Advertising - Science topic

Just a couple of years ago, when AI generation of images and videos became publicly available, we talked about the uncanny valley effect as a difficult-to-bridge gap between an artificial image and a real video/photo. However, today, advertising experts who actively use generative networks to create advertisements talk about an increase in the attractiveness of artificial images and an increase in sales of those products in the advertisement of which the presence of a neural image is obvious.

How can this be interpreted? AI-images still differ from real ones, people-images in them have not become indistinguishable from real ones. Can we say that we have simply gotten used to the unnaturalness of generated portraits, have stopped being afraid of them, as we once got used to the moving train from the Lumiere brothers' film? It turns out that the "uncanny valley" is not a death sentence? We just had to get used to it? Are you aware of the latest research on this topic that would say that the uncanny valley problem is far-fetched?

I'm questioning the assumed political nature of mass commemorations (e.g., national anniversaries, genocide memorials). Do they truly express civic will, or do they function as "ideological rituals" that reinforce state power?

I suggest that these events act as "ideological state apparatuses" that shape national identity and depoliticize public space, as Althusser (ISA) and Foucault pointed out.

What are your thoughts? Are they political acts or tools for nation-building/propaganda?

Why are fake accounts, online scams, and underage users still so common on social media? Despite collecting personal data for advertising, platforms like Facebook rarely require real identity verification. Shouldn’t proving who you are be the first step to making the internet safer?

In countries like China, real-name registration is mandatory, and minors face strict limits on app usage. Could similar rules help reduce impersonation, protect children, and limit harmful content in other parts of the world?

Of course, this raises deeper questions: Would identity checks kill online privacy? Who should store and manage this data—governments or tech companies? Is safety worth the trade-off?

If platforms won’t take responsibility, should governments step in and make real verification a legal requirement?

I did a simple in-class activity with my student about some overlapping terms, including Corporate Communication, Organizational Communication, Public Relations, Strategic Communication, Integrated Marketing Communication (IMC). They did the following conceptual map in terms of definition, focus, audience, scope, purpose, typical activities, theoretical roots, and application domains. I can conclude the results as follows:

Corporate Communication: Management of all internal and external communications to build and maintain a consistent corporate identity and reputation - brand reputation, consistency, corporate identity - internal & external - cross-functional (internal, media, CSR, etc.) - aligning all corporate messaging - annual reports, CSR campaigns, internal newsletters, crisis response - reputation management, identity theory - business, corporate institutions).

Organizational Communication: Studying of communication within organizations, focusing on internal processes and interactions - communication processes & flow - internal (mostly) - internal (employees, departments, leadership) - enhance communication effectiveness within organizational systems - feedback systems, change communication, knowledge sharing - organizational theory, systems theory, interpersonal communication - business, education, healthcare, government).

Public Relations: Management of relationships between an organization and its publics through two-way, ethical communication - relationship-building, reputation management, and public image - external - external publics (media, community, government, customers) - build mutual understanding and trust between organization and stakeholders - press releases, community relations, event planning, crisis communication - excellence theory (Grunig), persuasion theory, media relations - business, politics, non-profits, public institutions).

Strategic Communication: Purposeful use of communication by an organization to fulfill its mission, achieve objectives, and influence key audiences - message planning, audience targeting, and alignment with strategic goals - strategic stakeholders, publics, and decision-makers - message planning & evaluation - achieving strategic objectives through communication - communication audits, campaign development, policy messaging - rhetoric, persuasion, behavior change theory - business, politics, NGOs, public policy).

Integrated Marketing Communication (IMC): Coordinated communication approach that integrates all promotional tools to deliver a consistent brand message - advertising, promotion, branding, and sales communication- marketing-related: advertising, PR, digital media, direct marketing - consumers and customers in target markets - achieve marketing goals through unified brand messaging - Ads, PR, social media, sales promotions, direct marketing - marketing communication theory, brand integration, consumer behavior - consumer products and services, retail, e-commerce, branding.

Have you ever wondered why you receive rejection letters even when you are fully qualified for a job? It’s important to be reasonable and understand that sometimes, it’s not about your destiny—it’s about the system itself. Do you think it’s fair when companies hire based on favoritism, choosing relatives or friends instead of the most deserving candidates?

We need to look at the full picture, considering both the positive and negative sides. Based on my four years of experience with various organizations, agencies, and companies, I can assure you that corruption in job selection is real. Of course, not all companies engage in it, but many do. I am not imagining this I have personally suffered from unfair hiring practices in multiple companies. I am not ashamed to speak about it because we live in a world where we should have the freedom to demand fairness. These barriers leave job seekers feeling discouraged, as if they are not good enough, even when they hold advanced degrees and have completed hundreds of training programs.

Why?

This simple word must be asked directly to these companies. Hiring managers should remember their own struggles when they were looking for jobs. They must provide opportunities not only for entry-level professionals but also for highly educated and experienced individuals from other countries who may not yet have U.S. work experience. Many skilled professionals are overlooked simply because they haven’t worked in the U.S. before—this needs to change. Give them a chance and treat them with responsibility and fairness.

