Thomas V. Bonoma's research while affiliated with Harvard University and other places
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Publications (5)
The author discusses methods used in other social sciences and in marketing in terms of two key criteria defining “good research.” It is argued that the simultaneous research desiderata of data integrity and high currency or generalizability often place conflicting operational demands on researchers. Thus, tradeoffs must be made in employing any me...
The author discusses methods used in other social sciences and in marketing in terms of two key criteria defining "good research." It is argued that the simultaneous research desiderata of data integrity and high currency or generalizability often place conflicting operational demands on researchers. Thus, tradeoffs must be made in employing any me...
Citations
... Sob a ótica qualitativa e descritiva por se tratar de uma situação particular (3) e, consequente, por permitir uma investigação para se preservar as características holísticas e significativas dos eventos da vida real -tais como processos organizacionais e administrativos (4) -além de compreender um conjunto de técnicas interpretativas que visam descrever e decodificar sistemas (5), . o presente trabalho foi estruturado como relato de experiência, por examinar acontecimentos contemporâneos sem manipulação dos comportamentos (6) , e orientado pelo método da observação participante, que surgiu para a Enfermagem como alternativa capaz de responder a necessidade ELABORAÇÃO DO PLANO DE AÇÃO REGIONAL DA REDE DE URGÊNCIA E EMERGÊNCIA DO DISTRITO FEDERAL ____________________________________________________________________________ de compreender em profundidade alguns fenômenos da prática (7) . ...
... Rigour was ensured through attention to study credibility, confirmability and dependability, and transferability. 50 Credibility was supported by the fact that the principal investigator (ZX) is a wound care nurse specialist and has long-term ongoing interactions and practical experience in caring for patients with DFU. She is thus familiar with issues faced by patients and their care processes. ...
... Sobre el estudio de casos Yin (1989) y Jiménez-Chaves (2012) han manifestado que se trata de del análisis del objeto de estudio en su entorno natural, empleando múltiples fuentes de evidencia La importancia de este tipo de metodología para el abordaje de la AP radica en que la explicación y argumentación de los participantes y el estudio del contexto es fundamental para la investigación. Las preguntas a la que se responde es al cómo y por qué ocurrieron los hechos (Bonoma, 1985). Como forma para garantiza una mejor calidad de los resultados obtenidos a través del estudio de casos, se debe buscar la triangulación, la descripción de relaciones entre variables, establecer la coincidencia de patrones, mantener una buena documentación acerca del caso (Yin, 1998). ...