Walt Borges’s scientific contributions

Since the emergence of political science as a research discipline, the influence of mass media on political behavior and political institutions has been well debated, with numerous conflicting and complementary theories proposed to explain how the Fourth Estate reports, interprets, analyzes, and contextualizes information about government and public affairs. In the late twentieth and early twenty-first centuries, technological advances in computers and communication, the reorganization of commercial media operations, and the use of communication professionals skilled in marketing and message manipulation have triggered reconsideration of the roles and functions of mass news media in a world of multiplying news sources and fragmented audiences.