I have encountered many hiring processes, both in-person and online, where interviewers were not even qualified to evaluate candidates. I remember one interview with a panel of five people, each asking a question. I realized that two of the questions had the exact same meaning, like:

"Is an apple a fruit or a vegetable?" vs. "Is the apple a fruit?"

Do you see what I mean?

Moreover, many companies require job seekers to create an account on their websites just to apply. Of course, the real reason behind this is often to drive website traffic and advertising benefits.

This is just a small glimpse of what job seekers face. I hope my words reach employers and prompt them to reevaluate their hiring practices. PLEASE, BE REASONABLE.

Finally, I ask myself and everyone: Why do we push the next generation to earn a BSc, MA, or PhD when our world is controlled by some clowns?

What’s the difference between a marketing campaign and an advertising campaign ?

What is difference between Marketing and Advertising ?

Instead of using the Inbox for actual communication, it gets filled up with spam and notifications of newly released papers.

It'd be much better if they had one Inbox for papers alerts and another for actual conversations and interaction with people trying to reach us.

What do you think? I know most technology companies are dumb like that, most don't think out the box (they may do a good job at some things, but there's always dumb things lingering here and there).

How would we be able to reach out to these people and tell them to stop this Inbox madness?

War propaganda, religion actor during war time

About Facebook and social media in general: I'm not planning to leave it any time soon, it's a good and valuable way to stay in touch with friends and the community, follow and contribute to causes.

But I agree that regulation has to come and in the light of the recent events there's certain urgency to it. The main problem is, these platforms cannot be taken, claimed and used as a free, unlimited and out of any control means and channels of spreading false information for monetary benefits/profit to the owners. That was never their declared purpose it is misleading users and it has to stop or be stopped.

This is not a small matter. As researchers working with information and learning systems we come to understand that learning systems, regardless of their nature, natural or artificial, create models of the environment based on the sensory feeds, samples they observe in interactions with it. Getting distorted and even corrupted feeds can and will result in distorted models of perception, decision and behavior. There's a direct logical connection between the sample learner gets, and development of their interpretation of the world and behavior in it. That someone gets a good dollar out of it is no explanation and cannot be any justification of the predictable outcome.

But it's not the content that needs to be regulated. It's doubtful whether any such attempt could be realistic and/or feasible technically. Rather, the companies must be held to their declared purpose and no function of the product can deviate significantly and/or undermine it as long as it remains in the given category. Where "external advertising" is any content presented by or via the product that a user has not explicitly requested, subscribed to or otherwise authorized:

These are the principles of responsible social media technology and industry in this century, and yes, by now there's no avoiding the conclusion they need to be regulated and enforced in any modern democratic society.

The bottom line is, there can be no license to print money by pumping lies through these feeds into the private lives of people. Someone somewhere is responsible.

Dijital mahremiyet, bireylerin kişisel verilerinin toplanması, işlenmesi ve paylaşılması üzerindeki kontrol hakkını ifade eder. Bu kavram, sosyal sınıf ve güç ilişkileriyle yakından bağlantılıdır, çünkü dijital mahremiyetin korunması veya ihlal edilmesi, bireylerin ekonomik, sosyal ve politik konumlarından doğrudan etkilenir. İşte bu ilişkinin detaylı bir analizi:

a. Teknolojiye Erişim ve Sosyal Sınıf

b. Veri Ekonomisi ve Sosyal Sınıf

a. Devletlerin Gözetim Gücü

b. Kurumlar ve Mahremiyet İlişkisi

c. Dijital Gözetimin Hedefleri

a. Sosyal Medya ve Statü Gösterimi

b. Mahremiyetin Tüketimi

a. Algoritmik Adaletsizlik

b. Çalışan Gözetimi

a. Dijital Erişim ve Eğitimin Geliştirilmesi

b. Hukuki Düzenlemeler

c. Şeffaflık ve Hesap Verebilirlik

Dijital mahremiyet, sosyal sınıf ve güç ilişkileriyle derin bir şekilde bağlantılıdır. Yüksek gelirli bireyler, genellikle mahremiyetlerini daha iyi koruyabilirken, düşük gelirli ve marjinalleşmiş gruplar, dijital gözetimin ve veri ihlallerinin ana hedefleri haline gelebilir. Bu durum, dijital eşitsizlikleri derinleştirir ve toplumsal adaletin önünde bir engel oluşturur. Dijital mahremiyetin korunması için daha kapsayıcı ve adil politikalar, teknoloji tasarımı ve hukuki düzenlemelere ihtiyaç vardır.

Hello, I have just joined a company that is facing challenges. It is a newly emerging company. The company's product is of good quality and extensive advertising has been formed, however, the sales level is low, and this has caused us to sell on credit, the company's liquidity will decrease. The manager suggested that we sell our products with a ten percent discount for cash sales, but This problem was not solved. In your opinion, what solutions can be adopted to get out of this crisis?

"I recently heard some comments from executives working in marketing agencies, where they praised the merits of focus groups whose participants were all generated by artificial intelligence. They spoke about synthetic personas and synthetic groups, presenting it as the future of advertising pre-testing. Have you come across any research on these practices? Or any critical work on such claims?"

what

consumer response to generated AI in advertising

Does a diverse team or the successful implementation of DEI strategies in companies influence the creativity of people working in creative and marketing agencies?

