Ying-Ching Lin’s research while affiliated with National Chengchi University and other places

... Impulsive buying behavior is a significant driver of both offline and online commerce. It refers to a tendency of individuals to make spontaneous and unplanned purchase decisions without much consideration for the consequences (Lin & Chang, 2021;Casado-Aranda et al., 2022). Today, online shopping has become a strong habit for many, and each year fewer consumers are shopping in physical stores. ...

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Visual Product Aesthetics and Consumer Impulsiveness in Online Shopping

... At the time of writing (September 2024), the article had 335 Google Scholar citations. In addition, Arkes's (1996) work on waste aversion has important practical implications, such as in the domains of consumer decision-making (Lin & Chang, 2017) and in the links to other classic phenomena such as the sunk cost effect (Arkes et al., 1997) and "less is more" (e.g., Bolton & Alba, 2012). ...

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Revisiting the Psychology of Waste: Replication and extensions Registered Report of Arkes (1996)

... The prior research used various indicators to measure advertising effectiveness, most of which focused on subjective metrics of ad effectiveness (e.g., Celik et al., 2022;Wang et al., 2020). Scholars used constructs such as attitude toward the ad (e.g., Cheng & Zhou, 2017;Grewal et al., 2016;Lin & Wang, 2016), attitude toward the brand (e.g., Belanche et al., 2017b;Hegner et al., 2016;Zhang et al., 2020), brand recall (Cheng & Zhou, 2017), loyalty (Grewal et al., 2016), satisfaction (Grewal et al., 2016), and purchase intention (Cheng & Zhou, 2017). In this vein of research, surveys are adopted as the main method due to the unobservability and invisibility of these constructs. ...

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Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits

... Pulcini (2023) highlights that English terms have seamlessly integrated into Italian, often being perceived as part of the native lexicon rather than foreign intrusions. Since monolinguals and bilinguals may differ in their responses to language choices in advertising (Lin, Wang, and Hsieh 2017;Lin and Wang 2016), it is unclear whether language choice effects using a different language in advertising can be extended to using anglicisms in the same language. This lack of empirical evidence strongly warrants a more tailored approach for anglicisms to gain a more nuanced understanding of which consumer attitudes are susceptible to change. ...

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“Gusto” or “Taste”? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising

... A second theoretical consideration is that foreign language, particularly English, expresses globalness and prestige (Martin 2019;Piller 2003). For example, English advertisements were more effective for multinational brands and luxury products, enhancing brand perception and ad favorability, but local brands and necessity products saw less impact from the language used in India (Krishna and Ahluwalia 2008), Romania (Micu and Coulter 2010), and Taiwan (Lin and Wang 2016). Similar effects were observed in Ecuador and Chile, where English advertising were reportedly more persuasive in (Alvarez, Uribe, and León De-La-Torre 2017). ...

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“Gusto” or “Taste”? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising

... These pertain to beliefs that an unhealthy behavior can be compensated for by engaging in a healthy behavior and were found to hinder health behavior change (Amrein et al., 2017). This has also been labeled in other literature as the "licensing effect" (Khan & Dhar, 2006), that is, when people allow themselves to do something "bad" (e.g., immoral or unhealthy) after doing something "good" (e.g., moral or healthy), including food choices (e.g., Chang & Lin, 2015;Prada et al., 2016;Prinsen et al., 2019). These compensatory beliefs or licensing effects may help to explain why some participants assumed they could eat more sugar, namely due to following a vegan diet or because they practice physical exercise regularly. ...

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A qualitative study about college students' attitudes, knowledge and perceptions regarding sugar intake ☆

... These inactive actions stem primarily from consumers perceiving sustainable consumption as costly, viewing sustainable product performance as inferior to traditional products, and being uncertain about the impact of sustainable practices on achieving sustainability goals (Lin and Chang 2012;Luchs et al. 2010;Johnstone and Tan 2015;Reczek and Irwin 2015;Reczek, Trudel, and White 2018). Some studies have provided insights into the impact of benefit appeals and message framing on the promotion of sustainable consumption (Goldsmith et al. 2016;Green and Peloza 2014;White et al. 2011;White and Simpson 2013;Yang et al. 2015). ...

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Location Matters When Advertising Sustainable Products: Influences of Conceptual Metaphor and Anthropomorphism

... lower) numbers as more expensive, while overlooking the unit in which the numbers appear (Pandelaere, Briers, & Lembregts, 2011;Pelham, Sumarta, & Myaskovsky, 1994). For example, people often overspend when traveling to a country where the currency is a fraction of one's home currency but underspend when it is a multiplier of said home currency (Lin & Fang, 2013;Raghubir & Srivastava, 2002). Fecher, Robbert, and Roth (2019) found that the same products were viewed as significantly more expensive when presented in price per kg (vs. ...

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Trying Tongs and Spoiling Spoons: Effort Nudges Influence Food Consumption and May Motivate Healthier Food Decisions

... When message content resonates with an individual's regulatory focus, it increases perceived processing fluency and message persuasiveness. For example, individuals with a prevention focus are receptive towards negativity-accentuating losses, while those with a promotion focus welcome positivity-underscoring gains (Lee et al., 2009;Lin et al., 2012). Building on this and combining it with the aforementioned discussions, we suggest that low (high) controllability attributions of ugly appearance activate prevention (promotion) focus in consumers. ...

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Reducing food waste and promoting sustainable consumption: the role of message framing and controllability attributions in ugly produce marketing