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Branding - Science topic

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I completed my first year PhD in the area of networking under uncertainty. The reason I chose that topic is that I have close relationships with organisations where I could get sufficient respondents for my study (and I was mildly interested in it). That's probably the wrong reason. I am starting again at another institution and have a choice of two universities - the one school has a focus on entrepreneurship and the other on branding. I'm looking for a topic that will include both (entrepreneurship and branding), so that I can submit one concept note. Any suggestions for a contemporary question that needs answering?
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Looking to conduct a research on branding, and exlporing different ideas and perspectives, before selecting a topic.
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impact of brand image on brand performance
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As the question states, I am currently doing some revisions for a paper on personal branding for artists. Although I have found enough theory in the influencer marketing area, I am interested in more narrowly focused work that focuses on graphic artists and fine art photographers. I am looking for literature references that address the position of the artist in a marketing-driven world. References can be doctoral dissertations, master thesis, bachelor thesis, or articles (not earlier than 2018).
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Dear Eduard,
What a great topic to do research, I wish you all the best. You may have a look at the below articles:
Dana, L. P., & Salamzadeh, A. (2021). Why do artisans and arts entrepreneurs use social media platforms?: Evidence from an emerging economy. Nordic Journal of Media Management, 2(1), 23-35.
Scolere, L. (2019). Brand yourself, design your future: Portfolio-building in the social media age. New Media & Society, 21(9), 1891-1909.
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Dear Colleagues
After publishing the co-authored paper about the purpose branding last year (attached), I'm working on the purpose luxury branding paper about luxury-art cooperation in radical changes in aesthetic practices now. My initial insight is that the incumbent luxury brand makes a radical change in the aesthetic practice when cooperating with an artist in a project that provides a new artifact = the asset for a new practice. Have you any suggestions on what could help?
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15 February MMXXII
With my compliments--article attached to this message.
Cordially...
ASJ
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Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a Ph.D. dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 15-20 minutes to complete. Participation is entirely voluntary. Thank you very much in advance. Survey Link: https://forms.gle/pMTeM7WRm12YT7Bz8
Sincerely. Muhammad Taqi Ph.D. Candidate Department of Business Administration Izmir University of Economics
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I'm ok for any survey review through research questions. Waiting
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Many universities are engaged in increasing their international reputation and building their brands. The reason is often to strengthen their position in recruitment of students and staff. In a tuition fee financed institution student recruitment is of course central for the funding of a university. But in a university that is not dependent on the inflow of student tuition fees, the value of university reputation for the individual researcher is less clear. How can investment in a university's international reputation and visibility be justified in the perspective of the individual researcher? I would be very happy for any suggestions for literature on the subject.
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Whereas i agree with Respected Aref Wazwaz
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Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a Ph.D. dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 15-20 minutes to complete. Participation is entirely voluntary. Thank you very much in advance. Survey Link: https://forms.gle/kytRVFgfF21Huja4A
Sincerely. Muhammad Taqi Ph.D. Candidate Department of Business Administration Izmir University of Economics
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Done
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Dear Respondent,
I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.
Sincerely.
Muhammad Taqi - PhD candidate
Department of Business Administration
Izmir University of Economics
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done,
Good Luck!
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Does anyone have experience and maybe recommendations on conferences on retail, private labels and national brands? Maybe also looking at future development and online topics?
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Dear Respondent, I am inviting you to participate in research conducted for academic purposes to investigate the relationship between animosity and consumer perceptions. Included with this letter, there is a short scenario. After reading the scenario, please answer the questions. The results of this pretest will be used for a PhD dissertation, so the cumulative responses of the sample are important for the results rather than individual ones. Therefore, there is no need to give your name. There is no risk for you in participating and you can be assured that your responses will be confidential. The survey should take you about 5 minutes to complete. Participation is entirely voluntary. Thank you very much in advance.
Sincerely. Muhammad Taqi PhD candidate Department of Business Administration Izmir University of Economics
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That's Great
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Dear colleagues,
I need to develop a marketing model for the brand positioning strategy. The field of application is represented by green products, more precisely by organic food. Therefore, the basic theoretical concept is: green brand positioning.
The sample will be represented by companies that hold in their portfolio brands of organic food products (marketing and brand communication specialists), therefore the model created should represent the desired positioning (positioning strategy): formulation/elaboration of strategy, decision making and, possibly, the communication of the positioning strategy (through marketing mix). I would also like to use structural equation modeling for hypothesis analysis.
1. What research variables should be included in the model? (maybe a series of factors that influence the choice of the most appropriate variant of positioning strategy depending on the particularities of the internal and external environment of the company ...)
2. Do you know similar models in the field of brand positioning, which address especially the field of food or the field of green products (or more explicitly, organic food)? What works, articles could I consult in order to make the model proposal? What do you recommend?
Thank you for your help!
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You may start from this base model. Then expand it towards a "green environment".
Hope it is helpful. Thank you
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Can anybody help me in connecting to a researcher or a professor of a  business school from Mexico city or South Africa who is having his/her research interest in the area of Corporate Social Responsibility and Corporate Branding.
In-fact, I have a plan to conduct a cross-cultural study in the area of CSR and Corporate Branding between India and the country that I am looking for.
The interested collaborator needs to be a full time professor in a B school of its repute.
Kindly help me.
Regards,
Suvendu Kr. Pratihari
Ph.D. Scholar
School of Management
NIT, Rourkela
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Research work on the issues of corporate social responsibility CSR in the field of corporate branding is an interesting and important issue. Corporations, companies and other economic entities should implement branding, marketing activities, promoting their own brand, etc. in accordance with the principles of corporate social responsibility. In recent years, the importance of social environmental responsibility has also been growing. This is related to the growing need for corporations and companies to achieve the goals of sustainable development. Therefore, more and more economic entities add to their missions and strategies the issues of achieving the goals of sustainable development, green economic ventures, pro-ecological business, caring for the biosphere and climate of the planet. It is important that the mentioned "green" aspects added to the company's mission and strategy correspond to the actual pro-ecological activity of the economic entity.
Best wishes,
Dariusz Prokopowicz
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Dear fellow researchers,
We are quantitatively investigating the past research on the impact of internal branding / internal marketing on the commitment of employees to the corporate brand. While doing that, we also intend to include any unpublished studies for a more holistic analysis.
