Volkmar Mrass's research while affiliated with Universität Kassel and other places

Publications (24)

Article
Full-text available
Based on insights from an engineering design project conducted by Airbus and Local Motors, we describe how companies can leverage hybrid working by interlinking external crowds and internal employees, to increase the agility, quality and speed of product development. We identify the benefits and risks of hybrid working and describe the different wa...
Conference Paper
Full-text available
The competitiveness of organizations and whole economies depends on how successfully they are able to cope with the digital transformation and new technological trends. In the area of digital work, crowdworking platforms emerged as intermediaries that support a new form of service delivery and work organization. Despite their increasing importance,...
Chapter
Full-text available
Die Digitalisierung verändert die Art und Weise, wie wir arbeiten und leben. Eine bedeutende Entwicklung in diesem Bereich stellen Crowdworking-Plattformen dar. Sie koordinieren und managen als Intermediäre die Abwicklung von bezahlter Arbeit und steuern oftmals das gesamte Arbeitssystem inklusive Teilnehmenden, Information und Technologien. Im Rah...
Conference Paper
Companies and other organizations have increasingly ‘discovered’ crowdsourcing as a new form how to organize their work. However, many of the platforms who manage the work system necessary to process that work focus mainly on rather simple work or work of medium complexity. Drawing on work system theory (WST) and insights from literature, in depths...
Chapter
Die digitale Transformation verändert gegenwärtig die Art und Weise, wie Arbeit erbracht und organisiert wird. Zwei Trends sind dabei besonders signifikant: Die „Plattform-Ökonomie“, mit Crowdworking-Plattformen als einer ‚Spielart‘, und die „Sharing-Economy“. In diesem Beitrag zeigen wir am Beispiel der Crowdworking-Plattform Mila und ihres Kunden...
Chapter
Digitalisierung und Globalisierung erhöhen die Wettbewerbsintensität und Dynamik auf vielen Märkten. Darauf müssen Unternehmen mit erhöhter Agilität reagieren. Ein möglicher Weg hierfür ist der Einsatz neuer Formen der Arbeitsorganisation. Eine solche Arbeitsorganisationsform, die in den letzten Jahren zunehmend an Bedeutung gewonnen hat, ist Crowd...
Conference Paper
Die digitale Transformation verändert gegenwärtig die Art und Weise, wie Arbeit erbracht und organisiert wird. Bestehende Geschäftsmodelle verlieren an Attraktivität, neue Geschäftsmodelle kommen hinzu. Zwei Trends sind dabei besonders signifikant: Die „Plattform-Ökonomie“, mit Crowdworking-Plattformen als einer ‚Spielart‘, die in den letzten Jahre...
Conference Paper
Full-text available
In the last decade, crowdsourcing has emerged as a new form of work organization. Crowdworking platforms as intermediaries between crowdsourcing companies and crowd workers have gained importance in this process. Currently, many of these platforms manage rather simple work systems. Using the case of the German Hamburger Hochbahn AG and the innovati...
Conference Paper
Full-text available
Crowdsourcing has evolved into a powerful new instrument for companies. In the last years, crowdworking platforms that manage work systems as intermediaries between crowdsourcers and crowd workers have increasingly been used. Nevertheless, they currently often manage rather simple work systems. Although they have the potential for managing more com...
Conference Paper
Full-text available
Crowdsourcing has the potential to change the way how companies and other organizations are working currently. Numerous companies are already exploiting this new form of work organization and are utilising the " wisdom of crowds ". Crowdworking platforms as intermediaries that manage the work system including customer companies and crowd workers pl...
Chapter
Full-text available
Crowdworking-Plattformen ermöglichen eine neue Form der Arbeitsorganisation, die auch in Deutschland in den letzten Jahren zunehmend an Bedeutung gewonnen hat. Sie haben erheblichen Einfluss auf die konkrete Ausgestaltung der über sie als Intermediäre abgewickelten Arbeit und steuern das Arbeitssystem bestehend aus Teilnehmenden, Information, Techn...
Conference Paper
Full-text available
Besides seminal effects and implications on individual's lives and their social interactions, the increasing digitization also offers individuals new opportunities for casual work and additional earnings. One 'instrument' to exploit such opportunities are crowdworking platforms-electronic platforms that act as intermediaries between organizations w...
Article
Full-text available
Zusammenfassung Die „Plattform-Ökonomie“ verändert gegenwärtig die Art und Weise, wie Arbeit erbracht wird. Insbesondere Crowdworking-Plattformen haben in den letzten Jahren starken Zulauf erfahren und können von Unternehmen mittlerweile für eine Vielzahl von Tätigkeiten entlang ihrer Wertschöpfungskette genutzt werden. Ein Beispiel ist der Kundens...
Conference Paper
Despite the increasing importance of digitization for economy and society, there is few structuring of the very heterogenous kinds of digital work. Representatives from business, politics and science need a basis for the development of strategies to encounter the challenges that result from this digitization. We aim at delivering a contribution to...
Conference Paper
Full-text available
Whereas crowdsourcing as a topic has often been addressed in recent literature, web-based crowdwork-ing platforms that manage the interface between crowdsourcers and crowdworkers have not received much attention so far. Furthermore, most of these platforms focus on either the management of external or internal crowds; platforms that handle both gro...
Article
Crowdsourcing-Plattformen haben auch in Deutschland in den letzten Jahren an Bedeutung gewonnen. Als Intermediäre vermitteln, beaufsichtigen, steuern oder kontrollieren sie die Abwicklung der Tätigkeiten, die von Crowdsourcern (meist Unternehmen) ausgeschrieben und von Crowdsourcees (meist Individuen) bearbeitet werden. Sofern es um bezahlte Tätigk...

