W R Platt’s scientific contributions

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Publications (2)


The first powerful step in strategic development
  • Article

July 1987

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6 Reads

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2 Citations

Journal of Health Care Marketing

Y N Chang

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W R Platt

The first powerful steps in strategic development

December 1986

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4 Reads

Health Care Strategic Management

In an ever-changing business climate, the need for strategically oriented management increases, for the organization that is insensitive and unresponsive to its environment will not survive. The authors of this "Action Plan" examine the challenges facing the health industry and outline a series of actions for initiating strategic-driven management.