities in the co-creation of value for brands on social networks
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Abdou Ep Nouri Amira I am not expert of tourism but I strongly feel that tourism is largely dependent on government regulations and government flexibility. The companies play a very small role in tourism.
However, online communities involvement is not compulsory if you are thinking they might be from other countries. Customer reviews/views can only be used for designing a strategy, the co-creation value includes all stakeholders in decision making. The online communities are an asset for every company. Please have look of below presentation, how offers and business model is decided based on personas and feedback of customers [ Its not related to tourism, however you can see at as an example]
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Hello.
Business model: is it a phenomenon or metaphor?
Foss NJ, Saebi T (2018) suggest that business model is a phenomenon so (1) it should be measured (but scholars haven't develop the relevant scale unfortunately) and (2) the measurable category should be placed in casual models as an explanation, explained, mediating or moderating variable.
Another interpretation is that the business model is a metaphor that shows: (1) what should be a unit analysis in the research and (2) how to investigate the unit of analysis. The interpretation is an analogy to the famous "value-in-use is co-created in interactions" metaphor suggested by Grönroos Ch, Strandvik T., Heinonen K. (2015).
Do you know the articles in which their authors declare explicitly: "this is a phenomenon", "we can measure it" or "this is metaphor"? or maybe it is unclear in the literature? maybe the differentiation is not important for the research?
Foss NJ, Saebi T (2018) Business models and business model innovation: Between wicked and paradigmatic problems. Long Range Planning 51, 9-21.
Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.
Richard Kleczek
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Dear Ryszard,
Business models are neither metaphors or phenomenon -- they as just toys produced for adults to play with (like toy railroads with railways, locomotives, semaphores and wagons). You use the established business and then simply it by presenting a limited number of elements and their possible relationship based on historical data. Unfortunately, no top management journal will accept a paper which presents business modelling in such a way -- as a part of the global toy industry.
There are more useful organizational models (see Burton and Obel "Strategic Organizatinal Diagnosis and Design --
that measure some "soft" elements of an organization and are looking for fits and misfits of elements, but such instruments and software do not pretend to be labelled as "business models".
In real life no business models but stretches and business prototypes are developed for both new businesses and the businesses that need major restructuring. Such sketches and prototypes are initial DCF models, initial (transformed) design of business operations, action plans and the initial (adjusted) organizational structures.
Last but not least -- the key question most executives wish to get from business models is "how much should I spent to increase my sales by X%%?" If your business model provides a sort of answer to that question, it is a workable model.
Very bests,
Igor Gurkov
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Fablabs are spaces for working with a team in processes of innovation and co creation, but they're not mentioned specifically most of the time when open innovation is discussed. I do think that the concept of Fablab's definitely has the potential to be the heart of open innovation innitiatives, but is it currently? I'd really like to read your insights and your opinions.
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A friend and former colleague, Letizia Mortara, has explored open innovation and fablabs/makerspaces. I think you'll find her work useful:
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Impact of academic research on real world is not only an unprecedented antecedent of value co-creation between the academia and industry, but also, instrumental for socio-economic progress. However, ensuring a constructive real-life impact of academic research is challenging. As a result, academics and researchers have been trying to develop ongoing insights on how we could bridge the research and practice gap?
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Thanks, Suja.
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I am looking for the role of knowledge and information in informing decision making by communities and farmer's choices about surface and ground water management.
We are exploring institutional design for governing water commons, building rules and regulations for water governance, evolving systems for conjunctive use of water, role of information in informing community choices, and crop choices based on changing understanding of variability in resource availability.
Suggestions or publications on co-creating local knowledge for better collective action and local regulation leading to enhanced equity and sustainability as well as improve management of a water commons would be helpful.
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Well,
Can benefit from the attached pdf. Water Quality And Pollution Control Handbook, Compiled by James E. Hairston, Extension Water Quality Scientist Assisted by Leigh Stribling, Technical Writer.