The market of information and marketing services on the Internet is developing dynamically.

First of all, large technology companies, owners of information portals and social media prevailing on these Internet markets based their business concepts on the provision of information and advertising services through the websites of their online portals.

However, it is still possible to analyze the division of marketing instruments into traditional ones and implemented in new online media in correlation with specific types of advertising in particular types of media for products and services.

In view of the above, the current question is: What types of products or services are already advertised in your countries in new online media, including on social networking websites?

Please, answer, comments.

I invite you to the discussion.

Thank you very much.

Best wishes.

Dariusz Prokopowicz

On the packaging of anti-products, products that are harmful to health, stimulants such as cigarettes, there is information warning the citizens of consumers about the harmfulness to health of smoking cigarettes. If citizens have succeeded, through activists in NGOs and some political circles, in lobbying for compulsory information on the harmfulness to health, the risk of developing lung cancer and other diseases resulting from smoking, cigarettes, why analogous solutions still do not work for other types of anti-products and harmful stimulants, including stimulants to which one can easily become addicted. Besides, one of the most negative aspects of using some other stimulants is causing car accidents after drinking and driving. Many fatal car accidents are caused after taking intoxicating stimulants such as alcohol and, for example, some painkillers, tranquilizers and the like. So why is it that the packaging of these drugs and their advertisements do not warn about the negative consequences of their improper use.

Analogous is the issue of the problem of emissivity, i.e. the emission of CO2, methane and other greenhouse gases and environmental pollution by waste emitted during the production process that is harmful to human health and the state of the biosphere and biodiversity of the planet's natural ecosystems. After all, it has been known for years that greenhouse gas emissions generated by production and other economic processes are a major factor in the realized greenhouse effect of the planet's atmosphere since the beginning of the first industrial revolution and the increasingly rapid process of global warming. Many citizens, with a view to the future of their children's and grandchildren's livelihoods in the future of the next decades of time, would probably choose among highly substitutable products and/or services those whose production process involves lower levels of greenhouse gas emissions and/or lower emissions of polluting wastes that are harmful to human health and to the state of the biosphere and biodiversity. Apparently, the activities of pro-social, pro-environmental and pro-climate non-governmental organizations and activist organizations carrying out pro-social, pro-environmental and/or pro-climate activities are too weak in the face of lobbying by business, industrial corporations, many companies and enterprises that can afford to finance election campaigns of political parties pursuing their business interests.

I am conducting research on this issue. I have included the conclusions of my research in the following article:

I invite you to get acquainted with the issues described in the publications given above and to scientific cooperation in these issues.

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

I recently defended a doctoral thesis showing that one could not assume that the context of the focus groups did not have an impact on the results of advertising pretests which used this technique to evaluate promotional campaign projects. Contrary to what several authors maintain. I particularly studied the reactions of young adults to projects promoting condom use.

The members of my jury recommended that I write an article for distribution in a scientific journal interested in the methodological questions surrounding the focus group or the advertising pretest. Like many among us, I hesitate in the face of the abundance of newspapers and their sectors of interest.

My research is about #formative research. #focus groups, #health communication, #marketing, #advertising and #pretesting (formative research)

Do you have any suggestions for me ?

Introduce me to the best ways to advertise a scientific conference in order to encourage researchers to submit papers.

article

Disinformation is currently the most frequently cited problem occurring in social media from which children and young people gain knowledge. Companies engage advertising companies that specialize in running online advertising campaigns, in which advertising spots, videos and banners informing people about promotional offers for products and services sold are posted on social media. The aforementioned online social media are also viewed by children and teenagers. For some of these social media, the primary audiences for profiled information and marketing messages are mainly school-aged youth. Children and adolescents are particularly susceptible to the influence of information transferred through the aforementioned online media. Advertisements are thematically profiled to correlate with issues that are in the field of the main interests of children and adolescents. Unfortunately, many offers of various products and services promoted through online advertising campaigns are not suitable for children and adolescents and/or generate a lot of negative effects. Nowadays, applications based on generative artificial intelligence technology, intelligent chatbots, are increasingly used to generate banners, graphics, photos, videos, animations, advertising spots. With the help of these tools, which are available on the Internet, it is possible to create a photo, graphic or video on the basis of a written command, i.e. a kind of digitally generated works of such high graphic quality that it is very difficult to determine whether they are, for example, authentic photos taken with a camera or smartphone or are supposedly photos generated by an intelligent chatbot. It is especially difficult to resolve this kind of issue for children and young people who view these kinds of artificial intelligence technology-generated "works" used in banners or advertising videos. It is necessary, therefore, that education should develop in children the ability to think critically, to ask questions, to question the veracity of the content of advertisements, not to accept uncritically everything found in online social media. It is essential to add the issue of learning critical thinking to the process of educating children and young people. The goal of such education should be, among other things, to develop in children and young people the ability to identify disinformation, including the increasingly common factoids, deepfakes, etc. in online social media. In connection with the fact that in the creation of disinformation occurring mainly in the aforementioned social media are involved applications based on artificial intelligence, so children and adolescents should, within the framework of education, learn about the applications available on the Internet based on generative artificial intelligence technology, through which it is possible to generate texts, graphics, photos, drawings, animations and videos in a partially automated manner according to a given verbal command. This is how the applications available on the Internet based on the new technologies of Industry 4.0/5.0, including generative artificial intelligence and Big Data technologies, should be used to help develop critical thinking and a kind of resistance to misinformation in young people. During school lessons, students should learn about the capabilities of AI-based applications available on the Internet and use them creatively to develop critical thinking skills. In this way, it is possible to reduce disinformation directed through online social media towards children and young people.

