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Publications related to Business Marketing (3,223)
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The introduction of artificial intelligence (AI) and machine learning (ML) technologies in recent years has resulted in improved company performance. Customer churn forecast is a difficult problem in many corporate sectors, particularly the telecommunications industry. Because customer churns have a direct impact on a company's total revenue, telec...
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The real-estate business is considered one of the significant contributors to the economy of Bangladesh. However, the sudden occurrence of the COVID-19 pandemic exacerbates the housing business and the owners have been struggling to sell their apartment units. The instability of the income pattern of the customers and dwindling competitions among t...
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Female customers are an important market for fitness centers. This study aims to examine successful fitness training health models used by female fitness clubs. A case study approach and the interview method were used to collect data (i.e., face-to-face interviews) regarding the marketing strategies of female fitness clubs. Purposive sampling was e...
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The track 'Historical Research in Management Studies' addresses the historical development of management and related areas (e.g., entrepreneurship, international business, marketing, retailing, strategy, accounting, auditing, management tools, etc.), concepts, theories, and practices as well as the application and evolution of historical research m...
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This study discusses some of the latest trends in business marketing governance in the era of Automation by emphasizing what is happening in business today compared to the past. This study is based on published data in the literature and internet-based data from various research articles, newspaper reports, and various website sites that actively d...
Chapter
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Industry 4.0 has led to the emergence of various digital technologies. To keep pace with the digital transformation, manufacturing companies must adapt to the new conditions imposed by the business market and increasingly strive to implement so-called smart factories. This paper points out the most common digital technologies related to the managem...
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The intense competition in the global business market has forced organizations to move from centralized to decentralized structures and develop multi-factory production (MFP) networks. In MFP networks, a well-designed maintenance system is critical for increasing the life cycle of the machine and reducing the probability of disruption. In this rega...
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With the emergence of environmental problems, suppliers of biodegradable food packaging materials predict that recycling regulations will lead to new requirements for environmentally friendly packaging materials. Biodegradable food packaging materials are closely related to consumers' interest in environmental protection products and are expected t...
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This article researches the two-sided business market and model; analyzes the correlation between the two-sided market and non-cash payment services. On that basis, the article identifies the situation and trend of non-cash payment from the perspective of a two-sided market in Vietnam. Keywords: Two-Sided Business Model, Service, Non-Cash Payment.
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Abstrak Kesejahteraan keluarga menjadi hal yang sangat penting dalam kehidupan berkeluarga. Kesejahteraan keluarga akan berdampak besar bagi segala aspek kehidupan, seperti kebutuhan gizi keluarga, ekonomi, pendidikan, sosial, dan aspek lainnya. Untuk menjamin kesejahteraan keluarga diperlukan berbagai upaya yang sesuai dengan keahlian dari masing-...
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Zakat is one of the five pillars of Islam and is conducted by giving wealth to those who are entitled to receive it. The Lembaga Amil Zakat Infaq Sadaqah Muhammadiyah (LAZISMU) is a zakat institution in Muhammadiyah that receives and distributes zakat to its recipients. LAZISMU examines recipient data to determine several factors, including housing...
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There is a wide range of horticulture farming in Asia. Mangifera Indica belongs to the species of flowering plant, also publicly recognized as mango. It has a significant local demand as well as a broad export marketplace throughout the world, and is considered as ‘King of Fruits.’ There are many mango varieties and each has its own business market...
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Over a years SMEs in Malaysia have had a significant impact on city growth by producing successful entrepreneurs as well as enhancing the competitiveness and efficiency of the business market. In Malaysia, the government and the private sectors are important entities in attracting potential entrepreneurs to venture into SMEs, especially among rural...
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Purpose This paper aims to investigate actor roles and public–private interactions in networks. Role dynamics are explored in two settings: the current development network and the future implementation network to which actors are transitioning. Design/methodology/approach The paper builds on the industrial marketing and purchasing approach to busi...
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Many organizations must adjust their supply chains and business environments to remain competitive and retain market share. However, despite the benefits of such developments for organizations, they can lead to supply chain disruptions in many cases. An essential aspect of modern organizations is closed-loop supply chain management, which reduces r...
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They say "Never let a crisis go to waste". While the pandemic has provided new opportunities for people in leadership roles to change how they operate, it has also led to the 'great resignation' during this period. Moving forward, how people and organisations are managed and led are of particular interest. A recent US-based study interviewed leader...
