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Publications related to Brand (10,000)
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In recent decades, the management and marketing of brands for nations, regions, and cities have garnered much attention from scholars and practitioners alike as tools to create soft power and help attract foreign investment, tourism, and skilled human capital. 1 As Kotler and Gertner argued nearly two decades ago, global competitiveness among count...
Article
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In India rice is grown in 43.86 million ha, the production level is 104.80 million tones and the productivity is about 2390 kg/ha which feeds more than 60 per cent population of India. 100000 metric tonnes of rice has been consumed in our country 2018 which clearly shows just how much the consumption of rice is and what impact this has on the count...
Article
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Aggressive diagnostic testing remains an indispensable strategy for health and aged care facilities to prevent the transmission of SARS-CoV-2 in vulnerable populations. The preferred diagnostic platform has shifted towards COVID-19 rapid antigen tests (RATs) to identify the most infectious individuals. As such, RATs are being manufactured faster th...
Article
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Riverine litters can negatively impact human livelihood and aquatic life, especially macroplastics which could injure animal and plant species, harm to hydraulic systems and vessels, and increase urban flooding due to clogging. There are many studies on floating macroplastics in Saigon river in which is recognized as one of the most polluted rivers...
Poster
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What is the Maghreb today? How does it brand and “sell” itself in global cultural marketplaces? How are national identities and imaginaries dealt with in today’s North Africa? Which image(s) of themselves do North African countries explicitly sponsor or implicitly convey through cultural and artistic productions? How has the idea of the nation in t...
Article
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This research aims to analyse whether a sustainable strategy brings efficiency to the luxury sector in the fight against carbon footprint. Such an aim has been approached by establishing a relationship between the actions implemented in the sector, the carbon footprint as measured by the Intergovernmental Panel on Climate Change methodology, and th...
Article
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Prior marketing research on eWOM has focused on the effect of overall sentiment (valence) of online conversation on product or brand performance, whereas little research has examined the impact of sentiment polarization, that is, the degree to which positive and negative sentiments are simultaneously strong. Through a combination of experimental st...
Article
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A comprehensive summary and in-depth analysis of the Research Antibodies market in the market research study. This market research aims to provide readers with a comprehensive understanding of the global economy and all of its component sectors. The research also includes demand mapping for several market situations and a brand analysis. The contem...
Article
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Apple and Samsung are the two "kings" in the smartphone market, and the competition between Apple and Samsung is quite large. If you closely follow the mobile device market in recent years, it is clear that Apple and Samsung are facing each other on all fronts. However, these two companies have also sought to work together. Apple is Samsung's bigge...
Article
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The major trend that is transforming the contemporary business environment is technological innovation. Companies from a variety of industries, including those in information technology, manufacturing, telecommunications, retail, etc., are incorporating modern technologies in their hiring and choosing procedures. Various businesses are streamlining...
Article
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Introducción. Varios autores asocian la actitud como un aspecto precursor de la intención de la compra, de esta forma, esta investigación pretende analizar la actitud y su influencia en la intención en el consumo de productos de las marcas MARVEL y DC Comics en la población geek de la ciudad de Bogotá. Metodología. A partir de un estudio descriptiv...
Preprint
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To increase brand awareness, many advertisers conclude contracts with advertising platforms to purchase traffic and then deliver advertisements to target audiences. In a whole delivery period, advertisers usually desire a certain impression count for the ads, and they also expect that the delivery performance is as good as possible (e.g., obtaining...
Article
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The aim of this study was to evaluate the influence of surface topography of gutta-percha (GP) cones and plasticized disks of GP on the initial adhesion of Enterococcus faecalis (E. faecalis). The GP cones (Tanari and Dentsply brands) were cut 3 mm from the apical portion and fixed on a glass slide. To make the disks, the cones were thermoplasticiz...
Article
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The study explores the role of reliance and brand image (goods-based and service-based) in risk perceptions related to B2B purchases. In particular, time risk, performance risk, and financial risk has been explored in this paper. A questionnaire-based survey data has been collected from 152 respondents from different industries. Data was analyzed,...
Article
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This paper answers how changes in social media activity influence customers to visit nationally known, brick-and-mortar retail stores. We consider seven measures of social media activity within a Social Impact Theory framework and test under what context does online chatter about a brand lead to higher foot traffic to those brand stores. We use hie...