Therefore, if you have done any empirical study on the relationship of internal branding / internal marketing on employee / organisational / brand commitment, we seek the following information for our analysis:
  1. The citation of your paper
  2. Sample size of the study (or that of each study if multiple studies are done)
  3. Correlation table for all variables (preferably, first order factors)
  4. Available demographics of the respondents, For instance, age, gender, education qualification, tenure in the organisation, Work-status (Full-time / part-time employees), customer interaction  (front-line / back-office) etc.
  5. Quantitative measure of any other moderating variables, if used.
We shall be highly obliged to get the information.
The corresponding author, Atul Prashar, can be contacted at atul.prashar@gmail.com or +918800097740.
Regards,
Atul Prashar
+918800097740
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Do you mean you are looking for co-authors? Please elaborate.
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I am doing my master's thesis about city marketing. The purpose of the research is to build a suitable city marketing plan to attract international talents to our city.
To do the primary research, I am a bit confused about the targeted customers concept in city marketing.
So my question is, what keyword is more appropriate to search in the scholarly papers about targeted customers (a group of people that a city wants to attract) in city marketing?
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"Expatriates" if the intent is to attract international talent into a city/country.
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Could you please recommend a good topic for my MBA-Dissertation mainly around Pharmaceutical marketing. I believe the Covid-19 will significantly impact the way Pharma marketing operated earlier.
The brand managers/digital marketers would probably struggle to figure out the balanced operating model in a post COVID-19 world to commercialize their brand in a highly regulated space (B2B2C) which was primarily driven by sales reps. It would be interesting to know how pandemic has transformed the prescriber behavior and will they be open for sales reps visits which remained virtual for considerable time.
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The global pandemic has caused pharma companies to invest massively in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Once the global emergency ends, this trend will continue. Why not do research on something related to "COVID-19 and the digital pharma marketing revolution"
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I would need influencers to evaluate if a brand fits with them for a collaboration. Does anyone know where could I find a suitable scale/items for this?
Thanks a lot in advance.
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If I understand correctly you want to measure the perceived fit between influencers and brands. There are several directions you could take depending on your theoretical conceptualization of the construct (fit) you're intending to measure, such as brand identification (identity as determinant), person–organization fit (value congruence as determinant), or compatibility/similarity. Here are some references that might be helpful:
Brand Identification
  • Lam, S. K., Ahearne, M., Mullins, R., Hayati, B., & Schillewaert, N. (2013). Exploring the dynamics of antecedents to consumer–brand identification with a new brand. Journal of the Academy of Marketing Science, 41(2), 234–252. https://doi.org/10.1007/s11747-012-0301-x
  • Levinger, G. (1980). Toward the Analysis of Close Relationships. Journal of Experimental Social Psychology, 16(6), 510–544. https://doi.org/10.1016/0022-1031(80)90056-6
  • Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of Organizational Behavior, 13(2), 103–123. https://doi.org/10.1002/job.4030130202
  • Wolter, Jeremy S. and J. Joseph Cronin Jr. (2016), "Re-Conceptualizing Cognitive and Affective Customer–Company Identification: The Role of Self-Motives and Different Customer-Based Outcomes," Journal of the Academy of Marketing Science, 44 (3), 397-413.
Person–Organization Fit
  • Cable, D. M., & DeRue, D. S. (2002). The convergent and discriminant validity of subjective fit perceptions. Journal of Applied Psychology, 87(5), 875–884. https://doi.org/10.1037//0021-9010.87.5.875
  • Jensen, U. T., Andersen, L. B., & Jacobsen, C. B. (2019). Only When We Agree! How Value Congruence Moderates the Impact of Goal‐Oriented Leadership on Public Service Motivation. Public Administration Review, 79(1), 12–24. https://doi.org/10.1111/puar.13008
  • Judge, T. A., & Cable, D. M. (1997). Applicant Personality, Organizational Culture, and Organization Attraction. Personnel Psychology, 50(2), 359–394. https://doi.org/10.1111/j.1744-6570.1997.tb00912.x
  • Roberson, Q. M., Collins, C. J., & Oreg, S. (2005). The Effects Of Recruitment Message Specificity On Applicant Attraction To Organizations. Journal of Business and Psychology, 19(3), 319–339. https://doi.org/10.1007/s10869-004-2231-1
Compatibility/Similarity
  • Packard, Grant, Andrew D. Gershoff, and David B. Wooten (2016), "When Boastful Word of Mouth Helps versus Hurts Social Perceptions and Persuasion," Journal of Consumer Research, 43 (1), 26-43.
  • Trimble, C. S., & Rifon, N. J. (2006). Consumer perceptions of compatibility in cause-related marketing messages. International Journal of Nonprofit and Voluntary Sector Marketing, 11(1), 29–47. https://doi.org/10.1002/nvsm.42
Hope that helps,
Carsten
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The topic is branding in higher education. The journal should be peer reviewed and indexed. If possible no publication fee :))
Thank you.
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Tertiary Education and Management
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Hi folks. I am going to write a master thesis this term. My master's program is on Business & Marketing. I would like to have your ideas on this issue. I was thinking of game publisher branding. I did my research, but there was not much to dig in. What would be interesting to dig into in this topic? I would appreciate it if you could come up with ideas related to customer satisfaction, consumer behavior, or branding :)
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In the last year there's been a surge in e-sports consumption, including some major players as newcomers (F1). You could look at how the COVID pandemic has changed the way people consume games (including Twitch), meaning we no longer just "play" but also share them and see competitions.
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Dear Profs, Associate Profs, and Assistant Profs,
I graduated with a Ph.D. in Marketing from Graduate School of Business, Universiti Kebangsaan Malaysia (GSB-UKM) in 2019. GSB-UKM is an AACSB-accredited business school.
Then, I launched my own digital marketing agency in Norway in July 2019 and moved to Norway. However, my passion lies in conducting research.
I am very proactive in conducting research and very good at teaching.
I am actively looking for a Postdoc position in the area of Marketing.
Could you please let me know if you need a Post-Doctoral student?