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in my co-authored article:

APPLICATION OF DATA BASE SYSTEMS BIG DATA AND BUSINESS INTELLIGENCE SOFTWARE IN INTEGRATED RISK MANAGEMENT IN ORGANIZATION

In view of the above, I address the following question to the esteemed community of scientists and researchers:

And what is your opinion about it?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

So through social media, advertising, politics and life in general.

I know the Stroop Effect is a psychological and biological effect but I am interest to search if, and if yes, it can be present in our daily life.

What can this say about the way we interpret and judge politics, for example? Could this be present in our internal judgment of what can be considered good or bad?

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of such a problem of generating disinformation is that many legal issues related to the technology have not yet been settled. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. In addition to this, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

1)

2)

Do you know any theory that talks about making consumers perceive products as friends through product messages or advertising messages?

How do I monetize my ResearchGate account?

In order to reduce the growing scale of disinformation, including disinformation generated in social media through in the increasing scale of emerging fakenews, deepfakes, disinformation generated through the use of applications available on the Internet based on generative artificial intelligence technology, the just mentioned GAI technology can be used. Constantly improved, taught to carry out new types of activities, tasks and commands, intelligent chatbots and other applications based on generative artificial intelligence technology can be applied to identify instances of disinformation spread primarily in online social media. The aforementioned disinformation is particularly dangerous for children and adolescents, it can significantly affect the world view of the general public's awareness of certain issues, it can affect the formation of development trends of certain social processes, it can affect the results of parliamentary and presidential elections, it can also affect the level of sales of certain types of products and services, and so on. In the absence of a developed institutional system of media control institutions, including the new online media; lack of a developed system of control of the level of objectivity of content directed to citizens in advertising campaigns; lack of consideration of the issue of disinformation analysis by competition and consumer protection institutions; lack of or poorly functioning democracy protection institutions; lack of institutions that reliably take care of a high level of journalistic ethics and media independence, the scale of disinformation of citizens by various groups of influence, including public institutions and commercially operating business entities may be high and may generate high social costs. Accordingly, new technologies of Industry 4.0/5.0, including generative artificial intelligence (GAI) technologies, should be involved in order to reduce the scale of growing disinformation, including the generation of factoids, deepfakes, etc. in social media. The aforementioned GAI technologies can help identify fakenews pseudo-journalistic content, identify photos containing deepfakes, identify factually incorrect content contained in banners, spots and advertising videos published in various media as part of ongoing advertising and promotional campaigns aimed at activating sales of various products and services.

I described the applications of Big Data technologies in sentiment analysis, business analytics and risk management in an article of my co-authorship:

I described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

specific titles as follows：

Retargeted advertisements’ influential factors and fear of missing out on young peoples’ attitude

"Ads are chasing me!" : Applying the advertising value model and the theory of planned behaviour to retargeted advertisements

I have done my best to search for the original text /(ㄒoㄒ)/~~

i want to know your thoughts on this topic and how i should tailor mt research.

I know, what is new media like instagram, facebook, and etc...

but, is there an academic definition of new media even though I have a some diea of what new media is?

Among the areas in which applications based on generative artificial intelligence are now rapidly finding application are marketing communication processes realized within the framework of Internet marketing, within the framework of social media advertising campaigns. More and more advertising agencies are using generative artificial intelligence technology to create images, graphics, animations and videos that are used in advertising campaigns. Thanks to the use of generative artificial intelligence technology, the creation of such key elements of marketing communication materials has become much simpler and cheaper and their creation time has been significantly reduced. On the other hand, thanks to the applications already available on the Internet based on generative artificial intelligence technology that enable the creation of photos, graphics, animations and videos, it is no longer only advertising agencies employing professional cartoonists, graphic designers, screenwriters and filmmakers that can create professional marketing materials and advertising campaigns. Thanks to the aforementioned applications available on the Internet, graphic design platforms, including free smartphone apps offered by technology companies, advertising spots and entire advertising campaigns can be designed, created and executed by Internet users, including online social media users, who have not previously been involved in the creation of graphics, banners, posters, animations and advertising videos. Thus, opportunities are already emerging for Internet users who maintain their social media profiles to professionally create promotional materials and advertising campaigns. On the other hand, generative artificial intelligence technology can be used unethically within the framework of generating disinformation, informational factoids and deepfakes. The significance of this problem, including the growing disinformation on the Internet, has grown rapidly in recent years. The deepfake image processing technique involves combining images of human faces using artificial intelligence techniques.