Article
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ABSTRACT The present research aims highlight the importance of incorporating ethics and moral, elements from the genesis of management strategies in organizations, to ensure the inclusion of ethics as part of decision making at all stages of strategic planning, the elaboration of the mission, vision, values, goals, policies, strategies, tactics,...
Article
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In the globalised world, people spend an increasing proportion of their time at airports, train stations, ATMs, bus stops, freeways and shopping malls. These transient spaces, we rarely engage with, for they are places undefined by any significant historical or relational characteristics, these non-places are the by-products of an accelerated socie...
Article
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With the rapid development of China's overall economy and the continuous improvement of people's living standards, the subjective purport of society, the aesthetic standards of the public and the pursuit of beauty are also constantly changing. In the Internet era, media bloggers emerge in an endless stream. Many women use social platforms to create...
Article
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Identity helps key opinion leaders attract attention, improve competitiveness and transmit network flow into economic interest. Therefore, it is of great significance to study the mechanism of identity to help key opinion leaders, brand enterprises and virtual community platforms to improve operating efficiency and reduce operating costs. According...
Article
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At present, "funeral culture" with the theme of "decadence, anxiety and helplessness" is widely spread in social media, and many businesses have seized the hotspot to take advantage of the marketing trend. This study investigates the practice of "funeral culture" advertising, combines the literature on "funeral culture" and brand positioning, const...
Article
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This paper studies the supply chain system composed of online brand owners based on pure network sales to offline expansion, takes the single network channel model, establishes two dual-channel structure models of offline direct selling model and offline distribution model, and compares and analyzes the influence of different channel structures on...
Article
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Perkembangan teknologi dan informasi membuat penggunaan media sosial tidak dapat dipisahkan dalam kehidupan masyarakat sehari-hari. Di Indonesia, instansi pemerintahan di tingkat pusat dan tingkat daerah sudah secara perlahan mulai memanfaatkan media sosial Instagram sebagai sarana komunikasi publik. Pemanfaatan Instagram dinilai dapat menjangkau m...
Article
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The Nineteenth National Congress of the Communist Party of China put forward the implementation of a rural revitalization strategy, which is an important way to achieve common prosperity for all the people, as promoting farmers’ income increase and narrowing the urban–rural income gap are key to promoting rural revitalization and common prosperity....
Article
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Perkembangan dunia digital membawa perubahan besar dalam aktivitas branding dan signifikan dalam kontribusinya dalam kebangkitan brand lokal. Hadirnya platform digital, khususnya media sosial, mendorong terjadinya pergeseran kekuasaan value production dari perusahaan ke konsumen. Dunia digital dikombinasikan dengan konsumen sebagai value co-creator...
Article
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On the way to designing customized products as one of the core activities of Industry 4.0, the strategy of computational design emerges as a unique design process due to its flexibility and simplicity. More specifically, the aforementioned strategy is concerned with the study of brand identity and its description in the development of commercial in...
Article
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Ready-to-eat meat products have been identified as a potential vehicle for Listeria monocytogenes. Postprocessing contamination (i.e., handling during portioning and packaging) can occur, and subsequent cold storage together with a demand for products with long shelf life can create a hazardous scenario. Good hygienic practice is augmented by inter...
Article
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Query by Image Content (QBIC), subsequently known as Content-Based Image Retrieval (CBIR) systems, may offer a more advantageous solution in a variety of applications, including medical, meteorological, search by image, and others. Such systems primarily use similarity matching algorithms to compare image content to get their relevance from databas...
Article
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Abstrak Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang berperan dalam keputusan pembelian ponsel/gadget mahasiswa di Kota Surabaya yang terletak di Jawa Timur. Harga, kualitas produk, dan citra merek adalah pertimbangan yang masuk ke proyek penelitian ini. Penelitian dilakukan dengan menggunakan metodologi kuantitatif,...
Article
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This study aims to analyze the role of consumer engagement in mediating the influence of social media marketing on electronic word of mouth. Data was collected by distributing questionnaires with a total of 14 statement items. The number of samples studied was 230 respondents, the sample was taken using a purposive sampling technique, namely determ...
Article
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We introduce Chákṣu–a retinal fundus image database for the evaluation of computer-assisted glaucoma prescreening techniques. The database contains 1345 color fundus images acquired using three brands of commercially available fundus cameras. Each image is provided with the outlines for the optic disc (OD) and optic cup (OC) using smooth closed con...
