Yajie Li's research while affiliated with Utah State University and other places

Publications (3)

Article
Extreme heat events are one of the deadliest weather-related hazards in the United States and are increasing in frequency and severity due to anthropogenic greenhouse gas emissions. Further, some subpopulations may be more vulnerable than others due to social, economic, and political factors that create disparities in hazard impacts and responses....
Article
Message diffusion and message persuasion are two important aspects of success for official risk messages about hazards. Message diffusion enables more people to receive lifesaving messages, and message persuasion motivates them to take protective actions. This study helps to identify win-win message strategies by investigating how an under-examined...
Conference Paper
Full-text available
Official crisis messages need to be persuasive to promote appropriate public responses. However, little research has examined the content of crisis messages from a persuasion perspective, especially for natural hazards. This study deductively identifies five persuasive message factors (PMFs) applicable to natural hazards, including two under-examin...

Citations

... It also includes examples suggested by the authors (Table A1 in the Appendix). It is important to note that any new messaging should additionally strive to be consistent with risk communication best practices (e.g., Li et al., 2021;Lindell and Perry, 2012;Mileti and Peek, 2000;National Weather Service, 2016). ...
... For example, Chang and Chen (2018) demonstrated the success of a cell broadcast system in Taiwan and suggested next steps to look into how the public responds to those messages. Further studies are also needed on persuasive messaging to prompt the public to take protective action (Comes, Mayag, & Negre, 2015;Yajie Li, Hughes, & Howe, 2018). Future research should also look into the role of the public as end-users to aid in improving credibility and trust (Endsley et al., 2014;Hughes, 2014) and in the design of technologies (Kremer, 2018;Sasaki et al., 2019). ...