In order to reduce the scale of disinformation spreading on the Internet media, it is necessary to create a universal system for labeling photos, graphics, animations and videos created using generative artificial intelligence technology. On the other hand, a key factor facilitating the development of this kind of problem of generating disinformation is that many legal issues related to the technology have not yet been regulated. Therefore, it is also necessary to refine legal norms on copyright issues, intellectual property protection that take into account the creation of works that have been created using generative artificial intelligence technology. Besides, social media companies should constantly improve tools for detecting and removing graphic and/or video materials created using deepfake technology.

I have described the key issues of opportunities and threats to the development of artificial intelligence technology in my article below:

OPPORTUNITIES AND THREATS TO THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE APPLICATIONS AND THE NEED FOR NORMATIVE REGULATION OF THIS DEVELOPMENT

In view of the above, I address the following question to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this issue?

Please answer,

I invite everyone to join the discussion,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

The above text is entirely my own work written by me on the basis of my research.

In writing this text I did not use other sources or automatic text generation systems.

Copyright by Dariusz Prokopowicz

Unless someone can come up with a good argument for the first of these, I will dispense with the issue of money paid. Although this is much more than what they would get in their civilian lives, it does not seem sufficient for such a sacrifice. Of course mercenaries from China and Africa are appearing in the Russian ranks, but they probably have no idea what is happening on the frontline. Surprisingly, Africans going there are hoping for Russian nationality as well as pay, but in the present Russia looks like a sinking ship, slowly submerging, although that could change.

Propaganda is the answer as from all the evidence Russian men believe it, not just the poorly educated. Russian propaganda functions like wallpaper, created from vivid colours but otherwise blending into Russian lives. Not just Russian. I often hear Americans, especially Trump followers, repeating it without realising the origins.

The propaganda aligns the war with WW2, the fight against the Germans, perceiving NATO in the mode of a joke factory as the new Nazi. Killing and torture of Ukrainian civilians is done to discover Nazi amongst the population. Russia, no matter its crimes, is seen by Russia as morally superior and do not recognise their role as expendable puppets.

Any explanations you can offer?

Hi Research Community

I want to start writing a paper. My field of interest is marketing, advertising and advertising strategies and their impact on the behavior of prospects. If you intend to write an article, I will be happy to take advantage of your contribution as co-author in the paper.

All the best

theory: soil microbiome directly influences human gut microbiome and factors of health

-> modern, western culture favours and advertises fast food and processed food, which are overly-processes, nutrient-poor foods

-> many human health issues can be directly attributed to nutrient deficiencies

-> the macro and micronutrients, and abundances of them, that we metabolize, affect our physical and mental health

->the crops/plants that we eat and feed our livestock with, make up the macro and micronutrients we need

-> the soil microbiome dictates the crop/plant nutrient and vitamin composition/abundance (I presume)

-> when we strip the soil of its living properties, we reduce the functionality it has as a nutrient and energy source (I presume)

-> QUESTION: is healing the soil microbiome, and thus our gut microbiome, effectively linked to promoting human health?

“Practice what you preach,” is a common saying across the world. Akshay Kumar, however, learnt it the hard way. His endorsement of a pan masala brand despite his statement against the consumption of alcohol and pan Masala left him at the receiving end of his own fandom’s ire, who excoriated him. Even his apology was not good enough. Social media users want him to refrain from surrogate advertisement, a form of advertising which is used to promote regulated products, like cigarettes and alcohol, in the disguise of another product.

Surrogate advertising is a form of advertising that is used to promote products which are banned or limited from advertising under government regulations, such as cigarettes and alcohol, via advertising another product produced by the same company in order to raise brand awareness.

Celebrities have a large following and their endorsements can have a significant influence on people's purchasing decisions. When celebrities endorse surrogate products, they are essentially promoting harmful products to their fans, including children and young adults.

Here are some of the reasons why celebrities should refrain from surrogate advertisement:

Some people argue that celebrities should be free to endorse any product they want, but it is important to remember that surrogate products are harmful and that celebrities have a social responsibility. By refraining from surrogate advertisement, celebrities can help to protect their fans and promote public health.

In addition to the ethical concerns, there are also legal risks associated with surrogate advertising. In many countries, surrogate advertising is regulated or even banned. Celebrities who endorse surrogate products could face fines, legal action, and damage to their reputation.

Overall, there is no good reason for celebrities to endorse surrogate products. It is harmful, misleading, and could have legal consequences. Celebrities should use their influence to promote positive messages and encourage their fans to make healthy choices.

I have prepared a research article about in-app advertising. Considering the word limit and the theme of my paper, I believe that the 'International Journal of Electronic Commerce' is suitable for publishing. However, on this journal's website and published articles, there's no mention of the acceptance time/date and time taken for the first decision. Please, provide relevant information about this journal.

#research #advertising #journal

I have more papers and chapters published and available online. Is it possible to indicate also those texts at the ResearchGate? Thank you.

Study is on advertising and involves theory of planned behavior.

give descriptive explanation

When looking at many sectors (tourism, automobile, agricultural produce) TV advertising always seem to be more prevalent in high demand periods.

However, if the goal of a company is to boost brand awareness is there any reason why the company should advertise during these demand peaks?

Intuitively, since the goal is long term it would be more economically efficient to run advertising during low demand periods.

