Publications related to Branding (10,000)
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In public debates, transnational families are portrayed as a deviation from the norm of “good childhood.” In Europe, this is emphasized by the term “Euro-orphans,” branding parents’ (especially mothers’) absence as a violation and scandalizing it. Children’s voices are rarely heard in public discourse, and although research is now turning its atten...
A Political Economy AnalySynthesis paper is a required activity in my International Political Economy class, with the title "Political Branding by Using Campaign Colors in the Philippine Elections: A Political Economy AnalySynthesis."
Di era industri 4.0 perkembangan teknologi digital menjadi hal yang penting. Dari Berbagai sektor
industri mengintegrasikan teknologi digital guna memajukan perkembangan bisnisnya. Digitalisasi
memiliki potensi besar dalam meningkatkan kinerja dan produktivitas suatu bisnis. Tren digitalisasi bisnis
di Indonesia menunjukkan pertumbuhan yang signifi...
Cities worldwide are recognised as major consumers of global natural and energy resources. Amidst pressing environmental, climate and urbanisation challenges, cities play a pivotal role in the global transition towards sustainability. Traditionally, circular economy (CE) principles have been embraced by businesses and governments to enhance resourc...
Human resource (HR) management efficiency is pivotal for maximizing budget and personnel resources in today's competitive business environment. This paper explores strategies to enhance operational efficiency through comprehensive HR management practices. It discusses the importance of strategic HR planning in aligning HR activities with organizati...
The marketing ecosystem is experiencing a paradigmatic shift with the advent of artificial intelligence (AI). The present study aims to widen the foundations of brand strategy by integrating AI dimensions within the branding dominion. The literature lacks a cohesive perspective on AI dimensions boosting and driving brands for sustained competitive...
This study aims to analyze the strategies implemented by the principal to create a positive culture and school branding at MTs N 5 Karanganyar. The method used is descriptive qualitative research, with data collection through observation, interviews and literature studies. The subject of this study was the principal. The results of the study showed...
Local fashion products have gained the trust of the Indonesian people through the LocalPride campaign with a survey of 40.2%. Brand The aim of this research is to determine the influence of co-branding and social media marketing strategies on purchase intentions through brand equity. The difference between this study compared to previous studies is...
This study delves into the integral role of brand awareness in shaping purchase intention within the manufacturing sector. Brand awareness stands as a pivotal factor in influencing consumer choices and purchase decisions. This research investigates the depth of its impact on consumer behavior, focusing on its role in increasing trust, recognition,...
Cultural branding is a powerful tool for tourism promotion especially for countries with rich heritage and diverse cultural traditions. This study is focused on the concept of cultural branding in Albanian tourism and how effective it is in creating an identity that mainly targets international visitors. The research is based on a qualitative metho...
The purpose of this study is to analyze the economic empowerment of the Creative Wood Craftsmen Association in Ngawi Regency, through the development of their production brand based on local wisdom. The research method used is action research, using the design thinking method (Kelly & Brown, 2018) starting from: (1) Empathize, (2) Define, (3) Ideat...
Digital platforms have facilitated the emergence of novel entrepreneurial opportunities that rely on a platform for market entry and access to resources. This systematic review synthesizes current knowledge on how platforms impact and shape “platform-dependent entrepreneurship” and how platform-dependent entrepreneurs (PDEs) respond to power asymme...
This article examines how British Columbia (BC) portrays its offshore school program on its government websites. BC offshore schools currently operate in 11 countries, teaching the provincial curriculum to students from the local host country. Our critical discourse analysis of BC provincial government websites and videos shows that the curriculum...
This research aims to design an attractive and innovative branding of a beach, the historical beach of Batu Bara is located in Perupuk village, Fifty coastal district, Batu Bara. This historical beach was the first stop and defense of the Japanese army in 1940. However, there are still many people who do not know about the existence of this beach b...
An increasing body of research adopts a performative perspective of brands, assuming that multiple actors co-create brands in interrelated brand co-creation performances (BCCP). While gaining traction in branding research, empirical work identifying BCCP is scarce (n = 3). BCCP have yet been discussed in single research contexts, evolving largely i...
