Theo van Leeuwen’s scientific contributions

... Visual and art-based materials were analysed through qualitative visual content analysis. Qualitative visual content analysis allows to evaluate the material systematically by assigning codes to different elements of the art-based output (Bell, 2004). After coding, the visual and textual data was interpreted to understand the logic of the data and to put the data into context. ...

Reference:

“What’s for dinner?” Understanding family food decision-making and wishes of children and their caregivers for plant-based alternatives in family main meals

... Modes are semiotic resources from which the significance is constructed and are highly varied. These resources may be gestures, sounds, images, or words (Jewitt et al., 2020;Thurlow et al., 2020). As for the construction of narratives, this implies that they are using many resources, beyond oral or written language, in any communicative setting. ...

Reference:

Digital Narratives During the Pandemic: TV Series, Social Media, and Conversations on the Internet