Sincerely
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difficulties in recruiting pharmacists.
We are doing research on pharmacist-patient relationships and pharmacist-physician relationships with respect to self-tests.
We have difficulty finding pharmacists to participate in an interview. Later, we will have to find some to complete a questionnaire and then some to participate in a co-creation process. The research phases are independent. They are taking part in one of the research phases.
We cannot use financial incentives (Ethics Committee).
Does anyone have any ideas on how to reach this audience effectively? We have tried with professional organizations and it does not work very well. By the way, If you have tried something that did not work, thank you for sharing our experience with us. Thanks in advance for our suggestions!
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Thank you for your answer. We are going to persevere a little bit. Our research focuses on three populations: general practitioners, patients and pharmacists. We did not have any problems with the recruitment of general practitioners who were recruited through a professional body (such as our first attempt for pharmacists). Our research focuses on the relationships between pharmacists-patients-GP generally speaking and in the context of health problems/diseases that can be detected by a self-test. We plan to expand the population of pharmacists to include those who have not sold self-tests and also to consider more direct contacts... without knowing if the response rate will be better.
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There are two terms in user-centered design always confusing me: co-creation and innovation. I would like to know the main differences between them? Further, there are some other related terms to them such as: co-design, co-production, crowdsourcing, mass customization.
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You can do innovation through co-creation in order to get good ideas from stakeholders; i.e. co-design, co-production, co-development.
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(in combination with new technology)
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Podrias crear un modelo para el reconocimiento y validacion de las startups u otras empresas de base tecnologica.
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I have a cooperation proposal for researchers who are interested in long time research aimed to C2C, B2C, B2B co-creation processes based on transaction cost. On beginning I am able to share my questionnaire and data base related to problem transactions costs and co-creating value of social media busisness model. I used SEM analysis to proof of thesis about dependence between transaction costs factors like: behavioral uncertainty, opportunism, assets specificity e.t.c and comparative transaction costs in choice of different type and form of value co-creating. I compare in this model factors coused costs and benefits for users of social media app. We could publish the results together.
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I am interested
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The Encyclopedia of Educational Innovation
Springer, 2018
Executive Editors, Michael A. Peters & Richard Heraud
Dear Professor Lévy,
We would like to invite you to be a Section Editor for a new project – the Springer Encyclopedia of Educational Innovation – A Living Reference Work that is continuously updated with hard copy also appearing in annual volumes. The contract has been signed and the website is currently being built.
Description:
The field of innovation studies is both very recent and constituted through a variety of disciplines: economics, sociology, management and psychology but also philosophy, history, web science and Internet Studies. It embraces new fields like collective intelligence, social media and network analysis, artificial intelligence, automation and deep learning. In short, it has become the latest and one of the most dominant discourses of the knowledge economy that is also increasingly referred to as the ‘innovative economy.’ On this predominantly economic model, innovation is a source of ongoing productivity and growth, without limit. It is a model that favours education at all levels as the policy mothership that increasingly guides a new cultural and sharing economics in its social and open dimensions as a means of fostering international competitiveness and developing platforms for creativity and innovation. This new model of open and social innovation is a very different notion to the standard economic view, bringing to the fore the ethics of collaboration in the service of co-creation, peer- and co-production that is more suited to the digital age of social media. It is a model that has the power to radically transform education in the near future as educational institutions become less like factories in the industrial age and more like a Google workplace in the knowledge age.
See as an example The Encyclopedia of Educational Philosophy and Theory (2017)
We would very much like to see you centrally involved in this project, which will be supported by a professional team at Springer. It is envisaged as a global dynamic and continuously updatable project where teachers, student teachers, teacher educators, researchers and policy analysts can develop, share and support the latest relevant materials. As such we do hope you will consent to becoming involved as a Section Editor responsible for curating 10 contributing authors, producing entries on a particular theme, each of 3,000 words including name, affiliation, abstract, key words, and 5 references. Authors will need to submit their entries by March 31, 2019.
