Yunhee Ku’s scientific contributions

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Publications (2)


The Effects of Trust in Government on Multichannel Information Seeking : The Mediating Role of Need for Information and Negative and Positive Affects
  • Article

April 2021

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4 Reads

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1 Citation

The Korean Journal of Advertising and Public Relations

Jisoo Ahn

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Yunhee Ku

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Ghee-Young Noh

Citations (1)


... They unveiled how online information processing led to practical actions of information sharing and preventive behaviors. Based on the RISP model,Ahn et al. (2021) examined the relationships among trust in government, negative and positive affective, information insufficiency, and multichannel information seeking in the context of COVID-19. The data demonstrated that trust in government enhanced positive affect and information seeking from governmental websites/SNSs, the Internet, and television. ...

Reference:

Is Processing COVID-19 Information Effective for Wearing Masks? The Effect of Information Processing on Preventive Intention
The Effects of Trust in Government on Multichannel Information Seeking : The Mediating Role of Need for Information and Negative and Positive Affects
  • Citing Article
  • April 2021

The Korean Journal of Advertising and Public Relations