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Business Marketing - Science topic
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Publications related to Business Marketing (4,170)
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The development of digital technology has transformed business marketing strategies, one of which isthrough the live streaming feature on TikTok. TikTok Live provides business owners with the opportunity tointeract directly with consumers, build trust, and drive real-time sales. However, in practice, variouschallenges arise regarding the implementa...
The multi-functionality of landscapes sculpted by Hindu, Buddhist, and Animist communities in tropical, temperate, and alpine biomes in Indian Himalaya was analyzed using remote sensing, ground sampling, and participatory/rural appraisal tools. All across, traditional people articulated business as common and confined interlinked “professions.” Cul...
One of the MSMEs in Sendangmulyo Village is the LUMINTU Sticky Rice UMKM in Sendangmulyo Village, Tembalang District, Semarang. MSMEs still use traditional marketing strategies so that marketing reach is still not wide enough and businesses are less developed. Likewise with the UMKM Emping Ketan Lumintu which until now has not been able to sell max...
This paper explores how marketing in the Indian film industry has transformed over time, adapting to the digital age. In the past, promotions revolved around star power, grand music launches, and media tours. Today, social media, influencer collaborations, and streaming platforms have redefined how filmmakers connect with audiences. The research di...
In recent years, social media has become a crucial source of information for businesses, marketers, and individuals alike. With millions of users generating data, every second, social media platforms like Twitter have become a goldmine for insights and trends. This is where machine learning comes in. By using machine learning algorithms, we can aut...
In an increasingly digitalised and interconnected world, assessing the strength of interpersonal ties in social networks is crucial for fields such as business, marketing and sociology. Traditional methods for evaluating Tie Strength (TS), which often classify relationships as either ”strong” or ”weak”, fail to capture the uncertainty and ambiguity...
Economies around the globe are now experiencing significant changes in the business practices and choices of customers. The manufacturing industry's product life cycle and technology are becoming outdated faster; therefore, businesses must improve their resources, skills, and innovation processes to not only provide goods that meet requirements but...
The use of multi-sided platforms in business-to-business services can redefine how established businesses and their operational activities meet the requirements of volatile business markets. Using an abductive research approach, we analyzed how the dynamic capabilities of service firms as platform owners foster the organizational capabilities of ag...
El estudio propone la creación de una táctica aplicable en estrategias de marketing de bajo costo, permitiendo combinar diferentes conceptos tales como marketing de guerrilla, tecnología y creatividad. Para esto se toma como base fundamental el concepto del marketing de guerrilla. Las sociedades comerciales deben ajustarse a presupuestos limitados...
In the context of increased competition in the fast food industry, enterprises need to continuously optimize their marketing strategies to maintain a competitive edge. The paper examines the role of corporate marketing key terms in corporate marketing strategies, using a case study approach to analyze the practical application of key terms in the b...
Creating Jobs or Employments in third-world countries/nations like Haiti is one of the most difficult things that can be done; however at least 10 percent can be done within ten(10) years with Small businesses in technologies, tourism, and agricultures with no tariffs and taxes on agricultural equipments, medical equipments, pharmaceutical prescrip...
Aim/Purpose: Chinese customers are now employing B2C E-Learning as a novel method to get an education. The issues of product homogenization, low user registration eagerness, and poor retention have become noticeable. The purpose of this research is to identify key elements that influence consumers’ intention to continue using E-Learning in China an...
Extended Abstract:
The tourism industry stands out among industries that have continuously evolved throughout history, and food and beverage businesses constitute a significant part of this sector. Factors such as the changing global conditions, increasing life expectancy, technological advancements, and the rise in social media usage have heighten...
The Russian aggression against Ukraine has significantly impacted all aspects of social life, including education. The formation of Ukrainian educational hubs abroad has become crucial due to the physical challenges of continuing education within Ukraine. This article analyses the organisation of these hubs in the EU amidst Russia's military aggres...
Coopetition is a promising and challenging perspective to understand cooperation between competing individuals, firms, organizations and networks. In the literature, coopetition phenomenon has been connected with strategic alliances, territorial development work, resource-based view and several forms and branches of business, marketing and tourism...