Please indicate your preferred topic.
The Springer team will follow up with formal invitations, a contract and provide guidelines for the formatting of entries and submission.
Outside of conferring with prospect authors who you think might contribute to your section of the Encyclopedia, please keep this project confidential at this stage.
We do hope you will consent to becoming involved. Your expertise is valued and we think we can all work well together on this project. At this stage you only need to nominate what your topic will be.
Looking forward to hearing from you.
Kind regards,
Michael A. Peters & Richard Heraud
Waikato University
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If I can help, count me in.
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I am investigating the issue of value co-creation recovery. However,the research interest in my department focuses on branding. Could you give me ideas of how can I link between these two?
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Co creation is the process that emphasizes emotions, contexts and symbolic aspects of experiences and interaction between the customer and the supplier, and stimulate the customer to shifts from being a passive audience to an active player. In this process of Value co-creation recovery, the consumer are emotionally attached with the brand and thus leads to greater brand association.
Following link may be more useful in conforming relationship
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Hi, I'm working on a systematic review of how gender is framed in subsistence marketplaces/base of the pyramid research. There is ample research where gender in framed in a very apolitical/neutral way as if inequalities don't exist. I'm interested in work that moves beyond such understanding to capture gender based inequalities in the framing of consumers, co-creators, entrepreneurs at the base of the pyramid/subsistence marketplaces.
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Hi Archana - there is some interesting work coming out of the entrepreneurship field on these issues. Particularly from an institutional perspective that considers the constraints imposed . Industries such as cocoa have increasingly come under scrutiny. Below is a couple of sources of academic and policy based work. You may also want to look at the work of Mondelēz International in cocoa farming and the Cocoa Life programme for practical examples.
Thanks,
Hamish
Al-Dajani, Haya and Carter, Sara and Shaw, Eleanor and Marlow, Susan
(2015) Entrepreneurship among the displaced and dispossessed :
exploring the limits of emancipatory entrepreneuring. British Journal of
Management, 26 (4). pp. 713-730
Vossenberg, S. (2013). Women Entrepreneurship Promotion in Developing Countries: What explains the gender gap in entrepreneurship and how to close it. Maastricht School of Management Working Paper Series, 8, 1-27.
Marlow, S., & Martinez Dy, A. (2017). Annual review article: Is it time to rethink the gender agenda in entrepreneurship research?. International Small Business Journal, 0266242617738321.
Al-Dajani, Haya and Carter, Sara and Shaw, Eleanor and Marlow, Susan (2015) Entrepreneurship among the displaced and dispossessed : exploring the limits of emancipatory entrepreneuring. British Journal of Management, 26 (4). pp. 713-730
Marlow, S. (2014), Exploring future research agendas in the field of gender and entrepreneurship, International Journal of Gender and Entrepreneurship. 6: 2.102 –120
Meagher, K. (2010). ‘The Empowerment Trap: Gender, Poverty and the Informal Economy in sub-Saharan Africa’, in Chant, S. (Ed) The International Handbook of Gender and Poverty: Concepts, Research, Policy. Cheltenham: Edward Elgar.
Hughes, K.D., Jennings, J.E., Brush, C., Carter, S., and Welter, F. (2012) ‘Extending Women’s Entrepreneurship Research In New Directions’ Entrepreneurship Theory & Practice Vol. 36, No. 3, pp. 429-442.
Jamali, D. (2009). Constraints and opportunities facing women entrepreneurs in developing countries: a relational
perspective. Gender in Management: An International Journal, 24(4), 232-251.
Kantor, P. (2009). ‘Women’s Exclusion and Unfavorable Inclusion in Informal Employment in Lucknow, India: Barriers to Voice and Livelihood Security’. World Development, 37, 194-207.