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In many cultures, gold is a symbol of achievement, power, and wealth. India is a country with a diverse range of cultures and traditions. In India, gold investment is seen as a barometer of wealth. People frequently acquire gold for a variety of reasons, including weddings, festivals, and gift giving. The gold market is a critical component of the...
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In many cultures, gold is a symbol of achievement, power, and wealth. India is a country with a diverse range of cultures and traditions. In India, gold investment is seen as a barometer of wealth. People frequently acquire gold for a variety of reasons, including weddings, festivals, and gift giving. The gold market is a critical component of the...
Conference Paper
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Purpose Rapid globalized changing circumstances become challenging for the business world, which also increases the importance of innovations for businesses for their survival; for that purpose, there is a need for change in the working structures. Therefore, this study examines the mediating role of change self-efficacy in the relationship between...
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In today’s competitive business market, firms that collaborate on a coopetition basis face obstacles in the form of decision-making, dependency, and trust in their competitor partners. This current study is the only one that has examined the relationship between coopetition and firm performance; yet, this relationship appears to be unclear due to t...
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It was not long ago when technological emergence fundamentally changed the landscape of global businesses. Following that, business operations started shifting away from traditional to advance digitalized processes. These digitalized processes gave a further boost to the e-commerce industry, making the online environment more competitive. Despite t...
Preprint
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This paper addresses both the various EEG applications and the current EEG market ecosystem propelled by machine learning. Increasingly available open medical and health datasets using EEG encourage data-driven research with a promise of improving neurology for patient care through knowledge discovery and machine learning data science algorithm dev...
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More companies are using design to gain an advantage in today’s highly competitive business market. However, there are few empirical studies on its innovation impact on organizational performance. The purpose of this study is to clarify the relationship between the knowledge resources of companies, moderated by the degree of design activities, and...
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We explored and analyzed the dimensions of enhancing students’ interest in work and technology courses curriculum in junior high schools by dimensional analysis of the perceptions of students and teachers of vocational work and technology courses and based on the grounded theory and Schatzman dimensional analysis. Students were selected based on cr...
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Fundamental shifts in business-to-business (B2B) buying behavior make digital content marketing (DCM) a strategic priority for vendors, though firms struggle to achieve its full potential, as a customer-centric marketing approach. To address important knowledge gaps in extant research, this study identifies key activities for realizing customer-cen...
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Context Software startups work under uncertain market conditions, constant time pressures, and extremely limited resources. Startup practitioners commonly adopt agile practices and lean development to build and release software quickly. Within this context, User eXperience (UX) work is critical for generating user value and creating a competitive a...
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The war in Ukraine dealt a crushing blow to the country’s economy. The relevance of the topic is due to the marketing ability to be an effective tool for restoring and developing business in Ukraine. The paper aims to define the state and prospects for developing business and its marketing component during the war in Ukraine. The research analysis...
Preprint
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In this new era of social media, social networks are becoming increasingly important sources of user-generated content on the internet. These kinds of information resources, which include a lot of people's feelings, opinions, feedback, and reviews, are very useful for big businesses, markets, politics, journalism, and many other fields. Politics is...
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The contemporary speed at which opinions move on social media makes them an undeniable force in the field of opinion mining (OM). This may cause the OM challenge to become more social than technical. This is when the process can determinately represent everyone to the degree they are worth. Nevertheless, considering perspectivism can result in opin...
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Risk management and safety are often-mentioned topics that dominate, especially in this period. The Safety Management System (SMS) is based on risk management, the implementation of which is required in air transport as well as in other modes of transportation. The fact is that the safety of passengers and staff is a priority for every airline, and...
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This study aims to understand the formation and development of customer service culture at Sacombank (Saigon Commercial Joint Stock Bank) as the basis of a banking service. This is a new topic and there is not a single article that covers it or is available. The research has selected a number of articles and comments related to the CRM (customer re...
Preprint
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Abstract EventCoin: Enhancing and Growing the Arts and Culture Economy Augvents is a consumer and business marketing platform for the arts. Augvents v1.0 focused on musicians, their fans, and the venues that catered to musical performances. The platform’s second version will cover all of the arts and add many new features, the most significant bei...
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COVID-19 is the last nail in the coffin of globalization as we know it. This research aims to explore the influence of capital ownership in the (re)design of internationalization strategies among firms, considering the new macroeconomic challenges. It is commonly accepted that the extent to which family businesses approach internationalization diff...
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E-learning is an element of the new dynamic that is defining educational systems in the twenty-first century. In today's world, e-learning is the concept of perpetual change. As the number of internet-savvy consumers grows, e-learning is becoming increasingly popular. Faster bandwidths have greatly aided in the expansion of e-learning students. E-L...