Corporate reputation researches have largely focus on consumer market and attention has been given to the business market recently. The purpose of this paper is to develop an integrated model that indicates the influence of corporate reputation on customer loyalty in Business-to-Business (B2B) markets by implementing the model of Cretu and Brodie (...
The integration of artificial intelligence (AI) within digital marketing automation systems has proven to be a successful model across the globe. This revolutionary integration has completely changed the landscape of branding, advertising, customer connect, marketing strategies and business operations. This research paper evaluates the integration...
The purpose of this study is to compare (by gender) the perceptions by consumers of the marketing activities of family owned businesses (FOBs) in the United States. A mail survey of US consumers was used. The statistically significant results indicate that both males and females are generally receptive to most of the creation, communication, delive...
The rapid advancement of technology has revolutionized payment methods globally, and QR (Quick Response) codes have emerged as a pivotal tool in this transformation. Originating in 1994 for inventory management, QR codes have extended their utility to various sectors, including retail, marketing, logistics, and education. In Nepal, the adoption of...
It has been suggested that family owned businesses are unique. Having been perceived as trustworthy and customer focused, consumers should view their strategies differently, perhaps positively. It then follows that consumers will respond favorably to the marketing activities of family owned businesses. This paper examines the impact of family busin...
The perception of the importance of IT entrepreneurs plays a vital role in influencing the business performance. Positive perception of the importance of IT knowledge is a necessary approach in achieving and determining the adoption of the business marketing goals. This study was carried out to find out the IT knowledge among small and medium indus...
Customer loyalty has been a focus of marketing as it is believed that higher level of customer loyalty may resultin higher levels of repurchase. Numerous researches are carried out on the antecedents of customer loyalty inconsumer market, but not many been discussed within business market and supply chain environment. Thisstudy aims to examine how...
Strategies must align innovation capabilities to foster business model, since it mediates between the technology and the economic platforms domain. Here we consider the elements influential to technology innovation process in the context of a business to business technology-driven enterprise, considered within the perspective of technology maturity...
The objective of the present study is to elaborate a proposal of socially responsible practices aimed at the clients of a Mexican business whose commercial activity is the elaboration of products for animal nutrition and which does not at present have a formal CSR approach in their strategy and therefore lacks important competitive advantages for o...
Social media represent today an essential part of marketing strategies in business life. These communication tools are used as a source of information and dissemination of knowledge and belong to very important business marketing tactics as they help create new business opportunities, develop a stronger market position and, often contribute to chan...
Purpose - This paper aims to provide a conceptual model for the purpose of examining potential influencing factors as well as particular effect of family SMEs' heterogeneity factors on EC adoption in Iranian family SMEs.Design/methodology/approach - The conceptual model originates from EC adoption study backgrounds, grounded in the major concepts o...
The main goal of this study is to investigate the effect of parents and students’ attitude towards the intention to enter the vocational education in the UAE through examining the impact of different factors of attitude such as individual, organization, social, and demographic. Due to the inconsistent results, a new research has established for fur...
This study is one of its kinds to explore Mongolian Facebook users’ attitudes towards advertising. It uses traditional factors and examines the relationship among the factors to dicover the variables with strongest influence among the Mongolian Facebook users. Moreover, researchers included gender as one of the relevant demographic variables as the...
Franchising is viewed as a significant industry in contributing to the global economic development by generating an average of $3.7 billion in annual franchise sales from 40 countries and provides over 18 million jobs opportunities. Due to the expansion of franchise business markets in Malaysia, the number of franchise outlets keeps increasing more...
During past several decades many countries have experienced rapid urbanization. As a result, a large proportion of the world's population now resides in cities. The 20th and 21st century can be marked by one development that cannot be denied, that is fast urbanization. The rising migration of people form rural areas and the factors of increasing bi...
The world is starting to enter the era of globalization which has many impacts on companies in the business market, competition is becoming increasingly fierce and every company is becoming competitive. Companies are required to compete each other and create strategies that have a positive impact on competition in the market. Banks must create new...