Best Regards,
Amin Ansary
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Dear researchers in marketing and consumer behavior studies,
I am in middle of a dilemma, i must choose my dissertation title but I don't know in which field should I work?
personally I prefer to work on green marketing and green purchase, green consume, but I have a suggestion from an industry to work on their branding status in their industry.
between these subjects I want to know which subjects are more trended now.
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I think that green branding is an interesting topic, as many directions are still not explored. Also, the customization of the green brands at the level of some industries is a necessary and still unexplored approach.
Please find my latest article on this topic:
Good luck.
Regards.
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Who can tell me what ´speces´ constitue city branding? So is it emotional, cognitive, connative etc and are there any good questionnaires to ´measure´city branding space?
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Since the brand is only in your head, it has to be cognitive in the first place. Afterwards you may start an analysis of the "quality" - Peter et al. (1999) have suggested a relative hieracy of cognition and affection that might be usefull for you. I chew a bit on this in my PhD, chapter 3.
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Hello everyone,
I´m in the next couple of months writing my dissertation. My thinking is along the lines of: Corporate heritage/history colliding with innovation and relevancy for the upcoming generation (millennials) in the luxury watch market. Especially the following paper has peeked my interest: "The corporate heritage brand paradox: Managing the tension between continuity and change in luxury brands"
However, there is also a lot of conflicting material and papers out there on the millennials, and not sure if I would end up studying two separate matters with this topic.
My question is if someone has any tips on how to attack this? If you have some expertise on the topics, and willing to share some thoughts/info/guidance it would be of great help. Ultimately, any help or feedback is very much appreciated!
Best,
Ario
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I will for sure have a good read at that, thanks a lot Michael!
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For my paper I would like your expert opinions.
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Some Unilever products... Rangan, V. K., & Rajan, R. (2007). Unilever in India: Hindustan lever's project Shakti-marketing FMCG to the rural consumer (pp. 9-505). Boston, MA: Harvard Business School.
Suganthi, V. (2016). Marketing strategy of FMCG product: A case study of Hindustan Unilever limited. Marketing, 1(9).
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Hi everyone,
I am currently working on ideas for my master thesis in branding and communication studies and could use a little inspiration. I find storytelling and especially the use of nostalgia in marketing very interesting and I want to ask you if you have some good ideas of areas that you consider relevant to investigate within this field?
Thank you in advance!
Trine
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Epic content marketing by Joe Pulizzi.
Storytelling: Manipulation of the Audience by Daniel Anderson
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Modern politics has witnessed the anvil of the dual concepts of political branding and political marketing which have played crucial roles in such political events like elections, specifically, the campaigning aspect of it. Question is, how they differ from each other? The difference ought to be highlighted with regard to the practical implications arising out of the two and not merely the theoretical one.
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Sigge Winther Nielsen (2016) defines the political brand as “Political representations situated in a pattern, which can be identified and differentiated from other political representations” (p. 71). Over time, the electorate attaches certain meanings to the names and electoral symbols of political parties, which allows them to differentiate and vote from one party to another in elections (Smith & French, 2009, p. 211).
The brand concept is a powerful and attractive tool for understanding political images. According to Margaret Scammell (2014), branding has the potential to unify the rational and emotional aspects of political behavior. The beauty of the brand (brand concept), says Scammell (2014) is “broad and inclusive; brings together the rational and the seemingly irrational, the hard and soft elements of voter choice, the important dimensions of political reputation and the seemingly trivial details of the appearance and tone of voice. In short, the brand concept is attractive because it has the potential to bring together perspectives from political science, economics-based approaches to political marketing and cultural analysis of modern politics”(p. 8). According to Gareth Smith and Alan French (2009), political brands can be understood as a complex with three distinct elements: “the party as a brand; the politician as his tangible characteristics; and politics as basic service offerings”(p. 212).
  1. Nielsen, S.W. (2016). Measuring political brands: An art and a science of mappingthe mind. Journal of Political Marketing, 15(1): 70-95. DOI: 10.1080/15377857.2014.959682.
  2. Scammell, M. (2014b). Politics and Image: The conceptual value of branding.Journal of Political Marketing, 14(1-2): 7-18.
  3. Smith, G., & French, A. (2009). The political brand: A consumer perspective. Marketing Theory, 9(2): 209-226. DOI: 10.1177/1470593109103068.
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Political branding has been a phenomenon which has come to characterize the campaigning associated with an election in modern politics. Question is, apart from an election, where else does the concept of political branding find traction in the scheme of a political party and/or leader?
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La marca política si se extiende hoy día más allá de las elecciones, en la comunicación de Gobierno por ejemplo la marca política se usa como parte de la "campaña permanente". Además un fenómeno interesante que estudio como parte de mi doctorado es cómo la marca del líder político se utiliza hoy (al menos en Latinoamérica) de la mano de las Marcas País o Nación. De esta manera el valor de marca es reconocido desde el uso político y se disfraza tras marcas nacionales que tienen mayor relevancia, circulación mediática y trascendencia.
Le paso un artículo que traté al respecto por si le sirve alguna referencia.
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Dear Scholars,
In recent days, many organisations participate in CSR activists. Few organisations involve here for the development of society whereas many do it for business perspective, for instance, to avoid the legal issues, reduce the tax, increase the business image or branding, etc.
So, now my questions are:
1. Is my thinking right or wrong.
2. Is there any literature/ study to understand the business perspective to participate in CSR. If you have any resources, pls share it with me.
Thanksgiving
Shuvro
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I would recommend reading the following article which is published in Harvard Business Review:
- Michael E. Porter and Mark R. Kramer (Dec. 2006) Strategy Society: The Link between Competitive Advantage and Corporate Social Responsibility, Harvard Business Review.
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Could you tell me something about employer branding strategy in your organization, University or Company? How you attract new young colleague in next sectors: communication, human resources and marketing?
