December 2020
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5 Reads
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Publications (16)
September 2017
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28 Reads
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146 Citations
January 2016
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30 Reads
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3 Citations
Design: Critical and Primary Sources brings together 100 essential texts on design from the mid 19th century to the present day, covering key thinkers, movements and issues for design. The four volumes focus on: 1) Design Reform, Modernism and Modernization 2) Professional Practice and Design Theories 3) Social Interactions 4) Development, Globalization and Sustainability Each volume features an editorial introduction and articles are grouped into thematic sections within the volume.
October 2013
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19 Citations
November 2012
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2 Reads
December 2010
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26 Reads
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36 Citations
September 2007
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4,045 Reads
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1,170 Citations
Journal of Cleaner Production
Eco-effectiveness and cradle-to-cradle design present an alternative design and production concept to the strategies of zero emission and eco-efficiency. Where eco-efficiency and zero emission seek to reduce the unintended negative consequences of processes of production and consumption, eco-effectiveness is a positive agenda for the conception and production of goods and services that incorporate social, economic, and environmental benefit, enabling triple top line growth.Eco-effectiveness moves beyond zero emission approaches by focusing on the development of products and industrial systems that maintain or enhance the quality and productivity of materials through subsequent life cycles. The concept of eco-effectiveness also addresses the major shortcomings of eco-efficiency approaches: their inability to address the necessity for fundamental redesign of material flows, their inherent antagonism towards long-term economic growth and innovation, and their insufficiency in addressing toxicity issues.A central component of the eco-effectiveness concept, cradle-to-cradle design provides a practical design framework for creating products and industrial systems in a positive relationship with ecological health and abundance, and long-term economic growth. Against this background, the transition to eco-effective industrial systems is a five-step process beginning with an elimination of undesirable substances and ultimately calling for a reinvention of products by reconsidering how they may optimally fulfill the need or needs for which they are actually intended while simultaneously being supportive of ecological and social systems.This process necessitates the creation of an eco-effective system of “nutrient” management to coordinate the material flows amongst actors in the product system. The concept of intelligent materials pooling illustrates how such a system might take shape, in reality.
March 2007
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32 Reads
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18 Citations
January 2004
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290 Reads
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236 Citations
Environmental Science and Technology
Industry is using these tenets and principles to work toward sustainability.
August 2002
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1,306 Reads
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407 Citations
Corporate Environmental Strategy
The triple bottom line has been, and remains, a useful tool for integrating sustainability into the business agenda. Balancing traditional economic goals with social and environmental concerns, it has created a new measure of corporate performance. A business strategy focused solely on the bottom line, however, can obscure opportunities to pursue innovation and create value in the design process. New tools for sustainable design can refocus product development from a process aimed at limiting end of pipe liabilities to one geared to creating safe, quality products right from the start.This new design perspective creates triple top line growth: products that enhance the well being of nature and culture while generating economic value. Design for the triple top line follows the laws of nature to give industry the tools to develop systems that safely generate prosperity. In these new human systems, materials become food for the soil or flow back to industry forever. Value and quality are embodied in products, processes and facilities so ecologically intelligently designed, they leave footprints to delight in rather than lament. When the principles of ecologically intelligent design are widely applied both nature and commerce can thrive and grow.
Citations (11)
... Tatsächlich sollte Kreislaufwirtschaft in Verbindung mit deren Umstellung auf erneuerbare Energien vehement gefördert werden, aber bei Buchtiteln wie "Intelligente Verschwendung. The Upcycle -auf dem Weg in eine neue Überflussgesellschaft" sind Termini wie "Verschwendung" oder "Überflussgesellschaft" für viele eher abschreckend, also wenig hilfreich, auch wenn sich der Überfluss in diesem Beispiel tatsächlich auf einen kompletten Umbau nicht nur der Wirtschaft, sondern auch von Wertevorstellungen, Lebensstilen und Beziehungen zur Umwelt bezieht -eine schöne und anzustrebende Vision (Braungart & McDonough 2013) 25 . Zur erfolgreichen Umsetzung gehört also auch eine gute Kommunikationsstruktur. ...
- Citing Book
October 2013
... Fundamentally, the concept of the CE model encapsulates the tension between limits and growth, advocating for a shift from linear to circular patterns of resource use and management. Long-established sustainability principles, such as cradle to cradle (C2C), are reconfigured through this lens (Braungart et al., 2012). Due to the size of the industry and its adverse and unwanted impacts on Australia's environment, society and economy, an assessment of resource e iciency is necessary. ...
- Citing Chapter
December 2010
... The intention is both to create artistic and meaningful architecture, and to create technical circular loops understood in parallel to those in nature. The term ´nature´ is used as a frame to understand the current discussion on circularity (McDonough and Braungart, 2009). ...
- Citing Chapter
January 2016
... Another 26% of businesses mention the problem with the availability of such materials. Higher costs for acquiring cleaner materials or technologies are cited as a brake on their wider use by 68% of the surveyed construction companies, while 56% of companies encounter insufficient awareness among investors about environmental issues [4,[19][20][21][22][23][24]. ...
- Citing Chapter
September 2017
... Research should focus on investigating the enduring effects of circular building exteriors, evaluating the overall costs and advantages over time to guide upcoming architectural ideas (McDonough, W.,& Braungart, M., 2002). ...
- Citing Book
January 2002
... Stahel later worked with the Product-Life Institute to develop a closed-loop commodity process based on the concept of cradle-to-cradle. In 2002, Professor Braungart and William McDonough, both architects, published a book titled Cradle to Cradle: Remaking the Way We Make Things, which is considered the manifesto of cradle-to-cradle design [55]. It provides specific details on how to implement the model. ...
- Citing Chapter
March 2007
... Circular economy is a model for an economy that is designed to function in harmony with the environment, in which biological materials are designed to return safely to ecological cycles, and technical materials are designed to circulate continuously in the economic system. The ultimate goal is to decouple economic growth from resource consumption [1][2][3]. This presumes that a continuous economic growth will be possible in the context of resource constraints, while avoiding environmental damage by significantly reducing the extraction of virgin materials, eliminating unnecessary and toxic waste, substantial savings in raw material and energy costs [1]. ...
- Citing Article
June 2000
Interfaces
... and McDonough & Braungart (2002) highlight the importance of rethinking our relationship with natural resources and adopting approaches that minimize excessive extraction and disposal. ...
- Citing Article
August 2002
Corporate Environmental Strategy
... In the long term (> 2050), technologies that can capture and store or transform CO2 are required to remove the excess CO2 from the atmosphere [4] . The captured CO2 can then become the carbon source for an industrial carbon cycle (referred to as the circular carbon economy) following the cradle-to-cradle principle [5][6][7] . To this end, a wide variety of technologies is being explored, such as thermo-, electro-, photo-, and biochemical approaches, both with and without catalysts, and all their possible combinations [7][8] . ...
- Citing Article
September 2007
Journal of Cleaner Production
... Nature has always been an inspiration for innovation, bringing different scientific approaches to design. Nature-inspired innovation (NII) approaches [3], such as biomimicry [4], biomimetics [5], cradle-to-cradle design [6] and industrial ecology [7], are those SDI methodologies that specifically use ecological systems as a guiding framework. The concept of biomimicry, popularized by Benyus [4], is an innovative approach based on the inspiration, learning, and imitation strategies found in nature to solve human design challenges to create a healthier, greener, and more sustainable future. ...
- Citing Article