Marketing communications in business development is very important, as are the marketing activities of Ohana Enterprise Wedding Organizer. In this business, marketing is the key to increasing a company's consumers. The author's aim in conducting this research is to find out how the marketing communication strategy used by the Ohana Enterprise Weddi...
Objectives: This paper aims to explore the impacts of graphic design in the context of commercial marketing, with a focus on an in-depth analysis of how meticulous graphic design enhances businesses and facilitates their growth. Moreover, the research provides an opportunity to comprehend how graphic design can play a vital role in improving market...
Helmets are used to anticipate serious injuries when traffic accidents occur. In several cities and villages, various helmet businesses have begun to emerge. The increasing number of residents and motorized vehicles in Indonesia provides business opportunities in the helmet business. The increasingly competitive business market challenges companies...
This study compares Covariance-Based Structural Equation Modeling (CB-SEM) and Partial Least Squares Structural Equation Modeling (PLS-SEM). We emphasize the distinct scopes, techniques, and applications of each. CB-SEM is specifically designed to evaluate hypotheses and validate them. It is effective with substantial sample sizes and data sets com...
Plain Language Summary
With Vietnam’s government support as a pushing force, online and offline business models have increased consumer willingness to use e-commerce for retail purchases. On the other hand, there are pulling forces from increased consumer choice for product delivery and logistics, together with the development of a contactless econ...
Purpose: Panic buying is a consumer behaviour that can be complex to explain in critical, urgent, uncertain and crisis situations. This phenomenon has yet to be fully explored in research on consumer behaviour, and further investigation is required across a range of scientific fields. Panic buying may have many causes and consequences. Determining...
In market-oriented businesses, market orientation holds a significant position as a business concept focused on recognizing and meeting customer needs (the market). Given the interest in this subject, it is essential to identify and analyze the factors influencing the development of market orientation dimensions (market orientation - MO), conceptua...
This study looks at how the increasing use of English worldwide affects the proofreading industry, which is expected to grow to a $72.1 billion market by 2023. It examines the strategies used by business owners to start and grow their proofreading businesses, especially as the demand for flawless proofreading services increases. These services are...
Understanding graffiti's impact on housing, rent, and resident satisfaction aligns with SDG 11's goal of fostering inclusive, sustainable urbanization and ensuring affordable, safe housing. Hence, this study examined the usage of graffiti on buildings in Ogbomoso North Local Government Area of Oyo State. The study assessed factors that responsible...
The purpose of this study is to identify and analyze the key factors influencing consumer purchase decisions for denim jeans using a multiple linear regression model. The study aimed to provide actionable insights for businesses, marketers, and researchers in the fashion industry. A self-administered survey with closed-ended Likert scale questions...
Consumer satisfaction is an outcome of business marketing activities, bridging the buying and usage phases with subsequent consequences such as attitude changes, recurring purchases, and brand loyalty. Most studies have utilized variations of the disconfirmation paradigm, which posits that satisfaction is influenced by the degree and type of discon...
Instagram has become a powerful platform for personal branding, business marketing, and creative expression. With over a billion active users, standing out can be challenging, especially when you're just starting. One of the most effective ways to increase visibility and enhance your profile's appeal is to buy IG followers. This approach is becomin...
In a current, fast changing digital environment, the fact how fast business market is changing and how society’s perceptions evolve to become more inclusive and diverse in terms of viewpoint, and overall workforce composition is a strong indication that the education system also requires a change. To remain relevant, business and management educati...
This study investigates the perceived effectiveness of the green marketing mix among Algerian consumers. It examines its impact on consumer behavior and environmental attitudes, mainly through purchasing decisions related to eco-friendly products. The sample comprises active consumers of green products. A descriptive-analytical method was employed,...
Business mergers are strategic moves that improve organisational performance, market share, and competitive advantage. This study examines the merging of Ultratech Cement and Indian Cement, two major players in India's cement sector. Ultratech Cement, an Aditya Birla Group company, is one of the world's largest cement makers, while Indian Cement do...