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The importance of services in business in terms of knowledge creation process for customer value is increasingly well-understood by typical companies. Typical companies are trying to innovate service as solution through restructuring their business model by adding the service concept that is necessary to make customer value co-creation process. Generating new knowledge is a core factor in the implementation of this notion in the practical field. Therefore, the typical company must have a favourable infrastructure (i.e., workplace design) to make highly motivated employees and idea generation environment. In addition, the company has to be with a platform to integrate both of internal and external issues for beneficial relationship with the involvement and interaction between company and consumers, thereby exercising together in every part of the business system in order to generate new knowledge, focusing on service-based solution.
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I think the social component is important in the relationship between employers and employees / when employees who have tacit knowledge, they get paid, compensation, health care and everything is available / employers will be able to transfer this implicit knowledge into explicit knowledge. can you read :
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Co-creation is based on a few basic principles. I want to test projectteams to what extent they have met a co-creational approach. In a new project you could organise workshops with this in mind. But the question is for (civil)projects in which the tea didn't explicitly worked in a co-creational way. Any idea how I could identify certain triggers that would tell me the projectteam did followed the principles till a certain extent?
Therefore i'm looking for indicators who can tell something about the level of maturity of applying a co-creational approach.
For example: A meeting is conducted with all stakeholders (inc. end users) in which a brainstorm was organized.
Or: A platform (offline or online) was provided in which stakholders could react on each other.
At best i'm hoping to find some indicators for each principle:
Dialogue, Access, Risk Reduction, Transparancy (Prahalad & Ramaswamy) and Equality among stakeholders.
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Hi again,
I looked through a recent publication in which I found the source/reference, I mentioned in my comment above:
Hart, R. (1997). Children’s participation: the theory and practice of involving young citizens in community development and environmental care. London: UNICEF.
(Hart's Ladder of participation)...
Best,
Jacob
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What innovative brand-building  strategies can be used by healthcare service providers operating in countries where the law does not allow them to promote their products through media-based promotional tools and public displays and exhibitions ?
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Dear Sir, in my opinion, the article: https://www.forbes.com/sites/forbescoachescouncil/2016/08/31/13-key-ways-of-building-a-successful-brand-in-todays-economy/#7351402c1e55 might be interesting for you. In Poland, relationship marketing is crucial. Due to the fact that the physicians decide which products will be recommended to the patients, regional sellers concentrate on building individual relations with them.
Still, the brand strategy is based mainly on value delivery, for all groups - physicians and final customers.
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Our control lab is in the process of expansion and we are looking forward to having a 3-axis inertially stabilized platform (ISP) for the purpose of research. I would like to know if there is any good vendor who supplies this on an educational scale. 
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Thank You Sir !!
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Apart from social media...
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The best place (at this point in time) for online surveys -- and likely the fastest growing -- is MTurk from Amazon.com
This 'crowd-support' site provides step-by-step guidance on how to design and implement MTurk surveys.
For design of good online questions and survey instruments, your best bet is Qualtrics.
Anyone can get the free version of Qualtrics... for the advanced version, you have to consult your company or university.
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HI all,
I am looking for a training course or workshop focused on design of experiments and response surface methodology. Preferable must be focused on food technology, but is not essential.
If you are aware of something like this in Europe fro any time this year, please let me know.
Thanks fro your help!
Carlos 
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Considering the concept of CSI as "Corporate Social Innovation is a strategy that combines a unique set of corporate assets (innovation capacities, marketing skills, managerial acumen, employee engagement, scale, etc.) in collaboration with the assets of other sectors to co-create breakthrough solutions to complex economic, social, and environmental issues that impact the sustainability of both business and society."(KISER, 2014) Some foundations develop social initiatives. Can we consider foundations as a corporate that fits the CSI concept?
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I also agree that foundations don't belong to the concept of "corporate" when discussing about CSI. Despite this they may reasonably considered within the set of actors enabling the emergence of CSI, that means within the Network for Social Innovation.
