Yukun Wang’s scientific contributions

The emerge of new technology and media platforms has deeply changed the landscape of strategic business management and the global media industry. The company business strategy optimization is becoming increasingly significant in the era of the digital economy, especially amid the COVID-19 pandemic. This article will utilize SWOT analysis and financial models to develop data-driven insights and in-depth recommendations on enterprise strategy transformation based on the case study of Walt Disney. The research results show that Disney should shift from offline business lines such as parks and stores to online streaming and interactive media, which will help Disney fully take advantage of their competitive strengths of the intellectual property portfolio and distribution channels to further develop the streaming media business segment aligned with the studio department. By transforming weaknesses and threats into new growth opportunities, Walt Disney will be able to achieve further global market outreach and maximize the profitability of innovation on creative content.