March 2018
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79 Reads
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2 Citations
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... This poses a risk of developing business models or adopting implementation strategies that are unviable due to lack of consumer demand or inconsistency with their actual needs ( Repo et al., 2017 ). Several studies highlight this gap and call for further research on consumer concerns and behaviour change mechanisms ( Kharrat et al., 2018 ;Semenza et al., 2008 ;Silva et al., 2017 ). ...
March 2018