WR WILSON’s scientific contributions

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Publications (1)


FEELING MORE THAN WE CAN KNOW - EXPOSURE EFFECTS WITHOUT LEARNING
  • Article

January 1979

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11 Reads

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64 Citations

Journal of Personality and Social Psychology

WR WILSON

Citations (1)


... Mere exposure effects involve the combined influence of these two factors. Kunst-Wilson and Zajonc (1980) and Wilson (1979) were the first to demonstrate that even subliminally presented stimuli are preferred to novel ones. A meta-analysis by Bornstein (1989) showed that the mere exposure effect is, in fact, stronger with subliminal than supraliminal exposure. ...

Reference:

On the joys of perceiving: Affect as feedback for perceptual predictions
FEELING MORE THAN WE CAN KNOW - EXPOSURE EFFECTS WITHOUT LEARNING
  • Citing Article
  • January 1979

Journal of Personality and Social Psychology