Questions related to Co-creation
Hoy vivimos una multiplicidad de crisis y pérdidas de la biodiversidad global, sin precedentes históricos. Nosotros, jóvenes científicos, nos preguntamos mucho, ¿qué necesitamos aprender para Co-crear caminos más socialmente inclusivos en la búsqueda de soluciones para enfrentar estas crisis? Sabemos que debemos ir más allá de los artículos científicos escritos "con y para" nuestros pares y abrazar una agenda para una verdadera transformación social en el Antropoceno. Pregunto: ¿cómo?/
Today we are experiencing a multiplicity of crises and losses of global biodiversity, without historical precedents. We, young scientists, ask us a lot, what do we need to learn to Co-create more socially inclusive ways in the search for solutions to face these crises? We know that we must go beyond the scientific articles written "with and for" our peers and embrace an agenda for a true social transformation in the Anthropocene. I ask: how?
I have "value co-creation behavior" variable (Yi and Gong, 2013) in my research model. It is the product of a scale development paper (Yi and Gong, 2013) and a third-order construct. When I test it as a second-order construct, there is no any problem. But in its original paper, it is specified as a third-order construct. So, I would like to test it as it is but do not know how to make it on AMOS. If you have experience in testing third-order constructs on AMOS, Could you please help me with it together with the images from the program?
Thanks in advance.
Yi, Y. and Gong, T. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66, 1279-1284.
In order to tackle complex challenges we need collaboration across sectors (between state and society) as well as between ministries and administrative levels (e.g. often innovative initiatives are local, but the federal level has littles possibilities to empower their creativity and learn from them). Often gov.labs impact just one ministry or administrative level, and has no mandate to transform the political system as such. Do you know of any successful gov.lab in this regard?
Thanks and best wishes, Patrizia Nanz
Relating to Community based Partcicpatory co-creation research (CBPR), What is the best method or usual techniques adopted in the process of data analysis, especially, If the researcher adopted a co-created workshop and interview to gather data...? the community in this regard are residents within a specific area...any tips?
The co-creation of customer experience and consumer experience. Is it possible to create a theory development on this concept?
Please shower your suggestions on
I am looking for people representing international research institutes, to co-create articles that I have the opportunity to publish in a highly ranked journal - International Journal of Pedagogy, Innovation and New Technologies. Preferred publications in the field of education and new technologies. For additional information, please contact the portal.
I ask students in my methods classes to complete CITI training, this is an ethics training program supported by our university and approval is critical for anyone that will conduct human subject research. Would be interested to learn how people incorporate CITI training and ethics into their class.
For me, what started as an ethics week (many years ago) has developed into a part of the discussion throughout the semester. We focus on identifying not only ethics as defined by the university and CITI but also in terms of our roles, our connections to our respondents and so forth.
The co-creation concept was formulated in the field of marketing and customer research. It emphasizes customer interaction and brand name. I am thinking to apply it to visual art fields to examine the quality of wellbeing.
In order to make sustainable strategic decisions and build quality customer relationship, businesses need to have substantial knowledge of behavior and attitude of different generations’ cohorts.
New generation of consumers (generation Z) wants healthier and more sustainable environment that will allow them to be active contributor in their community.
The green strategies, either in production processes or in marketing using sustainable principles, are essential for selling products to generation Z. Green product features are no longer just an added feature to improve sales but an expected pre-requisite among environmentally concerned generation Z.
When communicating sustainable activities, businesses often take the central role in the process while consumers are “passive users” of their eco products. Is it recommendable to “switch the roles”? Do consumers need to have the central role while companies should stand aside and create opportunities for them to make personal impact on environmental protection?
Or co-creation is the win win solution?
What do you think?
I am about to start work on a volunteer level with a local community, around issues of sustainability. The plan is the map sustainable business and initiatives in the region, and then work with the community to co-create an action plan. Does anyone have any experience here and advice? Things to be weary of? I would like to obtain a paper from the work so want to do a good job academically as well as driving some great outputs for them. Initial thoughts:
- Citizen Science Focus
- Co-creation is key
- Pathways from Current practice to next practice is essential.
- Obtaining buy-in from local key individuals will help.
- Collaboration from local authorities beneficial.
- Predominant focus on workshops, focus groups, interviews.
- Potential frameworks: Framework for Strategic Sustainable Development, Comprehensive Strategic Analysis for Sustainability, Business Model Canvas, Value Mapping Tool.
