January 2021
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16 Reads
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2 Citations
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Publications (1)
Citations (1)
... Moreover, the emerging field of esports, where sport management research is still growing, offers a rich context for scholarly inquiry. In esports, prior scholars show music forms a prominent part of the participant and spectator experience (Jin & Yoon, 2021;Lipscomb & Zehnder, 2004;Pu et al., 2022), yet it stands as a relatively underexplored aspect in terms of its congruity with brand identity and its effect on audience engagement and loyalty. ...
- Citing Chapter
January 2021