Suggestions on literature (especially books) on the history of Korean TV and evolution of Korean advertising are welcome.

So far I have stumbled upon on rather fragmental coverage of these topics.

La publicité télévisée est définie par quelle règles et éthiques?

Very Important Note: I have all the respect and honor for the researcher and professor doing this research, and my comments and concerns are related to the abstract.

The title and abstract raised many questions, and I hope you all participate in this discussion.

Professor Daniela Damian University of Victoria

As software has become ubiquitous and influences our society in unprecedented ways, it is becoming imperative to understand how it can be inclusive of diverse end-user needs. The software industry is, however, in a diversity crisis as software teams lack the breadth of knowledge, skills and perspectives afforded by diverse membership. As the software products that teams build reflect the diversity of understandings and experiences of the teams, research needs to carefully consider the relationship between team, its development processes and the software it develops -- rightly so, existing literature has focused on aspects of diversity in software teams as drivers for more inclusive software products. In this talk, the speaker takes the next step and argue that their focus should be on inclusivity in software teams, and what design processes, tools and education environments can support diverse teams become inclusive in order to develop more inclusive software.

Reference: 16th International Conference on Cooperative and Human Aspects of Software Engineering (CHASE 2023), Melbourne, Australia, 14-15 May 2023.

First: Clarification Point: “The Inclusive Developer” is the programming team, and to let you know, the programming portion of the Software Engineering Cycle is only 5% of the entire Cycle.

Second: Software is ubiquitous and has influenced our society in unprecedented ways long ago, and it will continue.

Third: You said: it is becoming imperative to understand how it can be inclusive of diverse end-user needs.

What is missing here is end-user needs:

Does anyone know them? The answer is NO.

Fourth: you said: "The software industry is, however, in a diversity crisis as software teams lack the breadth of knowledge, skills, and perspectives afforded by diverse membership."

"A diversity Crisis" and "diverse membership" are discriminatory insertions. There is nothing wrong with diversity in the team; diversity is not a crisis, and diversity is rich and healthy.

The software crisis exists in how we research, teach, and distribute false issues in the Software Engineering Field of knowledge and has nothing to do with team diversity.

Fifth: “In this talk, the speaker takes the next step and argue that their focus should be on inclusivity in software teams, and what design processes, tools and education environments can support diverse teams become inclusive in order to develop more inclusive software.”

What are some obvious examples of greenwashing in advertising campaigns of companies that present themselves as green companies pursuing sustainable development goals, developing green, pro-environmental, pro-climate projects, making green investments, e.g. in renewable and emission-free energy sources, which is not true?

In recent years, there have been more and more examples of the use of greenwashing in advertising campaigns, which consists in misleading the public, potential customers, who are presented with certain offers of companies as green, although they are not. More and more advertising campaigns, public relations activities, etc. carried out by more and more advertising companies and business entities presenting their product offers, services, company brands, use greenwashing. Greenwashing is also referred to in everyday language as "eco-costume", "green untruth" or "green lie", a phenomenon consisting in creating the impression among customers looking for goods produced in accordance with the principles of ecology and environmental protection that the product or the company producing it is in harmony with nature and ecology. For example, recently, in the country in which I operate, a number of advertising spots have appeared in various media, which portray certain large energy sector companies that are state-owned companies as green companies acting in accordance with the principles of sustainable development and developing green investments in the development of renewable and emission-free energy sources, but unfortunately not in accordance with the facts, and are an example of greenwashing. The largest state-owned companies in the energy and petrochemical sector engage in greenwashing because they are portrayed in advertising campaigns as developing renewable energy sources, including the construction of onshore and offshore wind farms, while the development of onshore wind energy has been blocked by the Polish government for the last seven years, the construction of wind farms in the Baltic Sea by Polish companies is only just being planned, and the structure of energy sources in the energy sector is still such that three quarters of Poland's energy is generated by burning coal and lignite.

In view of the above, I would like to address the following questions to the esteemed community of scientists and researchers:

What do you think about this topic?

What is your opinion on this subject?

Please respond,

I invite you all to discuss,

Thank you very much,

Best wishes,

Dariusz Prokopowicz

Advertising is the non-personal presentation or communication of goods, services, ideas or even people through an identified sponsor and to a target audience.

I am researching gender stereotyping in food advertising. I find it quite telling that some of the food advertisements in women's magazines have gender stereotyping issues. Although it has improved, advertisers still have a habit of using gender social roles to promote their products.

Would you mind taking some time to help me fill out a questionnaire, please?

Please be that it does not involve any privacy on your part.

How to improve on the brand value of a product or service without depending on advertisements?

Hello everyone,

Can someone recommend material on the differences in advertising in European countries? I am trying to find material regarding what differences, characteristics and influences are found in content produced for advertising in European countries.

Thank you to anyone who answers!

Hello, I'm looking for assistance with data analysis using SPSS for my project in order to find out about consumers' attitudes toward an advertising appeal. Your assistance and advice will be greatly appreciated in this regard.

Thanks

Thanks

For my thesis, I want to investigate whether voice pitch and voice tempo (individually and combined) [X] influence the purchase intention of advertised food products [Y]. In addition, I expect two mediators [M1 and M2], so I expect to test my hypothesis via model 6 of the Hayes Process Macro test in SPSS.