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chat bots is a problem solving
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What if I say Neighborhoods can be seen as micro-destinations. Thus, they are sub-brands (under the main brand, the city itself), with its own image, attributes and resources which creates an aura of uniqueness ? Branding has been a means by which destinations have sought to distinguish themselves from others and increase their competitiveness by creating a unique identity. However, most continue to promote and present themselves in a very similar way; highlighting generic characteristics and aspects related to competitive advantage, which are transient, and which became ineffective, since these characteristics do not constitute differentiators. This indicates a trend to homogenize the place branding narrative. Cities that aspire to position themselves in a national and international arena need to tap into unique, rare and inimitable attributes and characteristics. The value of neighborhoods in tourism is often neglected as marketing and branding efforts are concentrated in the country, region, or city. However, neighborhoods can help a city or region to have even more tourist attraction. Neighborhoods create opportunities for creating an authentic and differentiated voice for a destination. It's a distinct way of leveraging a destination brand from a country, region, or city. Competitiveness through Branding can be achieved through a continuous process to create authentic experiences and build a sustained and solid image that attaches emotionally to the host community and resonates in its target markets. For this, a destination must work the visible / exterior part of its identity, which is in the neighborhoods. This means identifying and articulating the core of what the place is and who are the people. Thus, the neighborhoods can increase the destination experience of the visitors by creating emotional bonds to the site. Thanks for your time. Even if you cannot answer or even reply me. It has been a great pleasure sharing my angust with you.
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Yes I do believe they can become microcosms of a city.
Especially if we provide more access into the physical space by making it more "porous" and enhancing the walkability so that it is more human-scaled. This can come about organically or even be "engineered" through urban/neighborhood renewal initiatives:
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Requirement and Procedure for POSTDOC degeree in Management in USA?
Hello,I recently moved to USA (North Carolina).I have completed my MBA (Marketing) and Ph.D.(Marketing);having 12+ experience in Education field in India in PG institute. I have been teaching Marketing specialization subjects like advertisement, consumer behaviour, Branding, Marketing Management.
I would like to pursue my POSTDOC degree in Marketing area in USA to pursue my career in education and research field.can Anyone pls guide me here for POSTDOC admission and requirements for the same?
which is the best university to make your career in education field after postdoc as well?
How to make a proposal for the same?
Thank you !
Regards,
Dr.Puja Vora
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Here are the tips for a successful postdoc application:
1. Get advice from your PhD supervisor
2. Start building your networks early
3. Finding funding
4. Be cautious about firing off out-of-the-blue emails
5. Look for opportunities outside your specialism
6. Look worldwide
7. Consider opportunities for a portfolio career
8. Try working as a researcher for a company
9. If you don’t meet the essential requirements, don’t apply
10. If there is a formal application process, read the guidance
11. Avoid excessive jargon
12. The cover letter should entice the recruiter to the CV
13. Always tailor your application
14. Put yourself in the principal investigator’s shoes
15. Show that you’re a team player
16. First impressions count
17. Talk about something other than your PhD
18. Make sure you are able to work well with your prospective boss
Think carefully about whether you want to stay in academia
If you have an opportunity to stay on and do a postdoc, it’s very easy to be flattered by that and to stay on without thinking about the longterm options or consequences. Generally, the longer you stay in a postdoc position, the harder it is for you to move into other sectors. You need to think about how you can keep your options open for other occupations – only a very small proportion of doctoral graduates will end up in a longterm academic career. (Janet Metcalfe)
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Dear Fellow Colleagues,
I am conducting research on symbolic and functional branding on selected cosmetic brands in India. I am facing a problem in identifying constructs and further needs to formulate a questionnaire on the basis of constructs. Can anyone send me the questionnaire on the same they conducted research? It will help me to develop my own constructs and can get an idea about preparing a questionnaire.
Thanks
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"Analyzing the relationship between consumption values and brand loyalty of young people: a study on personal care products" this paper can guide you. You can use consumption values survey. In fact, Sheth et.al. 1991s consumption values theory can help you.
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I am sharing the information about the list of hijacked and predatory journals. It is very very important for scientists across the globe particularly for young scientists who have little knowledge about the journals.
I am also attaching real journals' list for your information.
This is a list of journals that appear to have been hijacked, meaning that their websites or branding have been co-opted by a predatory journal or publisher. List of Hijacked Journals: https://predatoryjournals.com/hijacked/
Potential predatory scholarly open‑access publishers, BEALL'S LIST OF PREDATORY
JOURNALS AND PUBLISHERS: https://beallslist.weebly.com/
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Many thanks
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Nowadays, plastic is considered a great environmental and health hazard. Plastic bags and food wrappers are consumed by animals leading to digestive problems that can cause their death. Animals can get trapped with bags around their heads causing them to suffocate. Plastic bags tend to disrupt the environment in a serious way. They get into soil and slowly release toxic chemicals. They eventually break down into the soil, with the unfortunate result being that animals eat them and often choke and die. The plastic pieces are polluting even our oceans causing negative impact on hundreds of different species of marine plants and animals.
On the other hand, there are positive points, as well. Plastic bags are durable and weatherproof, stronger than paper and resistant to many chemicals. They are the most convenient packaging option, good for branding and cheaper than paper or cloth packaging. Most of the plastic bags are biodegradable, i.e. they can be broken down in a reasonable amount of time when thrown in the waste. Biodegradable plastic bags leave no trace behind and are safe for the environment.
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All plastic is not bad; it is important to prevent misuse and disuse of plastic which harms the flora and fauna. For branding jute is a better alternative as it can be reused and recycled. Achieving a balance for planet earth for prosperity is the underlying motto. The ban , if any , is imposed to make us (corporations and consumers) realise that we belong to EARTH. "The world has enough for everyone's needs, but not everyone's greed," Mahatma Gandhi said in what is now one of his best-known quotes. Its ubiquity is for good reason. Innovation for viable alternatives as enshrined in holistic marketing is the new opportunity!
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What do you think, in what direction one should investigate Halal Brands?
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In western world, especially peoples from Europe perceive that halal is a food name or food recipe. They don't have any awareness of meaning of halal and its benefits.
Mostly people in west are health conscious, so halal branding should be in a way that brand promise elaborates its meaning. So that everyone knows what benefits are associated with it.
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Dear all,
I would like to know if we can run endogeneity test using SPSS?
Actually, I know about 2SLS. However, how can we identify if a variable is endogenous through 2SLS?
I appreciate any assistance.
Thank you.
Best Regards,
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Thanks for share it.
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There are many explanations about the links between Employee Advocacy and Personal Branding but only in the managerial literature ?
I don't find any research article on this topic.