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It is the goal of this study to examine the relationship between consumer satisfaction and various retail business attributes. As everyone know that Indian retail industries are flourishing and Organised retail is chipping away at brick-and-mortar businesses’ market share. According to the findings of previous research, the scale used to assess cus...
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The main purpose of the present study is to highlight as well as analyze the use of different documentation in the specialty literature and also the influence that communication and marketing have on changing consumer behavior. The objective of the study is to analyze the implications of marketing and communication on consumer behavior and attitude...
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Employees are the most important asset of any organization. In competitive business market every organization necessary to trained employees to perform their job properly. The success of the bank depends on the service providing to the client of the bank. Training and development program is the continuous process of the organizations that helps to...
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Developing nations are trying to handle the economic problems by applying different strategies, on the other hand they are highly impressed with the infant-industry idea, that is belong to classic growth theory of traditional trade. Which is not a worldwide valid idea. According to many economists and scholars the infant-industry proposal stops the...
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Purpose-Drawing on the transformational leadership (TL) and knowledge-based view (KBV) theory, the present study investigates the impact of TL on radical innovation (RI) through the mediation of knowledge management capabilities (KMCs) and moderation of competitive intensity (CI) of textile and apparel industries with an Asian context. Design/metho...
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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consume...
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Hazardous environmental emissions contain a high volume of carbon particles globally seen as a green management issue. Most of the world's companies have to go through specific compliance issues, which are regarded as the reforms of business objectives related to green and sustainability management and pro-environmental behavior, i.e., Organization...
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In today's fiercely competitive market economy, a business that can succeed and have a foothold in the market not only domestically but also internationally requires businesses to excel in ideas. business, market research, price, service quality, capital and most importantly, the company's marketing strategy. This article provides the basic concept...
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Digital business marketing strategy is a complex coordination of confluent macro, meso (mediating), and micro market factors. Yet, the strategic challenges of digital transformation are often misdiagnosed as symptoms of micro-market business models, or as signs of meso-market technology channels, when causes commonly originate in turbulent macro-ma...
Chapter
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Intersectionality has been introduced into research on minority entrepreneurship relatively recently but has already managed to make a significant contribution into better understanding of the phenomenon. The analytical framework helps to describe in more detail a complex structure of opportunities and constraints that a minority entrepreneur is em...
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With the advent and integration of technology in business, marketers started investing in numerous media platforms to influence the consumer's sentiments. Artificial intelligence has been proved as one of the innovative tools of digitalization to change consumer's media habits. Owing to the growing trends of e-commerce, the traditional advertising...
Conference Paper
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Development of SME in Azerbaijan hotel business market. The role of alternative accommodation facilities in tourism sector. Abstract: The hotel business as a leading force in the global tourism market is only growing in their importance every year. Micro, small and medium business entities of the hospitality industry have a special weight in this...
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Time and risk preferences are part of the decision-making process. These preferences have been studied separately in the literature and less attention has been paid to their interaction. They are interrelated to some extent since uncertainty turns decision outcomes into random results and temporal choice affects present and (uncertain) future well-...
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In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice information technology for di...
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This unique research really occurs close to the particular representational procedure attractiveness within power organization marketing amongst Usa additionally Malay-sia. Up to now, you will find not many evaluation carried out in order to evaluation power business marketing depending on several ethnicities. The specific semiotic examination cont...
Preprint
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Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, is an evergreen hot research topic. Its research outcomes significantly impact real-world applications such as business marketing. The booming location-based network platforms of the last decade appeal to the r...
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Companies in platform-based business markets have widely embraced freemium business models, in which profit is primarily determined by a minority of paying customers. However, the key challenge of these models is transitioning participants from free users to paying consumers. To encourage paid consumption, companies often rely on product differenti...
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Two of the most disruptive changes in today's business markets are servitization and digitalization. Their increasing convergence into digital servitization leads to tensions both within and between organizations. The authors investigate such intra-and interorganizational tensions by applying a paradox theory lens. The study draws on 56 depth inter...
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Creativity is an important concept discussed in different managerial disciplines. It has mainly been dealt with at the individual level. Scholarly interest in team creativity or organizational creativity, is fairly recent in the literature, and the literature provides scarcely any guidance on creativity in inter-organizational processes. Yet, inter...
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Although research in business-to-business (B2B) marketing has significantly increased, critical voices questioning the managerial relevance and theoretical innovativeness of the discipline abound. To find reasons for the alleged stagnation and forward the discipline, obtaining a better understanding of its current knowledge bases is essential. We a...
