Viktorija Kazic’s research while affiliated with University American College Skopje and other places

Businesses utilize budgets to prioritize and allocate limited resources effectively, ensuring the smooth operation of essential events and activities. Effective budget management is pivotal for successful resource allocation, particularly for small and medium-sized enterprises (SMEs) which often face challenges during their initial stages, with ineffective budgeting being a significant contributor to failure. Budgets serve as a reflection of a firm’s strategy. This study aims to evaluate the influence of the budgeting process on the financial performance of SMEs in North Macedonia, exploring both the merits and drawbacks of budgeting as a management tool. To the best of the authors’ knowledge, this research is the first to connect the conceptual frameworks of budget incremental theory, priority-based budgeting theory, and risk-based budgeting theory with empirical evidence and conclusions specific to North Macedonia. The study also delves into potential challenges SMEs encounter in budget planning and decision-making Drawing from primary data collected through a validated survey administered to 45 Macedonian SMEs, empirical findings highlight that budgeting practices account for approximately half of the variations in SME financial performance. This suggests that, alongside budget planning, management, coordination, communication, and review processes, there are other significant factors influencing SME financial performance. Further exploration is warranted to identify these factors and their impacts on firm performance.