Article
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Us-based Netflix has become one of the most powerful video streaming service around the world. Currently, social media, especially Twitter and Instagram, provide companies and brands like Netflix, a chance to reach their audience directly.This is why the company often uses these media for advertising purposes. This article aims to analyze translati...
Article
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This paper develops a price competition duopoly model in which products are both horizontally and vertically differentiated. Firms each offer a standard and a premium product to buyers—some of whom are brand loyal. We establish the existence of a unique and symmetric competitive pricing equilibrium. Equilibrium prices are increasing in the degree o...
Article
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Shaytards was widely considered the original YouTube family vlog, and the family built their massive following with representations of wholesome, heteronormative, religious Americans who could have fun with everyday life. As classic microcelebrities (Senft 2013), the family of six created a valuable brand for millions of fans, which led to fame and...
Article
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City branding is a new science of an ancient technique to achieve a competitive advantage for cities and increase attraction of investment, and tourism. Recently, due to the growing globalization, most cities worldwide and in Jordan have witnessed a remarkable change in their competitive structures. City planners have perceived need to create brand...
Article
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Este estudio tiene como objetivo explorar el efecto que genera en la intención de compra la campaña que lanzó la marca Nike en el año 2018 relacionada con una causa social. El estudio se centró en los millennials de dos países latinoamericanos: México y Argentina a fin de poder tener un comparativo. La investigación se centra en el entendimiento de...
Chapter
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The chapter elaborates on the strategic role of performance indicators in support of transformation to sustainable socio-ecological-economic systems. Given the purpose and identity of cooperatives, their impact on fair income distribution, promotion of economic democracy, and de-commodification of necessities and fictitious commodities (Polanyi, K....
Article
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Purpose-The triple bottom line of sustainability performance is well known; however, little research links it to consumer brand perceptions and intentions. This is important because consumers believe that brands should develop sustainability strategies and conduct business in ways that support those strategies. Using the theoretical lenses of signa...
Article
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La mercadotecnia con causa está siendo cada vez más aceptada a nivel internacional, siendo la manera que tiene la empresa para asociar su imagen, productos o filosofía a la contribución de una causa social concreta, apoyando con metas solidarias para concientizar y sensibilizar a la sociedad o consumidores sobre algún tema en específico. El capítul...
Article
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Based on the perspective of the innovation value chain, sci-tech innovation is divided into two stages: R&D and achievement transformation. This paper uses panel data from 25 provinces in China as the sample. We utilize a two-way fixed effect model, spatial Dubin model, and panel threshold model to discuss the impact of two-stage innovation efficie...
Article
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This prospective study is aimed at investigating the relationship between smartphone screen time and the intravaginal ejaculation latency time (IELT) in patients with acquired PE and to contribute to the literature. Thirty patients who had been diagnosed with acquired PE in our clinic between March 2022 and May 2022 were included in the study. Carr...
Article
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PT Kusuma Trans is a company engaged in consumer tourism transportation services. To maintain customer satisfaction at Pt Kusuma Trans always strives to meet the needs of consumers, one of which is to increase introduction to the public about the products of services provided to get a good image, pricing following market capabilities and provide co...
Article
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The study explores how consumer–brand value congruence affects the quality of consumer relationships and drives the propensity to leave and consumers’ voluntary performance. It also examines how the quality of consumer–brand relationships mediates the relationships between value congruence and both propensity to leave and consumer voluntary perform...
Article
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Despite the increasing interest in the area of corporate social responsibility (CSR), there is a very limited understanding of the mechanism of perceived CSR and its effect on consumer behavioral outcomes. Additionally, there is limited evidence on the role of brand trust in influencing brand advocacy. The aim of this study is to examine the direct...
Article
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Viva Pet Shop Sukoharjo through social media to promote a product and form a community or a group online with consumers who like the brand-brand food products of animals that are used to develop a community or a group online that allows the occurrence of a social interaction electronically that encourage the occurrence of electronic word of mouth....
Article
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Fetal bovine serum (FBS) is a natural medium used in cell cultures containing the large amount of nutrients necessary for cell growth and is often used for in vitro cultures of animal cells. Although FBS plays a vital role in cell cultures, there are small molecules contained within FBS that remain unidentified, and their effects on cultured cells...
