July 1987
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6 Reads
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2 Citations
Journal of Health Care Marketing
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July 1987
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6 Reads
·
2 Citations
Journal of Health Care Marketing
December 1986
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4 Reads
Health Care Strategic Management
In an ever-changing business climate, the need for strategically oriented management increases, for the organization that is insensitive and unresponsive to its environment will not survive. The authors of this "Action Plan" examine the challenges facing the health industry and outline a series of actions for initiating strategic-driven management.