Veer P. Gangwar’s research while affiliated with Lovely Professional University and other places

The purpose of this study is to investigate how deepfake technology and consumer decision-making interact, this study does a thorough bibliometric investigation. Understanding how deepfakes affect customer perceptions, trust, and behavior has become critical for businesses and policymakers as deepfake technology makes its presence felt in the digital world. The relevant 156 publications were extracted from the Scopus database using the keywords “deep fakes” OR “consumer psychology” OR “consumer decision-making” between 2000 and 2024. The analysis was conducted using Vos Viewer and Biblioshiny through R Studio. This study finds important trends, significant authors, and research gaps in the topic by methodically reviewing the current literature. The results highlight how deepfake technology might influence consumer decisions and raise substantial moral questions about truthfulness and fraudulent activity. In summary, the present study offers a substantial perspective on the effects of deepfakes on customer trust and engagement, underscoring the necessity for more investigation in this rapidly developing field.

The online market offers customers various options in a constantly changing and expanding setting. In this regard, it becomes critical to comprehend how value consciousness influences online consumers. This study aims to clarify the complex connection between value consciousness and online consumers. One crucial aspect of this understanding is knowing how consumers perceive value and prioritize it when making decisions online. A recent study conducted a comprehensive bibliometric analysis to provide insights into the impact of value consciousness on online shoppers. The relevant 125 publications were extracted using the Scopus database between 2005 and 2024, which were then analyzed using the Vos Viewer and Biblioshiny through the R Studio. The study's findings shed light on critical areas that businesses, marketers, e-commerce platforms, and policymakers must address to interact with and satisfy value-conscious customers online effectively.

The systematic literature review (SLR) explores the relationship between cognitive dissonance and purchase intention in consumers' online behavior. It emphasizes the dynamic nature of online consumer behavior and its influence on decision-making. The study conducts a comprehensive review of 53 publications using “cognitive dissonance” and “customer intention” as search keywords. The results contribute to the scholarly discussion and offer perspectives for enhancing online marketing strategies. The paper also provides a conceptual framework and suggestions for further research in this area.

This research examined digital marketing’s influence on corporate strategy formulation. This applied research used a survey to gather data and was correlational, examining the impacts of numerous factors. Random sampling chose 272 marketing and IT managers from SMEs in Tehran, Iran. The Digital Marketing Questionnaire collected data. Validity of the Business Strategy Scale was assessed. “Cronbach’s alpha coefficient” (a) and “composite reliability” (CR) were also computed. As surveys were completed and returned, the data were analysed using SPSS (version 22) descriptive statistics and Smart PLS inferential statistics and structural equation modelling (SEM). All study hypotheses that assessed the variables’ substantial impacts on each other were supported. The research findings may help company managers and strategy practitioners understand how DM affects BS creation.

Tourism is widely recognized as the best alternative for improving the financial situation of disadvantaged neighbourhoods and villages, given that they have the necessary capacity for the growth of tourism. However, the COVID epidemic had far-reaching consequences for human life everywhere it appeared. But the COVID epidemic had a significant effect on human life all across the world. The COVID-19 pandemic has had an adverse effect on many parts of the world economy, but it is undeniable that the rural tourism sector has been particularly affected. The purpose of this research was to examine the impacts of the COVID pandemic on rural tourism by comparing the field both before and after the pandemic occurred along three key social, economic, and environmental dimensions. Survey methodology was employed for this quantitative research. Participants in rural tourism were used as the study's population sample. A confirmatory factor analysis reveals a favorable fit between the model's constructs. The study found that the presence of COVID had a negative effect, such as lessening the beneficial effects of tourism on the economy and society, which were emphasized by both experts and rural customers. Those engaged in rural tourism claim that the natural aspects of popular tourist areas earlier and after COVID were distinct, and the lack of tourists in this region has led to a significant reduction in the negative effects on the environment.

This research investigates the challenges and opportunities confronted by startups in Jammu & Kashmir, and Punjab, with a specific focus on those engaged in agriculture and allied sectors within business incubators. Employing an interpretivist and inductive approach, the study adopts a cross-sectional design and collects data from 90 startups in six business incubators. The study uniquely examines challenges within agriculture startups under incubation. It offers distinctive insights into perceptions on entrepreneurial skills and assesses the relationship between incubation services and startup success. Employing a mixed-methods approach, the study collects data from startups using a structured questionnaire. Entrepreneurs agree on the importance of skills like education but show variations in softer skills. The study reveals a positive link between incubation services and startup success, outlining risk factors and challenges like fund disbursement and regulatory compliance.