William J. Gonzenbach’s research while affiliated with University of California, Santa Barbara and other places

... We employed a series of autoregressive integrated movingaverage (ARIMA) time-series modeling analyses to address the second question. ARIMA models are often used with time-series first-and second-level agenda-setting analysis and are recognized as an effective way to predict dependent variables (Kim et al., 2016). ARIMA was first proposed for journalism research in 1981 (Maisel and Wunsch, 1981). ...

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Agendamelding and COVID-19: the dance of horizontal and vertical media in a pandemic

... This work found inconsistent evidence of homophily on critical reflection (i.e., positive or null depending on the analytical approach taken) and no evidence of homophily on critical action (Wegemer, 2022(Wegemer, , 2023. Non-network studies have found that youth who are high in critical action are friends with others who also show high levels of critical action (Nekmat et al., 2015;Tremayne, 2014), supporting the possibility that youth seek friends with similar levels of action. Because critical action could be associated with incurring personal costs from engaging in protest and activism, we theorize that critical action could be an important driver of friendships, as relationships characterized by the interpersonal trust that is needed to engage in critical action. ...

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Conscious selection: Critical consciousness informs cultivation of social networks in a living and learning community

... As such, the current projects sought to expand the cosmetic surgery media effects research with a focus on the perceptual gaps between perceived cosmetic surgery media influence on others and oneself. Given the pivotal role of esteem in body-image-related TPE studies (David & Johnson, 1998;David et al., 2002;Meng et al., 2014), we also investigated the function of body esteem in cosmetic surgery media effects. ...

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The influence of media exposure on young women’s intention to undergo cosmetic surgery: a third person perspective

... The Reddit-Facebook pattern could be explained by Reddit's affordance for shared group identity and culture. Although Twitter and Facebook exhibit homophilic interactions (Cinelli et al., 2021;Yarch et al., 2021;Zhang et al., 2022a), Reddit's structured community features such as upvotes and downvotes of posts might be more likely to generate within-forum opinion congruency concerning activism, with the dominant online opinion climate further increasing users' willingness to speak out on other platforms (Nekmat and Gonzenbach, 2013). The affordance of forums, such as Reddit, has also been associated with concerns that the structure and governance promoting homogeneity would support toxic technocultures (Massanari, 2017). ...

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Platform affordances, discursive opportunities, and social media activism: A cross-platform analysis of #MeToo on Twitter, Facebook, and Reddit, 2017–2020

... Since creating a successful brand is a significant task for every university whose success relies on its students (Rust & Uys, 2014;Watkins & Gonzenbach, 2013), the current study investigates "About Us" webpages in seven different Saudi universities to explore how they advertise themselves. The "About us" section was chosen because this is an example of a webpage that combines academic concerns with business concerns and because it is one of the webpages visited by prospective students. ...

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Genre Analysis of Saudi Universities’ Websites: Analysis of Rhetorical Moves and Discursive Strategies for Marketization Purposes

... In addition, the "presence" of a vox pop in audiovisual environments as random "man-on-street" interviews may add to their appearance as a random sample of the population and thus as a representation of public opinion (Zerback & Peter, 2018). The few studies focusing on the influence of vox pops in television news indeed have found particularly strong effects (Beckers, 2019;Lefevere, De Swert, & Walgrave, 2012;Perry & Gonzenbach, 1997). Additionally, we used real, topical issues that people can relate to and have preexisting attitudes about, which was not the case in many prior studies (e.g., Brosius & Bathelt, 1994). ...

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Vox pops vs. poll results—effects of consonant and dissonant displays of public opinion in news coverage

... Although many studies describe the ethics of PR specialists in various fields of practice, the literature that addresses the ethics of political PR professionals in non-western cultural contexts is scarce [4][5][6][7]. Research on the professional ethics of PR specialists is based mostly on universalist or one-dimensional models of ethics inherited from the theoretical views of morality developed by Kohlberg and his followers [8][9][10][11]. Such an approach to measuring professional ethics among political PR specialists underestimates the contextual character of human ethical choices. ...

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Exploring the ethics of political PR professionals using moral foundations theory

... When applied to an online context, SOS theory states that people infer public opinion from user comments, and this perception affects their subsequent expressive behavior (Neubaum & Krämer, 2017), which then affects public opinion. Several meta-studies have shown a small but robust effect of public opinion perception on willingness to speak out (e.g., Glynn & Huge, 2014;Matthes, Knoll, & Von Sikorski, 2017). The opinion component of the SOS, commonly referred to as the conformity thesis (Eilders & Porten-Cheé, 2016;Gonzenbach, 1992), has received much less attention. ...

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Effects of online user comments on public opinion perception, personal opinion, and willingness to speak out: A cross-cultural comparison between Germany and South Korea

... In these studies, the agenda-setting effect is determined by comparing two time series: the amount of media coverage of a single issue and the proportion of people who consider this issue to be (most) important. The stronger the (lagged) correlation between the two time series, the stronger the agenda-setting effect (e.g., Ader, 1995;Brosius & Kepplinger, 1992;Gonzenbach, 1992). ...

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Comparing Agenda-Setting Effects for the Issue of Migration Measured with Three Different Indicators of the Public Agenda

... This has been considered in empirical studies. However, not only the perceived climate of opinion of the country's population was chosen as a starting point (e.g., Willnat et al., 2002), but also, for example, the perceived climate opinion of the population in individual states (e.g., Perry & Gonzenbach, 2000) or in certain population groups (mostly students) to which the respondents themselves also belonged (e.g., Neuwirth & Frederick, 2004). These studies found, albeit sometimes rather weak or limited, effects of the perceived current climate of opinion on the willingness to express one's own opinion (e.g., Hayes et al., 2001;Neuwirth & Frederick, 2004;Perry & Gonzenbach, 2000;Willnat et al., 2002). ...

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Which Perceived Opinion Climates Influence the Participation in Online Political Discussions?