Zhang Rong’s research while affiliated with University of Manchester and other places

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Publications (1)


Perceptions of United Kingdom Exporters in Transferring Technology into the People's Republic of China
  • Article

May 2007

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20 Reads

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10 Citations

D. F. Ball

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Zhang Rong

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Andrew W. Pearson

The objective of this study was to identify for UK firms active in transferring technology into the PRC, their perceptions of the market and their clients. The research was progressed by questionnaire and interview. The companies approached were selected on the basis of contracts listed in Chinese government publications and the financial press. The main findings relate to the lack of awareness in the UK of the role of the Chinese research institutes, the poor quality of Chinese management, the inadequacy of infrastructure and training needed to support the new technology and the absence of problems arising from cultural differences or leakage of proprietary information. The Chinese are eager to obtain new technology although there is some difficulty in identifying suppliers.

Citations (1)


... However, other researchers have advanced somewhat different viewpoints. Ball et al (1993), and Vanhonacker and Pan (1997), in their quantitative studies, find that the variables chosen to capture the importance of IP protection are insignificant. McGaughey et al (2000), based on an in-depth case study, point out that the conventional means of IP protection are not the measures that firms must adopt to retain their competitive position in foreign markets. ...

Reference:

Developing Country Perspectives Software
Perceptions of United Kingdom Exporters in Transferring Technology into the People's Republic of China
  • Citing Article
  • May 2007