However, I am not sure whether Process is suitable as I have four conditions (high pitch-fast tempo/ high pitch-slow tempo/ low pitch-fast tempo/ low pitch-slow tempo) in my X variable. Is this possible?

Are education systems "bribed" and extorted by the federal funding systems in place?

The centralized systems in education and federal funding appear to require political approaches to providing education.

Does this equate to extortion and forced propaganda in our education system, driven by a centralized force so powerful that the funding mechanism has created an indoctrination network?

Can a school/university get funding if it refuses to instruct the flavor of the day topics, such as CRT, Gender identification, and ESG?

Can students who have religious faiths choose to bypass indoctrination that violates their code of morality?

Can it be asked without condemnation, or are we now in a police state globally where asking these questions creates a digital profile that classifies the one asking as a threat to those in power?

Modern censorship, cutoff of access to social media sites such as LinkedIn, Facebook, Twitter, Meta, etc. are real and relevant examples of abuse of power already taking place.

It seems that federal funds are currently used, not to assist in financing a well-educated society, but rather, to extort institutions into programming a conformist society of minions to centralized command and control authoritarian rule.

I find this to be a troubling signal that shows that the education system has already fallen victim to being the frog in a pot of water that slowly becomes boiling water to kill the frog, with the frog never even knowing it.

I am doing a research to study the impact of advertising on emotional experience and how both variables can relate to brand perception and purchase intention.

In my research I am using Openface facial recognition tool to quantify respondents emotional experience (valence) while watching an Ad (structured observation). Following the experiment, respondents have to answer questionnaire to relate both Ad and emotional valence to perception and purchase intention.

So can you please provide me with questionnaire references that relates to the topic to use it?

Hello people

I am studying business psychology and will be investigating the difference in advertising effectives between social media ads and analog billboard advertising as part of an a project in my university.

Unfortunately, I am having a hard time finding current research and literature on this topic and would be extremely grateful if someone could recommend some good literature.

Thank you very much.

Have you bought groceries or food lately? Have you noticed that the cost of items that form part of the production cost of the product or service you are buying, like plastic bags or food containers that once were free pollution, are now being charge extra to consumers when buying passing to them the apparent environmental responsibility of dealing with them, but the extra money now you are required to pay for the same plastic bags/containers goes directly to the company profits, not to any private nor government nor even to the same company recycling program as perhaps there is none. And governments seem to be okay with this new practice which is now spreading from major corporations to small businesses leaving consumers with no protection.

In a sense, dwarf green markets provide a cover for companies to pass their cost of production plus the “green grab” to consumers usually without having to disclose in advertising what they are doing so, a kind of deceiving as if those items cost more to companies now increasing their production costs that way, then they should increase the prices of their products or services instead, giving that way the option to consumers to buy at a higher price or not.

So consumers pay more, but their extra pay has not clear environmental benefits from consuming at a higher price, which raises the question, under dwarf green markets are consumers currently being scammed by the business community?

What do you think? Please detail your own view.

Online Behavioral Advertising (OBA), is the process of displaying digital advertisements to consumers based on their previous individual-level online behaviour. Essentially, it is a type of advert you receive on your electronic device after visiting a website. Online advertisers are able to collect your data based on the sites you visit, searches you make, the things you “like”, the comments you make and so on.

So my question is: Can this practice be carried out on Digital Sharing Economy Platforms (DSEPs) by online advertisers? Papers that can provide comprehensive understanding of my question would be very much appreciated.

To what extent does green lending by banks contribute to the development of pro-environmental, pro-climate, sustainable business ventures?

Are commercial banks that advertise themselves as green banks conducting sustainable banking with a portfolio of banking products really green banks?

Do commercial banks that have added sustainability, climate protection and planetary biosphere protection issues to their new development strategy and/or bank mission promoted in the media really provide many green loans that finance real pro-climate, pro-environmental, sustainable economic ventures conducted by borrowers?

Have the credit risk management procedures resulting from green lending been adequately adapted to the ongoing process of global warming, climate and biosphere change and other impacts of this process?

When assessing the creditworthiness of entrepreneurs planning to realise viable pro-climate, pro-environmental, sustainable business ventures, do banks take into account the issue of the risk of climate change and the specific impacts of this process that may affect the green investment planned for implementation?

How do commercial banks advertising themselves as green, sustainable banks improve their lending procedures and green credit risk management process?

What do you think?

What do you think about this topic?

Please reply,

I invite you all to discuss,

Thank you very much,

Regards,

Dariusz Prokopowicz

The bigger the lie the more it is believed.

I suggest, those who embrace propaganda need to believe it as it fits an underlying reality, which, although false, underpins their lives. National hopes, nationalistic delusions. The weaker a state, the more its citizens will believe their leader's claims.

Accepting the imbalance of the reality we embrace anyway, propaganda introduces what seems to be concrete, without uncertainty.

I am running a small clinical trial with tight inclusion/exclusion criteria. Using a Facebook ad to recruit prediabetic humans with BMI <36 (as stated on ad; they provide us their contact info if interested). Then they receive telephone prescreening call. At this call, unfortunately most people don't know what BMI means, so most of them have much higher BMI. Also most people don't know if they have prediabetes.