Objective – This study aims to analyze the influence of digital marketing, financial technology, and Islamic branching on the performance of Micro, Small Medium Enterprise (MSMEs) in Salatiga City and to test the moderating role of Product Innovation in this relationship.Methodology – This study employed a quantitative approach using a survey metho...
Adnotacja. Artykuł poświęcony jest analizie wykorzystania działań marketingowych w mediach sportowych, a także badaniu rozwoju spersonalizowanych treści emitowanych przez media sportowe, gdyż treści te nie tylko pełnią ważną funkcję komercjalizacji sportu, ale także odgrywa kluczową rolę w życiu społeczno-kulturalnym, przyczyniając się do kształtow...
Global marketing and branding become an important key issue in any business or organization to catch business opportunities beyond the boundaries of the country. Global marketing and branding means adopting new strategies while providing goods and services to global customers. Brand differentiation is one of the key features that create an image in...
O estudo apresentado neste artigo é resultado de uma dissertação de mestrado que se propôs a investigar a construção da identidade de marca em startups, destacando a importância do processo de construção do self organizacional. Utilizando uma abordagem fenomenológica, a pesquisa se desenvolveu em três etapas: a intencionalidade na exposição da just...
The presence of social media Instagram and TikTok which are currently very popular with internet users, and also their presence which has many advanced features have been chosen as personal branding media, one of which is a Celebgram named Qamara Ashara. Qamara uses Instagram (@qamara.asr) and TikTok (@qamaraasr) accounts as a medium to build commu...
In 1880, a German seamstress named Margarete Steiff, whose bout with polio had limited her to sewing with only one hand, founded the company that bears her name and is today the leader in stuffed, plush bears. Steiff's nephew Richard created the first soft bear for his aunt, whose factory produced all sorts of toys at the time. Steiff's idea for th...
As businesses strive to become more environmentally sustainable, methods by which retail floral providers source floral material, create floral designs, market, and brand their company are increasingly becoming important considerations as consumers indicate a willingness to spend a premium on more sustainable floral designs. Branding can increase p...
This study investigates the impact and implications of implementing cybersecurity identity verification on the popular instant messaging platform, WhatsApp. Specifically, it focuses on the effects of such a measure on resilient infrastructure, user perceptions of the platform's branding and trustworthiness, and the cost-effectiveness of this approa...
Currently, the development of the fashion industry is very rapid, as evidenced by the many varied products. Many people prefer global brands over local brands. However, this is no longer the case because currently local brands are able to compete with other global brands. One local brand that has good quality is CV Hagamo Mahakarya Indonesia, which...
In the face of increasing financial complexities and digital transaction risks, a workshop and mentoring program was conducted by Universitas Muhammadiyah Surakarta (UMS) in collaboration with MSU, PCIM-PCIA Malaysia, and PRIM-PRIA Malaysia to enhance financial literacy, personal branding skills, and awareness of secure online transactions. Engagin...
South Africa is one of the most popular tourist destinations on the African continent, with timeshares—vacation properties shared by multiple owners—being an important feature of the tourism industry as it contributes significant growth and sustainability of tourist destinations. After its introduction in the 1960s, timeshare gained popularity thro...
Universitas Kristen Duta Wacana Yogyakarta menjalin kerjasama dengan Kampung Satwa di Desa Kedung Banteng, Kecamatan Moyudan, Kabupaten Sleman, D.I.Y. yang dilakukan oleh Tim Dosen UKDW Desain Produk, Bioteknologi dan dua mahasiswa Desain Produk. Dengan terwujudnya pelatihan desain produk berupa cenderamata. Keberadaaan Kampung Satwa di RT 06 / RW...
With the continuous updating and reform of digitization and blockchain technology, digital currency and digital assets are getting more and more attention from the public, and their research is widely used in the field of technology and finance, and gradually extended to the field of management. In recent three years, NFT (Non-Fungible Token), as a...
Merchandise design has evolved into more than just functional clothing, but also as an identity element and a tool to enhance product branding. The focus of this research is on the visual merchandise design process for Untirta Communication Sciences, a state campus in Banten. Through a visual approach and graphic design, this design is made attract...
This study systematically evaluates ten historical cultural symbols in the brand image design of Xuzhou City based on Grey System Theory and Fuzzy Evaluation Method, revealing their significance and distinctions within city branding. First, Grey System Theory is applied to rank these symbols, establishing their prioritization in the brand design pr...
