ruud coolen van brakel's scientific contributions

Publication (1)

Conference Paper
Full-text available
This report describes ways in which pharmaceutical companies provide the public with information about diseases and conditions. It provides an overview of the various methods used, and the impact that public information campaigns can have. The aim of this report is to demonstrate how companies use public information campaigns about diseases and con...


... Advocates consider disease awareness campaigns to be particularly important for underdiagnosed diseases [12]. However, concerns have been raised about the quality and nature of the information being provided to the public in disease awareness campaigns [13]. Proponents of direct to consumer advertising claim that it empowers consumers by stimulating discussions with physicians, enabling patients to obtain needed treatment at an earlier stage and improving adherence. ...