Questions:

-what is an alternative way to describe BMI<36 in an ad, so that the quality of our leads will improve?

-outside of Facebook, do you recommend any recruiting companies or groups to help recruiting these subjects (with tight criteria - i.e., multiple medication and medical history exclusions)? Budget is tight.

thank you!

Hi everyone, I am currently working on several articles focused on social media influencers. I am interested in the similarities and differences between the emerging literature on influencers and the traditional long standing research on celebrity endorsements in advertising.

Two questions for you.

What are some of the best definitions of a celebrity (outside of Kamins (1989)?

What is the best definition of a social media influencers?

I am more invested in citations and published definitions than in conceptual discussions.

Thanks

As the question states, I am currently doing some revisions for a paper on personal branding for artists. Although I have found enough theory in the influencer marketing area, I am interested in more narrowly focused work that focuses on graphic artists and fine art photographers. I am looking for literature references that address the position of the artist in a marketing-driven world. References can be doctoral dissertations, master thesis, bachelor thesis, or articles (not earlier than 2018).

Why advertised in an article the application of RUSLE? But the author applies the formula USLE

Is it good to advertise or share our achievements on social sites or other social platforms?

Hello all,

I am conducting research on the effects of podcast ads on listeners' attitudes toward the brand and toward the advertisement. I use two mediators (not serial): credibility host and credibility ad and one moderator: parasocial relationship.

I thought I could use PROCESS MODEL 5 twice for this (once for attitude toward the brand and once for attitude toward the ad):

For example first run:

Now someone says I can't use two mediators in process 5. Can anyone tell me if this is true?

I'm doing my BA dissertation on generation Z’s perceptions of social media advertising and how their multiplatform usage affects their advertising interactions. I have designed a methodology but now I don't know what type of analysis to do. I have a mix method survey in which there are likert scale questions (strongly disagree-strongly agree) and open ended questions for them to explain their experience with social media and advertising on these platforms. I have looked at thematic analysis, sequential explanatory design, rank correlation etc but i am getting more confused on which method to use to find the relationship between consumer’s social media usage and social media advertising behaviours.

Any ideas?

thank you!!

Our lab is conducting a research project about Asian-American families. We are investigating Asian-American families' well-being during the COVID-19 pandemic, specifically, their experience of racial discrimination, their parent-child relationships, and their children's development. So far we manage to contact churches, organizations, and school communities, but we still need more Philippine and Korean teenagers (12-18 years old) and parents to participate. Any suggestions to help us recruit? I appreciate your help.

In my opinion, the most recent startups developed in the field of new, online technologies, in the field of new media, business analytics based on automated, computerized, multi-criteria processing of information available on the Internet and providing information and advertising services in new online media.

In view of the above, the current question is: In what areas, branches of modern economies have recently seen the fastest-growing business projects?

Please, answer, comments,

I invite you to the discussion,

Thank you very much,

Best regards,

Dariusz Prokopowicz

Hello, I am searching for a topic for my master thesis in developing a creative advertising concept. How do you think what problems can be considered here? I am especially interested in the disclosure of this topic in digital.

I really appreciate any help you can provide.

Hi everyone,

someone can help me to find some studies about the attention's span on the social network related to advertising.

Really thanks

They are both within the sphere of contemporary digital marketing, each a different technique I guess, I'm just wondering what the direct links between them are? Do any programmatic advertising techniques use geodemographics? I imagine it uses geodemographic data to target and sell ad space to certain audiences but I'm not really sure

Thank you?

I am looking for conceptual grounds and scales for consumers perception, attitude and outcome behavior towards corporate communication especially sales promotion types and advertising. Please suggest some research.

The student sample can have been questioned the validity and generalizability and threatens the external validity due to not representing the general population or "real people" and unique characteristics of the population (Burnett and Dunne, 1986; Wells, 1993). Nevertheless, according to Yoo et al. (2000, p. 202), for theory-testing research, "a student sample has been deemed acceptable and even desirable," particularly when they constitute the major consumer segment for the selected product. Furthermore, Calder et al. (1981) also suggested that a maximally homogeneous sample has important advantages for theory validation research, e.g., a student sample. Hofstede (1991) also stated that a maximally homogeneous sample allows more exact theoretical predictions and reduces the confounding effects of other factors. More importantly, according to Calder et al. (1981), a student sample is accepted for a theory-testing study in which the multivariate relationships among constructs, not the univariate differences between samples, are being investigated. Also, the fact that showed that "students have been effective surrogates for non-students or adults in various empirical studies that have examined" (Yoo and Donthu, 2001, p. 4), for instance, attitude toward advertising, country of origin, and attitude - preference relationship (Yavas, 1994), safe behavior and product warnings (Cox et al., 1997), and price-quality perceptions (Lichtenstein and Burton, 1989), effects of selected marketing mix elements on brand equity and its dimensions (Yoo et al., 2000), developing brand equity model (Atilgan et al., 2005), etc.

I'm looking for some assistance on a legal precedent advertising agency agreement from the perspective of the advertiser and one with the perspective of the customer.