Nhiều nghiên cứu đã nhấn mạnh vai trò của truyền thông bên ngoài để thu hút sinh viên, tuy nhiên hoạt động thông tin tới công chúng nội bộ như giảng viên, nhân viên, và sinh viên hiện tại vẫn chưa được chú trọng đúng mức. Nghiên cứu này nhằm đánh giá các hoạt động truyền thông nội bộ hiện đang được sử dụng tại các trường đại học Việt Nam và đề xuất...
UKM Tahu Sidodadi merupakan usaha kecil yang memproduksi tahu kuning yang terletak di Kelurahan Tinalan, Kediri. Namun, hingga saat ini mereka masih memiliki beberapa permasalahan di bidang produksi pada proses penyaringan tahu yang masih manual sehingga waktu proses cukup lama. Permasalahan manajemen K3 belum diterapkan karena beberapa aktivitas p...
The current study, guided by resource-based and signaling theories, investigated the mediator's function of employer branding in the connection between human resources practices and employee engagement. Data analysis for this research employed PLS-SEM, with a sample size comprising 220 individuals employed in various IT companies within the Delhi-N...
Alberto Barbera as director of the Venice International Film Festival (1998–2002 and 2011–present) is not only one of the longest-running directors in the history of the festival, but also a pivotal personality in organizing and promoting Italian cinema. Although the festival mostly focused on auteur cinema and therefore on film directors, one shou...
This study aimed to analyze the impact of branding activities on the organizational performance of Uganda Breweries, focusing on its effects on sales volume and profitability. Specifically, the research examined the roles of advertising spend, social media activity, product innovation, and sponsorship activities in driving the company's performance...
The current study determined brewing water hardness, alkalinity, and ethanol content in non-distilled and distilled home-brewed alcoholic beverage (HBAB) samples available in the local households of Pokhara, Nepal countryside. The HBAB samples selected for the ethanol content determination were (i) non-distilled home-brewed alcoholic beverages bhat...
This paper explores the critical role of intellectual property (IP) in shaping corporate image and branding in the digital age. The main objective of this paper is to examine the evolution of the IP-based marketing model, focusing on how it attracts consumers and brand loyalty. Through an in-depth literature review and theoretical analysis, this st...
Social selling is a critical strategy for sales professionals, particularly in the digital era where networking and business connections are increasingly made online. LinkedIn, as the premier social networking platform for professionals, provides a unique environment for businesses to cultivate relationships, share insights, and ultimately drive sa...
في عصر الرقمنة، تعد استراتيجية التسويق الشخصي أفضل طريقة لتعزيز الشخصية السياسية واختيار النهج المناسب للتفوق الشخصي. استطاعت السيدة فاطمة الزهراء (ع)، كأعلى سيدة في العالم، أن تقدم جوانب مختلفة من الشخصية الإنسانية المتفوقة خلال حياتها القصيرة، والتي يمكن أن تكون قابلة للنسخ في جميع العصور وعلى مر التاريخ. مع زيادة عدد المستخدمين عبر الإنترنت وتطو...
In the digital age, social media has become an indispensable tool for brands to connect with their target audience. Integrating social media analytics into branding strategies allows companies to enhance their online presence, optimize marketing efforts, and foster customer engagement. This paper explores how social media analytics, including senti...
The paper begins with a discussion of digital marketing before going on to discuss its various forms, how it differs from traditional marketing, as well as its advantages, disadvantages, and current relevance. This study focuses on how digital marketing affects how people view a particular product. This study shows how people who are exposed to dig...
This study examines the impact of Customer-based Brand Equity (CBBE) on passengers' Willingness to Pay Premium (WPP) for airline tickets, comparing low-cost and flag airlines. The research is prompted by the competitive nature of the industry and the need to comprehend passenger preferences, focusing on brand image, brand awareness, and service att...
The Community Service Program (PKM) titled "Strengthening Local Economy Through Information Technology Training for Micro, Small, and Medium Enterprises (MSMEs)" was conducted at Yunanis Snack in Purnama Tunggal Village, Central Lampung, with the primary objective of enhancing the capacity of MSMEs to utilize information technology and develop digi...
