Yuhong Wu’s research while affiliated with William Paterson University and other places

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Publications (1)

When Is a Preannounced New Product Likely to Be Delayed?
  • Article
  • Full-text available

April 2004

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320 Reads

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111 Citations

Journal of Marketing

Yuhong Wu

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Vijay Mahajan

Consider that a firm announces a deadline for a new product introduction. Conditional on such a preannouncement, how must an external observer evaluate whether the product will be delayed beyond that deadline? Using data collected from managers in the computer hardware, software, and telecommunications industries, the authors present an analysis that demonstrates that delays in new product introductions beyond preannounced deadlines can be jointly explained by factors related to (1) the firm's motivations to delay the product, (2) the presence of constraints that prevent delay (or the availability of opportunities to delay the product), and (3) the firm's abilities pertaining to product development.

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Citations (1)

... Perceived product innovativeness refers to the extent to which consumers believe that a new product possesses distinctive and original characteristics compared to other products within the same category (Fu et al., 2008;Y. Wu et al., 2004). Danneels & Kleinschmidtb (2001) defined consumer perceived product innovativeness as the extent to which consumers perceive the value of the product's innovation, the risk associated with its use, and the degree to which consumers can alter their existing behavior patterns. According to Lafferty & Goldsmith (2004), consumers' perceptio ...

Reference:

A Study on the Impact of Perceived Characteristics on Purchase Intention towards Collaboration Products between Foreign Brands and China Chic IPs
When Is a Preannounced New Product Likely to Be Delayed?

Journal of Marketing

Yuhong Wu

·

·

Vijay Mahajan