Keynote Speaker:
Popescu C. R. G. (2024). Title of the Keynote Speech: Navigating Purpose-Driven Marketing and the Sustainable Development Goals (SDGs): Establishing Environment-Friendly Competitive Models for Product and Brand Marketing Management. “The 3rd International Symposium on Marketing”. 16-17 November 2024 / Tekirdağ, Turkey, on-line. Fa...
This study aims to investigate the role of intellectual capital in mediating the impact of knowledge management and motivation on halal small and medium-sized enterprises (SMEs) in the batik industry in Yogyakarta. Research on the mediating role of intellectual capital is still relatively novel in Indonesia. The study of the batik industry is parti...
This dissertation explores the impact of social media influencers across various sectors in India during the years 2023-24. The study employs a descriptive research methodology to analyse data sourced primarily from official pages of YouTube and Instagram, supplemented by information from other reputable online platforms. The research aims to under...
In this digital era, with day to day inventions and innovations, business and service firms are struggling hard to remain successful. Today, more and more interactions occurs online through mobile devices.Mobile applications (apps) have become a popular tool for business marketing and customer engagement. There is a persistent need for all business...
This study investigates the effect of economic freedom on private domestic investment in Sub-Saharan Africa. Unlike the existing literature, it specifically focuses on the SSA region and considers the effect of the five components of the Fraser Institute's Index of Economic Freedom on private domestic investment. To this end, we use a panel of 41 S...
Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information— to enhance brand awareness, foster customer engagement and interaction, conduct market research and gain insights, create and distribute content, as well as generate sales and...
The Pikas Artventure in Banjarnegara, located on the banks of the long and wide Serayu River, offers nature tourism including rafting, outbound, paintball, and river camping. Established in 2009, this tourist attraction is known as a pioneer of rafting on the Serayu River. Utilizing ketapang trees that grow in tourist areas, ketapang leaf waste tha...
Virtual reality technology is significantly affecting global business marketing strategies. This article uses Roblox as a case study to explore the application and impact of virtual reality in international marketing. The article reviews the current status of virtual reality, analyzes the importance of international marketing and traditional models...
Advances in the field of regenerative medicine have allowed for the rapid development of stem cell-based therapies in the hope of treating numerous debilitating diseases. Most of these therapies are not fully ready to be administered to patients, but hundreds of businesses around the world exploit the excitement around stem cells’ therapeutic poten...
This study is motivated by the challenges faced in the development of micro-enterprises at Bukit Sion Market, largely due to the high level of competition. Many businesses struggle to determine appropriate financing models and product offerings, as the market is saturated with similar products offered by competitors. The objective of this research...
This paper examines the complex interactions between social media engagement (SME), customer purchase behavior (CPB), product promotion (PPR), and business marketing sustainability (BMS). It specifically explores the direct influence of SME on BMS, CPB, and PPR. Additionally, the research evaluates the direct effects of CPB and PPR on BMS and inves...
Research aim: This research seeks to discover the marketing strategies carried out by culinary entrepreneurs in the North Thousand Islands. Approach: This research uses a qualitative approach with descriptive methods. Data was collected through field survey methods, documentation, and interviews. The research was conducted on three North Thousand I...
El estudio propone la creación de una táctica aplicable en estrategias de marketing de bajo costo, permitiendo combinar diferentes conceptos tales como marketing de guerrilla, tecnología y creatividad. Para esto se toma como base fundamental el concepto del marketing de guerrilla. Las sociedades comerciales deben ajustarse a presupuestos limitados...
This study investigates the challenges and opportunities of social media marketing for small businesses. Using a mixed-methods approach, including surveys, case studies, and interviews, the research explores how small businesses utilize platforms like Instagram, Facebook, and TikTok. The study finds that while social media offers significant opport...
Community Service Program (KKN) at the Faculty of Islamic Studies, University of Muhammadiyah North Sumatra is a community service program carried out individually with a cross-disciplinary approach. This study focuses on MSMEs in Desa Besar II Terjun, identifying problems related to product innovation and business marketing. Through a survey, the...
Our objective is to demonstrate how AI can transform business marketing, establishing it as a cornerstone for achieving substantial business success. This book will delve into the various intelligent AI artifacts that have emerged from this approach, ranging from precise and detailed concepts to those that are more abstract and flexible ensuring th...