Citations

... For instance, in Europe, a recent study reported that a relatively high proportion of the population (ranging from 9 percent in the UK to a high of 22 percent in Italy) has already done some crowd work [34]. Similarly, surveys of German crowd working platforms (e.g., Testbirds 3 or Clickworker 4 ) estimate that there are about 1.1 million crowd workers in Germany [58,76]. These figures demonstrate that crowd working is already affecting labor markets with more and more individuals working on crowd working platforms on a full-or part-time basis. ...
... These developments and changes, in addition to rationalization efforts, are causing companies to reduce complexity, e.g. through intelligent technology and data usage, and through the recruitment of external personnel which is appropriately qualified. As an alternative to the "onboarding" of highly qualified skilled workers, the widely increasing use of crowdsourcing platforms is an option [8]. On those platforms, tasks and jobs are offered (or outsourced) to an undefined mass of potential (crowd-)workers which indicates the change in work organization [9]. ...
... With investigative lenses turned toward specific industries, papers explored the emergence of dynamic capabilities in the Internet of Things [22], the robotics sector [23], microservices [24], the fintech sector [25], and the automotive industry [26]. Management issues brought about by rapidly advancing technologies were addressed in papers on the alignment of information technologies with business strategies [27], shifting to the cloud [28], blockchain value creation [29], data governance decisions [30], and crowdworking [31]. The identification of success, failures, and unintended consequences prompted an expressed desire for deeper understanding of the management dynamics. ...
... In den letzten Jahren fand ein Wandel der Erwerbsformen statt. Zwar stellen manche neue Arten der Beschäftigung, wie Clickworking oder Crowdworking, quantitativ eher ein Randphänomen dar, voraussichtlich gewinnen diese zukünftig jedoch an Bedeutung (Keuler & Kratz, 2018;Mrass & Leimeister, 2018). Auch die Anzahl atypischer Beschäftigungsverhältnisse ist in den letzten Jahren stark angestiegen (Schroeder & Greef, 2020 ...
... The pandemic period showed that people became more involved in collaborative work and implementing work processes better through IT, no matter the distance. They had to adapt work using different types of new communication and meeting online platforms, improve their teamwork, project, and time management (Orlikowski & Scott, 2016;Mrass, 2017;Wang, 2018). To understand the implications, it is important to be aware of technological advancements, the pace of change in the digital landscape over the past years, especially in the COVID period, the continuous innovation in marketing or management processes, and the organizational responses to this change (Hult et al., 2021). ...
... Die Forschung der Universität Kassel im Bereich von Crowdworking-Plattformen zeigt, dass diese neue und innovative Form der Arbeitsorganisation von Unternehmen für unterschiedliche Services gewinnbringend genutzt werden kann und dass Forschung in diesem Bereich für Deutschland als größte Volkswirtschaft Europas und viertgrößte Volkswirtschaft der Welt wichtig ist, um im Wettbewerb gegenüber anderen Ländern wie den USA, die im Bereich der "Plattformökonomie" führend sind, nicht zurückzufallen. Gleichzeitig ermöglicht diese Forschung Ableitungen auch auf globaler Ebene durch Projektion der Daten aus Deutschland auf die Weltwirtschaft (Mrass et al. 2017d). Die Abwicklung von Arbeit über Crowdworking-Plattformen wird Unternehmen nicht ersetzen, aber sie wird in Zukunft neben der Abwicklung von Arbeit durch interne Mitarbeiter in Unternehmen selbst, neben der direkten Beauftragung von Freelancern und "klassischem" Outsourcing eine weitere, künftig an Bedeutung zunehmende Form der Arbeitsorganisation darstellen. ...
... In Deutschland gibt es gemäß den Ergebnissen des Teilprojektes der Universität Kassel acht verschiedene Arten an solchen Crowdworking-Plattformen, die sich nach der Art der schwerpunktmäßig erbrachten Leistungen einteilen lassen (Mrass et al. 2017c): ...
... If enterprises stand-in better erudition about Artificial Intelligence and use of AI surrounded by their set-ups, this will comfort ambition modernizations across their businesses. Furthermore, the ethos of the association expected the stage a most important starring role as the preceding segment of emerging AI-base commercial prototypical signifies (Ciuriak, 2019;Gentsch, 2018a;Mrass, Peters, & Leimeister, 2018). The collected works and research findings suggest that executive influences performance a precarious starring role in modeling the progression of digital business model modernization (Mishra & Tripathi, 2020, Okuda & Shoda, 2018. ...
... The work system is a general way of thinking about systems within or between organizations, which is widely used in different contexts and technologies. This approach has been used, e.g., for the analysis of work systems on crowdworking platforms (Mrass et al. 2018), mobile-learning initiatives of educational institutions (Krotov 2015), or in business process management (Alter and Recker 2017). ...
... Assuming that new business models based on technological developments cannot be "prevented" in the long run -"what can be digitized will be digitized" (Kollmann & Schmidt, 2016, p. 70), a first important step towards a better understanding of such platforms is the 'measuring' of the current 'landscape' of crowdworking platforms. The number of companies that use such crowdworking platforms is growing, as well as the degree of complexity (Mrass, Peters, & Leimeister, 2018a, Mrass, Peters, & Leimeister, 2018b and type of work that can be processed via them. Since this development involves long-term challenges for society and economy -not least because our current social systems are linked to the 'classic' employment relationship -it is important to develop concepts to cope with it at an early stage. ...