I'm trying to picture the dynamics of these kinds of networks... it isn't easy, since they change over the time (according to the life cycles of SI) and they usually involved different actors depending on the industry, as well as on the "nature" of social aim pursued by the firm 
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I am trying to develop air quality simulations using WRF-Chem model. We do not have emissions inventories in Costa Rica, that's why I am using the Prep-Chem-Sources tool to generate the emissions. Is there anybody interested into help me with the project? 
I am a pioneer and there is nobody with expertise on this topic here in my country. I would like to contact experts who could help.
P.S. I am sorry for my nonspecific question. I am just trying to persuade interested people because Costa Rica has not enough budget to invest on this. I already have a good progress on my project but I need more training. Please contact me for details.
Thanks!
Jeff
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Hi Jeff,
I know of two people that may be able to help. One who is a data scientist at Johns Hopkins who is involved in studies of air quality and its effects on population health and the other is a researcher at Duke. If you send me your contact info I can do an email introduction. I'm at paul_courtney@dfci.harvard.edu
Cheers,
Paul
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I'm looking for brands of any field that are interacting with and integrating users in their communications and using their brand-related content for the brands storytelling. Thanks.
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Thanks for the suggestions.
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For a research project I am looking into options for collaborative innovation or development tasks, that are performed by co-located small groups (3-5 people). Tasks could be something like coming up with a new product concept, combining resource materials to a new design or something related like planning a vacation or shopping trip.
Ideally, solutions would have been previously implemented digitally and tested for online or laboratory experiments.
Would be happy to hear if anyone knows of something like that. :)
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I have the asynchronous online debate that yielded very good performance from student which I hope could be helpful for you for online collaborative tasks:
Best regards,
Debra
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Hi Guys
I am working on my M.Eng final project (course-based) based on co-creation. I am looking to work on the area of "Assess the right method for implementation of Co-Creation".
Can anyone guide me which paper will be good to my project ??
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A few thoughts that might be useful at the very beginning of your work:
a. Who is about to co - create? Customers (C2C); business 2 business (B2B); business 2 customer (B2C)?
b. What do you mean by co - creation? Here I would recomend the paper:
Ind, N., & Coates, N. (2013). The meanings of co-creation. European Business Review, 25(1), 86-95.
c. What is the nature of the industry? (as Nila mentioned above).
d. How do you evaluate if Your method for implementation of Co-Creation is efficient?
e. Would it be useful for You to utilize co - creation scales, like for instance the one by:
Yi, Y., & Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279-1284.
Hope some of these questions will be interesting to you. Good luck with Your project! 
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Dear researchers, could you give any recommendations on literature about co-design or co-production with customer in online service? Specifically related with user innovativeness or purchase behavior. Thank you
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You minght be interested in this paper:
Kettunen, J. (2016). Open innovation alliances and communities in higher education, Business Education & Accreditation, forthcoming, http://www.theibfr.com/beasample.htm
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The modern trend for value creation in the industry to involve the customers in the process. What are the strategies that are available that are used for customer value co-creation in cyber-physical product-service systems and industry 4.0?
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شكرا الأخ محمد حسن على استفسارك ولكني ليست عندي اجابة تفيدك حول موضوعك
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I'm inspired by the examples of Cascina Cuccagna (in Milan) and Evergreen Brickworks (in Toronto) as active co-creation hubs/community centers.  In particular the Cascina is an example of a community led collective that creates and run services.  Are there other examples (especially in the U.S.) where you've seen this happening?
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Dear Rachel,
There is a great exemples in Rennes and Clermont-Ferrand (France) that is called "Université foraine". It works for many years and the topics and socio-spatial experiences change every year. I am not sure that there are so much papers or research on that experience. But it is a really interresting one.
The foundator of these experiences is Patrick Bouchain, who write many books and essays on this topic. unfortunaly, it seems to me that all are only in French language.
Hope, it could help you,
Christophe Gibout
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We are interested in evaluating multiple successful co-creation projects in respect to what made them succeed over others and how the procedure went on. Require help in getting list of some known successful co-creation projects and from where I can get data regarding these projects?