Thank you for your help.
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I pursued my doctoral work in the domain of political branding in the context of a developing democracy, India. During my work, I conducted an empirical analysis to establish the relationship between political branding and political participation and other related concepts. The findings of the study do indicate that such a relationship exist, that is, political branding influences political participation. However, the relationship the other way around, that is, political participation influencing political branding left things to be desired. Also, the role of social media, which is quite hyped in an event like an election, was not found to be much as far as influencing voting preferences was concerned. All this got me thinking whether the efficacy of political branding could be similar in a developing democracy like it is in an advanced democracy? 
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It is very difficult to exactly specify the factors involved in national elections both in developing and advanced democracies. Although political branding can influence the participants' preferences, there are certain byzantine complexities predominating elections which make it difficult for the researcher to ascertain the true validity of the findings. After all, the world of politics is a context with many interlocking variables that may be manipulated by both internal and external contenders.
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Is anybody working on Graphic Design projects about Branding in Touristic Roadtrips?
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I have interest.
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I am currently writing a research proposal around the research question:
" How does the perceived practice of greenwashing affect consumers’ perceptions of high involvement brands and their willingness to purchase these brands?"
I am taking a mixed-methods approach and am using both a qualitative semi-structured interview and quantitative questionnaire.
How do I get a sampling frame and what method of sampling would be best?
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i agree your opinion
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I'm interested in the following questions: do online brands have different nature vs traditional offline brands? What are the similarities and differences? Are there any significant differences in a branding/re-branding process?
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Dear Muthana Makki Mohammedali , the reason for I have said five years is related to the guidelines of some journals, which define that the authors should consider articles published in recent years in their theoretical reviews. Actually, this is not something that I totally agree, and from my point of view is more related to market matters than academic matters. And five, as well two, seems to be magical numbers because of the calculation of Impact Factor published every year by Journal of Citation Report, for instance.
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Is there a scale that can reveal the impact of sensory branding (or sensory characteristics) of hotels on customer experience.
Can I get a result by combining tourist experience and sensory hotel branding scales? Are there scales that you can send me about these issues? or do you have any recommendations?
Thank you in advance for your time.
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I would like to thank you all for your helpful answers. I'm going to take into account each one of them and consider the suggestions. Thank you very much for your time valuable informations.
Dear Leonidas A. Papakonstantinidis,
Thank you very much for your comprehensive and exciting statement. There is much more than the question I asked in your answer. I found things that excited me about new thoughts and issues. I'm going to examine your writing carefully. Thank you again for your time and your valuable information.
Best wishes,
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How we can evaluate brand equity on the internet, especially on Facebook brand page ?
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continuously understanding customers preferences and updating products and services is the key to increasing the brand equity on any channel.
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How to measure of Return on Investment (ROI) in marketing particularly in corporate sponsorship event? I am looking for something more than improvement in average gross sale after sponsorship.
As digitization is increasing, company investing more on internet, surgical marketing. Keeping in view these what is the future of sponsorship marketing?
As per my initial findings [source (IEG, 2017]) despite increased digitization and online marketing the corporate sponsorship also increased in 2017 ( $60.2 Billions in 2016 vs $62.8 Billions)
Looking forward to hearing from experts/seniors.
what is good return on investment in marketing? ROI Formula ROI calculator
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Long-term and one-offs are a very different beast in terms of effects and measurement. If you have access to WARC, you will find a very interesting Heineken case (with measurement) of their use of Champions' League sponsorship - and an interesting comparison of years when it worked and what was needed to make it work. Also several suggested models for measuring the
When looking at long-term sponsorship, I would certainly include some of the recent work about salience and distinctive brand assets by Jenni Romaniuk of Ehrenberg-Bass institute.
Short-term measurement and results will depend a lot on the activation tactics around the sponsorship. Long-term measures are certainly brand equity based (awareness-salience-intent-attitude shift).
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City brand has many dimensions. Which one is the most important? Position? People? Infrastructure? Way of living? Atmosphere or something else?
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Location and weather are important issues for city brand
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My original methodology was going to be a 2 part quants study. After a systematic literature review I identified a series of components. I then was able to use a different study to ask one question about the importance of all of them. After a principle component analysis on the results of this, it found that actually there were only 2 real components. This is not what we were expecting at all. Thought there would be some grouping but not only 2. So instead of doing a second full survey on one component, I am now looking to change and do some exploratory interviews to on these two groups.
So question One: is there a name for doing a quants/qual mixed method approach (as it is more commonly qual/quants)?
Question two: Does anyone have any examples of people who have used this method successfully in a preferably marketing or specifically branding based study that I can look at as a reference point?
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This is a widely used design in mixed methods research where it is known as a "sequential explanatory design" (QUANT --> qual). The plan is for a follow-up qualitative study that helps in understanding the results of a previous quantitative study. You can find some version of it (not always under this name) in almost any introductory textbook on mixed methods. I devote a full chapter to it my own text, Integrating Qualitative and Quantitative Methods.
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Authenticity have been previously the core of my research until I have been discouraged after discussed with some other practitioners and researchers.
You may agree this is a quite intricate construct. Actually, this should put into a context. Destination brand authenticity. How to bring authenticity to the branding process of a destination?
I was am trying to create a model to explain authenticity in destination brand. First of all, by identifying and selecting the correct itens to building the dimensions of this multifacted construct. Then, developing the scale. Next, validating the model.
My assumptions were:
It is understood that is possible to establish objective procedures to measure the perception of authenticity of destination brand, with the support of a methodological strategy that combines qualitative methods with quantitative methods
I was am arguing that authenticity it an element that is set amid the not yet established relationship in the literature between the image and perception of the destination [the visitor/tourist perspective] and the self connection with the destination brand by the local community.
So, i was am considering the brand as a two-way communication process, as proposed by Ashworth and Kavaratzis: On the one hand, the image resulting from the tourist perspective, that considers the destination and its authentic or inauthentic attractions from of expectations and preconceptions, compared their impressions and experiences during and after the trip; On the other, the identity of destiny, from the perspective of local residents, manifested in how they perceive the place, how they express their identity and how they wish to be perceived.
So, the brand authenticity would underlies on this alignment. Self-Identity (local-internal) <-> Brand <-> Percepetion (visitor-external).