I was browsing the Berlin Biennale Archive materials and saw that artists use sociological concepts for both explanation and creation of value there. This is very close to the concepts of social co-creation of value and the change of perspective from competency to activism in action research and design thinking.
Look at this for example:
THE 7TH BERLIN BIENNALE ARCHIVE: DRAFTSMEN'S CONGRESS, PAWEŁ ALTHAMER https://artmuseum.pl/en/archiwum/archiwum-7-berlin-biennale/2054?read=all
FORGET FEAR, Foreword by Artur Żmijewski http://blog.berlinbiennale.de/en/comments/forget-fear-a-foreword-by-artur-zmijewski-19528.html
Can you see any similarities and potential for cooperation? Is a joint conference of these artists and action/design researchers a good idea?
Look also into my discussion: Does the new (attention: shocking) interpretation of Manet's Olympia develop knowledge about social processes of value creation?
I have just started to read about phenomenology and hence quite a beginner. I have observed hospital interactions between doctors and patients, noted down the conversations, added the non-verbal cues & my reflexivity to them, & then analyzed the data later.
My question is- Can data collected through participant observation alone, be analyzed through the Interpretative phenomenology approach (IPA)? As IPA interprets the 'lived' experiences of participants, here will my observation and participants' interaction with each other qualify as co-creation of knowledge? While I am observing real-time consultations, aren't we both immersed in the stories and narratives around the lived experience of the participants? Is there any article or book on this topic? I have not found any as yet on the internet. Any lead will be highly appreciated.
While I am not taking the health implications of the Coronavirus for granted and recognises that the pandemic has affected everyone around the world, I ask if coronavirus is a recognised brand?
- On 11 February, 2020, the ICTV announced that ‘severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)’ was the name of the new virus. The WHO renamed the disease, coronavirus disease. That's an IDENTITY for the brand.
- The logo of COVID 19 is often illustrated with the coronavirus spike protein, which is a structural and functional characterisation of the virus.
- Many governments have created communications campaigns. UK had 'Stay home. Protect the NHS. Save lives.'
- President Donald Trump insisting on using terms like the ‘Chinese Virus’ to describe COVID-19.
- Many have used the businesses and individuals has worked on co-creating this brand, making PPE and hand gels.
So should a pandemic be branded? For whose benefit? Better still, should it be left alone?
Theoretical explorations of these questions are relevant to practitioners, policymakers and academics in order to understand how governments are dealing with their campaign strategies, how business is joining the bandwagon by using the COVID-19 brand to build their reputation and to figure out how consumers are engaging with it.
We are interested in finding researchers who have experience in analyzing dialogues between science, policymakers, civil society, and the private sector. The aim of our project is to learn more about the “co-creative modus operandi” and to discuss whether (and how) such an approach could be integrated in the field of policy advice, by bringing different stakeholders together in reciprocal learning and decision-making processes in order to generate solutions that are valued by all of the parties involved.
Is it all about tourist-service provider co-creation/ pro-sumption? Probably not. Probably Gnoth's ideas of the customer-activated services network and virtual service firm (e.g. Bieger) are important issues, but more than this, an interaction and co-creation of experiences integrating also non-priced, but priceless destination resources (e.g. landscapes, culture, local people and their hospitality). So, we should look for a more complex framework of co-creation here and not just apply services marketing frameworks. Things get more complicated when we consider distinct time-space configurations and their impacts on this co-created experience. We should ask ourselves if all tourists are so interested in and expecting to co-create, when some apparently just want to passively consume and relax. It is true that there seems to be evidence for more impactful, memorable, significant experiences that are more actively, intensely co-created, but managing this co-creation context is not easy. We should distinguish people with different interests/ preferences for co-creation (both from the guest and the host side), consider distinct time-space conditions, cross-cultural contexts (cultural distances/ proximities between hosts and guests), the specificity of the destination and the type of tourism. Or perhaps not? After studying rural tourism for quite a while and living in Portugal, a country dominated by beach and city break tourism, I think there are differences. What other conditioning factors would be crucial for studying this co-creation at the destination?
I would appreciate ideas and research insight on co-creation in tourism in different contexts and possibly distinguishing different profiles of co-creating tourists.
Hi, I’m wondering what kind of educational structure and “lectures“ is best if you want students to co-creativity knowledge?
Dear professor Vargo,
I'm a humble follower of your work and I would really appreciate it if you could clarify whether the Service-Dominant Logic would also somehow incorporate the C2C value co-creation or the co-creation process that happens between customers and outside the firm's influence.
