Torben Hansen’s research while affiliated with Copenhagen Business School and other places

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Publications (43)


Table 1 . Univariate and Step-Down F Tests 
Consumers' Judgmental, Emotional and Intentional Responses to Scented F ood
  • Article
  • Full-text available

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Torben Hansen

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This paper explores the mediating factors between consumers' exposure to scented food products and thei r behavioural response. Five competitive hierarchies of effects - dealing with consumers ' judgmental, emotional, and intentional responses - are developed. The hierarchies are tested using an experimental design that manipulated three kinds of scent (congr uent scent, non - congruent scent and neutral/no scent) in relation to potato chips. Applying MANOVA step - down analysis and structural equation modelling, it is concluded that the 'scent à judgment à behavioural intention hierarchy' best explains consumers' reaction s to the scented food product .

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Innovator characteristics as discriminators: The case of online grocery shopping

Contrary to many studies that have investigated consumers' intentions to carry out an online grocery purchase at some point in the future, the study presented here examines whether consumers who have adopted online grocery buying perceive this way of shopping differently from other Internet users. Data from Danish, Swedish and US American Internet users are analyzed in terms of whether general innovator characteristics discriminate between consumer segments. The findings show that these characteristics indeed distinguish between three consumer segments.


Animation Effects in Online Banner Ads

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1 Citation

This study examines how consumers' attitude towards a fictitious brand is formed after exposure to an online banner ad with varying degrees of animation effects. Using the Elaboration Likelihood Advertising Model as frame of reference an online experiment was designed in which 599 students participated. The results show a relationship between respondent's emotional responses and ad liking, with attitude towards the ad being a mediator variable. Ad liking also influenced brand image, with an impact on buying intention where brand preference works as mediator. The results also suggest an inverted U-shape relation between the level of animation and recall and recognition rates, thus cautioning against using too heavy animation in banner ads.


Citations (30)


... The trend towards environmentally conscious travel is particularly significant in relation to eco-resorts, which appeal to tourists by showcasing their dedication to environmental responsibility [39]. The growing worldwide concern for sustainable practices has driven the popularity of eco-resorts, providing environmentally aware travelers with the chance to make tourism choices that align with sustainability objectives [40]. ...

Reference:

Investigating the Influence of the Push and Pull Factors in Eco-Resort Selection to Promote Sustainable Tourism in Bangladesh
A meta-analysis of sustainable tourist behavioral intention and the moderating effects of national culture
  • Citing Article
  • March 2023

... For example, can consumers evaluate their competency in online shopping objectively and in an unbiased manner? According to the previous literature, consumer may have too much confidence in their capabilities (Hansen & Thomsen, 2022;Jain et al., 2018). The results of Study 1 also indicated this possibility. ...

How individual differences in knowledge over-/underconfidence impede dietary consumer decision making under time pressure
  • Citing Article
  • September 2022

Personality and Individual Differences

... Furthermore, experts are mainly female, a kind of gender imbalance in the research. Hensen et al. revealed that women's face recognition ability was more likely to decrease when exposure time was lower [11]. However, women participating in this study showed women experts won higher CFMT scores, which was partially different from the study done by Hensen. ...

Are women always better able to recognize faces? The unveiling role of exposure time

... Additionally, studies indicate that there may be differences between genders in food preferences [25,26], eating behaviors [27,28], and emotional reactions [29][30][31]. However, according to our knowledge, no previous studies have holistically explored potential gender-specific reactions to tempting food cues by simultaneously investigating emotions, perceived dietary quality, and future willingness to eat (WtE). ...

Understanding influences on consumers’ dietary stress in healthy food buying
  • Citing Article
  • November 2020

European Journal of Marketing

... Fox et al. (2004) concluded in their study on the impact of product variety and promotional activities on store choice that contrary to other findings in the literature, price has a low influence on store choice. Hansen and Solgaard (2004) found in their research that product variety significantly influences the choice of food retail store type, whereas quality and service level do not have any impact on the choice of food retail store type. Bellini et al. (2017) focused on shopping behavior in food market retailing, aiming to discover which factors lead to spontaneous purchases in retail stores. ...

New Perspectives on Retailing and Store Patronage Behavior, A study of the interface between retailers and consumers
  • Citing Article
  • January 2004

... Traditionally, this subject has only considered the teaching and learning of healthy habits, particularly stressing the need to follow a healthy diet. This included content on the nutritional properties of different foods, which foods should be consumed and in what proportion, depending on various factors such as age or physical activity, in order to enjoy optimal health (Martinez-Gonzalez et al., 2000;Hansen & Thomsen, 2018). On a practical level, the students were asked to design and develop a cooking workshop for children aimed at promoting health and developing STEM skills (Fernández-Morilla & Fuertes-Camacho, 2019). ...

The influence of consumers’ interest in healthy eating, definitions of healthy eating, and personal values on perceived dietary quality
  • Citing Article
  • September 2018

Food Policy

... Green marketing strategies involve a strategic approach to marketing that influences a business's activities, processes, and performance while enhancing the company's reputation in emerging markets [72]. GM aims to increase environmental awareness and shape consumer attitudes toward purchasing green products [73]. Sustainable distribution involves companies working with channel members to implement reverse logistics, which collects products for recycling after use. ...

How the interplay between consumer motivations and values influences organic food identity and behavior
  • Citing Article
  • January 2018

Food Policy

... He also found evidence to suggest that the relative importance of the individual store attributes varies from store to store. More recent studies on regional retail landscapes (Hansen & Solgaard, 2004;Leeuwen & Rietveld, 2011;Verhetsel et al., 2022) found that a variety of factors, such as consumer attributes and the type of shopping trip (e.g., exceptional, daily, fun, groceries) interact with the distance component and influence the pull of the centroid. ...

Measuring the Effect of Distance on Consumer Patronage Behavior
  • Citing Chapter
  • January 2004

... Research has acknowledged the importance of technologies for building trust across various industries, including financial services (Bugandwa et al., 2021;Van der Cruijsen et al., 2021;Gyamfi, 2019;Kosiba et al., 2020;Hansen, 2017). Although technological advancements may boost customer trust in financial services, products, and systems, linkage warrants a deeper investigation, particularly an examination of the roles for policy and regulatory activity in building trust. ...

How trust in financial supplier information impacts young adults' financial information involvement: The moderating roles of product savings risk and social norm: The impact of trust, risk and social norm on young adults' financial involvement
  • Citing Article
  • May 2017

Journal of Consumer Behaviour

... After exposure of a product-harm crisis, the negative publicity directly leads to the trust crisis [19]. Trust not only includes the trust in enterprises but also in the broader context of the business environment, which is broad-scope trust [16,[20][21][22]. The previous research of product-harm crisis on trust mainly focus on the narrow-scope trust (e.g. ...

The moderating effects of financial broad-scope trust on consumer knowledge, cognitive effort, and financial healthiness: Broad-scope trust and consumer financial behavior
  • Citing Article
  • October 2016

Journal of Consumer Behaviour