Many methods have been developed since the 1980s to measure Brand Equity (BE). These methods range from theoretical and pragmatic approaches to qualitative methods that determine the rankings of remembrance, emotionality, and valuation based on the likelihood of purchasing a good, or service. The goal of this systematic review was to identify gaps...
Este trabajo tiene como objetivo aproximar el análisis del marketing de una firma comercial hacia decisiones estratégicas en relación con el branding, la colocación de productos y la selección de marcas para contextos internacionales en particular enfocado en el mercado latinoamericano, para lo cual se contó con los insumos que provienen del anális...
Personal Branding Skills - A Roadmap to Becoming Unforgettable by Gurudutta Japee and Preeti Oza - GAP's 10 Must Skills Book - Pen Pencil Books - ISBN 9788195332557 - December 2024
https://amzn.in/d/1PZsP3G
Tujuan dari penelitian ini adalah untuk mengetahui khususnya bagi pengguna pasta gigi di Kabupaten Bone, pengaruh Islamic branding terhadap keputusan pembelian pasta gigi merek Sasha, dengan brand loyalty sebagai variabel intervening. Penelitian ini menggunakan teknik kuantitatif dalam penelitian lapangan. Populasi penelitian adalah masyarakat peng...
This dissertation focuses on the influence of social media Douyin on the psychology of consumption by Chinese college students. It mainly studies the influence of Douyin videos on college students, how the content of Douyin videos has prompted college students' irrational consumption, and how Douyin shopping has changed college students' consumptio...
As the world's top basketball league, the NBA's players are mostly outstanding in this field, whether in terms of technology or physical fitness, including clubs and other aspects, all of whom are top-notch entities. However, the Chinese CBA has shown a downward trend in recent years. This paper discusses the challenges facing the Chinese Basketbal...
This paper investigates the cultural adaptation and translation strategies utilized in the Chinese-English (C-E) translation of Finding the Soul for the Village: A Framework for branding Rural Development. Based on Interpretive Theory, as the nature of this qualitative study, the research explores the significance of meaning, cultural self-formatio...
Field Work Practice (PKL) or also known as Innovation Development (PI) is a service activity of STIE Madani Balikpapan students to the community, especially to Micro, Small and Medium Enterprises (MSMEs). The MSME target for the Innovation Development Program in this group is AA Bakery and Cake which is located in RT 01 Mekarsari sub-district, Cent...
The European University Initiative established 64 transnational alliances of higher education institutions. Each of these European Universities Alliances seeks to align universities to enhance academic excellence and competitiveness of the European Higher Education Area. While branding of higher education institutions has become a professionalized...
Objectives: The study aims to understand why customers prefer nostalgic products and how nostalgia influences consumer behavior. It focuses on identifying the factors that make nostalgic products appealing, the role of nostalgia in fostering customer loyalty, and the implications for businesses in leveraging nostalgia through marketing, branding, a...
Aim
To identify and integrate the best evidence on nurses' perceptions of organisational attractiveness and related factors in health care.
Design
A mixed methods systematic review.
Methods
The review followed the Joanna Briggs Institute Mixed Methods Systematic Review methodology and a convergent segregated approach which involved separate quali...
In the intense “war for talent”, companies increasingly leverage employer branding. Previous research cites the relevance of identification for current employees (internal employer branding); our research instead addresses the relevance of identification for attracting prospective employees (external employer branding). Drawing on social identity a...
This study explores the diversification of tempeh products through the integration of technology and digital marketing to enhance production capacity and market reach. Traditional tempeh production, often limited by manual processes and local sales, faces challenges in scaling up and competing in broader markets. By introducing advanced technologic...
The current sustainability concerns affect visitors’ behavior and competitiveness of destinations. For these reasons, the destinations need sustainable and innovative branding to address sustainability concerns, stand out in a competitive market, meet changing visitor preferences, and ensure long-term competitiveness in a dynamic global environment...
Asynchronous capstone courses often lack clear opportunities for students to gain confidence in applying skills they’ve learned throughout their program of study. To counteract this, I developed an HR capstone simulation course. Through the experience, I learned the power of low-tech role play to reinvigorate the online capstone experience. To acco...