But, since them. I got lots of questions to myself which I would like to share.
Are there perceveid authenticity on Tourism? Is the authenticity of a destination is built over what? Who is supposed to validated what is authentic or inauthentic on tourism? experts? local community? suppliers? consumers? all of them?
I tend to think that it's not possible to promote a destination (thus a brand) as authentic without those who are in the core of identity, the locals. But, every local is a potential visitor, and every visitor is a local from the place they come. So, among these people, perhaps, I will be able to identify the basis of authenticity when it comes to tourism atractions and destinations.
Also, what concerns me, it the impression that authenticity is a concept which is subjected to changes through time.
Are these making sense?
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Piotr Maśloch Yes. I think Barcelona is a good example. There you will find magnificent historical heritage (buildings like the Palau de la Musica and Casa Battló) and also global hits of the contemporary architecture.
Kristina Fornažar Agić Firstly, I have to thank you for your profound contribution. And it's true, I'm in a kind of loop that I can not get out of.I think my reply to your comment is in the above replies. But, additionally, I must say that today I thought there was a fine line between brands and stereotypes. What is said to be authentic can hang to one side or the other. When we add value to something, such as certain cultural manifestations, a typical regional dish, crafts, we take them out of the stereotype zone. Or even better, the authentic is not a caricature. And this can be perceived and measured, I believe. Thank you very much!
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My questions directs into the concepts of Legacy, Belonging and Identity of family firms and how, when and where would you build a strong family brand around it? What are the factors (external, internal, market) that should be given to a family firm that they brand itself as a family firm? Is there any literature about this topic?
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Yes, in my opinion, these factors greatly affect the creation and branding of Familiy Brands, because our past matters for our present and future.
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I'm doing a research about the impact of sensory factors on tourist experience in hotels (sensory branding of hotels and its impact on tourist experience).
Are there some scales that you can offer me about this topic?
Do I need to combine the sensory dimensions and tourist experience scales? or can I reach a combined one?
Thank you in advance for taking the time to answer my question.
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I have seen this work, the authors have similar studies, it helped me quite. Thank you very much for your support.
Best wishes..
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I am looking for a data set or source that provides Corporate Social Responsibility (CSR) scores for companies in addition to other firm level variables that potentially explain these scores. My goal is to develop a predictive model to predict CSR scores based on company characteristics. Any references or sources of where I may find such data would be most appreciated.
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There ia a whole bunch of research on CSR on RG. There arr also numerous national organizations on CSR with data.
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I am a co-owner in a sports training aid company called Chute Trainer. We're always looking for scientific backing to our claims. www.chutetrainer.com Please respond if you're interested in trying a Bat Chute, Throwing Chute, or Golf Chute. Your feedback is necessary to help with validity and branding.
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Hi Jenifer, I know this thread is a little old, but this is something I feel I can help with - both on a scientific and commercial level. I work in elite golf, but have a strong background in testing elite sport performance equipment (check out my profile for a couple of publications).
Here is my website: https://golfinsideruk.com/
Feel free to contact me via my freelance page if you would like to discuss some proposals.
Kind regards,
Will
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My thesis in about the effects of city branding on citizen participation. I'm looking for resources about dimensions of citizen participation and city branding. Could you help me to know this resources? Is there any resources about the relationship between place marketing and citizen participation that you know?
Thanks
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Hi Shamim,
Take a look at: Eshius and colleagues' work Place marketing and citizen participation: Branding as strategy to address the emotional dimension of policy making, International Review of Administrative Sciences, 80(1): 151-171.
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Political Branding
or any area to take a start
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I would explore two aspects. Voters as consumers, and candidates as brands.
Investigate motives. Which variables are important for voters? What are the differences between local and regional campaigns? Make interdisciplinary. Analyze your psychological profile. Look at what words react to voters. What are the preferences? Role of male / female voters. Role of looks, halo effect.
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Many entrepreneurs get confused about branding. They believe that branding is about logos, fonts and pan-tone colors.
What Is Your Opinion?
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Follow
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Dear,
Thank you for reading, currently, I'm doing a research for my study on how to brand a business.
What is important when branding a business, what research has been done previously and what systems are there to measure this.
If you have any information, could you please link me the documents.
Thank you in advance.
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i generally pointed to standard marketing theory. so perhaps grab a marketing text for quick background on branding. if you follow corporate branding, you will be in a better position to answer yourself
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There are many theories and studies in the domain of political branding which delve in the psychology of the voters. Question is, who could one quantify the effect of political branding with regard to helping the voters behave rationally in an election?
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Dear all,
I would like to know if there is any study on social media-based brand community (quantitative study) that has administered the questionnaire worldwide though one of the social networks (e.g., Facebook).
Actually, I need a paper that has mentioned the term "we administer the questionnaire globally" or something like that.
Actually, since the members of social media-based brand communities are from different parts of the world, we should administer the questionnaire worldwide; however, I need to show the evidence to someone.
I really appreciate your assistance.
Thank you.
Best Regards,
Amin Ansary
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are there any differences between brand equity antecedents and brand equity components? 
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If you measuring Customer Based Brand Equity for IT & Telecom Companies you can review & read it
Article Customer-based brand equity and firms' performance in the te...
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Some discussion has arisen in my classes because of the meaning of "Reflection" in Kapferer's Brand Prism. Two ideas compete:
1. Reflection is what society in general thinks of those brand customers, the general, stereotypical, idea.
2. Reflection is the way the brand portraits its customers. So in a way, it should be as close as possible to the "Self-Image" quadrant. It is the image that people want to identify with.
The difference is important, it may lead to important differences when building a brand prism. There might in fact be three different "images" contending, if you adopt definition 1 - the way advertising portraits users; the way users think of themselves; and the way society thinks of users. This situation may happen when you discuss iconic brands like Harley-Davidson or even Apple.
I welcome any input, thank you
Paulo L
#branding #brandprism #kapferer #jeannoelkapferer #brandmanagement #brandbuilding
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Thank you so much Dhani Shanker Chaubey , i appreciate it.