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One of the problems that often occur in micro, small and medium enterprises (MSMEs) in Indonesia is capital. Moreover, during the COVID-19 pandemic, where the limitations of running a business and the limitations of community mobility are unavoidable obstacles that cause business turnover to be hampered. During this problem, an opportunity arose fr...
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The management of industrial companies is currently facing new challenges that may determine their competitive advantage and remain in the business market. One of the new challenges is the implementation of the age management concept. The main aim of the article is to present the results of the extent of age management implementation in industrial...
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The article is devoted to solving several problems in the methodology of accounting for travel franchising. The methodology is based on a system of binding relationships formed between the franchisor and the franchisee to account for the accrual of a one-time/lump sum and royalty/periodic service fee. Influence on the methodology of accounting for...
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Many studies by researchers and accounting educators explore various factors associated with the success or failure of accounting majors in college level accounting courses. This paper identifies and summarizes the main difficulties associated with low student academic achievement in finance for managers in Gulf college in Oman. The research empiri...
Conference Paper
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Introduction- Having a social media presence in the healthcare industry has never been more important. As people go online to discuss their health and study their ailments, healthcare practitioners and organisations must maintain a social web presence and a voice in these debates. Though social media has many potential advantages in healthcare, the...
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This study aimed to identify the factors affecting consumer behavior and customer loyalty toward organic food. Whether consumers seek organic food for a healthy body or more as food for thought continues to be debated. However, since consumers’ purchase habits are based on their honest life experiences, which shape the building of a brand, this stu...
Article
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Companies in platform-based business markets have widely embraced freemium business models where profit primarily depends on a minority of paying customers. However, the key challenge of these models is transitioning participants from free users to paying consumers. To encourage paid consumption, companies often rely on product differentiation such...
Article
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Recent rapid increases in the number of Latino-owned businesses (LOBs) in the United States far outpace the growth in the number of businesses generally. In many ways, the growth and success of LOBs are very important to a healthy business, economic, and entrepreneurial ecosystem nationally. Yet there are few national studies of Latino-owned busine...
Conference Paper
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Digital marketing is one of the most preferred forms of marketing after the Covid 19 pandemic. The younger generations are using digital marketing extensively, and they are also using it by middle and older generations. Marketers are using digital marketing to market their products and services. Due to technological advancements, digital marketing,...
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Due to its important participation in the agribusiness model worldwide, soybean actively drives national economies in producing countries. However, biotic and abiotic factors caused by pests and climate changes, respectively, can disrupt its productivity and consequently the business market. For this reason, the development of plants more tolerant...
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This paper goes for better understanding of the elements of universal projects bunches by a look on the procedures that are set up by project's pioneers to adapt to social assorted environments in the business markets. The study is in the domain of China and Pakistan's new project (CPEC), the highlight is on the issues comprising of cross-managemen...
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One of the essential elements of a successful business is a marketing strategy. This study aims to obtain evidence that field studies of business marketing strategies in 2002 will continue. To answer this question, we have successfully obtained a series of data and information searches electronically on several publication databases in academic sci...
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The United Nations' 17 Sustainable Development Goals provide business to business marketing (B2B) scholars with a useful framework to guide research with a societal impact that addresses real-world challenges and is relevant to stakeholders outside academia. Although sustainability research within B2B marketing scholarship has increased in recent y...
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Blockchain solves the problem of mutual trust and consensus in the business market of the token economy. In the existing paradigm of blockchain token economy, there are disadvantages of lacking the incentive mechanism, business applications and virtual token value. These shortcomings reduce consumers’ willingness to consume and the profits of the m...
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Resumen El objetivo de la presente investigación es resaltar la importancia de la relación que se tendrá en un futuro entre las certificaciones ambientales y el comercio internacional, es pensar en un futuro cercano; la creencia de proporcionar información a proveedores nacionales e internacionales y conseguir que los negocios obtengan verificacion...
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The present study examined the perception, reaction (i.e., possible measures), and future development from the perspectives of hotel and tourism practitioners and experts to investigate the influence of coronavirus disease 2019 (i.e., COVID-19) on the hospitality and tourism industry in China. After conducting 58 in-depth interviews among hotel and...
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Devices belonging to the realm of edge Internet of Things (IoT) are becoming highly susceptible to intrusion attacks. The large-scale development in edge IoT, ease of availability, and affordability have drastically increased its usage in the real world. The business market revolves around producing better, innovative, and appealing products every...