Thanavutd Chutiphongdech’s scientific contributions

This research article examines Thailand’s tourism rivals, Singapore, and Malaysia’s tourism policies. Using a qualitative research approach, this study conducted a documentary analysis of gray literature available in the online public domain from 2020 to 2024. The sources included government white papers, tourism strategic planning documents, government tourism agency websites, online media news releases, and official tourism commercials available on social media platforms. This study employed a comparative policy framework, modifying the OECD’s structure in the process. The findings revealed that Thailand, Singapore, and Malaysia have a primary objective of prioritizing sustainable tourism. These three countries have created organizations dedicated to promoting tourism to sell their offerings effectively. Nevertheless, the disparity among these three countries lies in the limitations imposed on tourism resources, which in turn impact the allocation of budgets and implementing tourism plans and programs in each country. The findings and discussion provide valuable strategic insights for the future formulation of tourism policies. This study provides valuable insights from Thailand tourism rivalries’ comparative analysis, which serves as a foundation for tourism-related authorities to design tourism policies and promote tourism growth in Thailand.

Volunteers are crucial for the success of sport events, necessitating an understanding of their motivations for effective human resource management. Current literature on sport event volunteers' motivations presents notable inconsistencies, underscoring the need for a comprehensive review. This study aims to bridge this gap through a descriptive meta-analysis of literature from 1994 to 2023, providing a framework for a deeper understanding of the factors that drive volunteer participation at sport events. Utilizing Scopus and WoS databases, this analysis, as of April 2023, encompasses 106 studies on motivational factors for sport event volunteers. The article offers practical implications and suggestions for future research.

This study explores leadership styles that enable cabin crew not only to endure the stress and anxiety derived from job insecurity during COVID-19 but also to sustain their performance during the crisis. Using a qualitative methodology, thematic and narrative analyses were integrated to identify the sub-themes that reflected leadership styles that allowed crew members to retain performance during COVID-19. Based on the sub-themes, ideal leaders should possess the characteristics of being great listeners, empathetic and composed leaders, and good communicators. Not only do these styles aid in reducing stress and anxiety during operations, but they also increase team productivity. This study advances the literature on leadership style during crises in the tourism-related industry.

This research article aims at suggesting higher education policy redesign for Thailand. Through a documentary research approach, lessons learned were drawn from Singapore and Malaysia countries providing excellent policy higher education development regarding World Economic Forum. The comparative analysis revealed that Singapore and Malaysia those adopted as a important tool for enhancing national competitiveness through concrete higher education development plan and lifelong learning platforms. They have high spending and investing proportion in higher education and research sector focus on developing learners’ skills by networking with stakeholders in the ecosystem. Lastly, meticulous policy executions were steadily found in Singapore and Malaysia.

This article aims at investigating airport performance in terms of efficiency and productivity change. Regional and local airports in Thailand are used as a case study. To achieve the research objective of the paper, the data envelopment analysis together with Malmquist productivity index are employed to analyse the technical efficiency scores and capture the total productivity change during 2009–2018 for 31 airports in Thailand. Using the BCC-DEA-Malmquist model with output-oriented framework, we found that most of regional and local airports in Thailand were operating technically inefficiently during the period of the study, while the total productivity change of most airports showed a positive progress, around 8.4%, during the study period. Decompositions of the Malmquist productivity index reported the positive change in technical efficiency and airport technology. The policy recommendations arising from the case study for airport practitioners are presented.

Because of the scarcity of extant studies in the literature on airport business models, this study aims to identify a framework for airport business model design. Exploratory research obtained from key Thai respondents was used, and the data analysis was further enhanced by an extensive review of related grey literature available in public domains. With our qualitative data analysis, we propose the generic airport business model framework as a foundation for designing business models. Strategic partners, core business activities, human resources and sustainability-related projects should be considered basic components driving an airport to achieve high performance. The remaining business model components should be customised depending on business environments and location contexts.

Deregulation causing the growth in demand for air transport has impacted on the shift of airport governmental policy in most countries around the world. It includes not only the infrastructure development, service quality improvement but also airport strategic planning relating to efficiency enhancement. For the past decades, literature relevant to airport efficiency development and assessment has greatly gained the academic attention specifically on the Data Envelopment Analysis Models. These models have taken a large part in the studies due to its advantages over other measurement methods on input data flexibilities which are suitable for airport data characteristics. Although the models are widely employed, the theoretical background and especially application guidelines to airport contexts are still unclearly present. Therefore, this article intends to provide the related concept and theory underpinned the Data Envelopment Analysis Models together with their usage guidance through systematic literature review. Ultimately for the airport contexts, the knowledge on the issues are well-prepared and comprehensively covered for further application.

Thailand tourism development under The National Economic and Social Development 12th Plan (2017-2021) and the Tourism Development 2nd Plan (20 17-202 1) provides issues relating to high quality tourist increment, natural resource recovery and ecotourism promotion aiming to sustainable development in tourism industry. To achieve the sustainability in tourism, many countries adopt ecotourism as a tool to improve and conserve the environment with community participation. Dissimilar to Thailand, ecotourism development is still constrained due to lack of ecotourist demand studies to which leading unequal development between demand and supply side. Therefore, this article means to analyze ecotourist demand responsiveness, the most contributed group to environmental conservation, through literature examination under Value Proposition Canvas (VPC) framework in which globally implemented both public and private enterprise management. Eventually, when clearly understanding their true behaviors, the government-as a mechanism for tourism policy maker-and entrepreneurs will be able to mutually drive sustainable tourism policy creating the balance between host and guest in ecotourism sector.