Paulo L
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Dear Scholars and Researchers,
referring to above question, I would be very grateful if any one could help me or guide me if we could use EBK as a mediator between the relationship of In ternal branding practices and brand citizenship behavior(e.g. brand consistent behavior). I would specially appreciate if anyone could share/or provide citation from previous work where author(s) has used this construct as a Mediator to predict relationship between any two or more than two variables. in addition to this, employee brand knowledge has been conceptualized by various others either uni-dimension or multidimensional. in any case I just need enough proved from previous studies that some one has used it as a mediation. lastly, if we cannot find any prove still we can use it as a mediation or we can not?
your response will be highly appreciated.
thank you and best regards,
Shoaib Khan
Research Scholar
UUM Malaysia
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Dear Shoaib, I am sure that you are already aware of the works of Burmann/Zeplin (2005, JBM), Burman/Zeplin/Riley (2009, JBM) and Burmann/Jost-Benz/Riley (2009, JBR). There is also a publication which might be interesting to you but which was written in German:
Wentzel, D., Tomczak, T., Kernstock, J., Brexendorf, T., & Henkel, S. (2009). Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior. In Behavioral Branding (pp. 81-99). Gabler.
In a chapter that I wrote in Nicklas Ind latest book (Branding Inside Out) I refer to the idea of the brand behavior funnel which includes employees’ brand knowledge. Maybe this helps as well.
Of course, if you provide good arguments, you can treat EBK as a mediator, even if others haven’t done so.
Good luck with your research.
Holger
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Related topics are brand personalities, social psychology, cultural anthropology, maybe consumer culture. Thanks Jens
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Well I don t if Bourdieus work The distintion can inspire some relation between consumption and archetypes
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* can you help me to find the challenge (L'oreal group) ?
the question is ...
Critical evaluation of its corporate brand management (e.g. What are they?, How have they been performing?) *Effective application of appropriate corporate branding theories to evaluate the chosen corporate brand in relation to various corporate brand components. For example:
Corporate brand identity? Corporate brand equity? Corporate image? Corporate communication? Etc.
*Awareness of challenges faced in corporate brand management in relation to those corporate brand components. For example: How does the company vision permeate throughout its corporate brand? How are the corporate brand values communicated through various corporate brand components (e.g. identity, image, reputation, etc.), and its brand architecture?
o Consistent? o Relevant? o Clear? o Competitive?
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If you read spanish, I recommend "Branding Corporativo" (Capriotti). You will find this matrix and I think it will answer your question.
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Maybe journals which publish marketing related topics in regards to social psychology, cultural anthropology or consumer culture theory?
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Morning, Jens!
Could you be a bit more specific? It depends on many factors: sample size, theory, and the story you tell.
Rule of thumb: If the sample size is 400+ AND you expand/challenge/change/reject extant theories AND you tell an interesting story with your paper - you can go for most A journals from the VHB rank (which in the case of HNU is the most appropriate). Go to the VHB Journal list. Look on Marketing page ( http://vhbonline.org/vhb4you/jourqual/vhb-jourqual-3/teilrating-mark/).
Remember that sample size is less important than the theory and story.
Otherwise: pick a journal from the list. Search on the journal's website for 'archetype' ('branding' doesn't make much sense, since most marketing journals write on this topic). Try to join the discussion in this journal.
Remember that some journal acknowledge research reports - interesting findings in a short form with hints on change if the existing theory.
Let me know if I can help you any further. All the best to our HNU colleagues!
Best,
Eugene
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I am investigating the issue of value co-creation recovery. However,the research interest in my department focuses on branding. Could you give me ideas of how can I link between these two?
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Co creation is the process that emphasizes emotions, contexts and symbolic aspects of experiences and interaction between the customer and the supplier, and stimulate the customer to shifts from being a passive audience to an active player. In this process of Value co-creation recovery, the consumer are emotionally attached with the brand and thus leads to greater brand association.
Following link may be more useful in conforming relationship
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Branding, Brand Equity, Brand Attitude
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Kotler and Keller (2012:277) identify two basic approaches to measuring brand equity. An indirect approach—assesses potential sources of brand equity by identifying and tracking consumer brand knowledge structures.
A direct approach—assesses the actual impact of brand knowledge on consumer response to different aspects of the marketing. The two general approaches are complementary and marketers can employ both.
Regards
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Branding and performance
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In my opinion the answer: Yes For example, Apple through the name of the company formed a mental image to the consumer that the company's products of high quality and this leads the company to innovate a new product every time.
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I am a researcher on personal branding. Any articles to be suggested would be much appreciated.
Many thanks
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Dear Stefan
I will support my answer by adding my agreement to what of colleagues did mention above that it depends more on your theoretical perspective and there are of course number or publication and available online that can benefit you once you decide to what theoretical direction you are going to! Anyway, I may recommend you a published MSc thesis on this issue which published by Gustav Lindahl & Mimi Öhlund in 2013 from University of Stockholm.
Wishing for you all the best with your ongoing researches.
King regards
Thanks
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In cities where pro-environmental values for sustainability are missing, e.g., cities where car-centric lifestyles, energy consuming large conditioned spaces, mega-structures and international branding appear to be the preferred trends, what role/scope does individual (unit) sustainability play in such context.
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Great question!
So, do you mean like effectively all cities? Then maybe, but I think almost no.
I don't like rating systems in general. They will produce infrastructure that is far better than the status quo, but not likely good enough. The assumption is that in the setting they were developed in, over the time period being considered, this is the best balance of cost and performance (broadly speaking) that the designers of the system could come up with. But costs change and not all settings are created equal. I would consider the highest standard of any rating system as a reasonably good place to start, but not where to finish.
Look up GATE - global association of transition engineers - and think about what transitions are coming. We know about peak fossil carbon, peak conventional agriculture, peak ecological footprint; all of these are predictable. We know the future we're going to be seeing in 40 years will be not very much like the future we were expecting 40 years ago.
If we're building infrastructure that will have an expected lifespan of 100 years, and will be receiving it's first maintenance in 25 years, we shouldn't just be thinking about what that maintenance cycle will entail, but rather what the whole lifecycle maintenance is going to be. Most of the design life of that infrastructure will be existing in a low energy intensity environment where the amount of available labour will be significantly reduced (certainly on a per capita basis, but I think also on an absolute basis). Will concrete wall panels and high-tech heating and cooling be serviceable at 50 years? Likely not.
