January 1979
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11 Reads
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64 Citations
Journal of Personality and Social Psychology
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January 1979
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11 Reads
·
64 Citations
Journal of Personality and Social Psychology
... Mere exposure effects involve the combined influence of these two factors. Kunst-Wilson and Zajonc (1980) and Wilson (1979) were the first to demonstrate that even subliminally presented stimuli are preferred to novel ones. A meta-analysis by Bornstein (1989) showed that the mere exposure effect is, in fact, stronger with subliminal than supraliminal exposure. ...
January 1979
Journal of Personality and Social Psychology