August 2024
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2 Citations
International Journal of Research in Marketing
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Citations (1)
... In addition, these studies cannot detect the prevalence and value of these buyer segments, which are crucial factors for managers to evaluate a segment's attractiveness. Moreover, research has mainly provided insights into transactional engagement in the form of NFT purchase intentions (Yang, 2024;Yuan et al., 2024), NFT pricing (Mekacher et al., 2022;Hostetter et al., 2024;Xie et al., 2024), and NFT secondary market selling (Berghueser & Spann, 2024). To the best of our knowledge, only conceptual contributions have dealt with community engagement (e.g., Colicev, 2023) and no prior research has dealt with multiplier engagement. ...
- Citing Article
August 2024
International Journal of Research in Marketing