Nos programas de pós-graduação (PPG) o ensino para a sustentabilidade angariou oportunidades a partir da sua importância na formação de profissionais que irão atuar na ciência e no mercado empresarial de alta performance. O artigo tem como objetivo verificar como a sustentabilidade está inserida nos Planos de Ensino dos Cursos de Mestrado e Doutora...
Pinterest Inc. References Scott M. Graffius’ Research * * * * * Scientists, researchers, journalists, academics, YouTubers, podcasters, digital marketing experts, businesses, professional associations, government agencies, and others around the world have featured and used Scott M. Graffius’ ‘Lifespan (Half-Life) of Social Media Posts’ research, in...
The digital capabilities of MSMEs entrepreneurs in Ngargogondo Village are still limited, especially in the context of marketing. The purpose of the research is to provide knowledge of commercial photography and caption editing that is useful for improving business marketing in village MSMEs. The method of implementing the activity includes lecture...
Research Focus:
The document summarises and presents the investigation findings into whether Afro-Caribbean Entrepreneurs (ACEs) operating in South London are utilising marketing effectiveness best practices.
Key Findings:
76% of surveyed entrepreneurs run campaigns lasting 6 months or less, with many campaigns lasting 1-4 weeks.
51% primarily re...
With the expansion of the global healthcare business market, nursing entrepreneurship is also expected to grow. The concept of entrepreneurship in nursing is linked to personal and professional attributes such as independence, flexibility, creativity, confidence, and responsibility. The challenges of entrepreneurship in nursing are categorized into...
The exponential increase in internet usage in India has driven the swift growth of e-commerce, with women playing a crucial role in this expanding digital economy. This research presents a thorough literature analysis and framework to examine the factors affecting the online purchasing behaviour of women in India. The study specifically attempts to...
The continuous growth of internet users in Indonesia since 2012 has had an impact, particularly on the use of social media. In 2023, 60.4% of the population in Indonesia was using social media. Instagram and TikTok are widely used for social networking and business marketing, including by the clothing brand Yeoboseyo.id. This study aims to examine...
The aim of this paper is to conduct an extensive study on big data analytics and business intelligence (BI) in marketing that is within the academic research sphere. Research gaps were identified and development for future research on the study was highlighted. A systematic review based on literature which related academic articles indexed in Web o...
Students are hesitant to engage in marketing analytics because they are concerned about their ability to master the material and the potential embarrassment of looking incompetent in front of their peers (Peltier et al., 2021). These math anxiety fears often manifest as students not even trying and simply avoiding any concepts related to math or qu...
The rapid evolution of technology has led to a paradigm shift in consumer behavior, with digital marketing emerging as a pivotal force shaping the way individuals interact with products and services. In the age of technological convergence, where various digital platforms seamlessly integrate, understanding the intricate dynamics of digital marketi...
Even though women entrepreneurs play a pivotal role in the economic growth of the country, their growth has been subdued. This is because of the gender differences women face in the competitive business market compared to their male counterparts. The prime objective of this study is to unravel the challenges and problems faced by rural women entrep...
Expert editorial service is mandatory on virtually all publications that are made accessible to the public, be it for business marketing services or mere information sharing. Experience as a senior management executive has seen me bumping into CVs from jobseekers, for instance, that do not have both mobile numbers nor email addresses. Hundreds of j...
This study examines the fiscal dynamics of local governments' finances in the Western Balkan countries, focusing on their own source revenues and capital investments, made from the municipalities. While spending for capital investment has increased in nominal terms, the share of municipal spending on capital investments has been downwardly unstable...
Aim and introduction: social media has recently emerged as a prominent tool within the realm of marketing management. While it holds significant potential for small and medium-sized companies to leverage in their marketing strategies, these businesses have not fully tapped into the manifold capabilities of social media. Consequently, the primary ob...
This study was conducted to analyze factors affecting travel intention of Quang Ngai residents after the COVID-19 pandemic. Using data from the survey about travel intention of Quang Ngai residents, the research identified five factors that positively affect travel intention, includes: i) risk perception, ii) destination image, iii) marketing activ...
