July 1998
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5 Reads
Design Management Review
IN HIS RELENTLESS pursuit of excellence, Tom Peters singles out the importance of design in the organizational quest for innovation, quality, and creativity. As he sees it, design is both process and a state of mind that pervades the enterprise—an openness to risk, a search for the unexpected, a thoughtfulness about details. To set executives on the right path, Peters outlines the first steps decision makers can take in a journey to discover the competitive opportunities unveiled by “design mindfulness.”