Article
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The study discusses on how Aqua as the product as well as brand and its cause related marketing activities become the source of popular culture. The customer and community as the stakeholder of Aqua create new meaning using the brand and its advertisement. The new meaning is representations of people’s daily life. Product, brand, and the cause-rela...
Article
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Human Chorionic Gonadotropin (HCG) is a hormone produced by the placental tissue in early pregnancy. This hormone is excreted in the urine or when there is an abnormal proliferation of the chorionic epithelial tissue, such as moles or choriocarcinoma. The problem formulation in this study is that there is a match between the results of the HCG exam...
Article
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Several studies argue that sponsorship promotes and normalizes gambling behavior because commercial gambling providers (CGPs) act as sponsors for many sports entities. This study examines the effect of articulation on sports sponsorship, sincerity, and congruence as perceived by consumers and betting behavior by comparing a CGP brand with a congrue...
Article
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From a communication perspective, it can be considered that the identity of a brand is defined by the one who transmits the message, while the image of it is the actual image developed in the mind of the receiver. Brand identity is how the brand owner wants it to be perceived, but on the other hand, brand image is how the brand is perceived. The pr...
Conference Paper
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The article is devoted to the analysis of the main components of the brand of the region on the example of St. Petersburg. With the help of the positions of leading authors in the theory of territory branding, the implementation of the positioning of St. Petersburg as a brand is shown. Mentioned are the problems that arise in the process of impleme...
Article
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Purpose The triple bottom line of sustainability performance is well known; however, little research links it to consumer brand perceptions and intentions. This is important because consumers believe that brands should develop sustainability strategies and conduct business in ways that support those strategies. Using the theoretical lenses of signa...
Article
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This research investigates the effect of using relationship (breakup) reminders in advertising on click‐through rates. While previous research has found that relationship reminders may backfire when consumers lack or no longer have certain social relationships (e.g., close friends, family, or a romantic partner), the authors propose that ad message...
Article
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Studies have shown that an organization’s corporate social responsibility (CSR) activities affect customer behaviors such as loyalty and satisfaction. In spite of this, the role of social media in informing customers about a brand’s CSR activities and in fostering customer advocacy behavior (CADB) has been underexplored. To fill this knowledge gap,...
Article
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Under the impact of digitization, many schools in Taiwan have started to actively operate social media. Using social media to release important school information can reduce the educational information asymmetry between schools and students. Educational information asymmetry may cause problems of adverse selection and moral hazard, and damage the r...
Article
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Sentiment analysis is one of the effective techniques for mining the opinion from shapeless data contains text like review of the products, review of the movie. Sentiment analysis is used as a key to gather response from consumers, reviews of brands, marketing analyses, and political campaigns. In the subject of natural processing, performing senti...
Article
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Physical attractiveness is a key factor in social communication, and through this communication process, we attractively brand and express ourselves. Thus, this study investigated the biomechanical strategies used by women to express gait attractiveness. Our aim was to extend the current literature by examining this aspect of dynamic motion from th...
Article
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Background: Appearance and body language are key components of non-verbal communication and play an important role in the service and marketing sector. Objective: The aim was to explore experiences and perceptions of appearance issues related to work among employees in the marketing sector in Sweden. Methods: Interviews were conducted with 15...
Article
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Background Blepharoplasty is one of the most-performed esthetic operations, and social media platforms have become an influential tool for distributing scientific information. Because the internet has gained popularity among medical experts and surgeons to connect with the public, we aimed to evaluate the altmetric–bibliometric analysis of the top...
Article
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This article aims to explain the influence of perception of celebrity endorser on purchase intention which is mediated by attitude towards ads and attitude towards brand. This study was moderated by the type of endorser tested in two groups, handsome vs. not handsome endorser types. Literature reviews made by several international journals with hig...
Article
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Product placement literature has two gaps, namely research in developing countries including Indonesia and song as media placement. This study aims to fill this gap by testing the effectiveness of product placement in Indonesian rap songs on three aspects of consumer behaviour. The research design used pretest and post-test experiments without a co...
Article
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The goal of this study is to examine the Green Purchasing Behavior factor in customers' bottled mineral water purchases. Data were collected from 192 respondents who consume bottled mineral water in Jakarta. In this study, quantitative research methods are used to analyze the validity, reliability, descriptive statistics, and Fit Model with Structu...
