January 1988
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15,224 Citations
Journal of the Academy of Marketing Science
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... The Cronbach's alpha values for the factors exceeded the recommended threshold of 0.70 (Fornell and Larcker, 1981). Finally, the AVE values for the factors encompassing perceived positive and negative impacts ranged from 0.59 to 0.68, exceeding the recommended threshold of 0.50 (Bagozzi and Yi, 1988). ...
- Citing Article
January 1988
Journal of the Academy of Marketing Science