January 2009
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1,831 Reads
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3,496 Citations
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Citations (1)
... Consumers' constantly changing demands and tastes, together with the rapid growth of technology, are at the core of its significance (Jones & Johnson, 2019). Within this framework, product development functions as the catalyst for the generation, improvement, and provision of products and services meant to fulfill these changing needs (Brown, 2018). Organizations that consistently innovate and enhance their offerings not only maintain market relevance, but also build a unique brand and position themselves as frontrunners in their respective fields (Porter, 1990). ...
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January 2009