The city of Yogyakarta, one of the famous tourism destinations in Indonesia, has recorded significant growth in tourist visits. One of the main attractions of Yogyakarta City Tourism is the Kotabaru Yogyakarta Residential Area. Branding strategy efforts have been carried out by the Yogyakarta City Tourism Office introducing the Kotabaru Residential...
Typography, the art and craft of arranging type to make written language legible, readable, and aesthetically pleasing, has been a cornerstone of human communication for millennia. This book, Typography: From Craft to Code, embarks on a comprehensive journey through the history, evolution, and impact of typography, from its ancient origins to its c...
The proliferation of coffee shops and the coffee lifestyle of urbanites in Indonesia has kept the enthusiasm of businesspeople in rural areas for developing similar businesses. This article presents a novel study that dissects the unique efforts of the Uwarkop Sebro coffee shop in Cileungsi Kidul, a villagial and rural area in Bogor, Indonesia, fro...
RESUMO: Neste artigo, apresento resultados de uma pesquisa etnográfico-digital que investigou a (re)construção identitária de professore(a)s de inglês e suas decorrências para a formação docente e o papel/lugar da educação em língua inglesa no cenário brasileiro. Adotando perspectiva qualitativa e interpretativa, ancorada em estudos dos campos da E...
Smart city-based development has become a trend in the world amid the complexity of urban problems and the pace of technological development. Law No. 23 of 2014 concerning Regional Government, provides the widest possible space for regions, districts/cities to innovate in all forms of reform in the implementation of Regional Government. This study...
The importance of stakeholder involvement in place branding is emphasized in recent literature. However, ideas about how this should be managed are underdeveloped. To address this gap, we draw from network management theory and compare the management of two region branding processes (top-down vs bottom-up). We find that the choice of network manage...
Objectives: This research aims to explore the influence of Consumer Behavioral Intentions (CBI) on the ethical practices of online Women's Apparel (WA) sellers, specifically in relation to consumers’ purchasing and return behaviors. Additionally, it seeks to assess and consolidate existing findings on sustainable and ethical branding within the WA...
Does every country need its own “Silicon Valley”? This article delves into this question by examining the importance of place and image management. Globally, countries, cities, and regions strive to establish technology hubs, motivated by economic, marketing, and diplomatic factors. This current paper suggests that creating a new localized version...
Visitors to the Ybor City neighborhood in Tampa, Florida-which is the city's premier entertainment district-are likely to notice an abundance of free-ranging chickens. The feral chickens are not only tolerated but, de facto, actively encouraged by city ordinance, although residents and neighborhood organizations have divergent opinions about the ex...
Indonesia sebagai negara kaya sumber daya alam memiliki tradisi jamu yang merupakan bagian penting dari warisan budaya dan pengobatan tradisional. Namun, dalam era modernisasi, tantangan muncul terutama dari generasi milenial yang lebih memilih produk dengan daya tarik estetik dan inovasi. Penurunan konsumsi jamu tradisional di kalangan milenial me...
This study aims to examine how employer branding influences intention to apply among potential Generation Z candidates. In practice, research related to employer branding has not been common and studied in more depth, especially on potential Generation Z talent candidates, therefore this study seeks to fill the gap in previous academic literature e...
Instagram has become a powerful platform for personal branding, business marketing, and creative expression. With over a billion active users, standing out can be challenging, especially when you're just starting. One of the most effective ways to increase visibility and enhance your profile's appeal is to buy IG followers. This approach is becomin...
In the panel of Chinese women's tongue: Intersectional and Interdisciplinary Praxis from Linguistics Antropology, Lexie AO ZHANG employs a self-compiled to advance a digital ethnography on Chinese social media, exploring a indigenous feminist ideology and political identities under globalized consumption and corporate branding culture.
This article presents a critical analysis of the Konza proposal as a smart (silicon) city being built in Kenya. This covers its developmental ideologies including the concept of economic city, urban innovation, and corporate state control. It finds out that the ideology of smart city as economic city where the developers had promised to generate ab...
Generative Artificial Intelligence (AI) is transforming the creative sector by enabling innovative approaches to content generation, enhancing artistic expression, and streamlining production processes. Leveraging techniques such as Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and transformers, generative AI creates outp...
