Weimin Wen’s research while affiliated with Changsha University of Science and Technology and other places

Animation movie conveys the connotation of animation to the audience through visual symbols, and the audience-oriented animation movie improves the aesthetic ability and diversifies the creative design. This paper starts with the analysis of visual communication design technology in animated films, analyzes the principle of visual communication design of animated images, and realizes the production of animated films by using multi-visual 3D animation modeling and texture rendering technology. The Sobel edge operator is introduced to optimize the image edge data of animated movies, so as to improve the image quality of animated movies. The development trend of visual communication design is discussed, and the aesthetic characteristics of visual communication design for animated films and the mutual influence between them are analyzed. In order to explore the aesthetic expression and creative design methods of animated films, quantitative analysis of data was conducted using current animated film works. The results show that the bit code rate in the full intra-frame coding mode of optimized production of animated images using visual communication technology is −1.87%, the highest quality factor is around 0.95, and the variation of smoothness is kept between 80% and 90%. Audience-oriented visual communication design of animated films should be based on the utility of information conveyance and rhythmic rhyme design and prompt the creative design of animated films through association, whimsy, metaphor, style and other ways.

By exploring the application of artificial intelligence technology in visual communication design, the design efficiency and innovation of visual communication can be effectively improved. In order to automatically arrange graphic language in visual communication design, a novel algorithm is proposed in this research, together with a functional model of artificial intelligence technology design. The minimum and maximum values of the number of orchestrated pages are used as the objective orchestration function for calculating the display size of buffer images in visual communication design. In visual communication design, an ant colony method is used to determine where graphics should be displayed best, and ASM semantics is used to describe the graphics language. The proposed algorithm is programmed and runs to achieve the innovation and development of visual communication design style by using the parallel selection mark to describe the graphic language and realize the automatic arrangement. The experimental results show that the visual saturation obtained based on artificial intelligence technology can reach up to 97%, the mean value of user satisfaction is 7.789, and the TGB consideration characteristics are evenly distributed. It can be seen that an innovative visual thinking mode can convey novel design concepts in visual communication design and optimize the visual communication design effect.