Monetary incentives lead a parent role of an employee to focus on their future step, understand their responsibility in the organization, and understand their benefit also this system changes staff work morale so generally thorough the way of financial reward enhancing employee performance .Monetary incentives play a important role in every employe...
Increased societal awareness, stakeholder pressure, stringent environmental norms, and the need to sustain in the competitive business market have demanded environment-friendly manufacturing practices from the industrial communities. Sustainable manufacturing (SM) practices have gained widespread attention as they aim to balance economic, environme...
Retail business is an activity related to selling goods and services directly to consumers. PT. Sentral Retailindo Dewata (Pepito), which is one of the retail businesses in Indonesia, experienced a decline in sales, low promotional contributions and different promotional media details in each period affecting finances and positioning of promotional...
This master's thesis explores the role of logo design in shaping consumer perception and brand identity. It is divided into two key sections: a theoretical analysis and empirical research. The theoretical part examines the definition, history, and essential design principles of logos, emphasizing their impact on businesses and consumers. It also ex...
International marketing offers significant opportunities and challenges for
businesses seeking to expand beyond domestic borders. Key opportunities include market
expansion and growth, which provide access to larger customer bases and potential for
increased sales; diversification, which reduces reliance on a single market and spreads risk;
and...
In December 2023, the Federation of Bosnia and Herzegovina (FB&H) Ministry of Trade, initiated proposing the new Law on Internal Trade in FB&H. The FBiH Government accepted this Ministry's initiative and put forward the draft Law on Internal Trade of the FB&H to the parliamentary procedure. The FB&H Government, namely, intends to replace the curren...
Purpose: The study attempts to examine the general perception regarding green products and determinants of green purchasing behavior. Subsequently, the purpose of this study is to examine the factors that influence green purchasing and general perception among Generation Z in Kathmandu valley. Design/Methodology/Approach: The causal comparative res...
The phenomenon of digital influencers has transformed the way brands communicate with their audience via social networks. In a society that is governed by immediacy, companies have taken the lead in considering Instagram as the platform on which to advertise their products. In this scenario, influencers become a key tool and a business market for a...
Slovenia, influenced by Slavic, Mediterranean, and Balkan cultures, along with Austro-Hungarian traditions and strong environmental concerns, is an ideal case study for understanding consumer perceptions of edible insects and increasing their acceptance as an alternative protein source. A survey conducted in Slovenian and English with 537 participa...
À medida que o mercado continua a evoluir, a procura por profissionais qualificados continua a aumentar, exigindo-lhes que utilizem ferramentas e estratégias para obter maior visibilidade no mercado. Atualmente, a importância da contabilidade no mercado passou de uma visão operacional para uma visão estratégica. Porém, os contadores não estão prepa...
This study aims to examine the strategy of using information technology in MSME marketing to enhance their competitiveness in an increasingly competitive global market. The research method involves identifying and collecting literature from various relevant sources, including scientific journals, academic articles, textbooks, research reports, and...
Usaha Mikro merupakan tulang punggung ekonomi di banyak negara termasuk Indonesia dan penerapan teknologi AI dapat meningkatkan daya saing dan efisiensi operasional. Salah satu pemanfaatan AI dalam bisnis Usaha Mikro melakukan pemasaran yang efektif. Melalui analisis data, AI dapat membantu Usaha Mikro menyusun strategi pemasaran yang lebih efektif...
The current worldwide epidemic has exacerbated geopolitical tensions on a global scale. Historically, cities have consistently been regarded as the epitome of global cultural hubs. However, over a brief period in the early 2020s, many urban centres experienced a significant decline in activity, resembling desolate ghost towns in the virtual realm....
Anglips is a human interacting deep-learning NLP and neural network-based Chabot. It includesGUI with the help of Pyqt5 and the Qt-designer tool. Chabot is like a good talkable friend for everyintroverted person. Here the Chabot is designed for human interaction with both speech and text-based.Initially, a GUI displays with two buttons START and EX...