March 2025
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The objective of this research study is to examine the application and acceptance of knowledge management (KM) tools and methodologies in CEE BPO service centers. The research will employ a case study research design with embedded units to investigate how competitiveness is understood and reflected in management decision-making and operational practices within BPO centers. The study aims to provide insights to team members, particularly decision-makers and managers in the CEE region, by highlighting the current situation and future potential for sustainable competitive advantage. The study found that language skills, especially in the customer's mother tongue, are crucial for delivering high-quality service. Additionally, the research revealed that an attractive legal framework that supports personal leasing for center operations, along with taxation benefits for service centers in the EU zone, is common practice to control personnel costs and make the region appealing for service center establishment. Center managers face the challenge of balancing innovation creation activities with the pressure to deliver efficient services in terms of cost, resources, and quality.