Article
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Ideally, people with a migration background identify with the country and city they live in. Such identification is under threat from political discourse on migrants (i.e. othering). To stimulate migrants' identification, city governments brand their city as an inclusive place to live. We assess the effect of inclusive city branding and political o...
Article
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Consumers react negatively to wrongdoings by brands. In this regard, managers often struggle to allocate their recovery resources effectively, as some consumers react more negatively to incidents that affect only themselves while others react more strongly to events that affect many people. In three experiments, we examine how consumers react to ne...
Article
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Corporate brand reputation is an essential stimulus on creating the perception of the jobseekers. This research examines the link between corporate brand reputation, perceived credibility information, and job seekers' intention to apply in the context of human resources practice. This research uses structural equation modeling to analyze the measur...
Article
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Cika Ciki Snack Shop is one of the agents that sells a variety of snacks from various brands, but the store owner has problems promoting the products he sells, the longer it takes, the more competitors there are other snack agents, then Cika Ciki Snack Shop utilizes technology to market products. Therefore, the author created a website-based sales...
Article
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Introduction Patients under renal replacement therapy are at an increased risk of severe infection with SARS-CoV-2, and have been known to have impaired response to standard vaccination. This systematic review and meta-analysis aims at evaluating the efficacy of booster dose vaccination in this population. Methods A systematic review has been cond...
Article
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Advertised brands are frequently endorsed by a variety of well-known public figures. The purpose of this study is to investigate the impact of celebrities and brand ambassadors on purchase intentions in the e-commerce marketplace. The method employed is an online survey sent to Indonesian fans via direct message on the Instagram official account th...
Article
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Food safety is a public health issue of paramount importance. In this regard, blockchain has emerged as a promising technology that allows users to effectively and efficiently record the origin and flow of products and eliminate or reduce harmful food fraud. Consumers can benefit from this development by receiving up-to-date and verifiable informat...
Article
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Despite growing interest in business-to-business branding, there is limited understanding of how B2B brands impact organizational buying decisions in fast-emerging African markets. To address this omission, this study attempts to investigate the role and significance of B2B supplier brands in emerging African economies. Using a qualitative inquiry,...
Article
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Social media are extensively used in today's world, and facilitate quick and easy sharing of information, which makes them a good way to advertize products. Influencers of a social media network, owing to their massive popularity, provide a huge potential customer base. However, it is not straightforward to decide which influencers should be select...
Article
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Research Question: This paper aims to investigate the influence of relevant factors on the personal promotion of business-oriented social network users. Motivation: Although personal promotion in online communities has been covered in academic literature (Sczesny & Kaufmann, 2018; Yu & Kim, 2020; Hollenbaugh, 2020), a significant gap in previous st...
Article
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Asians who are not attracted by western culture may pursue their dreams in an Asian global city. While most people in Asia do not use English to communicate in their daily life, past literature on international migration focuses on English-speaking countries. This study uses Hong Kong (branded an Asian global city) as a case study to examine whethe...
Article
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The study aimed to evaluate the change in accessibility of essential anticancer medicines, from 2015 to 2018 in a pilot province for health care reform in China. Data on access to 23 essential anticancer medicines was obtained from 6 provincial tertiary hospitals. A comprehensive analysis was applied to explore these trends. The total utilization o...
Article
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Kid influencers (under the age of 13) have profiles on social media platforms and create content to generate views and engagements. To reach young consumers, food companies are increasingly using kid influencers, perceived as highly trustworthy among children of the same age, to promote their (high-calorie) food products. Exposure to such content c...
Article
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Twitter is a social media stage, making it a valuable resource for learning about people's opinions, feelings, and thoughts. For this reason, experts came up with methods to analyse the tone of tweets and determine whether they were favourable or negative. This article aims to assist businesses, and especially app-based meal delivery businesses, in...
Article
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The current study was aimed to conduct additional analysis and findings further about any deviations or errors from the translation results, as well as the dominant method of translation used by the translator in three packaging labels of face care products that are widely flow in the Indonesian community. Data were collected from three local brand...
Article
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This research examined several antecedents (consumers’ brand identification and skepticism) and consequences (brand reputation, purchase intentions and trust of the review site) of perceived credibility of exaggerated positive online consumer reviews. Results from a sample of 1,201 consumers showed that these reviews can be perceived as authentic (...