Yuan Guoying’s research while affiliated with Central University of Finance and Economics and other places

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Publications (7)


Comparative Studies of the Football Industries in China and Britain
  • Article
  • Full-text available

December 2024

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97 Reads

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1 Citation

Li Hongquan

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Jin Houzhong

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Yuan Guoying

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[...]

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Lin Li

By the document literature method and the comparative analysis method, the successful experiences of theBritish football industry are summarized, and the problems existing in the Chinese football industry are analyzedin this article, and the research result will be used for references in relatively theoretical researches.

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Figure 1. Keller brand equity model 
Research on Brand Equity of Sports—Take the Replacement of the Brand Lining as Example

December 2024

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146 Reads

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5 Citations

Taking the replacement of the brand lining as example and drawing lessons from domestic and international relevant research results about brand equity, based on customers’ viewpoint, through analysis of the case of the replacement of the brand Lining, the article systematically elaborates such problems as the connotation and formation mechanism of sports brand equity. The authors thought: The brand equity of Lining is important intangible properties of their enterprise. The replacement of the brand not only builds new brand image and appeal, but also inherits accumulated brand assets. The establishment and promotion of brand identity are just a starting point and stage in building a brand, so enterprises should seize key work according to general logic that brand equity forms.


Status of Beijing Olympic Games Brands in Establishment of a Sports Power

December 2024

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22 Reads

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1 Citation

From the dimensionality of the Beijing Olympic Games national brand, city brand, enterprise brand and national citizen brand, this article expounded the status of Beijing Olympic Games brands in establishment of a sports power. According to the authors, in the process of further pushing forward China from a major sports country to a sports power, we have to provide further development and protection to Beijing Olympic Games brands.


Role of the Government in Development of Occupational Sports Organization in China

December 2024

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14 Reads

This article employed document literature and comparative analysis method to sort out development skeleton of Chinese occupational sports organization and analyze the role of the government in development of Chinese occupational sports organization. According to the authors of this article, only if we establish the position of the government and practically play its due role, can the government provide vigorous guarantee for healthy development of Chinese occupational sports organization.


Empirical Research on Experiments in Establishing Sports Lifestyle Community in Beijing --- A Case Study of Huanghuamen Community in Jingshan Street in Dongcheng District

December 2024

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13 Reads

This article used questionnaire and on-the-spot investigation, took Huanghuamen Community in Jingshan Street in Dongcheng District in Beijing as the case study, and analyzed and sorted out specific practice, experimental effects and existing problems in establishing a sports lifestyle community, which offered reference for popularizing establishment of a sports lifestyle community in Beijing.


Strategies to Avoid Corruptions in FIFA

December 2024

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285 Reads

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2 Citations

By the method of literature and documentation, the causes of the frequent corruptions in FIFA (FederationInternational de Football Association) and relative strategies to avoid corruptions are analyzed and proposed inthis article, and the research result can be used for references to solve this problem for relative organizations.


Theoretical Research on Building Communities of Mixing Sport into Life

April 2011

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18 Reads

Modern Applied Science

In recent years, China’s community sports have made great progress. Fitness facilities is being improved step by step, fitness exercises is becoming increasingly abundant, and the organizations of fitness are forming a network. The article adopts document literature to summarize the significance, goals, principles and specific measures of building communities of mixing sport into life in the hope of providing a reference for relevant research.

Citations (4)


... These bodies are in-charge of planning, maintaining and updating the programmes. Their aims are not limited to the successful implementation of assigned task, but also to enforce discipline among competing athletes and to select appropriate locations for these programmes (Yuan et al., 2011). The selection of locations for these programmes is based on a bidding process by interested communities that have put in place basic facilities that can be used to host such programmes. ...

Reference:

International Journal of Data and Network Science A fuzzy multi-criteria approach for hosting-right selection: A case study of sport event
Strategies to Avoid Corruptions in FIFA

... According to Allison and Monnington (2002: 115), international sport, beginning with the carefully state-run programs of the Soviet Union, emerged in the post-Second World War era as an important measure of " prestige through success " , echoing the observation that " serious sport is war minus the shooting " (Orwell, 1945). While variation exists across domestic contexts on the economic and political motivations of hosting and/or succeeding in international sporting competitions, the acquisition of international prestige through accomplishment remains a consistent theme (Goodhart and Chataway, 1968; Jin et al., 2011). As a mechanism for determining countries' international status, the Olympics provide a useful metric for determining a state's relative positioning where the terms of success are consistent, widely agreed upon and accepted as legitimate by participants. ...

Status of Beijing Olympic Games Brands in Establishment of a Sports Power

... As a matter of fact, soccer became an industry, in spite of the problems that were still unsolved, such as: a) weak supervision, b) frequent scandals, c) excessive meddling from the Chinese Football Association, d) unreasonable match calendar and e) lack of standardization in their internal processes. 60 Despite the strictest possible controls, the Super League was plagued by corruption. People were so worryingly unhappy, that the government had to intervene in 2009, to bring order before the situation would get out of hand. ...

Comparative Studies of the Football Industries in China and Britain

... The (n=146) sample has male (68%) and female at (32%). The age group of respondent representation is (19)(20)(21)(22)(23) years at (32.1%), young adults at (24)(25)(26)(27)(28)(29) years at (20%), matured adults (31-40) years at (28%), and over 41 years at (19.9%). The occupation profile of the respondents show that around 59% possess Bachelors' degree or is pursuing, while (27%) have graduate degree/masters' degree. ...

Research on Brand Equity of Sports—Take the Replacement of the Brand Lining as Example