Zsuzsa Deli-Gray's research while affiliated with ESSCA School of Management and other places
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Publications (9)
Purpose
The purpose of the paper is to discover how very young (three- to six-year-old) children describe their “actual” shopping process and how they characterise an “ideal” shopping. The perceived role of new technological devices in such an ideal shopping process is also analysed.
Design/methodology/approach
A review of literature is followed...
Purpose
– The purpose of this paper is to explore the theoretical background of the involvement and the entertainment of children of four to seven years of age in the purchase process at Hungarian retail stores. It also examines the practice of local and foreign retailers in Hungary.
Design/methodology/approach
– A review of literature is followed...
Purpose
This paper aims to evaluate the results of an empirical research whose objective was the analysis of the impact of the actual economic crisis on the expectations, preferences and attitudes of the Hungarian people towards the purchase of food and household items in retail stores.
Design/methodology/approach
A review of literature is followe...
This paper studies 20 global brands and attempts to understand how four brand constructs (Country of Origin (COO), familiarity, liking and trust) might influence the purchase intent of consumers living under different economic conditions. Study respondents were a random selection of adult consumers living in an emerging market economy, Hungary, and...
At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and mo...
This paper presents the research findings of a global brand study conducted during the recent global economic crisis. The study sought to understand how four brand constructs (country-of-origin, brand familiarity, brand liking and brand trust) would influence global brand purchase intent in a sample of consumers living in Bulgaria and Hungary. Step...
At the end of the 20th century in the most developed countries economy and society went through profound transformation. The emerging post-industrial society can be characterised by the dominance of service industry, more leisure time of the population, higher disposable income and more conscious consumers. These conscious consumers are more and mo...
E tanulmányban két korábbi kutatásunkra alapozva vizsgáljuk a külföldi vállalatok magyarországi piacra lépésének, illetve a magyar vállalatok importjának stratégiai korlátait, és összevetjük a jelenlegitanulságokat a korábbi két felmérés eredményeivelt. Ez az összehasonlítás némi betekintést nyújthat a magyar belső piacnak az egységes európai piach...
Citations
... Alpha generation The group was born after 2010 and characterized using technology, research facilitation and critical vision (Strătilă, 2020) Both academicians and practitioners conducted more research to understand deeper into other topics such as children's development as a customer (Cook, 2003), entertainment (de Faultrier et al., 2014b) and sound experience (Ming Lim and Hultén, 2015). (Feenstra et al., 2015) looked at edutainment experience while (Deli- Gray et al., 2016) researched on the shopping process. Table 4 summarizes other studies that focus on children experience within the shopping environments. ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/1014665781981187-1618926582586_Q64/Mclaughlin-Cecile.jpg)
... Children begin to develop their identity through the association and collection of objects, events, and experiences as they grow up, including those obtained at SC (Healy, Beverland, Oppewal, & Sands, 2007). Little ones aged between three to seven years old (y/o) are crucial years of being at their perceptual stage, making them an ideal age group for this research (de Faultrier, Deli-Gray, Matura, & Árva, 2014). ...
![[object Object]](https://i1.rgstatic.net/ii/profile.image/279713026199554-1443700190450_Q64/Tamas-Matura.jpg)
![[object Object]](https://i1.rgstatic.net/ii/profile.image/712430460104706-1546868066586_Q64/Laszlo-Arva.jpg)
... A recent study on "brand familiarity" shows that exposure to a brand on a regular basis can increase consumer positivity towards the brand and enhance the consumer perceived trust (Benedicktus, Brady, Darke & Voorhees, 2010). According to Gray, Haefner & Rosenbloom (2012), as the consumers learn to trust the brand; they learn which brands meet their requirements and which ones do not. Regarding this paper, it is postulated that the higher familiarity of an investor towards a brand, the higher their perceived trust towards a particular Firm's stock. ...
... Normally, customers who aim for utilitarian will prefer to choose a budget hotel while those who aim for hedonic will prefer to choose a luxury hotel. Although it is expected that customers who prefer to have hedonic value will be willing to pay extra for the service experience, if the price is too high it will erode the purchasing power and negatively reflect on the perceived value (Boksberger and Melsen, 2011;Deli-Gray et al., 2013). Hence, the value provided by the hotel should meet the expectations of the customers. ...
... Brand equity is the overview measurement of a brand's acquisition and retention abilities toward loyal customers demonstrated in money-related terms as defined by Haefner et al. (2011). The concept of brand equity branches into two perspectives: the financial perspective and the consumer-based perspective (Kim et al., 2003). ...
... The authors (Arva et al., 2011) note that new forms of tourism which appear in the XXI century significantly change the tourist demand and approaches to marketing activities in the tourism industry. A differentiated approach to building relationships with a client-tourist becomes essential. ...
Reference: Sustainable Tourism for the Green Economy
