Zidan Febrian’s scientific contributions

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Publications (2)


Rebranding of Arnetta Craft’s product in Malaka Sari, East Jakarta
  • Article
  • Full-text available

October 2021

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85 Reads

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1 Citation

Community Empowerment

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Alya Gustriani Syafitri

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Zidan Febrian

The role of society is very important in maintaining the balance of nature. The community empowerment approach is the success key in educating the surrounding environment. Arnetta Craft is a community empowerment presenting in Malaka Sari, East Jakarta. Arnetta Craft continuously invites all levels of society caring about the results of household waste, especially used cooking oil. Processed products from household waste produce a useful product for people's daily needs and have commercial selling value. However, with the existing competition, the marketing approach needs to be improved by creating logos, labeling and product packaging. To be able to produce logos, labeling and product packaging, a structured interview was conducted with the owner of Arnetta Craft. At the end of the activity, new logos, labeling and packaging have been produced used as product rebranding.

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Citations (2)


... Websites can also be useful for providing and introducing information about the uniqueness and advantages of products so that brand identity development in the global market can be carried out [9] as well as as a digital catalog to be able to provide clear product descriptions [10], [11]. However, with existing competition, marketing approaches need to be improved by creating logos, labelling and product packaging [12]. It is important to train micro-entrepreneurs who produce food products to understand the importance of clear product information in their product packaging. ...

Reference:

Designing Product Labels and Digital Marketing as Branding Strategies for Yu Marni’s Tiwul Product
Rebranding of Arnetta Craft’s product in Malaka Sari, East Jakarta

Community Empowerment

... Perdani et al. (2022) demonstrate the effective use of e-learning audiobooks in enhancing BIPA students' listening skills, with positive outcomes in understanding and using Indonesian in everyday contexts. Zunaidah et al. (2021) develop podcasts as an alternative learning medium for BIPA listening during the COVID-19 pandemic, offering flexibility for learners to access materials anytime, anywhere. ...

Learning a Foreign Language During a Pandemic: Developing Podcast for Listening Skill of Beginner-Level BIPA Learners