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Hello Faisal,
From the literature of Innovation you can check Living Lab Approach - https://scholar.google.nl/scholar?hl=en&q=living+lab+co-creation&btnG=&as_sdt=1%2C5&as_sdtp=
Try not to get confused with the definition of Living Labs (there are a lot of contextualized definitions -- but primarily they involve users - current or future). You can check my paper on what is Living Lab if you want to get to know the details.
  • Levén, P., & Holmström, J. (2008). Consumer co-creation and the ecology of innovation: A living lab approach. In IRIS 31, The 31st Information Systems Research Seminar in Scandinavia.
  • Living Labs in Finland, Barcelona and Sweden ( Center for Distance spanning Technology) are well documented. 
Outside of Living Lab literature you also have User Design
I hope you find this literatures useful. If your university does not have access to some of the articles message me privately then I can download and send them to you. Just the important ones, as i don't have much time to download all :)
Kind regards,
Harry
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We are interested in upto what extent its acceptable for the firm to allow its customer to be engage and why
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Hi Faisal. In essence, anything can be co-created with customers, as long as the firm has a customer focus and you can use techniques to access customer knowledge (von Hippel calls it "sticky information"). However, to decide whether or not to co-create with customers I have developed a decision framework, see my dissertation (https://www.researchgate.net/publication/236678729_Customer_Co-Creation_in_Innovations._A_protocol_for_innovating_with_end-users?ev=prf_pub) based on three questions:
- how open do you want your project to be? If you want to be secretive (because of competition) about it, co-creation might not be advisable
- in which stage of the innovation process are you? The further and later you are, the greater the costs of co-creation may be
- how complete should the customer input or idea be: raw ideas or market-ready? In the latter case you might give preference to seek answers from professionals or lead users.
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In particular what character a product must have or must not have to be successful for co-creation.
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Although Rosa is right regarding that potentially any product can be co-created, there are products and services that are better designed for the customers and others better co-designed with the users. The point is also about what do you mean by co-creation: creating with users or crowdsourcing. In the first case my experience tells me the limit is the risk of being copied by competititon or no keeping your idea secret. In the second case, crowdsourcing is a highly valuable marketing tool and a great idea generator, but you have to think well the strategy. A great case: Volkswagen's people's car in China (youtube)
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How different tools of social media can help co-creation outcomes to become more fruitful for both the parties involved
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You might find Article "From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation" By Frank Piller and fellow writers published in 2011.
Attached is the link to article
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Is there any reference?
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A method is more general overall 'approach' to your co-creation process, the general 'way' of doing it: for example you can choose to do a series of activities with end-users in their own natural context-of-use (a 'situated' method), you can focus on people's opinions, you can focus strongly on using prototypes, or focus on more abstract 'future scenario's', and so on.
A technique is a more specific 'procedure': how to concretely carry out some activity, and it forms part of a method. For example there are various techniques for 'eliciting user needs' or 'envisionment of new concepts', or 'evaluation techniques' etc.
A tool can be whatever concrete 'thing' you need (next to the people involved and the context) to do what you want to do. For example you may need wall, tape, a photocamera and printer as part of a 'user needs elicitation technique' in which you want people to photograph what they find interesting, put it on the wall and have them cluster these pictures together.
Often the word 'tool' is associated with specifically designed 'co-creation tools' such as multi-touch tables or boxes with tinkering materials or a set of diaries you can send to people for a 'context mapping technique' and so on. Here things can get blurry as these 'tools' are often designed with a specific 'technique' in mind: they are the physical embodiment of the technique. But an ordinary whiteboard can be a very important tool that says nothing about the technique for which you need it.
When the method is weak (very new, vague, etc) the difference between method and technique can be blurry as well. Politically scientists/engineers will try to 'coin' their own ways of working 'as a method' or 'technique' and then hope it catches on and 'really becomes something'. In that sense one could say that a method only really becomes a method if many other people start using it as such. (This is of course very different in the exact sciences where optimal 'methods' for solving this or that equation can be very strictly defined and proven to exist even if nobody cares about using them for anything).