Smart City bertujuan untuk meningkatkan kualitas hidup masyarakat dengan pemanfaatan teknologi. Konsep Smart City ini diadopsi di berbagai kota, termasuk Bandung dan Yogyakarta. Implementasi dari Smart City di kedua kota ini mempunyai fokus dan pencapaian yang berbeda. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode kajian pus...
Purpose
Corporate social responsibility (CSR) activities are increasingly important in the digital age, affecting the way organizations interact with existing and potential consumers and other stakeholders. In China, firms increasingly use Weibo and WeChat accounts to attract stakeholders to participate in their CSR activities.
Design/methodology/...
This study investigates the influence of generative artificial intelligence (AI) on the brand construction of cross-border e-commerce companies in the manufacturing industry in Tianjin, China. We examine the direct effects of generative AI on productivity, the mediating role of productivity in the relationship between generative AI and brand buildi...
Indonesia saat ini mengalami tren berwirausaha yang didorong oleh kebutuhan masyarakat yang beragam, memberikan peluang besar bagi calon wirausahawan, terutama UMKM. Tercatat pada tahun 2021 terdapat 59,2 juta pelaku UMKM di Indonesia, namun banyak yang kesulitan mempromosikan produknya secara efektif. Penggunaan teknologi, seperti aplikasi Photo R...
This research examines the "Homestay Scheme" in Himachal Pradesh, formally known as the "Himachal Pradesh Home Stay Scheme 2008" to evaluate its effectiveness in engaging local communities and promoting sustainable tourism. Himachal Pradesh, a state celebrated for its diverse natural landscapes and rich cultural heritage, has increasingly emphasize...
Padang is a city prone to earthquakes and tsunamis. Universitas Negeri Padang is one of the universities that focuses on public services. Therefore, it plays an active role in disaster preparedness, including by providing lecture buildings with mitigation shelters. This is done to support the government in reducing casualties due to earthquake and...
The hospitality industry has seen a revigorating boost following COVID-19. As people start to embark on new travelling experiences, hotel owners have to keep the pace and enhance their hotel branding strategies in order to attract as many guests as possible. One such strategy is finding a compelling hotel name, which ideally should tell about the h...
This study analyzes the impact of brand image and price on consumer purchasing decisions for Aice ice cream in Bekasi City. In a competitive market like the ice cream industry, both brand image and price are essential factors influencing purchasing behavior. Data were gathered from 100 Aice consumers through a questionnaire survey, and multiple lin...
The use of Trademarks has become an integral part of product branding. Trademarks have influenced Consumer Behaviour to great extent in the recent times. Be it the idiosyncratic shade; Uncensored of Rihanna's "Stunna", or the peculiar red that embraces the sole of every Louboutin, or the flashy GUCCI symbol-all of these attract herds of consumers d...
In the 21st century, the rapid development of digital technologies has fundamentally transformed all aspects of our lives, which is why companies, for the most part, have switched to electronic information services. In this case, a special role is assigned to social media, which influences the behavior of tourists. Indeed, social media is a digital...
Pengabdian masyarakat ini bertujuan untuk meningkatkan efisiensi produksi dan daya saing UMKM Batik Tulis ASsyafa di Lampung melalui penerapan teknologi feeder untuk pewarnaan kain dan pengembangan strategi pemasaran yang efektif. Kegiatan pengabdian dilaksanakan melalui dua tahap utama: pertama, implementasi sistem feeder otomatis untuk proses pew...
How does the public form preferences on racialized policy issues that are both widely discussed and broadly misunderstood? This has been the question centering around the sudden attacks on academic terms like “critical race theory” (CRT). I argue that the politicization of, and opinion polarization around, critical race theory is evidence of what I...
With recent advancements in technologies such as artificial intelligence and computer‐generated imagery, virtual influencers (VIs) have become prominent branding tools that command high engagement rates. Most extant research explores the marketing outcomes of using VIs in brand campaigns. However, little is known about how interacting with VIs on s...
This study examines the implementation of Augmented Reality (AR) based on Artificial Intelligence (AI) in Integrated Marketing Communication (IMC) in tourism villages, driven by the need for advanced technology to sustain the attractiveness of tourist destinations. The main objectives are to explore the potential of AR and AI technologies in enhanc...