Weizhen Lei's research while affiliated with Renmin University of China and other places

Publication (1)

Article
Purpose – The purpose of this paper is to investigate beliefs about and attitudes toward online advertising (ATOA) among Chinese consumers and the relationship between belief factors, ATOA, and consumers' behavioral responses to online advertising. Design/methodology/approach – Data were collected from students of a large metropolitan university in...

Citations

... Attitude toward online advertising is defined as the aggregation of assessments of online advertising's perceived attributes and benefits (Wang, Sun, Lei, & Toncar, 2009). In the view of Voorveld, Neijens, and Smit (2011), a marketer's understanding of consumers' attitudes about online advertising is critical these days because most companies are shifting to online marketing and advertising. ...