Finally: in *practice*, at least in co-creation practices, I find the existence of the tool often precedes formal definition of the technique, and techniques often precede formal description of the method. So although it seems as if you first (should) have a method, within which you pick a certain number of techniques, for which you then go to the shop to buy or make the necessary tools, in reality it often goes the other way around: one starts by already selecting/creating and using tools, and after adapting and changing the tools to ones practical needs one realizes that one is 'actually' doing something that could be described as applying something of a technique, and when a number of related techniques can be put together and some consistent reasonable story can be told about them in which they all hang together, something of a 'method' seems to emerge.
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The evolutionary journey of entrepreneurship (beginning from Cantillion's era continuing modern theoretical perspectives) though provides a strong evidence of the crucial role of entrepreneurship in economic development and firm's innovative management practices; however, in order to study the impact of various entrepreneurial perspectives in the establishment of postmodern corporations as well as stakeholder co-creation what factors or dimensions should be considered?
Many thanks for your valuable inputs in advance...!!!
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You might want to checkout 'Effectuation' (Sarasvathy, 2001) as a perspective on entrepreneurial decision-making and action that includes explicit links to stakeholder co-creation. See also Read and Sarasvathy (2012) for more specific discussion of co-creation and some interesting suggestions for future research.
Sarasvathy, S. D. 2001. Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of management Review, 26(2): 243-263.
Read, S., & Sarasvathy, S. D. 2012. Co-creating a course ahead from the intersection of service-dominant logic and effectuation. Marketing Theory, 12(2): 225-229.
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Is there a theory that can be used as an established theory for our research on co-creation areas?
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I agree with Geert. You can also read some articles written by Grönroos about co-creation. His work is considered 'a bridging theory' for applying S-D logic.
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There are many cases of co-creation projects. However, each of them is specific in its own way and it is difficult to approach them in unique manner. Therefore, I would be thankful for some examples and experience in this kind of research.
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Which case study research on co-creation in agricultural sector ?
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For instance: correctness, understandably, completeness, effectiveness, etc. Is their any key reference of such criteria?
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Co-creation in the arts is often modulated with expressed narrative. In this instance narrative and story are quite different. The opposite is also useful, Locating narrative in visual data sets is an important step in evaluating ongoing projects. Comparisons of narrative intent and interpertive narrative results is often the basis of critique and redirection in the visual arts. 
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I am interested in the involvement of customers in service providing, as the hotel industry has high customer contact in hotel services.
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Today, customer centric approaches are the survival instinct providers. Customer is the King and also pays for the service received....Information technology enabled initiatives are assured points of success towards customer centrism https://www.researchgate.net/publication/261360353_Hotel_Management_Information_Systems_%28Reservation_Room_Information_Guest_Information_Cancel_Wait_List_Check_In_Walk_In_Pre-Post_Charges_Check_Out_Folio_-_Billing_Night_Audit_Post_Room_and_Tax_Guest_Ledger%29?ev=prf_pub
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I am trying to find out each consumer's segment characteristics and behavior toward co-creation and the capability of each segment in creating value for the firm.
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Towards answering and/or elaborating your question, see Von Hippel (MIT) research on Lead Users in the context of the innovation diffusion model. Also, if you are creating a framework, I suggest considering co-creation as an ongoing dialogue between parties [seller, buyer, others] that takes place over the course of the product lifecycle. The nature of the 'design discourse' [see Roberto Verganti for an interesting perspective] changes as the product/category establishes, evolves, matures and then reinvents itself over time.
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I am planning to examine co-creation practices for my sabbatical next year and I am trying to develop some validated instruments or measures of co creation practice concepts.
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I think you will find useful ideas on researching and measuring co-creation practices in Marcel Weber's doctoral dissertation "Customer Co-Creation in Innovations":