Additionally, I would like to ask you if the co-destruction or the failure of the resource integration process expecting value co-create (Smith, 2013) is not already implicit at the S-D Logic.
Thank you very much for your attention.
Teacher motivation is a topic that has not taken so much priority because today teachers are though as ethically required to be so without explicit reference. However, teachers are not motivated. Classic promts by school supervisors such as building better lesson plans help but because they are short-timeframe have limited impact One idea is to have teachers co-create curricula, these being less rigid, so that they are motivated to achieve aspects of school vision, having more accountability but also more room for autonomy towards this.
I am interested in research about the operational system of political decision-making and the barriers to good, longterm decisions. As to challenges like climate change, for example, it seems obvious that we would need cross-sectoral, systemic and solution-oriented collaborative processes instead of interested-based, short-term thinking (often along party lines and blocked between different ministries). Before we come up with proposals of institutional design we need to have a good empirical basis for where the barriers of good decision-making really are. Do you know of any? Perhaps research in ethnography or political anthropology?
Many thanks in advance!
My name is Michael Colp. I am a doctoral student and am in need of your advice. My dissertation is about managerial perception of customer input to co-creation. Co-creation is an organizations ability to co-create its products and services with its customers (Nike+, LEGO, Harley Davidson, etc.). I am in need of a questionnaire that can “measure” perception. The research is a qualitative case study. However, if the questionnaire is a qualitative one, I can still use it.
Thank you for your time and consideration,
I am writing my Masters Thesis and I am not clear how my used method would be called (in order to explain it in the Methodology section of my work).
The first part of my thesis consists of an in-depth literature review of current research on the topic. From this i will generate a framework (4 areas - e.g. used strategy, degree of co-creation, etc.) based on the literature to evaluate 3 business cases (which are comparisons of different companies/brands in a certain industry) in regard to my research question. How would that approach be called, I know that it is possible to conduct case study research only from secondary data, but I think in my case it would be more of a conceptual method with a multiple-case study implemented to substantiate the insights i've gathered from looking at different perspectives of research on the topic? Thank you for your help!
Business model: is it a phenomenon or metaphor?
Foss NJ, Saebi T (2018) suggest that business model is a phenomenon so (1) it should be measured (but scholars haven't develop the relevant scale unfortunately) and (2) the measurable category should be placed in casual models as an explanation, explained, mediating or moderating variable.
Another interpretation is that the business model is a metaphor that shows: (1) what should be a unit analysis in the research and (2) how to investigate the unit of analysis. The interpretation is an analogy to the famous "value-in-use is co-created in interactions" metaphor suggested by Grönroos Ch, Strandvik T., Heinonen K. (2015).
Do you know the articles in which their authors declare explicitly: "this is a phenomenon", "we can measure it" or "this is metaphor"? or maybe it is unclear in the literature? maybe the differentiation is not important for the research?
Foss NJ, Saebi T (2018) Business models and business model innovation: Between wicked and paradigmatic problems. Long Range Planning 51, 9-21.
Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.
Fablabs are spaces for working with a team in processes of innovation and co creation, but they're not mentioned specifically most of the time when open innovation is discussed. I do think that the concept of Fablab's definitely has the potential to be the heart of open innovation innitiatives, but is it currently? I'd really like to read your insights and your opinions.
Impact of academic research on real world is not only an unprecedented antecedent of value co-creation between the academia and industry, but also, instrumental for socio-economic progress. However, ensuring a constructive real-life impact of academic research is challenging. As a result, academics and researchers have been trying to develop ongoing insights on how we could bridge the research and practice gap?
I am looking for the role of knowledge and information in informing decision making by communities and farmer's choices about surface and ground water management.
We are exploring institutional design for governing water commons, building rules and regulations for water governance, evolving systems for conjunctive use of water, role of information in informing community choices, and crop choices based on changing understanding of variability in resource availability.
Suggestions or publications on co-creating local knowledge for better collective action and local regulation leading to enhanced equity and sustainability as well as improve management of a water commons would be helpful.
difficulties in recruiting pharmacists.
We are doing research on pharmacist-patient relationships and pharmacist-physician relationships with respect to self-tests.
We have difficulty finding pharmacists to participate in an interview. Later, we will have to find some to complete a questionnaire and then some to participate in a co-creation process. The research phases are independent. They are taking part in one of the research phases.
We cannot use financial incentives (Ethics Committee).
Does anyone have any ideas on how to reach this audience effectively? We have tried with professional organizations and it does not work very well. By the way, If you have tried something that did not work, thank you for sharing our experience with us. Thanks in advance for our suggestions!