I think individual sustainability is an oxymoron. Individual resilience makes sense to me. Be a net energy producer, manage more land than your ecological footprint, be able to grow your own food, make good solid community connections - all of these things will add to individual resilience.
It could be possible to design buildings with the same principles. How do you make sure the changes in energy availability in the future will not make your building a pile of junk?
In Canada, for residential applications, I would use STES to hold the heat required to get through winter, and to store winter for AC and refrigeration through the year. I would be off-grid, so that my operating costs will not change with energy costs. That means a HUGE thermal mass, and good insulation, and lots of south facing glazing. I would use solar thermal hot water, and store heat in the phase change of paraffin, so I could have instant solar hot water. I would use just enough solar electric to drive the ventilation system (on batteries) and manage my water system (direct solar pumps, cisterns, no well). Cost is similar to conventional, but uses more land than typical urban designs.
In your setting, you'd have to work out what you get for free, and what services you must have. Keep the energy as close to the original form as possible when it is stored, so you have the least losses. Interest rates are likely to stay low, and almost the entire cause of inflation will be from energy costs - if you can effectively eliminate your energy demand, your property value will increase faster than inflation. Figure out how you're going to service the infrastructure when the cost of energy is high and low, and when the cost of labour is high and low. All 4 cases will exist in the foreseeable future, regardless of setting.
Good luck.
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Since the growing awareness of quality concern among the Indian consumer, quality branding of cattle milk has become an important issue. Milk types A1 and A2 thus are gaining acceptance among the consumers. India's local breeds have the potential to produce A2 types of milk which has wider immunity spectrum as compared to A1 type. And thus, improving the production efficiency of indigenous breeds of country shall be the right step in this direction which shall have the bearing on the economic empowerment of cattle keepers of India.
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A2 milk brings higher prices; do consumers purhase / prefer A2 milk? That data should be availablae. Yes, Prof Dubey?
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There have been many proponents of the concept of political branding which is basically an amalgamation of the dual concepts of politics and branding. Question is, what all activities and events as practiced and performed by the political parties and leaders would qualify to be considered under the concept of political branding? Asking this question so as to understand how well the concept of political branding could be understood in terms of these of activities.
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For some scholars, political branding is the lens by which all the communications pass (look to Marland (2016, etc)). Or Needham (2005) proposes that a party who forms the government can use those resources to reinforce his own brand. We can imagine how policies can become a way to reinforce a certain element of the brand of the party.
So in a way, I would say that every activities of a party/government has the potentiel to reinforce a brand or modify it, whenever the party does it consciously or not.
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human resource
elits
talents
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I find Anholt (2006) hexagram of national branding very useful in my research. There are also few papers by Frost.There is also a Country Branding Index available on internet
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There have been instances when politicians have accused deliberate negative coverage on the part of media. Question is, how true is the same especially in the case of the phenomenon of political branding?
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Yes, I believe negative press is a reality. The question I ask myself is: What economic benefit does reporting this story have for the reporting agency? If the economic benefit is overwhelming, I tend to be suspicious of the story.
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Politics, nowadays, is as much marked by the prevalence of immaterial cues or intangibles as trust, belief, and emotions as it is of the material or tangible ones such as rallies, buttons, billboards. Question is, how effective are immaterial cues as compared to the material ones as far as the efficacy of political branding is concerned?
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Cwalina, Wojciech, and Andrzej Falkowski. "Political branding: Political candidates positioning based on inter-object associative affinity index." Journal of Political Marketing 14.1-2 (2015): 152-174.
Adolphsen, Manuel. "Branding in election campaigns: Just a buzzword or a new quality of political communication." Politische Kommunikation Heute—Beiträge Des 5. Düsseldorfer Forums Politische Kommunikation (2010): 29-46.
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With time, political branding has made its presence felt in the domain of elections and this gets duly reflected in the various works of western thinkers who have opined that having a consumer-oriented approach towards elections gives the party and leader an opportunity to view elections from a consumer perspective as against the civic-oriented approach which talked about it being a civic duty of voters to vote. How much relevance these two approaches have today?
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Well no, we should not take a consumer-centered approach to election campaigns. Other sectors in society have take, such as the Higher sector in the UK and elsewhere, it and it proved to be detrimental. 
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My just-concluded doctoral work featured the topic of political branding, a concept which is much popular in western democracies and has been extensively used in the advanced democracies like USA. I couldn't help but notice the differences, as well as the similarities which exist between the two nations as far as the notion of having a democratically elected government and the style of governance, is concerned (Presidential vs Prime Ministerial). This made me think about all the characteristics which these two democracies exhibit.
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Okay. I stand corrected on that regard. However, my question still is how similar or different are the two democracies with regard to their respective political setups apart from the Presidential system in USA and Prime Ministerialship in India.
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There is much written about employer branding and its (positive) effects on attracting great employees. But there are very few articles about how employer branding could be implemented. As far as I know.
I need at least three different methodes/theories about how employers could implement employer branding in their small business.
If you know one/some, please let me know.
Thanks in advance!
Kind regards,
Julia
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This is a great question & you have lots of great ideas presented above.... I will just add one that we used around establishing an Archive at a University - We hired a Branding Specialist to work with us (we bartered for time) and he was absolutely wonderful.... We just were not thinking in the right way about how to get this out to our audience.... His company is Romano Strategic Communications out of Boston - I don't know if he works internationally... but worth a try or find someone near you who also has these skills - Well worth the time and $$$.
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While conducting my empirical research in the field of political branding from the Indian democratic perspective, one of the domains which I found particularly intriguing was the role of social media in it. While the usage of social media by Barack Obama during his phenomenal campaigns of 2008 and 2012 to connect with the masses was outstanding, the same was not found to be effective during the 2014 general election which took place in India as per my research based on a questionnaire asking questions on this. Respondents visited, liked, commented and shared their views on social media but how much role that had in actually voting is still not clear. In fact, many thinkers from western worlds have time and again came up with the critic of overrated nature of social media. At the same time, there are many who are appreciative fo it. This makes the discussion wide open.
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Maybe this article would help
Howard, Philip N., et al. "Opening closed regimes: what was the role of social media during the Arab Spring?." (2011).
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