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How should I decide between using multimodal discourse analysis(MDA) and computer-mediated discourse analysis(CMDA)?
Question
  • May 2025
I am doing a study analysing social media data (text, emojis, images, videos, and audio) to investigate translanguaging strategies, but I find myself torn between multimodal discourse analysis (MDA) and computer-mediated discourse analysis (CMDA) as the primary framework.
Initially, I assumed MDA would better address multimodal semiotics (e.g., integrating visual/audio modes), while CMDA might prioritise textual analysis. However, Herring (2019, p. 16) reconceptualised CMDA to an analysis of computer-mediated communication in all its multimodal forms, and "...computers are defined broadly to include any digital communication device" (Herring and Androutsopoulos, 2015, p. 127). Both approaches offer broad toolkits with adaptable analytical methods. So, how should I decide between using MDA and CMDA?
Herring, S. C. (2019). The coevolution of computer-mediated communication and computer-mediated discourse analysis. Analyzing digital discourse: New insights and future directions, 25-67.
Herring, S. C., & Androutsopoulos, J. (2015). Computer-mediated discourse 2.0. In D. Tannen, H. Hamilton, & D. Schiffrin (Eds.), The Handbook of Discourse Analysis (pp. 127-151). Chichester: John Wiley & Sons.
… 
  • 65 Views
  • 5 Answers
Condolences on Social Media and Face2face/written communication. Any references?
Question
  • Sep 2016
Dear All,
I was wondering whether anyone had any reference to suggest to me on how people pay and express their condolences in "real life", therefore f2f and written communication, and on social media.
Any comment is really welcome.
Thank you!
… 
  • 97 Views
  • 4 Answers
What are the most salient theories for diglossic code switching, other than that of Mayers-scotton?
Question
  • Feb 2016
What are the most salient theories for diglossic code switching, other than that of Mayers-scotton?
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  • 52 Views
  • 9 Answers
How different is critical analysis of discourse (cDA) compared to critical discourse analysis, i.e. CDA?
Question
  • Jan 2016
CDA is often regarded as an approach to the study of discourse rather than a method to analyze data derived-from a discourse based study. I do not feel that the methodology called CDA can appropriate the notion of critical for
discourse analysis, especially when the research is more interested in issues about fairness and equitability than issues about critical agenda such as social power abuse. I'm wondering what you think about doing discourse analysis in a critical manner and whether any differentiation can be made between what is called cDa (as opposed to descriptive discourse analysis) and CDA?
… 
  • 13 Answers
What is technical difference between Discourse Analysis and Critical Discourse Analysis?
Question
  • Aug 2024
Difference between Discourse Analysis and Critical Discourse Analysis?
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  • 188 Views
  • 3 Answers
What is the difference between discourse analysis and critical discourse analysis ?
Question
  • Apr 2019
What is the difference between discourse analysis and critical discourse analysis ?
… 
  • 574 Views
  • 29 Answers
How do you analyze the content and form of professional discourse?
Question
  • Mar 2015
I mean some principles, structure of analysis, may be samples of analysis of professional discourse, especially engineering. Please, help me. Thank you very very much.
… 
  • 71 Views
  • 8 Answers
Is there any annotation system effective for discourse structure(turn-taking)?
Question
  • Mar 2016
I'm develop a discourse corpus which is used to support a discourse research. Now I am building a annotation system to annotate discourse structure(turn-taking). Is there any system that I can utilize ?
… 
  • 50 Views
  • 5 Answers
Can someone please explain other designs besides a discourse analysis (using Gee's Tools) that can be used to resolve the following question?
Question
  • Apr 2018
Can someone please explain other designs besides a discourse analysis (using Gee's Tools) that can be used to resolve the following question? How is the discourse in teacher-student interactive feedback versus computer-based feedback alike and /or different? 
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  • 188 Views
  • 5 Answers
What are similarities and differences between discourse analisis perspectives?
Question
  • Jan 2016
Moving from the foundations od discourse analisis
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  • 17 Answers
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