There are two terms in user-centered design always confusing me: co-creation and innovation. I would like to know the main differences between them? Further, there are some other related terms to them such as: co-design, co-production, crowdsourcing, mass customization.
I have a cooperation proposal for researchers who are interested in long time research aimed to C2C, B2C, B2B co-creation processes based on transaction cost. On beginning I am able to share my questionnaire and data base related to problem transactions costs and co-creating value of social media busisness model. I used SEM analysis to proof of thesis about dependence between transaction costs factors like: behavioral uncertainty, opportunism, assets specificity e.t.c and comparative transaction costs in choice of different type and form of value co-creating. I compare in this model factors coused costs and benefits for users of social media app. We could publish the results together.
The Encyclopedia of Educational Innovation
Executive Editors, Michael A. Peters & Richard Heraud
Dear Professor Lévy,
We would like to invite you to be a Section Editor for a new project – the Springer Encyclopedia of Educational Innovation – A Living Reference Work that is continuously updated with hard copy also appearing in annual volumes. The contract has been signed and the website is currently being built.
The field of innovation studies is both very recent and constituted through a variety of disciplines: economics, sociology, management and psychology but also philosophy, history, web science and Internet Studies. It embraces new fields like collective intelligence, social media and network analysis, artificial intelligence, automation and deep learning. In short, it has become the latest and one of the most dominant discourses of the knowledge economy that is also increasingly referred to as the ‘innovative economy.’ On this predominantly economic model, innovation is a source of ongoing productivity and growth, without limit. It is a model that favours education at all levels as the policy mothership that increasingly guides a new cultural and sharing economics in its social and open dimensions as a means of fostering international competitiveness and developing platforms for creativity and innovation. This new model of open and social innovation is a very different notion to the standard economic view, bringing to the fore the ethics of collaboration in the service of co-creation, peer- and co-production that is more suited to the digital age of social media. It is a model that has the power to radically transform education in the near future as educational institutions become less like factories in the industrial age and more like a Google workplace in the knowledge age.
See as an example The Encyclopedia of Educational Philosophy and Theory (2017)
We would very much like to see you centrally involved in this project, which will be supported by a professional team at Springer. It is envisaged as a global dynamic and continuously updatable project where teachers, student teachers, teacher educators, researchers and policy analysts can develop, share and support the latest relevant materials. As such we do hope you will consent to becoming involved as a Section Editor responsible for curating 10 contributing authors, producing entries on a particular theme, each of 3,000 words including name, affiliation, abstract, key words, and 5 references. Authors will need to submit their entries by March 31, 2019.
Please indicate your preferred topic.
The Springer team will follow up with formal invitations, a contract and provide guidelines for the formatting of entries and submission.
Outside of conferring with prospect authors who you think might contribute to your section of the Encyclopedia, please keep this project confidential at this stage.
We do hope you will consent to becoming involved. Your expertise is valued and we think we can all work well together on this project. At this stage you only need to nominate what your topic will be.
Looking forward to hearing from you.
Michael A. Peters & Richard Heraud
I am investigating the issue of value co-creation recovery. However,the research interest in my department focuses on branding. Could you give me ideas of how can I link between these two?
Hi, I'm working on a systematic review of how gender is framed in subsistence marketplaces/base of the pyramid research. There is ample research where gender in framed in a very apolitical/neutral way as if inequalities don't exist. I'm interested in work that moves beyond such understanding to capture gender based inequalities in the framing of consumers, co-creators, entrepreneurs at the base of the pyramid/subsistence marketplaces.
The importance of services in business in terms of knowledge creation process for customer value is increasingly well-understood by typical companies. Typical companies are trying to innovate service as solution through restructuring their business model by adding the service concept that is necessary to make customer value co-creation process. Generating new knowledge is a core factor in the implementation of this notion in the practical field. Therefore, the typical company must have a favourable infrastructure (i.e., workplace design) to make highly motivated employees and idea generation environment. In addition, the company has to be with a platform to integrate both of internal and external issues for beneficial relationship with the involvement and interaction between company and consumers, thereby exercising together in every part of the business system in order to generate new knowledge, focusing on service-based solution.
Co-creation is based on a few basic principles. I want to test projectteams to what extent they have met a co-creational approach. In a new project you could organise workshops with this in mind. But the question is for (civil)projects in which the tea didn't explicitly worked in a co-creational way. Any idea how I could identify certain triggers that would tell me the projectteam did followed the principles till a certain extent?
