January 2011
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50 Reads
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3 Citations
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Citations (1)
... It was the first company in Brazil to launch a vehicle equipped with an ethanol engine, back in the 1980s. It also pioneered in some other, minor technological innovations but very important ones in which refers to competition in the local market, thus capable of introducing market discontinuities, such as the launching of the first vehicle equipped with a 1,000 cc engine in the 1990s, following a local regulation that reduced taxes to vehicles with such small engines (Bagno et al., 2011). ...
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January 2011