Therefore i'm looking for indicators who can tell something about the level of maturity of applying a co-creational approach.
For example: A meeting is conducted with all stakeholders (inc. end users) in which a brainstorm was organized.
Or: A platform (offline or online) was provided in which stakholders could react on each other.
At best i'm hoping to find some indicators for each principle:
Dialogue, Access, Risk Reduction, Transparancy (Prahalad & Ramaswamy) and Equality among stakeholders.
What innovative brand-building strategies can be used by healthcare service providers operating in countries where the law does not allow them to promote their products through media-based promotional tools and public displays and exhibitions ?
Our control lab is in the process of expansion and we are looking forward to having a 3-axis inertially stabilized platform (ISP) for the purpose of research. I would like to know if there is any good vendor who supplies this on an educational scale.
I am looking for a training course or workshop focused on design of experiments and response surface methodology. Preferable must be focused on food technology, but is not essential.
If you are aware of something like this in Europe fro any time this year, please let me know.
Thanks fro your help!
Considering the concept of CSI as "Corporate Social Innovation is a strategy that combines a unique set of corporate assets (innovation capacities, marketing skills, managerial acumen, employee engagement, scale, etc.) in collaboration with the assets of other sectors to co-create breakthrough solutions to complex economic, social, and environmental issues that impact the sustainability of both business and society."(KISER, 2014) Some foundations develop social initiatives. Can we consider foundations as a corporate that fits the CSI concept?
I am trying to develop air quality simulations using WRF-Chem model. We do not have emissions inventories in Costa Rica, that's why I am using the Prep-Chem-Sources tool to generate the emissions. Is there anybody interested into help me with the project?
I am a pioneer and there is nobody with expertise on this topic here in my country. I would like to contact experts who could help.
P.S. I am sorry for my nonspecific question. I am just trying to persuade interested people because Costa Rica has not enough budget to invest on this. I already have a good progress on my project but I need more training. Please contact me for details.
I'm looking for brands of any field that are interacting with and integrating users in their communications and using their brand-related content for the brands storytelling. Thanks.
For a research project I am looking into options for collaborative innovation or development tasks, that are performed by co-located small groups (3-5 people). Tasks could be something like coming up with a new product concept, combining resource materials to a new design or something related like planning a vacation or shopping trip.
Ideally, solutions would have been previously implemented digitally and tested for online or laboratory experiments.
Would be happy to hear if anyone knows of something like that. :)
I am working on my M.Eng final project (course-based) based on co-creation. I am looking to work on the area of "Assess the right method for implementation of Co-Creation".
Can anyone guide me which paper will be good to my project ??
Dear researchers, could you give any recommendations on literature about co-design or co-production with customer in online service? Specifically related with user innovativeness or purchase behavior. Thank you
The modern trend for value creation in the industry to involve the customers in the process. What are the strategies that are available that are used for customer value co-creation in cyber-physical product-service systems and industry 4.0?
I'm inspired by the examples of Cascina Cuccagna (in Milan) and Evergreen Brickworks (in Toronto) as active co-creation hubs/community centers. In particular the Cascina is an example of a community led collective that creates and run services. Are there other examples (especially in the U.S.) where you've seen this happening?
We are interested in evaluating multiple successful co-creation projects in respect to what made them succeed over others and how the procedure went on. Require help in getting list of some known successful co-creation projects and from where I can get data regarding these projects?
We are interested in upto what extent its acceptable for the firm to allow its customer to be engage and why
How different tools of social media can help co-creation outcomes to become more fruitful for both the parties involved
The evolutionary journey of entrepreneurship (beginning from Cantillion's era continuing modern theoretical perspectives) though provides a strong evidence of the crucial role of entrepreneurship in economic development and firm's innovative management practices; however, in order to study the impact of various entrepreneurial perspectives in the establishment of postmodern corporations as well as stakeholder co-creation what factors or dimensions should be considered?
Many thanks for your valuable inputs in advance...!!!
There are many cases of co-creation projects. However, each of them is specific in its own way and it is difficult to approach them in unique manner. Therefore, I would be thankful for some examples and experience in this kind of research.
For instance: correctness, understandably, completeness, effectiveness, etc. Is their any key reference of such criteria?
I am trying to find out each consumer's segment characteristics and behavior toward co-creation and the capability of each segment in creating value for the firm.
I am planning to examine co-creation practices for my sabbatical next year and I am trying to develop some validated instruments or measures of co creation practice concepts.